“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

EXECUTIVE SUMMARY

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

EXECUTIVE SUMMARY The heading of the project being “A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. It will concentrate more on find out the brand preference of consumers on jeans and at the same time will find out other aspects which will help the marketer to improve his product and bring it up to the standard of the target consumers. These other aspects being the analysing the various brands available in the market place of ready made jeans, analyse the target audience favourite brands, preferred brands in the jeans market, analysing the different buying habits of the people and the attitude that they look forward while buying a Jeans pant and to also analyse media habits of the target audience. For the purpose of analysing these factors twenty different tests have been conducted. The tests being as follows: o Brand specific test which tells us about the brand specific ness of the respondents o Preferred brand test, which gives us an idea of the preferred brand of the target audience. o Reasons for preferring the particular brand test which will tells us about the factors influencing the respondents to prefer particular brand. o Favourite shopping centre test that tells us about the shopping centre preferences of the respondents. o Reasons for preferring particular shopping centre test which will tells us about the factors influencing the respondents to prefer particular shopping centre. Administrative Management College 2

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. o Out fit test which tells us about out fit preferred by the respondents. o Factors for consideration test which will tells us about the factors that a respondents will consider before buying a Jeans pant. o Reasons for wearing Jeans trouser test that will tells us about the reasons for wearing jeans. o Known brand test that will tells us about the known brands of respondents. o Factors provokes to shift to other brands test which will tells us about the factors provokes the respondents to shift to other brands. o Knowledge of fabric test that will tells us about the respondents those who are having knowledge of fabric. o Preferred fabric test that will tells us about the preferred fabric of respondents. o Products owned test that gives us an idea about numbers of brands tried by respondents. o Information about brand test which will tells us that how the respondents got information about the brands. o Trousers using test that will gives us an idea about kinds of trousers (Jeans or Formal) used by respondents. o Response towards outlet test that will tells us about the response of respondents towards availability (outlets) of their brands. o Response towards advertisement test that will gives us an idea about the response of respondents towards advertisements of brands. o Response towards pricing test that will gives us an idea about the response of respondents towards pricing of brands. o Preferred sales promotion test that will gives us an idea about the preferred sales promotions of respondents. o Satisfaction test that will gives us an idea about the satisfied and unsatisfied consumers with their present products.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

INTRODUCTION

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

INTRODUCTION: Most of the professional marketing companies understand that marketing is basically a dynamic field and not static. Because of its dynamic nature every activity in marketing should be redefined to ensure maximum profitability to the organization. The method employed by most of the companies is called development of marketing strategy. Marketing strategy is basically the companies planning activity and executing of that plan in the immediate future to achieve the objectives of the organization. Basically the marketing strategy comprises of identifying the customer, developing the product, pricing strategy, distribution strategy and communicating with the customers about the products.

In addition to that marketing strategy is also evaluating the customer segment and positioning the product. To carryout such activities every company should know what is the need of the customer in terms of both physiological and psychological needs and evaluate the need satisfaction methods so that a company can design a very good strategy. This strategy leads to marketing success of a brand or a product.

Developing a marketing strategy by a company requires a thorough understanding of a consumer behaviour more importantly the consumer behaviour in terms of how do they recognise their need, how do they evaluate the different information available, evaluate the product availability, evaluate the brand choices and where do they get it, how much they have to pay and who influences them in the selection of a brand or a product. Such behaviour perspective understanding has to be considered in terms of the buyers choice, buyers preference, liking, reasons for liking, buyers purchase motive. All together Administrative Management College 5

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. will give a frame work in understanding the behaviour in such a way that the companies can develop a marketing strategy in satisfying the needs of the consumers.

Brand preference is a consumer behaviour phenomenon, which helps in company understanding the physiological and innate need of a customer. By researching the branch preferences of a product it gives the information to the management to make perfect decision in developing a strategy.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

OPERATIONAL DEFINITIONS OF CONCEPTS • Perception: - it is the process by which an individual selects, organise and interpret information inputs to create a meaningful picture of the word. • Attitude: - An attitude is a person’s enduring favourable or unfavourable evaluations, emotional feelings, and action tendencies toward some object or idea. • Segmentation: - Segmentation refers to identification of a large group within a similar wants, purchasing power, geographical location, buying attitudes, or buying habits. • Targeting: - Once the firm has identified its market-segment opportunities it has to decide how many and which ones to target. This decision is called targeting. • Brand: - A brand is a name, term, sign, symbol or design, or a combination of them intended to identify the goods or services of one seller and to differentiate them from those of competitors. • Brand preference: - it is a loyalty shone by a consumer towards a particular brand by nor switching brands. • Brand switching: - it is the tendency consumer to change brands in searching of his preference in product.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

INTRODUCTION TO MARKETING
Marketing is a restless dynamic field, changes have been gradual but pronounced shift in orientation of firms has seen from production to marketing. Moreover the role of marketing has been changing; thus changing the responsibilities of a marketing executive in making sound marketing decisions. In respect to this requirement. A formalised means of acquiring information to assist in making such decision has emerged and this is ‘marketing research’. “Research connotes a systematic and objectives investigation of a subject or problem in order to discover relevant information”.

MARKET:
The concept of exchange leads to the concept of market “A market consists of all the potential consumers sharing a particular need or want who might be willing to and able to engage in exchange to satisfy the need or want” A market is a group of buyers and sellers interested in negotiating the terms of purchase or sale of goods and service. It is the sum total of the situation or environment in which the resources, activities and attitudes of buyers and sellers effect the demand for product in a given area. It is thus a sphere within which ‘pride marketing forces operate’ along with the exchange of title. There are actual movements of goods.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

MARKETING: Marketing means human activity taking place in relation to markets. It means working with markets to actualise potential exchange for the purpose of satisfying human needs and wants. Marketing is a social and managerial process individual and group obtain what they need and want through creating offering and exchanging products of value with others. It essentially consists of the performance of business activities having to do with affecting changes in the ownership and possession of goods and services. It deals with the creation of time and place utilities and that phase of business activity through which human wants are satisfied by exchange of goods and services for some valuable consideration. MARKETING RESEARCH: “Marketing research is the systematic and objective search for and analysis of information relevant to the identification and solution of any problem in the field of marketing”. “Marketing research is the function which links the consumer, customer and public to the marketer through information used to identify and define marketing opportunities and problems; generate, refine and evaluate marketing action, monitor marketing performance and improve understanding of marketing as a process”. Marketing research specifies the information required to address these issues, design the method for collecting information, manage and implement the data collection process analyse the result and communicate the findings and their implications. Administrative Management College 9

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

RESEARCH METHODOLOGY

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

DESIGN OF THE STUDY

STATEMENT OF THE PROBLEM

Hear the problem is to identify the consumers of jeans and to know whether they are brand aware or not while buying Jeans, and to know the factors influencing them to prefer jeans of particular brand, finally to examine whether they are satisfied with there present brand or not in Bangalore city.
OBJECTIVES OF THE STUDY • • To identify the consumers of Jeans. To know whether consumers are brand aware or not with respect to Jeans. • • To know the factors influencing consumers to go for particular brand. To analyse the favourite brands of the target audience preferred brands and liked brands in the jeans market. • To know whether consumers are aware with there present brand or not.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

SCOPE OF THE STUDY The scope of the study is only to analyse the behavioural perspective of the Brand preference, which can help developing the marketing strategy. LIMITATIONS OF THE STUDY  Because of the non-probability sampling the findings may not be accurate to the population parameter.  The population is too small with the population because of time constraint.  The interview was conducted on the continent respondents who are otherwise busy and in there hurry might have given vague replies, which would render the research in to specification bias.

HYPOTHESIS:
In this study two hypothesis have been formulated. They are as follows: • • Null Hypothesis (HO) : Null hypothesis which represents awareness and satisfaction towards branded jeans in today’s market. Alternative Hypothesis (HI) : Alternative Hypothesis which represents that there is no awareness and satisfaction towards branded jeans in today’s market. • If null Hypothesis become true, then the alternative Hypothesis will be false. On the other hand, if null Hypothesis becomes false then the alternative Hypothesis will be true. Administrative Management College 12

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

METHODOLOGY: TYPE OF RESEARCH: Descriptive research by survey method. ACTUAL COLLECTION OF DATA: Primary data is collected through sampled respondents. Secondary data is collected from various Reports available at college library, Internet various textbooks and news papers and magazines.

SAMPLING PLAN Type of sampling is non-probability consistent sampling. SAMPLE SIZE AND SAMPLE UNIT: Sample size is 100 and sampling unit is J.P nagar and BTM in Bangalore city. RESEARCH INSTRUMENT Structured open and closed ended questionnaire.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Review of literature:

Purpose: 1) To know the research work undertaken by other researcher in this field. 2) To have a back ground information on research topic.

Methodology:
While referring various texts boos for BBM and MBA course, the researcher came across the topic called consumer brand preference. By taking lead from those texts, the researcher referred the topic in the following marketing journals: ♣ Marketing Journals. ♣ Journal for business etc

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

PROFILE OF THE ORGANIZATION AND RESPONDENTS

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

INDUSTRY PROFILE:
The industry of clothing is known as the garment industry. An article of textile, which is used by every one to cover the body, is a garment. In the Old Stone Age period the skin of animals was used to cover the bodies. Even the leaves and grass woven together was used as garments. As the years passed the material for garments also changed from skin to cotton and the other man made materials.

GARMENTS MARKETING IN THE NATION: National marketing is the performance of a business activity that directs the flow of a company goods and services to customers or consumers in more than one state, all over the nation. National trade is the phase of national operations of a company or firm.

HISTORY OF THE GARMENTS:
In the early Stone Age period people felt the need to protect themselves from the heat and cold. So they wove leaves and grass together to cover themselves. Later on they began to use the skin of animals and the fine barks of trees to make garments for them selves. The grew found of wearing skin and bark because they could colour them and draw figures on them with the help. There fore it is seen that man has been keen to dress up fashionably.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. Northern Europeans made garments of animal’s skins, sewn together with leather thongs. Holes were made in the skin and colourful pieces of leather were passed through them to a colourful effect on the duel colour of skin. The manufacture of ready-made garments career in the eighteenth century was performed by hand after invention of foot and water powered machinery stitching of garments became easier and the clothing industry began to flourish the very next development was the introduction of band knife machine in 1960. John Barron invented this; this machine could cut several thickness of cloth at a time John Barron was the founder of the bed clothing industry.

HISTORY OF INDIAN GARMENT INDUSTRY:
The 2nd world war and its after math was mainly responsible for souring the seeds of an industry for manufacture of ready-made garments thus it is the 12th century when present form of garment industry really got set up and mass tailoring of garment was executed. In a course of time a number of small-scale units came to be set up all over the country many such units were started with just 5 or 6 machines in individual homes. Job workers (skilled labourers) are the product of the last quarter of 12th century. The large number of job worker with master jobbers comes in to operation particularly in the North and Eastern part of India. Master men collected orders from various clients and supplied the fabric and trimming to the various job workers under their control these workers either need to work at a centralised location of a master jobber are taken home the fabric for trimming and return the finished product to master jobbers and a predetermined date in western and southern part of the country with some structural changes in operation of the units, the production system was made export oriented. The Indian garment industry has seen many ups and down in the 40’s during 2nd world war, to meet the defence needs of mainly U.K. a set batch was Administrative Management College 17

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. experienced by the industry after the war since demand dropped. The industry could not utilise its full capacity the industry received in the 60’s.

TYPES OF GARMENTS BEING MANUFACTURED: 1.STITCHED GARMENTS:
In this field the consumer buys the cloth and the Tailor or a designer according to the consumer style, pattern, design or size to suit and satisfy his needs.

2. READY-MADE GARMENTS:
This is a broad business field in which the big manufacturers, Industrialists and designers are involved. These industries provide employment to the public. Here the cloth is bought in bulk and the clothes are made according to the latest fashion and trend. Here many pieces are made of the same design and orderly stitched according to different sizes to satisfy the customer need. These industries and designers create the sense of fashion for the upcoming demand. Ready-made garments are easy to purchase from the customers point of view as it gives him a wide selection of the latest fashion as per his choice. Today’s trend believes in immediate purchase and immediate wear because this saves time management.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

TYPES OF GARMENTS: 1. FORMALS:
These types of clothes are usually worn for occasions like business parties, conferences, meetings, and interviews etc. These types of garments are simple and bright and comfortable. They constitute usually of units of which ties from the major part, tight skirts and coats are also formal along with Blazers.

2. CASUALS:
These are clothes, mainly the teenagers who are very found of wearing Jeans, Tshirts, Skirts, Short, and Jackets etc. These clothes are usually worn during playtime and while playing games. These are also used for any rough type of work.

3. ETHNIC:
These are clothes that are worn usually for religious functions, weddings, festivals and traditional ceremonies.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

HISTORY OF THE JEANS. Where did the name Denim Jeans come from? 'Serge de Nîmes'
In fashion history, jeans and denim history continues to baffle. No one truly knows the perfect answer to where jeans began. As so often happens fashions often emerge together in various parts of the world and are the result of the sudden availability of a new fabric, cloth, dye or technique. But we do know that the phrase denim jeans is thought to derive from several sources. No one is totally certain where the words come from. A majority of source books suggest that denim derives from the English translation of the South of France French phrase 'serge de Nîmes'. Denim fashion history is thus associated with Serge de Nimes. It may well be that the fabric which was made in France also had a version made locally in England and was called by the same name of denim in the same way that Cheddar cheese is called cheddar all over the world. The Serge de Nîmes was originally a wool silk mix, twill weave. Certainly by the 19 th century in England denim had a white warp and a navy woof (weft). Denim was considered a hard wearing sturdy fabric, ideal for heavy labouring.

Genoese
It is also thought the name ' jeans ' comes from 'Genoese' the name for Italian sailors of Genoa who when at sea dressed in blue fustian fabric composed of a cotton and wool or linen blend. Genoese fabric was imported into Britain as far back as the 16th century. Administrative Management College 20

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. Thomas Hardy used the word fustian to describe basic clothes of a skilled countryman in 'The Mayor Of Casterbridge.' He mentions a fustian waistcoat, breeches and a jacket all the type of garments often made up in jeans material today. In Pickwick Papers fustian is described by Dickens as 'common fustian' which firmly puts it in the everyday category. In the 19th century American weavers made hardwearing cotton duck, denim and jeans fabrics to satisfy a home market. At some time some manufacturers must have replaced the yarns with the locally produced, more readily available cotton making the fabrics all cotton.

Levi Strauss the Inventor of Jeans called Denim Jeans
Jeans history would be nothing without Levi Strauss. Levi Strauss is credited with inventing jeans. Levi Strauss emigrated with his family to New York in 1847. His family sold dry goods such as canvas tenting and Manchester drapery goods. He moved to San Francisco in the early 1850s because he thought the same dry goods business would be brisk because of the California gold rush. About 20 years later a solvent Levi Strauss and a Nevada tailor joined forces to patent an idea the tailor had for putting rivets on stress points of workman's waist high overalls commonly known as jeans. Levi Strauss chose to use the stronger denim fabric and cotton duck, putting his own name on the product. Later the duck fabric was dropped as consumers found denim more comfortable, particularly after washing creating the faded bloom on the indigo blue dyeing that we all love. Eventually in the 1950s people asked for denim jeans or just as often - Levi's jeans rather than waist overalls. Other manufacturers began to produce jeans and other brand names such as Lee Coopers and Wranglers also became famous. Each brand is renowned for having a particular cut. Administrative Management College 21

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Film Stars in Denim Jeans Influence the 1950s
Jeans fashion history was truly made in the 1950s when film stars wore it in movies that the teenagers of the day followed with avid interest. For many years jeans were only used as work wear clothes, but by the 1940s they were considered leisure wear in America. Once pop and film stars like Elvis Presley, James Dean, and Marlon Brando sported them they became desirable internationally in the 1950s and are associated with rock and roll and pop music. Later in the 1960s, jean brands old and new were worn universally in the western world.

1970's Flower Power and Jeans
In the 1970s individuals began to really personalize flared bell bottom versions of jeans with bells up the sides of flared jean's legs. Floral and abstract textural embroidery, metal eyelets and studs, transfers, appliqué and even anti-war graffiti biro writing were all popular forms of decoration. Jeans were a great hit with flower people and the hippie revolution. Jeans were the only uniform to wear to a 1970's pop concert. Jeans never seemed to die as individuals would cut off the legs to make bermuda shorts, then short shorts or even duffle bags using a cord to draw up the waist loops. Old jeans got recycled into patchwork jeans and skirts.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Levi 501s
The most famous jeans are still probably those produced by Levi as Levi 501s. Pre shrunk jeans had been introduced in the 1960s. 501s traditional button fly jeans designed in the Victorian era need to be shrunk to fit. They were a huge hit again in the 1980s when reintroduced to a new generation. In a television advertisement Nick Kamen removed his jeans and stripped to his underpants at a launderette. He proceeded to launder the jeans making them 'shrink to fit' to the music of Marvin Gaye's 'I heard it through the grapevine'. Kamen helped make them into a new fashion item for a new generation with the link to sexual allure.

Designer Jeans
By the 1980s ripped, frayed and torn jeans were a normal sight. Coloured jeans from white through to pastels were also popular as were stonewashed blue jeans. In the 80s, designer jeans with names like Gloria Vanderbilt, Calvin Klein and Armani among so many fashion designers, became the designer label jeans to be seen in. Stone washed jeans became a must. By the 1990s black jeans were very popular for a while and jeans in general were seen a lot in the early 1990s. But shades of blue are always loved and sometimes the darkest shade is high fashion and sometimes the most washed out faded pairs become the hottest. Coloured jean of all shades made an appearance. In 2000 designers were crystal beading and silver or gold spraying jeans amid tears, frayed slashes, fur and feather decoration. Denim was hot yet again and used to make everything from footwear, jackets, bags, basque corsets to jewelled cuffs.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Lycra in Jeans
The 1990s saw some changes such as denim with an added percentage of Lycra to enhance fit and comfort. Jeans most definitely here to stay, as 50% of us under 60 like to wear them, easily prefer them to combat trousers, which are now considered very passé. Jeans with Lycra are so much more comfortable. They fit and cling around the buttocks in a way that accommodates less than perfect figures.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

ANALYSIS OF FINDINGS

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

FINDINGS: • • Out of 100 respondents 58% are male and 42% are females.

Out of 100 respondents 15% are age group of below 20 years, 50% are of 20-30 years of age group, 25% are belongs to 30-40 Years of age group and 10% are of above 40 years.

Out of 100 respondents 15% are under-graduates, 40% are graduates and 45% of respondents are post-graduates.

Out of 100 respondents 25% of respondents are employees, 10% are business category, 15% of respondents are professionals, 40% of respondents are students and 10% are housewives.

Out of 100 respondents 25% of respondents are belongs to the income group less then Rs 10,000/-, 35% are belongs to Rs 10-20,000/- income group, 25% are belongs to income group of Rs 20-30,000/- and 15% are belongs to the income group of above Rs 30,000/-.

Out of 100 respondents 96% respondents are using Jeans and 4% of respondents do not wear jeans.

Majority of the respondents i.e., 72% wear readymade jeans whereas the 6% wear tailor made jeans and 22% wear both jeans.

Out of 96 respondents of jeans users 45.8% are Brand specific and 54.2% of respondents are not brand specific.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Out of 96 respondents of jeans users 29.12% of respondents wear jeans because it is present trend, 54.2% of respondents use jeans because of its comfortably, 6.25% are because of its reasonable prices, 8.33% of respondents wear it because of its brand image and 2.1% of respondents use it for other reasons.

Most of the respondents i.e., 65% prefer for quality and the price and the rest 35% prefer for brand name, convenience, fabric, look, Comfort, Better fit and maintenance as most preferable factor.

Out of 44, brand specific respondents 9.1% of respondents prefer Wrangler Jeans, 13.6% of respondents prefer Levis Jeans, 31.8% of respondents use Live-in Jeans, 22.7% of respondents prefer Lee Jeans, 9.1% of respondents prefer Killer Jeans, 4.6% of respondents prefer Pepe Jeans and 9.1% of respondents prefer Trigger Jeans.

Out of 44, brand specific respondents 50% of respondents prefer their brand because of its good quality, 4.5% respondents prefer the brand because of its convenience, 4.5% of respondents prefer because of its Fabric, 61% of respondents prefer because of reasonable price, 22.7% of respondents prefer because of its status symbol and 2.3% of respondents are preferring it because of other reasons.

Out of 44, brand specific respondents 52.3% of respondents shift to other brand if there is fall in price, 34% of respondents shift if there is modification in the price, 9.1% of respondents shift if there is good service and 4.6% of respondents shift to other brand for other reasons.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”. • Out of 96 respondents of jeans users 58.3% of respondents prefer Denim Jeans and 41.7% of respondents prefer Cotton Jeans. •

Out of 96 respondents of Jeans users 22.9 % of respondents have tried two brands, 30.2% of respondents tried four brands, 27.1% of respondents tried six brands and 19.8% of respondents tried more than six brands.

Out of 96 respondents of jeans users 41.7% of respondents came to know about the brand through Advertisements, 33.3% of respondents came to know about the brand through Advice of friends, 14.6% through Advice of family and 10.4 % through Advice of seller.

Out of 100 respondents 66% of respondents prefers particular shopping center to buy jeans and 34% of respondents do not prefer.

Out of 66 respondents 50% of respondents prefers particular shopping center because it is company outlet, 6.1% of respondents because of availability of brands, 15.2% of respondents because of availability of product range, 18.1% because of reasonable price and 10.6% for other reasons.

Out of 100 respondents, 68% of respondents are having knowledge of fabric and 32% of respondents are not having the knowledge of fabric.

Out of 100 respondents 14% of respondents use only jeans, 8% of respondents use only formal trousers and 78% of respondents use both the trousers.

Out of 100 respondents 85% of respondents are satisfied with the availability (outlets) of brands and 15% of respondents are not satisfied.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Out of 100 respondents 80% of respondents are satisfied with the advertisements of their brands and 20% of respondents are not satisfied.

Out of 100 respondents 92% of respondents are satisfied with the pricing of the product (brand) and 8% of respondents are not satisfied.

Out of 100 respondents 46% of respondents prefer price discounts as sales promotion, 8% of respondents prefer Gift vouchers, 44% of respondents prefer Buy one get one free and 2% of respondents prefer other sales promotions.

Out of 100 respondents 95% of respondents are satisfied with their present products and 5% of respondents are not satisfied.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Genders of the respondents.

Gender Males Females Totals

No. Of Respondents 58 42 100

In percentage 52% 42% 100%

Interpretation,
The above table showing that out of 100 respondents 58 are males and 42 are females. Administrative Management College 30

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o n th e b a s is o f g en d ers.
70 60 50 40 30 20 10 0 M a le s F e m a le s

Conclusion:
Here male are dominating females out of total respondents.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Age of the respondents.

Ages Below 20 Yrs 20-30 Yrs 30-40 Yrs Above 40 Yrs Totals

No. Of respondents 15 50 25 10 100

In percentage 15% 50% 25% 10% 100%

Interpretation, The above table showing that out of the 100 respondents 15 are belongs to age group of 20 Years, 50 are belongs to 20 to 30 age
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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

group, 25 respondents are belongs to 30 to 40 Years and 10 respondents are belongs to age group of above 40 Years.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o n th e b a s is o f ag e g ro u p s
60 50 40 30 20 10 0 B e lo w 2 02 0 -3 0 y e a3 0 -4 0 Y e a rs b o ve 4 0 rs A Y e a rs Y e a rs

Conclusion:
Out of total respondents age group of 20-30 years are major purchasers..

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Qualification of the respondents.

Qualification Under graduates. Graduates. Postgraduate. Totals.

No. Of respondents 15 40 45 100

In percentage 15% 40% 45% 100%

Interpretation, The table showing that out of the 100 respondents 15 are under graduates, 40 are Graduates and 45 are Postgraduates.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o n th e b a s is o q u a lific a tio n s .
50 40 30 20 10 0 U n d e r g ra d u a Ge ra d u a t e s P o s t g ra d u a t e t s

Conclusion:
Out of total respondents majority are of postgraduates followed by graduates and under graduates.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table showing: Occupation of the respondents.

Occupations Employee. Business. Professional. Students. Housewives. Totals.

No. Of respondents 20 15 15 40 10 100

In percentage 20% 15% 15% 40% 10% 100%

Interpretation, The above table shows that out of 100 respondents 20 are service class Employees, 15 are doing Business, 15 are Professionals, 40 are Students and 10 are Housewives.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o n th e b a s is o c c u p a tio n .
50 40 30 20 10 0
Bu sin ess plo ye e de nt Stu
39

al

Conclusion:
Here students are having dominating portion out of total respondents followed by employees, business class, professionals and housewives.

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Pro fes

Ho use wiv e

Em

sio n

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table showing: Monthly House hold incomes of respondents.

Monthly incomes. Less then Rs 10.Thousends. Rs. 10-20. Thousands. Rs. 20-30. Thousands. Above Rs. 30. Thousands. Totals.

No. Of respondents. 25 35 25 15 100

In percentage. 25% 35% 25% 15% 100%

Interpretation, The above table showing that out of 100 Respondents 25 are having less than Rs. 10 Thousands, 35 respondents are belongs to Rs. 20 to 30 Thousands, 25 are belongs to Rs. 20 to 30 Thousands and 15 respondents are belongs to above Rs 30 Thousands.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o n th e b a s is o f in c o m e s
40 30 20 10 0 Rs. 10-20 Thousand Rs.20-30 Thousand
41

Conclusion:
Out of total respondents 35% are having income of Rs10-20 thousands. Followed by less than Rs 10 thousands, Rs 20-30 thousands at last above 30 thousands.

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Less then 10Thousand

Above Rs. 30 Thousand

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table showing: Users and non-users of Jeans among respondents.

Options. Jeans users. Nonusers. Totals.

No. Of respondents. 94 6 100

In percentage. 94% 6% 100%

Interpretation, The above table showing that out of 100 respondents’ 94 respondents wear Jeans and 6 respondents do not wear Jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C l a s s i fi c a t i o n o f r e p r e s e n t s a s j e a tro u s e rs a n d n o n u s e rs . 100 80 60 40 20 0 94

6 J e a n s u s e Ns o n j e a n s u s e r s r

Conclusion:
Except 6% all the respondents use Jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: The Out fit of the respondents.

Out fit. Tailor made. Ready made. Both. Totals.

No. Of respondents. 6 72 22 100

In percentage. 6% 72% 22% 100%

Interpretation, The above table showing that 6 respondents are using Tailor made jeans, 72 are using Ready-made jeans and 22 respondents are using both tailor made and Ready-made jeans.

Administrative Management College

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a t io n o f re s p o n d e n t s o n t h e b a s is o f o u t fit . 80 70 60 50 40 30 20 10 0 T a ilo r m a d e R e a d y m a d e B o th 6 22 72

Conclusion:
Maximum number of respondents use ready-made trousers.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table showing: The factors influencing the respondents to wear Jeans.

Options.

No. Of respondents . 29.12 54.2 6.25 8.33 2.1 100

In percent age. 29.12% 54.2% 6.25% 8.33% 2.1% 100%

Present trend. Comfort. Reasonable price. Brand image. Others. Totals. Interpretation,

The above table showing that out of 100 respondents 29.12 are wearing Jeans because it is present trend, 54.2 respondents are using, as it is Comfortable, 6.25 are because it is reasonable price, 8.33 respondents are using it because of its Brand image and 2.1 respondents are using it for other reasons.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Classification of respondents on the basis of factors influencing for wearing jeans 60 50 40 30 20 10 0
fo rt tt re n ice e im ag co n ot he pr rs d

pr es en

le ab so n

Conclusion:
Factors like comfort and present trends are attracting consumers towards Jeans.

Table showing: Administrative Management College 47

re a

Br an

d

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The most preferable factor considered by the respondents while buying. Factors. Price. Quality. Brand image. Convenience. Fabric. Look. Comfort in fitting Better fit possible. Ease of maintenance. Totals. No. Of respondents. 22 43 18 04 02 02 06 02 01 100 In percentage. 22% 43% 18% 4% 2% 2% 6% 2% 1% 100%

Interpretation, The above table showing that out of 100 respondents, 22 respondents are consider price as most preferable factor, 43 respondents consider Quality as most preferable factor, 4 respondents consider convenience, 2 are fabric, 2 are look, 6 are comfort, 2 are better fit possible and 1 are considering ease of maintenance as most preferable factor.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o th e b a s is o f m o s t p r e fe r a b le fa c t b u y in g je a n s .
50 40 30 20 10 0 Price Fabric. Comfort in fitting
49

Conclusion:
Quality and price of the products are deciding factors while buying Jeans followed by brand image and comfort.

Administrative Management College

Brand image

Ease of maintance

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Whether the respondents are brand specific or not with respect to jeans.

Options.

No. Of respondents.

In percentage.

Yes. No.

45.8 54.2

45.8% 54.2%

Totals.

100

100%

Interpretation, The above table showing that out of 100 respondents, 45.8 are brand specific and 54.2 are not brand specific while buying jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Classification of respondents on the basis of brand preference(specific). 56 54 52 50 48 46 44 42 40 Yes no

Conclusion:
Brand shifters are more than brand specific consumers, with respect to jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: The favourite brands of respondents.

Brands. Wrangler. Levis. Live-in. Lee. Killer. Pepe. Trigger. Totals.

No. Of respondents. 9.1 13.6 31.8 22.7 9.1 4.6 9.1 100

In percentage. 9.1% 13.6% 31.8% 22.7% 9.1% 4.6% 9.1% 100%

Interpretation, The above table showing that out of 100 respondents 9.1 are using Wrangler Jeans, 13.6 are Levis, 31.8 are Live-in, 22.7 are Lee, 9.1 are Killer, 4.6 are Pepe and 9.1 are using Trigger jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g t h e p re fe r re d b ra n d s o f re s p o n d e n t s . 35 30 25 20 15 10 5 0
Le e wra ngl er Le ves . Liv e-in Pe pe Tri gg er K il
53

Conclusion:
Live-in and Lee Brands are having more consumes when compared to all other brands.

Administrative Management College

er

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Reasons for preferring favourite brands.

Reasons. Better quality. More convenienc e. Fabric. Reasonable price. Status symbol. Others. Totals. Interpretation,

No. Of respondents. 50 4.5

In percentage. 50% 4.5%

4.5 16 22.7 2.3 100

4.5% 16% 22.7% 2.3% 100%

The above table showing that out of 100 respondents 50 are using the brand because it is of better quality, 4.5 are using it because it is More convenience, 4.5 are for good fabric, 16 are for reasonable price, 22.7 are for Status symbol and 2.3 are for other reasons.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g th e fa c to rs in flu e n c in g re s p o n d e n ts to w e a r je a n s .
60 50 40 30 20 10 0
Fa Re br so ic na ble pr St ic e at us sy mb ol
55

Conclusion:
Better quality of the product can influence the respondents to buy the jeans.

Administrative Management College

Mo re

co nv en ien

Be tte rq

Ot he rs

ua lit y

ce

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Factors, which provokes respondents to shift to other brands. Factors. Fall in price. Modification in the product. Good service. Others. Totals. No. Of respondents. 52.3 34 9.1 4.6 100 In percentage. 52.3% 34% 9.1 4.6% 100%

Interpretation, The above table showing that out 100 respondents 52.3 can shift to other brand if there is fall in the price, 34 respondents if there is modification in the product, 9.1 respondents if there is good service and 4.6 for other reasons.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g fa c to rs in f lu e n c e r e s p o n d e n ts t o s h ift to o t h e r b ra n d s .
60 50 40 30 20 10 0 F a ll in P ricM .o d ific a tio n G o o d e in the S e rvic e p ro d uc t. O the rs .

Conclusion:
Most of the respondents shift to other brands if there is fall on price followed by modification in the product.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Whether the respondents are having knowledge of fabric or not.

Options. Yes. No. Totals.

No. Of respondents. 68 32 100

In percentage. 68% 32% 100%

Interpretation, The above table showing that out of 100 respondents 68 are having knowledge of fabric and 32 do not having knowledge of fabric.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g r e s p o n d e n t s w i k n o w le d g e o f f a b r ic a n d w it h o u k n o w le d g e o f f a b r ic .
80 60 40 20 0 Y es No

CONCLUSION:
Most of the respondents have the knowledge of fabrics.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table: Showing the fabric preferred by the respondents.

Fabric. Denim jeans. Cotton jeans. Totals.

No. Of respondents. 58.3 41.7 100

In percentage. 58.3% 41.7% 100%

Interpretation, The above table showing that out of 100 respondents’ 58.3 respondents prefer Denim jeans and 41.7 respondents prefer Cotton jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g th e p r e f e r r fa b r ic o f r e s p o n d e n ts in je a n s .
70 60 50 40 30 20 10 0 D e n im je a n s c o t t o n je a n s

Conclusion:
Denim Jeans can attract more consumers then cotton Jeans with respect to respondents.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table: Showing the number of brands tried by the respondents, No. Of brands. 2 brands. 4 brands. 6 brands. More than 6. Totals. No. Of respondents. 22.9 30.2 27.1 19.8 100 In percentage. 22.9% 30.2% 27.1% 19.8% 100%

Interpretation, The above table showing that out of 100 respondents 22.9 have tried 2 brands, 30.2 have tried 4 brands, 27.1 have tried 6 and 19.8 have tried more than 6 brands.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g th e n u m b e o f b r a n d s tr ie d b y th e r e s p o n d e n ts .
35 30 25 20 15 10 5 0 2 B ra n d s4 B ra n d s6 B ra n d s o re t h a n 6 M

Conclusion:
More number of respondents has tried 4 brands followed by 6, 2, and more then 6 brands.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

The table: Showing how does the respondents come to know about their brands. Options. Advertisements. Advice of friends. Advice of family. Advice of seller. Totals. No. Of respondents. 41 33.3 14.6 10.4 100 In percentage. 41.7% 33.3% 14.6 % 10.4% 100%

Interpretation, The above table showing that out of 100 respondents 41 have know about their brand through Advertisements, 33.3 through advice of friends, 14.6 through advice of family members and 10.4 through advice of sellers.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g th e v a r io u s a d v is e r ’s o f r e s p o n d e n ts .
50 40 30 20 10 0
ies me nt

d

of fam ily
65

of frie n

Ad ve rt

Ad vic e

Conclusion:
Both media advertisements and word of mouth adds can influence more number of respondents.

Administrative Management College

Ad vic e

Ad vic e

of s

elle r

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Whether respondents prefer particular shopping centre or not.

Options.

No. Of respondents.

In percentage.

Yes. No. Totals.

66 34 100

66% 34% 100%

Interpretation, The above table showing that out of 100 respondents’ 66 respondents prefer particular shopping centre and 34 do not prefer particular shopping centre for the shopping of jeans.

Administrative Management College

66

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g th e p re fe rs a n d n o n p re fe r s o f p a rtic u la r s h o p p in g c e n tre , a m o n g r e s p o n d e n ts .
70 60 50 40 30 20 10 0 Y es No

Conclusion:
Maximum numbers of respondents prefer particular shopping while buying jeans.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Reasons for preferring particular shopping centre.

Options. Company outlet. Availability of brand. Product range. Reasonable price. Others. Totals.

No. Of respondents. 50 6.1 15.2 18.1 10.6 100

In percentage. 50% 6.1% 15.2% 18.1% 10.6% 100%

Interpretation, The above table showing that out of 100 respondents 50 are prefer particular shopping centres, because they are company outlets, 6.1 are because of availability of brands, 15.2 are for product ranges available, 18.1 are for reasonable prices and 10.6 are for other reasons.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

R e a s o n s fo r p r e fe r r in g p a r tic u la r s h o p p in g c e n tr e .
120 100 80 60 40 20 0 Company outlet Availability of brand Product range Reasonable price Others Total

Conclusion:
Company out lets and reasonable price can attracts respondents towards particular shopping centre.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Types of trousers worn by respondents.

Options. Only jeans. Only formal. Both. Totals.

No. Of respondents. 14 08 78 100

In percentage. 14% 08% 78% 100%

Interpretation, The table showing that out of 100 respondents 14 are wearing only Jeans, 08 are wearing only formal trousers and 78 are wearing both jeans and formal trousers.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g th e k in d s o f tr o u s e r s w o r n b y th e r e s p o n d e n t
100 80 60 40 20 0 O n ly je a n s O n ly fo rm a l B o th

Conclusion:
Maximum numbers of respondents use both Jeans and formal trousers.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Response of respondents with respect to availability (outlets) of the brands.

Options. Good. Bad. Totals.

No. Of respondents. 85 15 100

IN percentage. 85% 15% 100%

Interpretation, The table showing that out of 100 respondents’ 85 respondents brand availability (outlet) is good and remaining 15 respondents is bad.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g th e re s p o n s e o f re s p o n d e n ts w ith re s p e c t to a v a ila b ility (o u tle ts ) o f b ra n d s .
100 80 60 40 20 0 G ood B ad

Conclusion:
Out lets (availability) of brands are good.

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73

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Response of respondents with respect to advertisements of their respective brand.

Options. Good. Bad. Totals.

No. Of respondents. 80 20 100

In percentage. 80% 20% 100%

Interpretation, The above table showing that out of 100 respondents 80 respondents brand advertisements are good and remaining 20 are bad.
Administrative Management College 74

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g re s p o n s e s o f re s p o n d e n ts w ith re s p e c t to th e a d v e rtis e m e n ts o f th e b ra n d s
100 80 60 40 20 0 G ood B ad

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Conclusion:
Advertisements of the brands are good.

Table showing: Responses of respondents towards the pricing of their respective brand.

Options. Good. Bad. Totals.

No. Of respondents. 92 08 100

In percentage. 92% 08% 100%

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Interpretation, The above table showing that out of 100 respondents 92 respondents brand pricing are good and remaining 08 are bad.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G ra p h s h o w in g re s p o n s e s o f re s p o n d e n ts w ith re s p e c t to p ric in g o f th e re b ra n d s .
100 80 60 40 20 0 G ood B ad

Conclusion:
Pricing of the brands is good.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Preferences of respondents towards different sales promotions. Promotions. Price discount. Gift vouchers. Buy one get one free. Others. Totals. No. Of respondents. 46 08 44 02 100 In percentage. 46% 08% 44% 02% 100%

Interpretation, The table showing that out of 100 respondents 46 respondents prefer price discounts, 08 respondents prefer gift vouchers, 44 respondents prefer Buy one get one free and 02 respondents prefer other sales promotions.

Administrative Management College

79

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

G r a p h s h o w in g r e s p o n s e s o f r e s p o n d e n ts w ith r e s p e c t to s a p r o m o tio n s .
50 40 30 20 10 0 P ric e G ift vo u c B e ry o n e g e t t h e rs hu O d is c o u n t o n e fre e

Conclusion:
Price discounts and Buy one get one kinds of sales promotions can attract more number of respondents.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Table showing: Whether respondents are satisfied with their present brand or not.

Options. Yes. No. Totals.

No Of respondents. 95 05 100

In percentage. 95% 05% 100%

Interpretation, The table showing that out of 100 respondents 95 respondents are satisfied with their present brands and 05 are not satisfied.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

C la s s ific a tio n o f r e s p o n d e n ts o th e b a s is o f s a tis fa c tio n w ith r e s p e c t to th e ir (b r a n d s ) p r o d u c
100 80 60 40 20 0 Y es No

Conclusion:
Maximum numbers of respondents are satisfied with their present brands.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

SUMMARY

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

Conclusion: To under go the research work, the researcher has reviewed the following literature 1. Reports at college library. 2. Textbook, Principals of marketing By Philip kotler. 3. Text book, Consumer behaviour. 4. Research methodology by Koopar. 5. Web site. The study has helped us to understand the consumers, who are brand specific and those who are not and attitudes of respondents towards Jeans. This study shows us that only 45% of respondents are brand specific, more then 50% of market consists of frequent brand shifters, there is competition in between the brands to attract new consumers towards the brands. This shows that Quality, Price, consumer responsiveness, creativity, advertisements, distribution channels, sales promotions etc are having there own impact on attracting consumers towards brands, so it is very important to the marketer to consider all these factors before introducing the product in to the market With this study it is known that nearly 50% of consumers prefer quality of the product followed by Price, comfort, brand image, look, fabric etc this tells us that every consumer will have his own expectations in the products so to became a success full brand in the competitive market the product should balance with all these factors to satisfy the needs of various segments of the market.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

SUGGESTIONS: The quality of the product should be enhanced, which can give comfort to the consumer; it may help

better products of the brands.

in retaining existing consumer and might attract new consumers to the

Normally the prices of reputed brands are high, because of this

reason they may loose economically middle class and lower class consumers. To over come this problem these brands have to introduce products with low prices. The product range should be increased keeping in mind all the

segments of market with respect to fabric, look, better-fit possible and ease of maintenance etc. It is necessary to bring out a variety of colours than the usual. It is required to update the trend and be creative with innovative

styles. Some of the brands are not easily available at all the places

required by consumers so it may be required to increase the outlets. Advertisements of the brand may be increased with added

information like price, availability, ranges, promotions etc. Sales promotions of the products should be increased to attract

new consumers.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

ANNEXURE

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

BIBLIOGRAPHY
1. Reports at college library. 2. Textbook, Principals of marketing By Philip kotler. 3. Textbook, Consumer behaviour by Suja R nayar. 4. Research methodology by Koopar. 5. Web site.

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”
A survey conducted at J.P Nagar and BTM in Bangalore City, QUESTIONNAIRE.

Name Place Age :

:……………… :……………… Below 20 yrs 30-40 yrs

. SEX

Male

Female

20-30 yrs Above 40 yrs Graduate

Qualification:

Under graduate Post graduate

Occupation:

Employee Student

Business Housewife

Professional

Monthly house hold income: Less then Rs 10.000 10-20 thousands 20-30 thousands above 30 thousands

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

1. Do you wear jeans? Yes 2. Out fit: Tailor made Readymade Both. No

3. Why do you wear jeans? Present trend Reasonable price other… Comfort Brand image

4. While buying what are all the factors you consider? (Rank them on the basis of importance) Price Quality Brand name Convenience fabric look Comfort better fit possible ease of maintenance 5. When you think of Jeans, which are the first Brands that come to your mind? (Specify) 1…………………………. 3………………………….. 2…………………………. 4…………………………..

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

6. Are you brand specific while buying jeans? Yes No If yes specify…………………………………… 7. Why do you prefer that brand? Better quality Reasonable price More convenience Status symbol Fabric other

8. What provokes you to shift to other Brand? Fall in price Good service Modification in the product Others…………………

9. Do you have knowledge of fabric? Yes 10. No

Which fabric you prefer? Denim jeans cotton jeans

11. How many brands you tried? 2 4 6 more than 6

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

11.

How do you know about your Brand? Advertisements Advice of family Other…. Advice of friends Advice of seller

12.

Do you prefer any particular shopping center? Yes No

13. If

yes why? Availability of brand Reasonable price Other…..

Company outlet Product range 14. You wear Only jeans Both

Only formal trouser

16.How is the availablity of your preferred brand is Good bad

17. Advertisements of your brand is Good bad

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“A Comparative analysis of consumer awareness and satisfaction with respect to branded jeans”.

18.Pricing of your brand is Good Bad

19. What kind of promotions do you like? Price discounts Buy one get one free Gift vouchers other…

20.Are you satisfied with the product? Yes No

21. Any advice to your brand manufacturers………………………………………… ………………………………………………………….

Signature.

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