ANALYSIS

-:Presented By:Deepak Kumar
Praveen Kumar Mittal
Rahul Gupta
Sarvesh Kumar Pandey

ON
IndianTelecommunication
Sector

OBJECTIVE
• What is Industry ?
• What is Industry
Analysis?
• Overview to the
Indian Telecom
Industry
• What is PEST
Analysis ?
• PEST Analysis Of
Indian Telecom

What is Industry ?
• An Industry is
a group of
firms
producing a
similar
product or
service.

What is Industry Analysis ?
• Industry Analysis
refers to an indepth
examination of
key factors within
a corporation’s
task
environment.
• Various Approaches
to Industry
Analysis

Porter’s

Overview to the Indian Telecom
Industry
• Total Consumer base
510 mn
• Estimated revenue (FY 09-10)
$43 bn
• Estimated contribution in GDP
% by 2014
• Growing at a CAGR of 21 %
• Total Tele-density is 44.87

=
=
= 15

Overview to the Indian Telecom
Industry

What is PEST Analysis ?
• It is the technique of
environmental
scanning of any
Industry on the basis
of the factors like

PEST Analysis of Indian
Telecom Industry : Political
Factors

Antitrust Regulations
Environmental
Protection Laws
Tax Laws
Special Incentives
Foreign Trade
Regulations
• Attitudes toward foreign
Companies
• Laws on hiring and
promotion
• Stability of government





PEST Analysis of Indian
Telecom Industry : Economical
Factors

GDP trends
Interest Rates
Money Supply
Inflation Rates
Unemployment levels
Price control
Devaluation /
Revaluation
• Cost






PEST Analysis of Indian
Telecom Industry :
Sociocultural Factors

Lifestyle Changes
Career expectation
Consumer activism
Rate of family
formation
• Growth rate of
population
• Age distribution of
population
• Regional shift in
population



PEST Analysis of Indian
Telecom Industry :
Technological Factors
• Total Government
spending for Research
& Development
• Total Industry spending
for Research &
Development
• Focus of Technological
efforts
• Patent Protection
• New Products
• Technology transfer from
lab to marketplace
• Productivity

Summery
• The Indian telecommunications
industry is one of the fastest
growing in the world and India is
projected to become the second
largest telecom market globally by
2010.