Developing a Vision and Strategy

Vision can provide motivation, sense of direction, basis for alignment of efforts and processes. Vision provides the picture that everyone involved carries and recalls periodically to ensure non-deviated course. The vision needs to be supported also by a respective strategy – ways to achieve the vision.

Why Vision is Essential
Vision refers to a picture of the future with some implicit or explicit commentary on why people should strive to create the future. In change process, a good vision serves three important purposes which are:  By clarifying the general direction for change  It motivates people to take action in the right direction  It helps coordinate the actions of different people in a remarkably fast and efficient way

Breaking through Resistance with Vision
Authoritarian Decree Micromanagemen t Vision

Forces That Support The Status Quo

The Relationship of Vision, Strategies, Plans and Budgets
Leadership Creates

{ {

Vision

A sensible and appealing picture of the future

Strategies A logic for how the vision
can be achieved

Plans Budgets

Management Creates

Specific steps and timetables to implement the strategies Plans converted into financial projections and goals

Characteristics of an Effective Vision
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Imaginable: Conveys a picture of what the future will look like Desirable: Appeals to the long-term interest of employees, customers, stockholders, and other who have a stake in the enterprise Feasible: comprises realistic, attainable goals Focused: Is clear enough to provide guidance in decision making Flexible: Is general enough to allow individual initiative and alternative responses in light of changing conditions Communicable: is easy to communicate; can be successfully explained within fir minutes

Creating an Effective Vision
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First Draft: Role of the guiding coalition: Importance of teamwork: Role of the head and the heart: Messiness of the process: Time frame: End product:

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