Communicating the Chang Vision

Communicating the vision to all concerned subjects is essential, if they are to understand and commit to dedicated efforts. Communication should not be a sporadic and isolated activity. Rather the change message should be “flooded” through repetitive activities through as many and as appropriate channels as possible. “The goal is to induce understanding, develop a gut-level commitment, and liberate more energy from a critical mass of people.”

Key Elements in the Effective Communication of Vision

Simplicity: All jargon and technobabble must be eliminated Metaphor, analogy, and example: A verbal picture is worth a thousand words.

Key Elements in the Effective Communication of Vision

Multiple forums: Big meetings, small memos and newspapers, formal and informal interaction – all are effective for spreading the word. Repetition: ideas sink in deeply only after they have been heard many times.

Key Elements in the Effective Communication of Vision

Leadership by example: Behavior from important people that is inconsistent with the vision overwhelms other forms of communication. Explanation of seeming inconsistencies: Unaddressed inconsistencies undermine the credibility of all communication.

Key Elements in the Effective Communication of Vision

Give-and-take: Tow-way communication is always more powerful than one-way communication.

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