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Mass Communication

Mass Communication

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Published by salman7797

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Published by: salman7797 on Feb 21, 2010
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08/18/2013

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Before realizing the overwhelming power of
leaning, psychological and social scientists
were greatly influenced by the ideas of
Charles Darwin.
Charles Darwin placed human beings in the
same continuum as other animals.
Earlier , the religion was the most important
influence.

Continued …

Continued …

Social scientists rejected religious beliefs and
believed that human beings were guided by
“instincts” over which people lacked rational
control. OR by other unconscious processes which
were NOT guided by intellect.
This was a frightening view which saw human
beings as irrational creatures, who could be easily
controlled by cleverly designed media.

THE PAYNE fund Studies

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