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Michael

Restiano
mresti02@gmail.com |1-781-507-4665|
Education
Tufts University, Medford, MA
BA: English| Dec 2013| Magna Cum Laude

Pembroke College, Oxford University, Oxford, UK
JYA Visiting Student for 2012-2013 Academic Year| English Language and Literature

Harvard Business School/HBX, Cambridge, MA
CORe Inaugural Cohort| Post-graduate certification in Economics, Analytics, and Financial Accounting

Experience
Jr Associate, Content Strategy
SapientNitro| New York, NY| August 2014-present
Audited, assessed, and made recommendations to improve content assets of major brands such
as: Verizon, Loblaws, Ascena Retail, Fiat-Chrysler, Philips Lifeline, Enactus, PG&E.
Provided creative strategic direction to copywriters, UX designers, and art directors to develop
new content serving business and user goals.
Served as key member of internal community and culture team: assisted in production of
company holiday card, planned internal events, and boosted team morale.
Published content strategy thought leadership content on SapientNitro blog.
Nurtured and recruited 1 new hire to the content strategy discipline.
Mentored and supervised interns and other junior talent as necessary.

Content Manager
Paytronix Systems| Newton, MA| January 2014-August 2014
Planned, developed, launched, and managed company blog.
Spearheaded organizational content strategy: created white papers, webinars, blog posts.
Served as lead copywriter for company: created monthly newsletter, website copy, webinar
scripts, and ad copy monthly.
Designed more than 20 marketing automation campaigns with Marketo.
Reported on content performance and made recommendations to senior leadership.
Managed organizations social media channels, posted regularly and responded to fans.
Conducted quarterly NPS survey for clients.

Marketing Director
Pembroke College Ball 2013 | Oxford, UK | September 2012-May 2013
Sold 700 tickets to a 70,000 event, exceeding sales goals by 12,750
Developed and oversaw all print, digital, and social media marketing strategies for event.
Managed vendors to develop a website, host launch parties, and create promotional goods.

Freelance Blogger & Community Manager
American Student Assistance (ASA) | Boston, MA | June 2012- Present
Increased student finance blog views by hundreds, ranked as top blog author via Wordpress
rankings.
Produced and sourced 100+ blog posts and other pieces of inbound marketing content
throughout tenure.
Wrote B2C marketing copy for mobile apps, eBooks, comics, infographics, and other content.
Contributed discussion-starting content and led conversations on online community about
student finance.

Skill Summary
Technical: MS Office, Adobe CS6, Wordpress, Constant Contact, Cision, HubSpot, Survey Monkey,
Salesforce, Marketo, Social Media, Umbraco, Google Analytics, SEM Rush