Portfolio

Jessie Skinner

Contact
Jessie Skinner
450 W 4th S #508
707.548.9966
jessie.noelle77@gmail.com

Table of Contents
1. Business Card
2. Letterhead
3. Brochure
4. Web Page
5. Logos
6. Event ad
7. Montage
8. Flier
9. Imaging

Business Card
Description: Black and white business card (front and back) for a faux business:
Jackson Photography & Design

Process: I created the logo with Illustrator using the text tool, shape tool, and a little
copy and paste. I then used InDesign to create the business card. I knew I wanted a
sleek, simple design to match that of the logo. I love the sleek look of having two
parallel lines next to each other, so I put them on each side of the card. For consistency and repetition, I put a thicker black line at the top of one side of the business card. I
found a high quality image that displays advanced design skills as a built-in
advertisement for the design skills in the company.

Message: This business has cutting-edge talent and is up-to-date with modern styles
and trends.

Audience: A younger audience, between 18 and 30
Top Thing Learned: The power of black and white. It’s the simplest of
“color” schemes, yet it’s not boring. It really communicates my message that this is a
sleek, modern company that knows how to design in a sleek, modern way.

Title Font and Category: N/A
Body Font and Category: Avenir Book; Sans Serif

J A C K S O N

Photo & Design

Jessie Jackson
707.548.9966

jessie.noelle.jackson@gmail.com

jessiejacksoncreations.wordpress.com

123 Murphy Lane

J A C K S O N

Photo & Design

Letterhead
Description: Black and white letterhead (to match business card) for a faux
business: Jackson Photography & Design

Process: I created the letterhead using InDesign. I placed the logo I’d made in
Illustrator into the document. I also placed the same professional image that I used in
the business card and reduced the opacity to make it a watermark. For the stripe at
the top and the two stripes at the bottom, I simply used the shape tool to create black
rectangles. As I said with the business card, I love the sleek look of having two
parallel lines next to each other, so I put them on each side of the card. For consistency
and repetition, I put a thicker black line at the top of one side of the business card.

Message: This business has cutting-edge talent and is up-to-date with modern styles
and trends.

Audience: A younger audience, between 18 and 30
Top Thing Learned: The power of black and white. It’s the simplest of
“color” schemes, yet it’s not boring. It really communicates my message that this is a
sleek, modern company that knows how to design in a sleek, modern way.

Title Font and Category: N/A
Body Font and Category: Avenir Book; Sans Serif

Jessie Jackson 707.548.9966 123 Murphy Lane
jessie.noelle.jackson@gmail.com
J A C K S O N

Photo & Design

jessiejacksoncreations.wordpress.com

Brochure
Description: Brochure for a fictitious poetry society in Rexburg (duplex print)
Process: I used Adobe Illustrator to create the logo, Photoshop to clip and refine the
images, and InDesign to make the brochure layout. In InDesign, I had to figure out where
to place everything so that it would come out correctly when I printed the duplex layout
and folded it. I did this by first making a paper mockup of my design and labeled each
panel so I’d know where they were on InDesign. I also used the textwrap tool to wrap
text around the images and the paragraph styles tool to format my subjeadings.

Message: This brochure is targeted especially to those who don’t like poetry. It talks
a lot about the outdoors and social aspect of the society in order to attract the “poetry
haters” so that we can change their minds about poetry

Audience: College students who are interested in poetry, and especially college
students who aren’t interested in it

Top Thing Learned: Brochures are very difficult to make successfully. I have so
much more appreciation now for brochures and all the hours of hard, exhausting, frustrating work that go into them.

Title Font and Category: American Typewriter Bold; Slab Serif
Body Font and Category: Avenir Light; Sans Serif

Web Page
Description: A webpage of the logo I created along with explanations of its
target audience and how I created it.

Process: I used Text Wrangler to code the HTML and CSS for this page. I used basic

coding to input the image of the logo, the font color, background color, headings, and
link. With a little help from someone more experienced, I created divs in order to make
the black boxes holding the text. I input code that created the block shape they’re in.

Message: I can create modern, sleek, audience-catching logos, and that I can

do this in a very legitimate way because of the knowledge I possess of design principles
and the Adobe design programs. I also created this site to show my basic HTML and CSS
coding abilities.

Audience: My audience is anyone looking to hire me to create logos, web pages,
or any other project that fall under the graphic design category.

Top Thing Learned: Coding HTML and CSS is not nearly as scary or intimidat-

ing as I’ve always thought. I feel better about my abilities now, knowing that I can at
least do the basics. Making this web page was actually kind of fun and so much simpler
than I originally thought.

Title Font and Category: Century Gothic Regular; Sans Serif
Body Font and Category: Cambria Regular; Oldstyle

Logos
Description: 3 Variations of a logo – color, black and white, and white set against
a color

Process: I used Adobe Illustrator to execute these designs. I created the camera

and its details very simply by using the shape tool. I made the paint brush with the pen
tool and the paint splotches with the blob tool.

Message: Because the business is both photo and design, the logo has both a

camera and a paint pallet to communicate this. The paintbrush points to the name of
the company to lead the eyes there.

Audience: This logo is for my a faux company that design for individuals and small
businesses.

Top Thing Learned: The most powerful thing I learned in creating this design
was how to use the pen and pencil tools. These tools allow for any shape or drawing to
be created.

Title Font and Category: N/A
Body Font and Category: Century Gothic (Regular and Demibold); Sans
Serif

Event Ad
Description: his is a color advertisement promoting a fundraising event using a
scanned picture from a magazine.

Process: Surprisingly, I used Microsoft Word to design this ad. I knew I wanted to

implement the rule of thirds since I figured the dog would take up about a third of the
page; I knew centering it would not be as visually appealing. I put the image in the
left-most third of the page, and added to the effect by placing a contrasting color
(brick) on the right-most third of the page. Since the dog only takes up the bottom half of
the left-most third, I balanced it out by placing the title in the top right corner. I chose the
teal color because I thought it would contrast nicely against the dog’s black fur. I chose
to use the complementary brick color because the pair give the ad a nice summery feel
and summer is when the event is being held. I added the line down the center of the two
colors because the ad needed that extra little accent to spice it up a little bit.

Message: Come support these dogs - just look how adorable they are!
Audience: The intended audience is dog lovers.
Top Thing Learned: I really learned for myself the importance of alignment
while doing this project.

Title Font and Category: Century Gothic; Sans Serif
Body Font and Category: Cambria; Oldstyle

Montage
Description: Montage of two photos of Christ visiting his people after the
Resurrection, with text.

Process: I used pictures I found online and created a design/montage using
Photoshop.

Message: The pictures are of Christ visiting the Nephites, and the scripture quoted is

from this very visit to the Nephites. Although that message was originally meant for them,
it applies to us all today. The pictures depict Christ’s tender love for His children, which
serves to support the scripture that says will “heal” us.

Audience: The audience is anyone and everyone.
Top Thing Learned: The top thing I learned is how much work needs to be put
into blending in order to keep it from looking “abrupt.” It’s difficult to gradually fade one
picture into another.

Title Font and Category: N/A
Body Font and Category: Lucida Calligraphy; Script,
Century Gothic; Sans Serif

Will ye not now return unto me and
repent of your sins and be

converted
that I may

heal you?
- 3 Nephi 9:13

Flier
Description: This is a black and white promotional flier I created for a company
called Vouant Communications to advertise their annual Graduate Leadership
Conference.

Process: I created this flier using Adobe InDesign. Before launching the program,

I sketched out several possible designs on a piece of paper to “get the creative juices
flowing.” Once I had a good idea of what I wanted to do, I launched InDesign. I used
the shape tool to create the repeating black boxes at the top and bottom and to place
the image of the girl.

Message: I’m communicating to graduating college seniors that they should attend
the annual Graduate Leadership Conference presented by Vouant Communications.
Specifically, I want to attract responsible, “go-getter” leaders.

Audience: “Go-getter” graduating college seniors
Top Thing Learned: The biggest thing I learned in creating this flier was how
important and helpful it is to sketch possible designs before using a design program.

Title Font and Category: Arial Rounded MT Bold; Sans Serif
Body Font and Category: Lucida Bright; Oldstyle

Graduate

Leadership
C

O

N

F

E

R

E

N

C

E

Do you want to have the competitive edge in businness?
Come learn how at Vouant Communications’s annual
Graduate Leadership Conference. Vouant Communications
is devoted to helping tomorrow’s leaders gain essential
leadership skills in the workplace. During this dynamic
three-day seminar, attendees will meet with the top
executives of Vouant Communications to discuss
breakthrough leadership techniques while cultivating
attributes of leadership that will make graduates
marketable to any employer. Conference is available to
graduating seniors. Space is limited. Registration and more
info available at at http://www.vouantcomm.com/leaders

Date: October 21 Time:

8am - 5 pm

Place: Lincoln Convention Center

Imaging
Description: A wall-hanging I created using a picture I took and edited in
Photoshop

Process: I took a picture of flowers and leaves with a natural color scheme and

edited the picture in Photoshop. Then I continued to use Photoshop to add the text and
the other elements.

Message: This piece is meant to uplift and remind women of their friends.
Audience: Women and girls of any age
Top Thing Learned: I learned how much natural color schemes appear in
nature!

Title Font and Category: N/A
Body Font and Category: Lucida Bright; Oldstyle

Friendship
is like a
flower that
blooms
and grows
in beauty.

Violet

Lime

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