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In every situation of adversity, there are opportunities.
The current global economic situation has hit tech especially hard, and these
days it’s almost impossible to find anyone in the industry who isn’t affected in
one way or another.Businesses are cutting costs, startups are finding it tough to
stay afloat, PR budgets are heavily downsized, freebies and junkets have all but
ceased to exist, and offices are circulating memos warning employees to cut down
on travel expenses and stationary usage. In a climate where jobs are being cut
and increments abolished, one can hardly expect any organization to spend mon-
ey on indulgences such as non-essential hardware and software upgrades. The
effects of such belt-tightening measures cascade through the industry, affecting
manufacturers, distributors, contractors, transporters and plenty of other busi-
nesses that might not seem related at all. But all is not doom and gloom. In every
situation of adversity, there are opportunities for individuals and groups to stay
afloat by being unique or valuable enough to convince others to invest in them,
monetarily or otherwise.
An IDC report published late last year predicted that hardware would be hardest
hit by budget reductions, except for storage devices.The reason is simply that no
one is going to generate any less data or store any less digital content. This il-
lustrates the fact that no matter what the economic situation is, there will always
be products and services that are simply too important to not have money spent
on them. Apart from storage, it would be highly unwise for anyone, whether an
individual or a corporation, to spend any less on data security and malware pro-
tection. The good news is there are plenty of enterprising individuals and com-
panies who are doing quite well for themselves in this day and age. Anecdotal
evidence suggests that since international travel is pretty much taboo, companies
are spending more money on VoIP, videoconferencing and telepresence solutions.
In another example, budget cuts are making laptops lose favor to netbooks and
as pretty much the only category of PC hardware that will register decent sales
growth figures this year, its no wonder that every manufacturer suddenly has a
dozen or so models on offer. Finally, in a time when VC funding is drying up and
startups are dying or being bought out, people are still willing to pay attention to
any Web 2.0 service that promises to help people do more work, save more time,
or spend less money. Anyone who has something worthwhile to offer should be
able to scrape through this slowdown, and maybe even thrive. That’s also a good
reason for everyone to introspect a bit and see how they can upgrade their skills,
tweak and repackage their offerings, present themselves as indispensable, and
convince others that they’re worthy enough to be kept alive.
22 B
CONTENTS 01/2010________________


Fashion Rider, E-71, DHIMAR PARA,
Raipur - 07714058971
fax - 07114058972-73 mo.no.9893058836
1. TOP 50 MODEL WOMEN......04
2 An Inspirational True Success Story.....10
3 NEWS WIRE...TECH LIFE........14
6 CALANDER 2010 ....26
10 RACE TO THE MOON .....41
12 Eee PC....48
13 TIPS & TRICKS....50
et’s face it. The clients, especially the blue chip ones are the
stars of fashion now and it’s their choices, selections and
bookings that make and break models today.
From the daily call sheets of photographers like Steven Meisel,
Mario Testino, Mert n Marcus, Craig McDean, David Sims,Inez
and Vinoodh and Steven Klein for clients like US, Italian, French
and British Vogue, W, V, Numero,Bazaar,Pop and Another can be
culled a clear message about who are the most wanted models of
the moment.
It is also brands like Prada, Vuitton, Chanel, Dior, Calvin Klein,
Estee Lauder, Lancome and Maybelline among others who pro-
vide the platform that makes stars of models. In an increasingly
competitive market, fooded with hundreds of “cool editorial
girls”, its the campaigns and contracts that are the fnal index of
how crucial a model is at any given moment.
Consequently here are the faces of the future, MODELS.com’s
Top 50 Working Models listing.
As for the iconic faces like Kate, Gisele, Carolyn and Natalia?
Why they now have their very own listing in the form of MDC
Let the sparks fy
44 5
R aquel Z immermann
Birth Date: May 6, 1983
Country of origin: Brazil
The blonde, blue eyed Raquel comes from Rio Grande do Sul in the south of Brazil. She
is currently one of the biggest names in the modeling industry, having steadily worked for
almost a decade with the creme de la creme of the fashion world. Raquel, when not walking
on the runways, also likes to play the guitar and ride a skateboard.
Hair Eyes Bust Height Waist Hips Shoe
Blonde Blue 34 178 24 34 10
Natasha Poly
Birth Date: July 12, 1985
Country of origin: Russian Federation
Natasha Poly hails from Perm, Russia and is cur-
rently one of the go-to models for both editorial
and advertising campaigns. Her given name is
Natasha Polevshchikova and she is currently and
has been the face of numerous campaigns includ-
ing Gucci, Missoni and Jil Sander. Natasha has
the chameleon-like ability to transform her facial
expressions and is also well known for her rec-
ognizable runway walk and signature pose. She
currently resides in New York, NY and has her
own fan-site at www.NatashaPoly.com where all
can experience the true goddess that is Ms.Poly.
At this point, Natasha can only rise higher on
the stairway to supermodel enlightenment, and
MDC will be there to experience every bit of it.
Hair Eyes Height Waist Hips Shoe
Dark Blonde Green178 23 34 9
Birth Date: June 12, 1985
Country of origin: Poland
Anja Rubik was born in Czestochowa, Poland
on June 12, 1985. Growing up, Anja lived in
Greece, Canada, and South Africa and began
modeling full-time after graduating from a
British high school in Paris. Rubik can be
seen in numerous editorials for Vogue, Nu-
mero, Harper’s Bazaar, etc. More information
and photographs of Anja can be found on her
website: www.AnjaRubik.com
Hair Eyes Bust Height Waist Hips Shoe
Blonde Blue 34 179 24 35 9
Anja Rubik
66 ?
Lily Donaldson
Birth Date: January 27, 1988
Country of origin: United Kingdom
Model Lily Donaldson was born in London, England and is the daugh-
ter of photographer, Matthew Donaldson. She is currently the face of
Gucci and Burberry and can be seen in a plethora of editorials ranging
from Vogue, to Numero, to Harper’s Bazaar. More info can be found on
Lily’s fansite: www.LilyDonaldson.com.
Hair Eyes Bust Height Waist Hips Shoe
Blonde Blue N/A 178 N/A N/A 7
Birth Date: October 18, 1987
Country of origin: Denmark
From Roskilde, Denmark
Hair Eyes Bust Height Waist Hips Shoe
Brown Brown N/A 178 N/A N/A N/A


Birth Date: April 23, 1986
Country of origin: Canada
Discovered by Michelle Miller in Canada.
Blonde Blue 33 178 24 35 9
Jessica Stam
Coco Rocha
September 10, 1988, Canada
Karlie Kloss
August 3, 1992, United States
Mariacarla Boscono
September 20, 1980, Italy
Anna Jagodzinska
August 14, 1982, Poland
Eniko Mihalik
Iris Strubegger
Caroline Trentini
July 6, 1987, Brazil
Heidi Mount
United States
Abbey Lee Kershaw
June 12, 1987, Australia
SS 0
10 10
An Inspirational True Success Story
Sudha Murthy, wife of Infosys Chairman Narayanamurthy, talking about her
life and the story of how Infosys was born:
t was in Pune that I met Narayana Murty through my friend Prasanna who is now
Wipro chief, who was also training in Telco. Most of the books that Prasanna
lent me had Murty’s name on them, which meant that I had a preconceived image
of the man.Contrary to expectation, Murty was shy, bespectacled and an introvert.
When he invited us for dinner, I was a bit taken aback as I thought the young man
was making a very fast move. I refused since I was the only girl in the group. But
Murty was relentless and we all decided to meet for dinner the next day at 7.30 p.m.
at Green Fields hotel on
the Main Road, Pune.
The next dayI went
there at 7 o clock since
I had to go to the tailor
near the hotel. And what
do I see? Mr. Murty wait-
ing in front of the hotel
and it was only seven.
Till today, Murty main-
tains that I had men-
tioned (consciously!)
that I would be going to
the tailor at 7 so thatI
could meet him...And
I maintain that I did
not say any such thing
consciously or uncon-
sciously because I did
not think of Murty as anything other than a friend at that stage. We have agreed to
disagree on this matter. Soon, we became friends. Our conversations were flled with
Murty’s experiences abroad and the books that he has read.
My friends insisted that Murty was trying to impress me because he was inter-
ested in me. I kept denying it till one fne day, after dinner Murty said, “ I want to tell
you something”. I knew this was it. It was coming. He said, “I am 5’ 4” tall. I come
from a lower middle class family. I can never become rich in my life and I can never
give you any riches. You are beautiful, bright, intelligent and you can get anyone you
want. But will you marry me?” I asked Murty to give me some time for an answer. My
father didn’t want me to marry a wannabe politician, (a communist at that) who
10 10 11
didn’t have a steady job and wanted to build an orphanage... When I went to Hubli I
told my parents about Murty and his proposal. My mother was positive since Murty
was also from Karnataka, seemed intelligent and comes from a good family. But my
father asked: What’s his job, his salary, his qualifcations etc? Murty was working as
a research assistant and was earning less than me. He was willing to go dutch with
me on our outings.
My parents agreed to meet Murty in Pune on a particular day at 10 a. m sharp.
Murty did not turn up. How can I trust a man to take care of my daughter if he can-
not keep an appointment, asked my father. At 12 noon Murty turned up in a bright
red shirt! He had gone on work to Bombay, was stuck in a traffc jam on the ghats,
so he hired a taxi (though it was very expensive for him) to meet his would-be father-
in-law. Father was unimpressed. My father asked him what he wanted to become in
life. Murty said he wanted to become a politician in the communist party and wanted
to open anorphanage. My father gave his verdict. NO. I don’t want my daughter to
marry somebody who wants to become a communist and then open an orphanage.
when he himself didn’t have money to support his family. Ironically, today, I
have opened many orphanages something, which Murty wanted to do 25 years ago.
By this time I realized I had developed a liking towards Murty, which could only be
termed as love. I wanted to marry Murty because he is an honest man. He proposed
to me highlighting the negatives in his life. I promised my father that I would not mar-
ry Murty without his blessings though at the same time, I cannot marry anybody else.
My father said he would agree if Murty promised to take up a steady job. But Murty
refused saying he will not do things in life because somebody wanted him to. So, I
was caught between the two most important people in my life.
The stalemate continued for three years during which our courtship took us to
every restaurant and cinema hall in Pune. In those days, Murty was always broke.
Moreover, he didn’t earn much to manage. Ironically today, he manages Infosys
Technologies Ltd, one of the world’s most reputed companies. He always owed me
money. We used to go for dinner and he would say, I don’t have money with me,
you pay my share, I will return it to you later. For three years I maintained a book on
Murty’s debt to me. No, he never returned the money and I fnally tore it up after my
wedding. The amount was a little over Rs. 4000.
During this interim period Murty quit his job as research assistant and started his
own software business. Now, I had to pay his salary too! Towards the late 70s com-
puters were entering India in a big way. During the fag end of 1977 Murty decided
to take up a job as General Manager at Patni Computers in Bombay. But before he
joined the company he wanted to marry me since he was to go on training to the US
after joining. My father gave in as he was happy Murty had a decent job, now. We
where married in Murty’s house in Bangalore on February 10, 1978 with only our two
12 12
families present. I got my frst silk sari. The wedding expenses came to only Rs.
800(US$ 17) with Murty and I pooling in Rs. 400 each.
I went to the US with Murty after marriage. Murty encouraged me to see America
on my own because I loved traveling. I toured America for three months on backpack
and had interesting experiences, which will remain fresh in my mind forever. Like the
time when I was taken into custody by the New York police because they thought I
was an Italian traffcking drugs in Harlem. Or the time when I spent the night at the
bottom of the Grand Canyon with an old couple. Murty panicked because he couldn’t
get a response from my hotel room even at midnight. He thought I was either killed or
In 1981 Murty wanted to start INFOSYS. He had a vision and zero capital... ini-
tially I was very apprehensive about Murty getting into business. We did not have any
business background. Moreover we were living a comfortable life in Bombay with a
regular paycheck and I didn’t want to rock the boat. But Murty was passionate about
creating good quality software. I decided to support him. Typical of Murty, he jus had
a dream and no money. So I gave him Rs. 10,000, which I had saved for a rainy day,
without his knowledge and told him, “This is all I have”. Take it. I give you three years
sabbatical leave. I will take care of the fnancial needs of our house. You go and
chase your dreams without any worry. But you have only three years! Murty and his
six colleagues started Infosys in 1981,with enormous interest and hard work.

In 1982 I left Telco and moved to Pune with Murty. We bought a small house on
loan, which also became the Infosys offce. I was a clerk-cum-cook-cum-programmer.
I also took up a job as Senior Systems Analyst with Walchand group of Industries to
support the house. In 1983 Infosys got their frst client, MICO, in Bangalore. Murty
moved to Bangalore and stayed with his mother while I went to Hubli to deliver my
second child, Rohan. Ten days after my son was born, Murty left for the US on project
work. I saw him only after a year, as I was unable to join Murty in the US because my
son had infantile eczema, an allergy to vaccinations. So for more than a year I did not
step outside our home for fear of my son contracting an infection. It was only after Ro-
han got all his vaccinations that I came to Bangalore where we rented a small house
in Jayanagar and rented another house as Infosys headquarters.
My father presented Murty a scooter to commute. I once again became a cook,
programmer, clerk, secretary, offce assistant et al. Nandan Nilekani (MD of Infosys)
and his wife Rohini stayed with us. While Rohini babysat my son, I wrote programmes
for Infosys. There was no car, no phone, just two kids and a bunch of us working
hard, juggling our lives and having fun while Infosys was taking shape. It was not only
me but the wives of other partners too who gave their unstinted support. We all knew
that our men were trying to build something good. It was like a big joint family, taking
care and looking out for one another. I still remember Sudha Gopalakrishna looking
12 12 1B
after my daughter Akshata with all care and love while Kumari Shibulal cooked for all
of us. Murty made it very clear that it would either be me or him working at Infosys.
Never the two of us together... I was involved with Infosys initially. Nandan Nilekani
suggested I should be on the Board but Murty said he did not want a husband and
wife team at Infosys. I was shocked since I had the relevant experience and techni-
cal qualifcations. He said, “Sudha, if you want to work with Infosys, I will withdraw,
happily”. I was pained to know that I will not be involved in the company my husband
was building and that I would have to give up a job that I am qualifed to do and love
doing. It took me a couple of days to grasp the reason behind Murty’s request. I
realized that to make Infosys a success one had to give one’s 100 percent. One had
to be focused on it alone with no other distractions. If the two of us had to give 100
percent to Infosys then what would happen to our home and our children? One of us
had to take care of our home while the other took care of Infosys.
I opted to be a homemaker, after all Infosys was Murty’s dream. It was a big sac-
rifce but it was one that had to be made. Even today, Murty says, “Sudha, I stepped
on your career to make mine”. You are responsible for my success. I might have
given up my career for my husband’s sake. But that does not make me a doormat...
Many think that I have been made the sacrifcial lamb at Narayana Murty’s altar of
success. A few women journalists have even accused me of setting a wrong ex-
ample by giving up my dreams to make my husbands a reality. Isn’t freedom about
living your life the way you want it? What is right for one person might be wrong for
another. It is up to the individual to make a choice that is effective in her life. I feel
that when a woman gives up her right to choose for herself is when she crosses
over from being an individual to a doormat. Murty’s dreams encompassed not only
himself but also a generation of people. It was about founding something worthy,
exemplary and honorable. It was about creation and distribution of wealth. His
dreams were grander than my career plans, in all aspects. So, when I had to choose
between Murty’s career and mine, I opted for what I thought was a right choice. We
had a home and two little children. Measles, mumps, fractures; PTA meetings, wants
and needs of growing children do not care much for grandiose dreams. They just
needed to be attended to. Somebody had to take care of it all. Somebody had to
stay back to create a home base that would be fertile for healthy growth, happiness,
and more dreams to dream. I became that somebody willingly. I can confdently say
that if I had had a dream like Infosys, Murty would have given me his unstinted sup-
port. The roles would have been reversed. We are not bound by the archaic rules
of marriage. I cook for him but I don’t wait up to serve dinner like a traditional wife.
So, he has no hassles about heating up the food and having his dinner. He does not
intrude into my time especially when I am writing my novels. He does not interfere in
my work at the running of Infosys. I teach Computer Science to MBA and MCA stu-
dents at Christ College for a few hours every week and I earn around Rs. 50,000
....continued in page 16

14 14
Cellphone-triggered irrigation project for farmers
Farmers in India might no longer
have to walk for long distances
through their f elds to turn on or
off their irrigation pumps located
kilometers away. Mobile service
provider Tata Teleservices aims
to help farmers with its new
scheme, called Nano Ganesh,
currently being tested in Gujarat.
be able to trigger a wireless de-
vice attached to the pumps which
can jumpstart them with no fur-
ther manual intervention. This
would ease productivity and save
long walks in poor weather or
late at night when power is avail-
able. be able to trigger By sen-
-ding a code via a cell phone,
farmers will a wireless device
attached to the pumps which can
jumpstart them with no further
manual intervention. This would
ease productivity and save long
walks in poor weather or late at
night when power is available.
Due to the erratic nature of elec-
tricity supply, it might be diff-
cult in some cases to keep track
of whether the pumps are on or
off, and also to monitor whether
or not power is available at the
remote site. These issues will
also be addressed by the technol-
ogy. Developed and manufac-
tured by Ossian Agro Automa-
tion in Pune, the facility will cost
anyone who wants it Rs 2,700 for
the wireless device which will
actually trigger the machinery.
The actual service and the phone
that will send the code will cost
another Rs 2,000. This phone
will of course have many of the
features of a regular cell phone
as well.
14 14 15
Image spam making a huge
Hackers can use manipulated
multimedia fles to access a com-
puter.Another loophole helps third
partiesaccess any site on the web
without theuser knowing.
SOLUTION: You can get bug fxes
forthese weaknesses already via
the Windows Update function.
Apple’s music software iTunes
contains two security holes, which
hackers can use to read user in-
formation and to cause the pro-
gram and computer to crash.
SOLUTION: Install version 8.1
which fxes the problems.
URL shortening services like cli.gs
are being used to mask phishing
SOLUTION: Manually check the
browser address bar when click-
ing links.
After a relatively long
hiatus, image spam
is making a massive
comeback in newer
and improved forms
that can evade anti-
spamf lters. Rather
than clickable links,
thesemessages now
have obfuscated
URLs hidden as
images or text, with
random white spaces and masking characters
inserted in them. The images even instruct users to
type a URL into their browser’s address bar. Sub-
ject lines as usual rely on deliberately misspelled
phrases promising sex enhancers and cheap phar-
maceuticals to tempt users to click on them. Mul-
tiple similar subject lines from IP addresses spread
across many countries indicate a botnet of compro-
mised PCs is at work here. Globally, threats includ-
ing spam have risen dramatically in the year 2009.
Fake “Sex Orkut”
steals passwords
Surfeare warned to
stay away from web-
sites claiming to be
adult versions of Orkut
where adult hookups
take place. Your Google
username and password will be harvested to col-
lect personal information.
16 16
An Inspirational True Success Story....
.... a year. I value this fnancial independence greatly though there is no need for me
to pursue a teaching career. Murty respects that. I travel all over the world without
Murty because he hates] travelling. We trust each other implicitly. We have another
understanding too. While he earns the money, I spend it, mostly through the charity.
Philanthropy is a profession and an art... The Infosys Foundation was born in 1997
with the sole objective of uplifting the lessprivileged sections of society.
In the past three years we have build hospitals, orphanges, rehabilitation centres,
school buildings, science centres and more than 3500 libraries. Our work is mainly in
the rural areas amongst women and children. I am one of the trustees and our activi-
ties span six states including Karnataka, Tamil Nadu, Andhra, Orissa, Chandigarh
and Maharashtra. I travel to around 800 villages constantly. Infosys Foundation has
a minimal staff of three trustees and three offce members. We all work very hard to
achieve our goals and that is the reason why Infosys Foundation has a distinct iden-
tity. Every year we donate around Rs. 5-6 crore (Rs. 50 - 60 million). We run Infosys
Foundation the way Murty runs Infosys in a professional and scientifc way. Philan-
thropy is a profession and an art. It can be used or misused. We slowly want to in-
crease the donations and we dream of a time when Infosys Foundation could donate
large amounts of money. Every year we receive more than 10,000 applications for
donations. Everyday I receive more than 120 calls. Amongst these, there are those
who genuinely need help and there are hood winkers too. I receive letters asking
me to donate Rs. fve lakh to someone because fve lakh is, like peanuts to Infosys.
Some people write to us asking for free Infosys shares. Over the years I have learnt
to differentiate the wheat from the chaff, though I still give a patient hearing to all the
cases. Sometimes I feel I have lost the ability to trust people. I have become shrewd-
er to avoid being conned. It saddens me to realize that even as a person is talking to
me I try to analyze them: Has he come here for any donation? Why is he praising my
work or enquiring about my health, does he wants some money from me? Eight out of
ten times I am right. They do want my money. But I feel bad for the other two whom I
suspected. I think that is the price that I have to pay for the position that I am in now.
The greatest diffculty in having money is teaching your children the value of it and
trying to keep them on a straight one is a diffcult task.
Even today I think twice if I have to spend Rs10 on an auto when I can walk up to
my house. I cannot expect my children to do the same. They have seen money from
the time they were born. But we can lead by example. When they see Murty wash
his own plate after eating and clean the two toilets in the house everyday they real-
ize that no work is demeaning irrespective of how rich you are. I don’t have a maid at
home because I don’t see the need for one. When children see both parents working
hard, living a simple life, most of the time they tend to follow. This doesn’t mean
16 16 1?
we expect our children to live an austere life. My children buy what they want and go
where they want but they have to follow certain rules. They will have to show me a
bill for whatever they buy. My daughter can buy fve new outfts but she has to give
away fve old ones. My son can go out with his friends for lunch or dinner but if he
wants to go to a fve star hotel, we discourage it. Or we accompany him. So far my
children haven’t given me any heartbreak. They are good children. My eldest daugh-
ter is studying abroad, whereas my son is studying in Bangalore. They don’t use
their father’s name in vain. If asked, they only say that his name is Murty and that
he works for Infosys. They don’t want to be recognized and appreciated because of
their father or me but for themselves.
I don’ t feel guilty about having money for we have worked hard for it. But I don’
t feel comfortable faunting it. It is a conscious decision on our part to live a simple,
socalled middle class life. We live in the same Two-bedroom, sparsely furnished
house before INFOSYS became a succeed. Our only extravagance is buying books
and CDs. My house has no lockers for I have no jewels. I wear a stone earring,
which I bought in Mumbai for Rs100. I don’t even wear my mangalsutra until I at-
tend some family functions or I am with my mother-in-law. I am not fond of jewel-
lery or saris. Five years ago, I went to Kashi where tradition demands that you give
up something and I gave up shopping. Since then I haven’t bought myself a sari or
gone shopping. It is my friends who gift me with saris. Murty bought me a sari a long
time ago. It was not to my taste and I told him to refrain from buying saris for me
in the future. I am no good at selecting men’s clothes either. It is my daughter who
does the shopping for us. I still have the same sofa at home, which my daughter
wants to change. However, we have indulged ourselves with each one having their
own music system and computer. I don’t carry a purse and neither does Murty most
of the time. I do tell him to keep some small change with him but he doesn’t. I bor-
row money from my secretary or my driver if I need cash. They know my habit so
they always carry extra cash with them. But I settle the accounts every evening.
Murty and I are very comfortable with our lifestyle and we don’ t see the need to
change it now that we have money. Murty and I are two opposites that complement
each other... Murty is sensitive and romantic in his own way. He always gifts me
books addressed to >From Me to You. Or to the person I most admire etc. We both
love books. We are both complete opposites. I am an extrovert and he is an intro-
vert. I love watching movies and listening to classical music. Murty loves listening
to English classical music. I go out for movies with my students and secretary every
other week. I am still young at heart. I really enjoyed watching “Kaho Na Pyaar Hai”
and I am an Hrithik Roshan fan. It has been more than 20 years since Murty and I
went for a movie. My daughter once gave us a surprise by booking tickets for “Titan-
ic”. Since I had a prior engagement that day, Murty went for the movie with his sec-
retary Pandu. I love traveling whereas Murty loves spending time at home. Friends
come and go with the share prices... Even in my dreams, I did not expect Infosys to
1S 1S
grow like the way it has. I don’t think even Murty envisioned this phenomenal suc-
cess, at least not in 1981. After Infosys went public in 1993, we became what people
would call as rich, moneyed people. I was shocked to see what was happening to
Infosys and to us. Suddenly you see and hear about so much money. Your name
and photo is splashed in
the papers. People talk
about you. It was all new
to me. Suddenly I have
people walking up to me
saying, oh we where such
good friends, we had a
meal 25 years ago, they
claim to have been present
at our wedding (which is an
utter life because only my
family was present at my
wedding). I don’ t even
know all these people
who claim to know Murty
and me so well. But that
doesn’t mean I don’t
have true friends. I do have
genuine friends, a hand-
ful, who have been with
me for a very long time. My
equation with these people
has not changed and vice
versa. I amalso very close
to Narayana Murty’s family,
especially my sister-in-law
Kamala Murty, a school
teacher, who is more of a dear friend to me. I have discovered that these are the few
relationships and friendships that don’t fuctuate depending on the price of Infosys
shares. Have I lost my identity as a woman, in Murty’s shadow?... No. I might be
Mrs. Narayana Murty. I might be Akshata and Rohan’s mother. I might be the trust-
ee of Infosys Foundation. But I am still Sudha. I play different roles like all women.
That doesn’t mean we don’t have our own identity. Women have that extra quality of
adaptability and learn to ft into different shoes. But we are our own selves still. And
we have to exact our freedom by making the right choices in our lives, dictated by
us and not by the world.
Sudha Murthy
1S 1S 10
FOR: Well designed, Superb audio, battery life, very responsive touchscreen.
AGAINST: Camera is average, has less features, rear panel didn’t sit properly
he N97 is not sleek and is just a
bit on the hefty side, but its weight
seems well adjusted for comfort
and portability. The slide out QWERTY
keypad and screen angle are great and
so is the 3.5-inch resistive touchscreen.
The rear pane though had a problem
sitting back into the grooves and stuck
out awkwardly. The Symbian OS version
9.4 with an S60 UI coupled with an ARM
11 434MHz processor makes for speedy
usage and multi-tasking. Equipped with
one of the better music players in Nokia’s
multimedia range of handsets the N97
does not include codecs like DivX and
XviD for video playback. Podcasting, a
voice recorder and a quick link to You-
Tube are available but the games are
not impressive. The N97 comes loaded
with Wi-Fi, 3G with HSDPA, EDGE/GPRS,
Bluetooth v2.0 with A2DP, USB 2.0, Nokia
Maps,vWavesecure OVI ,Hi5 and You-
Tube. Asid from being able to support
Mail for Exchange POP or IMAP accounts
can be conf gured. The browser is very
well designed with full f ash support and
is pretty easy to navigate and use with
no issues. The N97’s business features
are limited to a limited edition of Quick-
Off ce wherein documents can’t be cre-
ated, only existing f les can be opened.
Nokia’s Zip application and PDF reader
are also present as is the Active Notes
apps. The 5 megapixel camera is really
quite average with features including
scene modes, exposure, white balance
and others. No smile or even face detec-
tion. On a single charge the handset can
be used for a little over a day with it be-
ing logged in to Facebook and Twitter all
the time, one hour’s worth of calls, lots
of messages, 40 minutes of video and
some navigation and music .
Rs 36,119
Dimensions (WxHxD): 117.2x55.3x15.9 mm; Weight:
150 g; Display: 3.5 inches, 16M colors; Camera: 5 MP,
autofocus, fash; Memory: 32 GB. RATINGS
FEATURES * * * * *
ERGONOMICS * * * * *
20 20
Rs 29990
Dimensions (WxHxD): 107.9x53.1x13.7 mm; Weight:
117.5 g; Display: 3.2 inches, 65K colors; Camera: 5
megapixel autofocus, touch focus; Memory: 512 MB
FEATURES * * * * *
ERGONOMICS * * * * *
FOR: Good design, good camera, great battery life, audio quality is great.
AGAINST: No GPS software included, the stylus is required in certain places.
his handset is better designed than its
predecessor. Slimmer and sleeker the
resolution is 480 x 800 pixels with 65K
colors. The screen is not scratch resistant
so a screen protector would be handy. Full
QWERTY keypad, alphanumeric mobile key-
pad, WinMob QWERTY keypad and hand-
writing recognition options are all available.
With Microsoft Windows Mobile 6.1 Profes-
sional as the OS along with a Qualcomm
MSM7200A 528 MHz processor, the handset
is quite quick even with apps running in the
background. The Default Windows Media
Player for the TouchFLO player is present
and the audio capacity is pretty good from
volume to tone. An MP3 trimmer is available
for making ringtones. The FM radio recep-
tion is quite decent and there’s no recording
option but there is a standalone voice re-
corder for memos. Popular mobile video

format playback like 3GP or MPEG4 f les is
supported and other video options include
a quick access to YouTube and an app for
Streaming media. The Diamond 2 is 3G
(with HSDPA) ready, has EDGE/GPRS, Wi-Fi,
Bluetooth 2.0 with A2DP, USB 2.0 and can
be used as a modem. It supports Push mail
(via Exchange) and IMAP and POP3 acounts
can be conf gured. IE and Opera for mobile
are default. A GPS antenna is also in-built
but no software has been provided. Pocket
Offce, Adobe Reader OneNote Mobile and
an RSS feed reader are present. The 5
megapixel autofocus camera is sans any f
ash so low light pictures are not too great.
It employs a touch focus feature similar to
the iPhone 3GS. On a single charge 2 full
days of usage is possible, unless Push Mail
or Wi-Fi is active constantly. Talk time aver-
aged at almost 4 hours.
20 20 21
22 22

22 22 2B
This guide is for students just starting out in the IT industry, but
could just as well apply to anyone who wants to set themselves
apart in acompetitive global environment.
oing by most media and industry
reports, technology industries in
India are starting to bounce back
from the global slowdow Our
country might not be faring as badly as
others are right now, but that still doesn’t
mean all is well on the job search front.
Many of the workers laid off earlier this
year are still f nding it hard to get new
jobs, since companies are only just starting
to recover and aren’t looking at expansion
opportunities yet. With so many experi-
enced workers and so few job openings,
things don’t look very good at all for the
lakhs of freshers who will be graduating
six or eight months from now and entering
the job market for the f rst time.“IT” as a
career option is a fairly vague, nebulous
idea. Everyone knows that IT is hot and
there’s lots of money to be made if you’re
young and well educated, but no one can
actually pin down a single, specif c path to
follow that guarantees you’ll make it big. IT
encompasses careers in hardware adminis-
tration, networking, chip design, coding or
programming, software development, test-
ing and validation, database management,
business analysis, security, visual design,
animation, and dozens of other avenues.
Additionally, each of those can encompass
multiple potential careers, each of which
would require additional specialized knowl-
edge, such as game development for mo-
bile devices or enterprise-level data center
security. Added to this, many graduating
computer science and IT students don’t
feel very well prepared for jobs in the real
world. A random sampling of students and
recently employed workers CHIP spoke to
expressed the common concern that their
specializations, usually Java and C, aren’t
exactly the best tools to take them be-
yond entry-level jobs in coding. Recruiters
shared the same concern, but rationalized
that by saying that tech companies usually
hire freshers for very specif c jobs such as
data entry or a single type of programming,
and will put them through a few weeks or
months of training in that f eld. This il-
lustrates the difference between an IT
job and an IT career: students who don’t
know exactly what they want to pursue
will end up being molded by the mmediate
requirements of the industry. Those who
f nd themselves surrounded by hundreds
of others doing exactly the same work
will quickly f nd things repetitive and stif
ing. Worse, those who don’t have the ap-
titude for whatever they’ve been pushed
into won’t do very well, won’t rise in the
company’s hierarchy, and might even get
put off by the industry as a whole. Some
students who f nd themselves unaware of
what options lie ahead of them because of
this vagueness s only wind up following the
herd and joining large companies en masse
in the hope of picking up some skills along
the way, an attitude that doesn’t necessari-
ly go down well with HR managers or boss-
es. Employees who have a well thought out
growth plan or at least some specif c goals
and understanding of their own aptitudes
will always stand out.
24 24
Take charge of your future with
If you’ve just entered college and are
wondering how to make the most of
a course that isn’t really keeping you
interested or engaged, fi nd something
to do alongside. College won’t take up
every single waking moment you have,
and there are dozens of institutes in
every city off ering part-time morning,
evening and weekend courses. Sure, it
might cut down on your social life a bit,
but it’s the kind of move that will really
set you apart when a recruiter is fl ooded
with hundreds of resumes with identical
college degree qualifi cations.
There are dozens of choices available.
Several major institutes with hundreds
of branches across the country off er
career-focused multi-year diploma
courses that allow you to pick and
choose from various modules, include
training in soft skills, and even promise
job placements. These courses, however,
are fairly expensive and require serious
commitment. On the other
hand, short term courses
are a great way to pick up
secondary skills that will not
only help to pad your resume
but also give you an edge in your
college work. A few months Photoshop and Il-
lustrator will you create high-quality graphics
for your
college Web design projects, and some
hands-on experience with hardware
assembling and troubleshooting will be
a nice balance to a software engineering
degree. Everything extra you do will
result in a more rounded application and
personality, which could work to your
advantage in the future.
Such courses are also great for
students who feel that their colleges
aren’t really preparing them for the
careers they are interested in, or who
didn’t manage to get into exactly the
course of their choice.
You could also opt completely off beat. Several
are beginning to off er courses in ethical
hacking, typography, game development,
jewelry design, and other things that
might not only interest you, but also give
you a unique skill that could come in
handy later.
Any additional qualifi cation will help
you in your career. With the downtun
casting long shadows, many students
are even thinking about putting off work
for a year or two more in favor of a fulltime
higher education.
24 24 25
Exploit your

If your college doesn’t make it
compulsory to do an internship, do one
anyway. In fact, try to do more than one!
Of course it’s nice to relax and wake up
late every day, but summer vacations can
also be used productively to enhance
your career prospects. On-the-job
training is invaluable and is completely
incomparable to just classroom
experience and college projects. Not only
will you get an idea of how the industry
works, but you’ll have a glimpse of your
own potential future. As an intern you
might get stuck doing menial tasks for
a while, but if you show good aptitude,
you’ll almost certainly be trusted with
regular, more important
work as well. If you
intern at a smaller
company, chances are
you’ll become one of
the team and share in
their work. At the end
of your time there, you’ll
have something you can
really show off to future
potential employers.
Interning is about
more than just
showing up at an
offi ce and earning a
recommendation letter.
Take every opportunity you have to chat
with everyone from senior managers to
fresh staff ers. You’ll learn tons about the
job, the industry, competing companies,
plans and expectations, and the kind of
lifestyle you’ll have if you make this your
career. It’s important to make friends
and stay in touch with them. If they
remember you, joining the company as a
permanent staff er a year down the line
will be a whole lot easier. And because
churn is fairly high and people change
jobs often, you’ll end up with friends in a
whole host of companies who can alert
you to job openings and put in a good
word for you with their recruiters.
Finally, remember that interning is
like auditioning companies: you get to
try them out and see if they will suit you
when you’re ready to start a full-time
job. At the very least, if you hate the
experience, you’ll know for sure that this
kind of career isn’t for you before it’s too
late to change.
26 26
26 26 2?
2S 2S
Work at a
It isn’t the end of the world if all the big
IT houses have frozen hiring. There are
hundreds of other companies that can
use your skills if you’re talented enough.
Every company has IT infrastructure that
needs to be maintained, so hardware
and networking skills are sought after.
In-house Web developers can be found
in diverse fi elds, as can database
architects and experts in many verticals.
As always, you could get noticed and
later be pushed to work on bigger and
better projects, or you could even wind
up infl uencing all tech-related decisions
within the company because your bosses
will recognize your skill in areas they
don’t fully understand!
Media houses, ad agencies, law fi rms,
hospitality establishments, logistics
operations, and pretty much all types
of small/medium enterprises and
even family business need staff with
tech skills. You can help them save
money on infrastructure, Web hosting,
replacing outsourced skills, information
security, new media strategies, SAP
implementation, etc. Many companies
just don’t know how badly they could do with
technically-oriented staff until the potential
for improvement is
demonstrated to them. So don’t scoff
at an off er for a boring-sounding job at
a non-IT fi rm; chances are once you’re
inside, you’ll be able to spread your
2S 2S 20
Network, network, network—
With all the regular channels
interaction such as p l a c e -
agencies and HR recruit- e r s
up, it’s important to have your own con-
nections. Wellplaced
friends and
colleagues can alert
you to positions that
need to be fi lled
and recommend you
to their s u -
periors. Stay in touch
your classmates and seniors as well
anyone else in the industry you meet along the
way. One great way to do this is through
specialized online social networks such
as SiliconIndia, LinkedIn and
Ryze. Regularly
updating your profi le
and whereabouts
ensures that you’ll be
seen in your contacts’
n e w s feeds, keeping you
visible and relevant to them.
You can
also use Face- book and oth-
er regular
social networks,
but remember to
restrict access to your drunken party photos:
these might
work against you when it comes to
fi nding someone
suitable for a job.
Offl ine networking
is also important.
Friends, family, visiting faculty—anyone
at all could become a valuable resource.
Check out communities in your town
or college such as linux user groups,
barcamps, and other places where those
with common techie interests meet. You
could end up impressing someone in a high po-
B0 B0
B0 B0 B1
101 Ways
Your Smartphone
Can Make You Smarter
& a Better Student
f you own a smartphone, chances are you’re already well-versed in the ability of
your device to make you smarter than ever, but there’s so much more that you
can do. From add-ons to hacks, there are many ways you can make your smart-
phone even more fexible than the manufacturers intended, so read these tips to
make you and your smartphone both smarter and better.

The Art of Cramming Music into your smartphone
The world is full of mp3 players and many people own and carry them
around next to their mobile phone. You can fnd anything from 1GB micro-
sized music dice to slimwaisted 160GB iPod-classics. When only parts of my
music collection fts on my phone, I fnd I wanted to play that one number that
is missing... But do I really need to lug an 160GB iPod with me for just mu-
sic? Skip to the How-to to get a quick solution or read the background frst for
an informed solution.
Mp3 and compression
When mp3-compression became available, it was possible to store high-
sound-quality music rather memory effciently (read: affordable) onto your
PC for random access and playback. Struggling with bitrates and noisy sound-
cards, it was still largely about: ‘because I could’. With increasingly cheaper
disk space, better soundcards and compression techniques like AAC, mp3Pro
and WMA 9, it became more useful and practical. It became particularly
B2 B2
practical for me when convergence hit the mobile phone. My trusty SonyEricsson W800i
could not only take 2.1Mpixel pictures, it could play music. As such, it had a cool orange color
and sported the Walkman logo.. So several years ago I made the effort of converting all my
CD’s into 320 kbps mp3 and stored them on my PC. At that
time, 320 kbps was needed to preserve the quality. Admittedly
mp3-codecs were then suffciently effcient good that 192
kbps might suffce. But in order to recode them later to lower
bitrates without irritating recoding errors, the bitrate of 320
kbps was a much better choice.
Recent developments into compression formats like AAC,
HE-AAC, mpc and Ogg show that at 128 kpbs a perfect sound
quality can be achieved. A quality where all sound artifacts
are beyond the threshold of human perception. See soundex-
pert.info’s 128 kbps testresults. AAC is doing very well, and
it’s successor HE-AAC v1 is doing even even better in those
results. 64 kbps HE-AAC v1 (aka eAAC) performs close to
perfect, which is incidently only slightly better than HE-AAC
v2 at a lowly 48 kbps, aka eAAC+. All compression formats
which the Nokia N95 and many of the NSeries phones support.
Simply explained, AAC +SideBandReplication = HE-AAC v1. AAC + SBR + Parametric Ste-
reo = HE-AAC v2 = eAAC+. SBR (sideband replication) is mostly useful upto 128 kbps and
PS (parametric stereo) up to 48 kbps. More about it can be found on the Coding Technologies
HE-AAC page. In short, above 48 kbps eAAC+ defaults to eAAC encoding and above 128
kbps eAAC+ defaults to AAC encoding.
Accidently, 48 kbps eAAC+ is the default encoding quality of the Nokia Music Manager. This
quality is considered by the progam to be good quality and optimal for mobile application. An
additonal bonus of the 48 kbps HE-AAC with SBR and PS encoding is that is designed to be
very power effcient to decode/play. Better than mp3 or regular AAC. 64 kbps eAAC is con-
sidered by the Nokia Music Manager to be excellent quality.
‘How to’
My collection of mostly 320 kbps encoded mp3’s (some are 192 kbps) on my home PC re-
quires about 26 GB of diskspace. Converting it into eAAC+ at 48 kbps reduces it into 4.65
gigabyte. Not bad for ‘good’ not excellent rated compression. We are talking here about 9
days of continuous music. Add about 1.5GB for the maps of USA or the Europe for Nokia
Maps and you have about 1.5GB left for recording flm, photos on a 8GB memory card. Do
you want excellent quality, nearly indistinguishable from the original? Go 64 kbps if you are
a classical music-loving audiophile. But otherwise it is not worth it, especially not on your
How to convert? Although Nokia Music Manager can do the encoding for you, it does not .
B2 B2 BB
cope well with encoding 3000+ music fles. It simply crashes at some point. The free ver-
sion of WinAmp, however, works great and gives a very nice quality. Nero gives even better
encoding results. Simply import your mp3’s into the WinAmp music libary and ‘send to’ the
‘Format Converter’. Select an output folder choose and the frst AAC Plus converter in the
list. Next, set 48 kbps and parametric stereo. After 24 hours or so it is fnnished converting
everything on a 2.4 GHz Pentium 4.
Audio quality, practical aspects and its price tag

An 8 GB microSD card costs about 50 euros and can store
about 11 days of music at nearly indistinguishable CD quality
in 64 kbps eAAC+, or 15 days of music if you are happy with
a pretty good mobile quality of 48 kbps in eAAC+. In com-
parison, a separate iPod or iTouch with regular AAC at 128
kbps would require at least 21GB of disk space. Neither iPod
or iTouch come close to the 50 euros price range. In fact, the
iPod classic prices currently start around 230 euros. Of course
a 80 Gigabytes mp3-player is very cheap for that price. But it
is way too much for just music.
A good argument might be the sound quality. My N95 has a
slight hiss at low volumes, the iPod has a better sound. Well
this is true. However, a good Bluetooth stereo headset can be
bought for a mere 50-60 euros. The Bluetooth headset has its
own D/A converter and a good one has no background hiss. The additional advantage is that if
you buy a Bluetooth headset like the Nokia BH-500 with a regular 3.5 mm headphone con-
nector, you can connect any headset you like. You can even connect it to your stereo, allowing
it to work as a A2DP gateway. Playing music straight from the couch over the stereo. At this
point you would still have paid only 110 euros versus 230 euros for the cheapest iPod clas-
sic which has no Bluetooth support or a remote controlled headset. Seems to me there is even
plenty enough money left to shell out for a spare phone battery of 20 euros ;-)
Currently neither the iPod, the iTouch or the iPhone support any of the better HE-AAC co-
decs, silly is it not? Particular since it was Apple who put AAC on the consumers map. This
year 16GB and 32GB microSD cards are entering the market giving eAAC+ capable phones
an even stronger position, particularly against the iTouch/iPhone in musical terms. Even au-
diophiles with very large music collections (800+ albums) can carry all their music in their
‘pocket’ at 128 kbps in top notch HE-AAC. No battery draining while streaming, no network
load or cost, no ORB or winamp remote required. Just random music access from you on your
phone, a properly spelled phone. You see it, don’t ya? There is no i in these phones! [enough
of the iPhone bashing! - Ed]
P.S. At 3000+ songs, the music player starts becomes a bit sluggish when browsing the song-
listings. Minor acceptable delays occur when opening the song/artist/album lists.
B4 B4
B4 B4 B5
Avatar Takes The Next Step in CGI Animation
As a movie going audience, we quickly become jaded to the
special effects we see in the movies. Every time we are impressed
with something new, it instantly becomes the norm and we’re right
back to taking it for granted. Every once in a while, however, a new
movie comes along and makes our eyes pop out, or at the very least,
makes us go “Hmph! Well, would you look at that!” in our theater
seats. Avatar is that next movie.
Even before James CameronJames CameronJames Cameron
had a sinuous, liquid entity rise from the depths and shock a sleeping
crew on an underwater rig in The Abyss, there was already Computer
Generated Imagery (CGI). It was the realism and organic appearance
of the water tendril, however, that caught movie-goers attention. The
problem, unfortunately, was that though The Abyss was a decent
movie, it wasn’t a blockbuster success. It wasn’t until James Cameron
fine-tuned the technique and implemented it with much more success
(and more frequently) in the mega-hit T2: Judgement Day that set it as
the new standard. Much can be said of the dinosaurs in Jurassic Park.
There were computer generated critters before them, but the lumber-
ing creatures splashed in realistic day light were a step above their
predecessors. As impressive as they were, not much has changed since
then. We were already itching for the Next Big Thing.
In fact, one of the movie pre-views that played just before Avatar
started was a remake of 1981’s Clash of the Titans, a movie which
had award winning special effects in its day. And though the crea-
tures dancing across the screen today are far superior to those now
laughable stop-motion claymation monsters, they’re still first cousins
to the dinosaurs of Jurassic Park.The real shame to date has not been
the advancement of monsters as believable creatures, but the believ-
ability of animated characters as...well, characters. Trying to make a
convincing animated person has been elusive. Even Peter JacksonPeter
JacksonPeter Jackson’s huge step in creating Gollum for the Lord of
the Rings franchise was still muddled by the fact that Gollum is still
more of a critter than a human. The first legitimate step in making a
CGI person was 2001’s Final Fantasy: The Spirit Within, whose char-
acters looked fantastic...until they moved. The stiff movements and
jerkiness were a dead give away. Flash forward to 2007 and Beowulf’s
use of Gollum-like MoCap (Motion Capture) technology still produces
a stiff, jerky character. Though admittedly, we didn’t mind looking at
B6 B6

at Angelina Jolie’s demoness so much. James Cameron once again steps to the fore-
front and offers a new breakthrough. He took many years off (you can do that when
you’re a gazillionaire) from directing to perfect his technique for creating CGI charac-
ters. The result of which are much more fuid moving individuals. Okay, the Na’vi are
not human either (kind of a cross between a cat and a Native American), but their
movements are much, much more believable and their facial expressions are out of
this world. You can actually tell who the actor voicing the characters are by their fa-
cial expressions in the CGI characters, and it is no wonder that exotic looking individ-
uals like Zoe Saldana were picked to play the parts. The critters of Pandora, the world
where Avatar takes place, are an improvement over Jurassic Park as well. Again the
movements are more real, the only drawback is that the creatures are so alien the
mind rebels against their very existence.
Yes, Avatar is the next step. Expect it to be the new standard by which all CGI mon-
sters and people are to adhere. Well, any movie with a budget, that is. Remember,
for every Jurassic Park there is a Mega-shark Vs. Giant Octopus.
B6 B6 B?
Learn to make
Job sites are widely used by recruiters
to select a few promising candidates
for any vacancy that might arise. Make
sure your prof le is visible and relevant
by exploiting all the features of the sites,
such as supplying the right keywords
to make you show up in searches.
Regularly updated prof les with as much
information as possible will help you get
noticed. You can even pay a small fee for
preferred listings in many cases.
Job sites also off er plenty of
additional help, including articles about
proper interview etiquette, job search
Brush up on your
T is a pretty general tip, but it’s
important nonetheless. First impressions
count, so make sure you’re on time for
your interview, study a bit about the
company’s prof le and background, and
rehearse answers for common questions.
Take very opportunity to say something
positive about yourself, even when asked
“What do people say your worst trait is?”
Carry copies of your resume and
recommendation letters, in case
they’re required. Don’t jump into salary
negotiations or make demands if you
aren’t specif cally asked what how much
you’re expecting. Sit up straight,
speak clearly, and don’t f dget with pens
or papers. If you get the chance, you can
engage the interviewer by asking
questions about the work environment,
expected projects and clients, and any
concerns you might have.
You might have to go through
multiple rounds of interviews, f rst with
the people you hope to be working for
and then with the HR representative in
charge of recruitment. It’s important to
remain formal and focused, since every
impression counts. Your interviewer
might have you do some tests on the
spot as well, so be prepared. Talk to your
seniors for specif c tips.
Don’t underestimate your
Just like a recruiter will scrutinize
your resume without needing to be
minded, your potential bosses might
not care at all about academic marks.
In this case, they’re trying to see how
good you are at what you do, and how
well you’ll f t in. A slick portfolio or
showreel will go a long way in show-
ing off your previous work, even if
it’s only academic assignments. Make
liberal use of screenshots and captions
to highlight any particularly innovative
approach to problem solving. If pos-
(and if suitable to your work), create
an interactive Flash demonstration
that you can host online as well. Even
a simple slideshow of photos could be
impressive if done well.
Know your basics,
It important, but a lot of interviewers will quiz you on trivia such as Cobol concepts
or legacy networking architectures and protocols. This is actually quite a good sign,
since it is more likely to occur with smaller companies where you’re expected to
have more of an individual personality and be less of a code-writing zombie. The
questions asked might be to throw you off , to see what you’ve learnt on your
own, or to check your background and the kind of context you have while working
on problems. It shouldn’t be a negative thing to say you aren’t familiar with these
things, but actually knowing them will give you an edge. Besides, if your interviewer
is an old timer who likes sharing war stories, you’ll score points by knowing what he’s
talking about and laughing along with the inside jokes. After all, you are in the com-
pany of geeks!On the other hand, some interviewers (and even some written tests)
love asking brain teasers, a concept popularly attributed to Microsoft’s hiring practic-
es in the early 90s. Don’t get f ustered and don’t dismiss the question without
thinking about it and giving it your best shot. You’re almost never expected to get
Know your basics,
the answer, but what matters is your ability to handle the unexpected in a pressure-
heavy situation.
Pay attention to
This one really should go without saying,
but it’s one of the most important
things you can do. You need to follow
magazines, websites, job portals, busi-
ness newspapers, trade publications and
any sources you have within the industry
to keep your f nger on the pulse of the
industry. Do all this for a few months and
you’ll be able to predict which niches and
verticals require skilled staff and which
ones off er the maximum potential for
growth. Are there any specializations that
are always in demand? Are there any f
elds with a dearth of qualifed candidates?
The answers to these questions evolve
over time, so you’d do well to track them.
Combining your research with specialized
courses could additionally work to your
advantage because you’ll give yourself a
unique set of talents and you’ll be able to
present this to recruiters with confdence.
Especially if you’re undecided about what
to pursue, you’ll get a lot of insight and
mightcome across something of insight
and might come across something You
could even f nd yourself looking at ex-
tremely fulf lling outside of mainstream
IT, such as technology journalism,
legal consultation, PR and corporate
communications, teaching, or loads of
other areas in which your knowledge
and background will give you an edge,
while simultaneously letting you avoid
the crunch that the IT industry is now
facing. Again, it all comes down to being
an intelligent, informed person with a
well-rounded personality—exactly the
kind of thing that impresses recruiters
and bosses. Continuing to keep abreast of
the industry and economy will always help
you grow, long after you’ve landed a job
and have embarked upon your career.
40 40
Blaze your own
Most important of all, don’t just follow the herd! Even at the best of times, you
could be hired to just sit behind a desk and churn out hundreds of lines of code ev-
eryday alongside a thousand other sheep doing exactly the same thing. If you really
want to set yourself apart, you have to rise above the herd and do your own thing.
All the tips outlined here will help you become unique and valuable, both inside and
outside a tech company. Don’t be afraid to take a lesser-known path; many of the
sectors which are still booming today were unheard of niches a few years ago. If at
any point you begin to feel burnt out (like thousands of formerly enthusiastic gradu-
ates who joined the BPO industry for its glamor and fat pay packets have been), you
can always make a change and switch streams. Once you have your basics in place
you understand how the job market functions, and if you have carefullyl evaluated
the risk with the present economic scenario, you can make your jump although this
becomes a lot easier if you have a lot of work experience. Even if you didn’t graduate
in a specif c stream or specialization, there’s nothing stopping you from switching
paths later on if you really want to. A few people have grown to become CTOs with-
out any formal education in technology at all, and some have left engineering careers
to be perfectly happy and well paid in other peripheral or even unrelated f elds.
Your future is in your own hands, so don’t be afraid to spend time exploring different
things before you fnally settle on what’s right for you.
40 40 41
to the
More Information on the Race to the Moon
When did the
race to the moon
actually begin?
Formally, the race began on
May 25, 1961 when Presi-
dent Kennedy made his fa-
mous speech calling for the
landing of men on the moon
before the end of the de-
cade. Informally, the race
had started about two years
earlier for both sides.
In 1958, the Soviet Union’s
Chief Rocket Designer Sergei
Korolev wrote a paper that
contained a moon landing
In early 1959, NASA gave
the go ahead to start de-
velopment of a rocket engine with enough thrust to support a manned mission to the
moon (the F-1 rocket engine.) Also, during the same period a working group was cre-
ated to study lunar exploration.
[Shashi’s note: the major source for above information is from James Harford’s biography of S.P. Ko-
rolev. See sources.]
NASA Historical Data Book 1958-1968 Volume I Resources. Washington DC, 1976.
NASA Historical Data Book Volume II Programs and Projects 1958-1968. Washington DC, 1988.
NASA Historical Data Book Volume III Programs and Projects 1969-1978. Washington DC, 1988.
42 42
Omline version
Darling, David. The Complete Book of Spacefight, From Apollo 1 to Zero Gravity. New
Jersey: Wiley, 2003.
Dickson, Paul. Sputnik The Shock of the Century. New York: Berkley Books, 2001.
Harford, James. Korolev, How One Man Masterminded the Soviet Drive to Beat Ameri-
ca to the Moon. New York: Wiley, 1997.
Lindsay, Hamish. Tracking Apollo to the Moon. Singapore: Springer, 2001.
Shayler, David J. Gemini Steps to the Moon. Chichester, UK: Springer-Praxis, 2001.
Siddiqi, Asif A. Sputnik and the Soviet Space Challenge. Gainesville, FL: University
Press of Florida, 2003.
Siddiqi, Asif A. The Soviet Space Race with Apollo. Gainesville, FL: University Press of
Florida, 2003.
Rocket and Space Corporation Energia, The Legacy of S.P. Korolev. Ontario: Apogee
Books, 2001.
42 42 4B

Why did the US beat the USSR to the Moon?
The major reasons why the Soviet Union lost the race to the moon are:
The death of Sergei Pavlovich Korolev in 1966. Unknown outside the Soviet space
program until his death, Korolev was the Chief Designer and mastermind behind the
Soviet space efforts. The Soviet Union was unable to replace the drive, leadership,
and political acumen Korolev brought to the program.
The US space effort had more funding than the Soviet space program. NASA spent
about $23 billion dollars on manned programs from 1961 through the frst lunar land-
ing in July 1969 (Mercury: $.4 billion; Gemini: $1.3 billion; and Apollo: $21.3 billion).
Estimates for the Soviet manned programs range from $4.8 billion to $10.1 billion or
less than 50% of NASA’s budget.
The US had a single moon program with a unifed set of goals while the USSR had
duplication of effort in their space operations. Instead of consolidating limited re-
sources within a single program, the USSR created two separate operations: one for
landing people on the moon and one for sending people around the moon. Each pro-
gram had separate teams and relied on different launch vehicles and spacecraft. The
moon landing program developed the N-1 launch vehicle while the moon circumnavi-
gation mission
when a third moon booster, the UR-700, was proposed in 1964 and again in 1967.
While the UR-700 rocket program was terminated before it reached the development
stage, it was yet another distraction for the moon landing team.sion developed the
UR-500K rocket. Further confusion and dilution of effort occurred when a third moon
booster, the UR-700, was proposed in 1964 and again in 1967. While the UR-700
rocket program was terminated before it reached the development stage, it was yet
another distraction for the moon landing team.
The US executed their moon strategy better than the Soviets. In the mid-1960s,
the US implemented the Gemini program, a series of two-person space fights that
bridged the gap from Mercury to the Apollo moon missions. Gemini allowed the US
to develop the skills (such as long duration fights, rendezvous and docking) required
for a successful moon landing. During the same time, instead of pushing forward with
their next-generation spacecraft (Soyuz), the USSR took a detour and focused their
limited resources on a set of politically inspired missions (Voskhod) using converted
Vostok spacecraft. Cramming three people into a converted Vostok allowed the So-
viets to claim they still held supremacy in the space race but provided little skill de-
velopment and technological advancements. This strategic error caused the delay of
Soyuz for almost two years and derailed their moon landing effort.
44 44
The USSR failed to keep pace with US technology. A prime example is the fail-
ure of the Soviets to develop a high-end rocket engine with enough thrust to power
a manned moon mission. The US developed the high powered F-1 rocket engine for
the Saturn V (fve were used in the frst stage of the Saturn V). The Soviets failed to
develop such an engine and, therefore, their ill-fated moon launch vehicle, the N-1,
used 30 less powerful rocket engines in its frst stage. The complexity of controlling
30 rocket engines in unison was one of the main reasons why all four N-1 test launch-
es failed. Furthermore, even with the large number of engines, the N-1 lift capability
was still 25% less than the Saturn V. This meant that the Soviets planned on a two-
person moon mission, with a single cosmonaut landing on the moon. This greatly
increased the risk of the mission.
What does the fight record tell us about the race?
The table below compares the manned space program milestones of the US and the
USSR from 1961 to 1969.
Number of
Manned Flights
(Hours) Time in Space Number of
Earth Orbits
1961 2 2 27 0.02 18 0 1961
1962 2 3 165 19 112 12 1962
1963 2 1 189 34 129 22 1963
1964 1 0 24 0 16 0 1964
1965 1 5 26 650 17 407 1965
1966 0 5 0 319 0 198 1966
1967 1 0 26 0 18 0 1967
1968 1 2 94 407 64 163 1968
1969 2 3 144 628 97 151 1969
Total 12 21 695 2057 471 953
Data in this table is from January 1961 to July 1969.
Prime sources: NASA Historical Data Book Volume II Programs and Projects 1958-
1968. Washington DC, 1988. Lindsay, Hamish. Tracking Apollo to the Moon. Singa-
pore: Springer, 2001. Shayler, David J. Gemini Steps to the Moon. Chichester, UK:
Springer-Praxis, 2001.
44 44 45
How much did the race to the moon cost?
According to NASA Historical Data Book Volume II Programs and Projects 1958-1968,
page 121, “Totals for any one program are hard to determine, but NASA issued the
following fgures for its major manned ventures: Mercury, $392.6 million; Gemini,
$1.283 billion; and Apollo, $25 billion ($21.35 billion through the frst lunar landing in
July 1969).”
According to Asif Siddiqi and James Harford (see sources), the Soviet Union spent
betwen $4.8 billion and $10.1 billion on their manned moon programs.
The table below provides a break down of the costs of the by each US space pro-
grams. All fgures in $ millions.
Year Total NASA
Budget (1) Project
Mercury (2) Gemini
Program (3) Apollo
Program (4) Fiscal
1959 369 46 0 0 1959
1960 485 84 0 0 1960
1961 967 124 0 1 1961
1962 1,825 31 55 160 1962
1963 3,674 21 289 617 1963
1964 5,100 0 419 2,273 1964
1965 5,250 0 308 2,615 1965
1966 5,175 0 197 2,967 1966
1967 4,968 0 22 2,916 1967
1968 4,589 0 0 2,556 1968
1969 3,995 0 0 2,025 1969
(1) NASA Historical Data Book Volume III Programs and Projects 1969-1978.
(2) NASA Historical Data Book Volume II Programs and Projects 1958-1968.
(3) Shayler, David J. Gemini Steps to the Moon.
(4) NASA Historical Data Book Volume II Programs and Projects 1958-1968 and NASA
Historical Data Book Volume III Programs and Projects 1969-1978.
46 46
Create a gallery
of memories
In an age where digital photography is extremely
popular, it is very natural to save your albums digi-
tally too. Well, going a step further, convert your
albums into a 3D photo gallery with Photo! 3D
BY : S h a s h i p a t e l
THE f rst step is to download the application f le and installing it on your system.
When you install Photo! 3D Album, the Photo! 3D Screensaver is also installed. To do
so, carry out the following steps:
1. Visit “http://pho.to/
2. Click the “Download
FREE!” button.
3. Save the fle named
“p3dalbuminst”. 2
46 46 4?
1. Double-click on the fle to
install the software.
2. Follow the instructions to
complete the installation.
NOTE: If any explorer window
is open, the setup will prompt
you to close it to continue.
THE next and the most essential step, is to create your own photo gallery. You can choose a galley
depending on a variety of reasons. To do so, carry out the following steps:
1. Double-click on the fle to
install the software.
NOTE: You can also use the
“File | New” menu command.
2. Click the “New” button on
the toolbar.
3. Select a gallery of your
choice from the “Choose
Gallery” dialog box.
4. Click “OK” to continue.
ONCE you create your album, you might need share it with your friends.
enjoy the trick.
4S 4S
The Worlds Smallest PC on your desktop. Small in size and big on features. That’s a giv-
en with the ASUS Eee Box PC. The Eee Box PC delivers the ultimate space-saving, power
effcient computing solution. Powered by the Atom processor, it’s also one of the green-
est gadgets on the globe as it requires minimal power for operation. When compared
to a conventional desktop, it consumes 90% less power. It also features the innovative
Express Gate that enables users to boot in about 7 seconds.
These days, we all need to do more, work more, enjoy more. Thats why you need an
ASUS Eee PCTM. You get an unbelievable battery life due to its great power saving tech-
nology. Surf the net, download stuff faster with the latest Wi-Fi version - ‘n’ at blazing
speeds. Save all your data, click photos with the in-built camera, enjoy music and more
with massive storage that’s tagged along. Add to this a large, high resolution screen and
you get crisp quality. Simple to use, light to carry and easy to share. Pick an Eee PC and
enjoy life on the move.
With its aesthetically designed form factor & light weight (approx 1 kg) advantage, you
can carry it wherever you want. Its sleek design will have you reaching out to use it all
day long. Pick an Eee PC and enjoy comfortable computing. No need to cramp your fn-
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Eee PC 900HA - Discover New Perspectives with the New 8.9 inch Eee PC 900HA
The new Eee PC 900HA offers you more options for your mobile computing needs.
Weighing in at only 1.12kg and powered by the Intel® Atom™ processor, the Eee PC
900HA is your perfect outdoor companion while on the move. What´s more, it features
an 8.9 inch widescreen for comfortable viewing pleasure, the Super Hybrid Engine that
manages your power consumption and a hybrid of 160 GB storage and 10 GB Eee Stor-
age online!
4S 4S 40
Super Hybrid Engine
The Super Hybrid Engine helps you opti-
mize your computing power while on the
Choose from 3 power management pro-
fles: Super Performance, High Performance
and Power Saving.
Maximizes system performance and ex-
tends battery life up to 5 hours* (XP)
*Estimated maximum battery life under
Windows XP is measured with Battery-
Mark 4.0.1 (in Eee PC Super Hybrid Engine
Power-Saving mode, 40% LCD brightness,
Wi-Fi off, BT off, and camera disabled). Ac-
tual battery life may vary based on product
settings, usage patterns and environmental
Built in 0.3 Megapixel Webcam with built in
A 0.3 megapixel webcam works synchro-
nously with wireless internet options to
provide web conference capabilities any-
where, anytime for business or leisure.
Super Hybrid Engine offers a choice of per-
formance and power consumption modes
for easy adjustments according to various
Comfortable Viewing with 8.9 inch Display
Large 8.9” screen size for more screen space
making it more comfortable on eyes when in
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a single A4 page without the need to scroll left
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Different Environments to Suit Your Needs
Eee PC 900HA comes in both Microsoft Win-
dows XP and Linux versions. The Microsoft
Windows XP version provides a familiar Win-
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Microsoft Works for numerous offce applica-
tions. The Linux version provides an intuitive
user interface to accommodate both experienced
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in applications, it offers dynamic computing to
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waiting for public transport or taking notes on-
50 50
Tips &


Internet Explorer, Firefox
Since third party apps could come with
adware, is there an alternative way of
saving videos from popular sites like
YouTube, Google video and the likes?
Go to you preferred video site and
play a video. Make sure that
you play it from beginning to end. After
it has been played, close the browser.
Now go to the following address
‘C:\Documents and Settings\*\Local
Settings\Application Data\ Mozilla\
‘*’ is the user name and ‘*.default’ can
be any random number or alphabet fol-
lowed by ‘.default’. For IE go to ‘C:\
Documents and Settings\*\Local Set-
tings\Temporary Internet Files’. Right
click on a blank space and select ‘View
|Details’ and arrange the icons by
their size. Now search for the largest
fles and also check the dates on which
they were created. Copy and paste the
fles to another folder and rename them
with the ‘.fv’ extension. You can now
play them fle using an appropriate

Excel XP, 2003, 2007
Using formulae on a fixed
data area every time
Variable average values
or sums are to be calcu lated
for a specif ed data area in a
table. Theevaluation always
refers to thesame area-it should
not change even if new data
columns are inserted.

Fixed cell references, def
ned by a pref xed dollar sign, do not
work here since their values increase
with every additional cell. However,
all formula references are customized
when inserting new columns. This
behavior is acceptable in most cases.
The ‘INDIRECT’ function provides
approach for this special case.
This functional argument refers to a
cell that contains a reference in the
text form, for example ‘B3’. How-
ever, the argument can also directly
specify the desired reference in the
text form. Excel does not directly
consider this textually
def ned reference as a reference
and hence does not modify it when
making changes in the table. You can
apply any possible reference and use
this function for other calculations
Example: Enter “=SUM
(INDIRECT(“A2:C2”))” as the for-
mula to add up the values from the f
rst three columns. The usual refer-
ence is thus more or less covered
with the ‘INDIRECT (‘‘)’ function.
50 50 51

The BIOS as well as the system
information can be viewed within the
Windows registry under ‘HKEY_LO-
If you have allocated a password for
your user account, you can lock your
terminal faster using the key combi-
nation [Windows] + [L] instead of
logging out.
Open ‘Start | Run...’ and type ‘hcp://
system/netdiag/dglogs.htm’ to
start the network diagnosis.
To boot without the Windows logo,
enter the ‘/noguiboot’ option in the
hidden fle ‘C:\ boot.ini’ at the end of
WINDOWS’. Alternatively you
can go to ‘Start | Run...’, type ‘mscon-
fg’ followed by [Enter]. Select the
‘BOOT.INI’ tab, check the ‘/NOGUI-
BOOT’ option, and click on ‘OK’ to
To show ot delete saved net-
work login data, open ‘Start |
Run...’ and type ‘rundll32 keymgr.
Enhancing black & white
pictures creatively with color
Interesting black & white photos can
be generated from many color photos
and that too without much eff ort.
However, they still lack the oomph
you desire to see in them. Coloring
black and white photos can be best
done in Photoshop using separate
color f lter layers. These are normally
created on the whole photo and have
the same eff ect all over—we know
this from sepia shades. But that should
not happen. If the f lter layer takes the
luminance of the picture into account,
it stands out better in dark areas. It off
ers creative leeway. And just like all
layers, you can also restrict them
to certain areas by using masks.
Inserting Filter Layers:
Open the picture and then bring up
the Layers palette with [F7]. Click the
icon for ‘New Adjustment Layer’ and
select ‘Photo flter’. Photoshop off
ers a warm f lter by default. Set its
‘Thickness’ to ‘100’-this is how you
will get a bright shade. Then double-
click ‘Photo f lter 1’ in the Layers
palette; it is best if you name the layer
based on the color used. This way you
know what is what at a glance.
Applying More Colors:
Now click the automatically cre-
ated layer mask andpress [Ctrl] +
[I], whereupon Photoshop masks the
photo f lter layer in black. You can
now apply more color layers just like
in the last step. The program off ers
many templates, which correspond to
the lens f lters used in traditional pho-
tography. In addition you can also
create your own f lters by clicking the
color f eld and def ning a color in the
following ‘Color Picker’ dialog box.
Modelling Layer
Masks: You now selectively bring
the colors into play: click the layer
mask of a photo f lter layer, take a
white brush with little ‘Hardness’ or
‘Contrast’ and paint the selected area.
Gradually go to other photo f lter lay-
ers and deal with them the same way.
What’s important: Overlapping colors
have a tendency to blend. You can
tone down the color application using
the opacity regulator.
Intensifying Colors:
Bright areas have not been dyed so
far. If you want to tone them, remove
the check mark in front of ‘Luminos
ity’ in the photo f lter layers.In ad-
dition, you can pep up the picture by
placing a layer set in such a manner
as the uppermost layer and by setting
your layer mode to ‘Color Burn’
thereby making the colors much more
Firefox 2.x, 3.x
Calling up you favorite
websites instantaneously
using the keyboard
You open a few frequently visited
websites using the bookmarks
toolbar or menu. You want to know
whether you can do the same using
a quick keyboard shortcut. You
can call up the site faster by using
the bookmark toolbar. However,
no browser off ers the option for
directly calling up websites using a
keyboard shortcut. Site Launcher, a
free add-on, retrof ts this function.
You can download the add-on from
refox/addon/10127’. Click the‘Add
to Firefox’ button. Complete the
installation by clicking ‘Install
now’ and then ‘Restart Firefox’.
The add-on is very easy to use and
immediately available with a few
sample sites. Press the keyboard
shortcut [Ctrl]
+ [Spacebar] to call up a selection.
52 52
You can modify the layout by resizing and
relocating cells. You can also add hyperlinks here.
FOR: Excellent feature set and usability for novice
and advanced users.
AGAINST: The option of editing HTML code would
add value to the product.
Evolution 8 is an extremely easy-to-
use and featurerich application that
makes stunningly usable and attrac-
tive websites. On installing and com-
pleting the online registration process, you’re off ered a menu from where you can either
start working directly or browse the galleries, templates and tutorials that are very well
explained and the process of building a website is nicely divided into steps such as general
settings, planning the website, creating pages, advances settings and f nally exporting
the website. You won’t come across a single piece of HTML code or CSS, unless you opt to
insert or write code while developing. The ‘Start Evolution’ button starts the process and
the f rst stage lets you create a new project or work on an existing one. Basic details like
website address, title, description etc. can be added and then starts the actual designing,
where you choose the layout of menus horizontal or vertical. A plethora of design tem-
plates follow and you can even change the look of a template or make one from scratch.
The ‘Test’ button allows you to preview how the website would look.
52 52 5B
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