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ALEXANDRA MARIA COLONNA

London, England SW7 4NJ • 0 7435 643 125 • alexandramcolonna@gmail.com
EXPERIENCE
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Wunderman UK, New Business Executive and Marketing Coordinator
London, United Kingdom
A data-driven, digital and creative advertising agency.
September 2014 – Present
• Managed all marketing and PR initiatives, rolled out agency rebranding, and controlled social media channels.
• Organized all strategic award entry submissions, compiled case studies, and researched relevant local events.
• Supported the Head of EMEA New Business by collaboratively completing RFPs, finalizing credentials decks,
and preparing pitch material for airline, financial, mobile, healthcare, food retail and automotive brands.
• Worked closely with charity client CHECT on Cannes winning campaign ‘The Next Photo’ and assisted account
leads on projects for Shell, Coca-Cola, GSK and Microsoft Nokia Lumia.
Sentinel Strategic Advisors, Part-Time Associate
Washington, DC
A full service advisory company focused on maximizing political engagement.
March 2013 – March 2014
• Evaluated client businesses’ legislative and leadership objectives like USAA in order to review and solidify a
comprehensive executive giving budget.
• Managed Maggie’s List PAC by maintaining client communications and organizing fundraising events.
Hobson’s, Marketing Intern
London, United Kingdom
Education software and services company dedicated to helping academic community
September – December 2012
maximize success through every stage of the learning lifecycle.
• Performed market research, “mystery shopped” potential and current clients and identified areas of opportunity.
• Wrote an article regarding university admissions from an international students perspective that was published in
The PIE News.
Halpern Associates, PR Intern
London, United Kingdom
Strategic PR & communications consultancy for consumer brands.
November – December 2012
• Helped execute press events, pitched bloggers, managed client relationships and evaluated press coverage for
client brands.
• Noted relevant industry trends and supported departments with current and future fashion and beauty accounts.
Centerboard Group Private Equity Firm, Summer Associate
New York, NY
Boutique merchant bank providing private equity, asset management and advisory services.
May – August 2012
• Assisted in business development and asset management for the Department of Justice.
• Researched investment opportunities, analyzed information and recommended cost effective solutions.
MR Youth and RIM, BlackBerry Brand Ambassador
Washington, DC
Youth marketing agency representing the future.
August – October 2011
• Created a dynamic 7-member team and marketing campaign to increase brand awareness and product promotion
for BlackBerry Bold.
EDUCATION
American University
BA in Public Communication, Double Minor in Justice and Marketing
Major GPA: 3.64/4.0

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Washington, DC
May 2014

Imperial College London, Foundation for International Education
Completed courses in International Marketing and Communications
GPA: 3.76/4.0

London, United Kingdom
September – December 2012

SKILLS
Computer: Microsoft Office Suite (PowerPoint, Excel, Word, Outlook), SPSS, Prezi, Adobe InDesign
Language: English, basic conversational knowledge of Spanish

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