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Presented to : Mr.

Imran Ijaz
1

Presented by:
Ahmad Butt
Rabia
Anam
Fatima
Amir

Customer Needs
Segmentation
Targeting
Positioning
Differentiation
7Ps

INGREDIENTS
Here we are using the PURE INGREDIENTS.
Non-Alcoholic

Segmentation Of Energy Drink

SEGMENTATION
Age factor between 18 ~ 40 year is the
targeted group which represent the 62% of
total population of target market and
approx.
Male
Female

= 80%
= 20%.

By Grouping:
We understands that we can hold its
market share through continuous R&D
regarding their values by which People are

TARGET MARKET
Our Target Market Segmentation:
Lahore, Pakistan's second largest city with population approx.
12.5 million. Positioning at Gulberg will cover its east & west
targets i.e. Defense & Model Town, respectively.
Why Gulberg?
Our Available Resources.
Population proportion.
By Consumer Group.

TARGET :
we are targeting segment B i.e. 18-30
because these are more growth and profitable
segment .

DIFFERENTIATION:

Active
Best Health

A new energy drink which is best for the


health
and the person who drink this energy drink
he will feel energetic

POSITIONING :
Mental image of product in the
customer mind.
And for producing the mentally
preparation of consumer through
advertisement by putting the suitable
celebratory.

ADVERTISEMENTS
Marketing is surely an important aspect
of any business. we adopt the following
communication package:
Advertising

Radio : 50%
Banners/Steamers : 40%
Business Cards : 10%
Sales Promotion

Shape Up for Independence Day @ 10%


off
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7P,s
Product : energy drink
Price : Rs.100
Place : Defense & Model Town . Lahore
Promotion :
People : employes
Process:
Packing :
Positing: Mental image of product in the customer
mind.
And for producing the mentally preparation of
consumer through advertisement by putting