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CHAPTER 4

DATA ANALYSIS

Detailed data about the complete collections of the three movie across four cities for the

first three weeks were tabulated as against the number of shows in the respective week

in the sampled theatres. Also given here are the ticket sales as against the number of

shows in the sampled theatres across the three weeks.

Audience research conducted as part of this research is also tabulated here. Only

questions relevant to the survey are given here. The complete questionnaire has been

provided in the appendix section.

ICE AGE 3 Week1

No. of 2D Ticket No. of 3D Ticket


Cities Shows Sales Shows Sales

Mumbai 35 3868 21 3638

Delhi 28 1278 28 3086

Kolkata 7 541 7 820

Bangalore 21 4868 21 2717

Table 4.1 – Ice Age 3 – Week1 (No. of Shows Vs. Ticket Sales)

ICE AGE 3 Week 2

2D
No. of Ticket No. of 3D Ticket
Cities Shows Sales Shows Sales

Mumbai 20 1611 21 3279

Delhi 21 858 14 1453

Kolkata 14 549 7 393

Bangalore 28 5126 22 3273

Table 4.2 – Ice Age 3 – Week2 (No. of Shows Vs. Ticket Sales)


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ICE AGE 3 Week 3

No. of 2D Ticket No. of 3D Ticket


Cities Shows Sales Shows Sales

Mumbai 14 627 35 2756

Delhi 14 471 14 1042

Kolkata 14 237 5 160

Bangalore 28 3780 20 1987

Table 4.3 – Ice Age 3 – Week3 (No. of Shows Vs. Ticket Sales)

Up Week1

Cities # Shows 2D # Shows 3D

Mumbai 28 1921 14 797

Delhi 14 1163 21 2858

Kolkata 7 122 - -

Bangalore 35 4543 21 1167

Table 4.4 – Up – Week1 (No. of Shows Vs. Ticket Sales)

Up Week 2

Cities # Shows 2D # Shows 3D

Mumbai 21 1182 14 716

Delhi 7 251 14 1851

Kolkata - - - -

Bangalore 28 3988 14 634

Table 4.5 – Up – Week2 (No. of Shows Vs. Ticket Sales)


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Up Week 3

Cities # Shows 2D # Shows 3D

Mumbai 7 143 6 240

Delhi 7 69 7 139

Kolkata - - - -

Bangalore 14 1591 - -

Table 4.6 – Up – Week3 (No. of Shows Vs. Ticket Sales)

Final Destination 4 Week1

Cities # Shows 2D # Shows 3D

Mumbai 56 3925 49 3448

Delhi 35 1157 28 1861

Kolkata 14 245 21 539

Bangalore 43 7532 25 1009

Table 4.7 – Final Destination 4 – Week1 (No. of Shows Vs. Ticket Sales)

Final Destination 4 Week 2

Cities # Shows 2D # Shows 3D

Mumbai 28 1136 42 1631

Delhi 14 203 14 615

Kolkata - - 7 192

Bangalore 21 3297 7 265

Table 4.8 – Final Destination 4 – Week2 (No. of Shows Vs. Ticket Sales)


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Final Destination 4 Week 3

Cities # Shows 2D # Shows 3D

Mumbai 7 303 7 224

Delhi - - - -

Kolkata - - - -

Bangalore 21 1979 - -

Table 4.9 – Final Destination 4 – Week3 (No. of Shows Vs. Ticket Sales)

ICE AGE 3 Week1

3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 35 529560 21 628840

Delhi 28 264896 28 376750

Kolkata 7 77480 7 65600

Bangalore 21 737960 21 406280

Table 4.10 – Ice Age 3 – Week1 (No. of Shows Vs. Gross Revenues)

ICE AGE 3 Week 2

2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 20 223910 21 557435

Delhi 21 182015 14 152550

Kolkata 14 63140 7 23540

Bangalore 28 801720 22 470890

Table 4.11 – Ice Age 3 – Week2 (No. of Shows Vs. Gross Revenues)


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ICE AGE 3 Week 3

No. of 2D Revenue No. of 3D Revenue


Cities Shows Generation Shows Generation

Mumbai 14 90450 35 541175

Delhi 14 98425 14 124413

Kolkata 14 23710 5 20540

Bangalore 28 580040 20 289440

Table 4.12 – Ice Age 3 – Week3 (No. of Shows Vs. Gross Revenues)

Up Week1

3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 28 441500 14 171095

Delhi 14 188008 21 565458

Kolkata 7 8370 - -

Bangalore 35 831785 21 229780

Table 4.13 – Up – Week1 (No. of Shows Vs. Gross Revenues)

Up Week 2

2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 21 296950 14 128450

Delhi 7 33750 14 387925

Kolkata - - - -

Bangalore 28 665255 14 94920

Table 4.14 – Up – Week2 (No. of Shows Vs. Gross Revenues)


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Up Week 3

No. of 2D Revenue No. of 3D Revenue


Cities Shows Generation Shows Generation

Mumbai 7 31350 6 26060

Delhi 7 10150 7 24325

Kolkata - - - -

Bangalore 14 255930 - -

Table 4.15 – Up – Week3 (No. of Shows Vs. Gross Revenues)

Final Destination 4 Week1

3D
No. of 2D Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 56 815880 49 690830

Delhi 35 248550 28 305808

Kolkata 14 31110 21 73300

Bangalore 43 1283210 25 156600

Table 4.16 – Final Destination 4 – Week1 (No. of Shows Vs. Gross Revenues)

Final Destination
4 Week 2

2D 3D
No. of Revenue No. of Revenue
Cities Shows Generation Shows Generation

Mumbai 28 212090 42 312115

Delhi 14 43535 14 101400

Kolkata - - 7 28530

Bangalore 21 546830 7 45100

Table 4.17 – Final Destination 4 – Week2 (No. of Shows Vs. Gross Revenues)


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Final Destination 4 Week 3

No. of 2D Revenue No. of 3D Revenue


Cities Shows Generation Shows Generation

Mumbai 7 90100 7 20400

Delhi - - - -

Kolkata - - - -

Bangalore 21 349055 - -

Table 4.18 – Final Destination 4 – Week3 (No. of Shows Vs. Gross Revenues)

Movie City Average Ticket Price

2D 3D

Ice Age 3 Mumbai 139 180

Delhi 190 200

Kolkata 110 90

Bangalore 164 146

UP Mumbai 233 190

Delhi 180 194

Kolkata 69 -

Bangalore 170 173

Final Destination Mumbai 180 160


4
Delhi 215 218

Kolkata 142 126

Bangalore 170 163

Table 4.19 – Average Ticket Price Comparison


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