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CORPORATE SOCIAL

RESPONSIBILITY
Legal behaviour
Ethical behaviour
Social responsibility
behaviour
Legal behaviour
• False statements with reference to sales
people statements
• Bribery ( to bribe or not to bribe)
• False and deceptive advertisements
• False warranties
• Inaccurate labelling
• Rising number of cases in consumer forum
Ethical Behaviour
• Companies must abide by ethical guidelines
• Hold its people ethically responsible towards
consumers and market
• A survey result by KPMG showed 67% of north
Americans purchased products on ethical issues
• SOCIAL RESPONSIBILITY BEHAVIOUR
• Cause related marketing eg paul newmans food
business,
• Deep long term benefits for the organisation
Judging actions
• Teleological perspective
• Rightness or wrongness can be judged by
the consequences of action ( bribing to
secure a contract )
• Dentological perspective ( universal
behaviour) do as you would expect others to
do to you that refers to behaviour applicable
under all cases
• Termination of employees sometimes
become a difficult situation
• FCPA