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GAMIFICATION

GROUP 4
ABBU, BULAUITAN, FERRER, LEONIDA, PARK, VELASQUEZ

WHAT IS GAMIFICATION?
It is the technique of applying game
mechanics and game design in
order to motivate people to reach
their goals.
It is also used by online marketers to
encourage engagement with a
product or service.

WHAT IS GAMIFICATION?
“Gamification allows consumers to have fun, get useful information &
encourages them to share it with their friends.”

–  Joe Rork, UX Engineer – MyFord Mobile at Ford Motors

“At Aetna we think gamification has the potential to help people improve
their health by making it fun, rewarding and engaging.”

– Dan Brostek, Head of Member and Consumer Engagement at Aetna
“Gamification is ultimately not about buzzwords and mechanics, but better
and more meaningful experiences.”

– Esteban Contreras Social Media Manager at Samsung USA
“Gamification unlocks a new category of incentives for organizations to
use in encouraging and celebrating preferred employee behaviors.”

-Richie Etwaru, Director of Social Enterprise at UBS

WHAT ARE EXAMPLES OF GAMIFICATION?

Nike+ and the Running Experience
Community Project

WHAT ARE EXAMPLES OF GAMIFICATION?

Khan Academy

WHAT ARE EXAMPLES OF GAMIFICATION?

M&M’s Eye-Spy Pretzel Campaign

WHAT ARE THE OBJECTIVES OF
GAMIFICATION?
It aims to connect and build a sportsmanship between
the two competing players or groups.
To motivate people to aim higher and strive harfder for
their goals.
Provides missions and/or challenges that would give
purpose to interact and achive tasks.

APPLICATION AND USES OF GAMIFICATION
Allows everyone and anyone to work together as one
team, to participate actively in all activities, and
accomplish hard or difficult tasks in an entertaining and
fun way.

MAXIMIZING GAMIFICATION IN THE
CLASSROOM
Please laying games
Groupworks
Friendly competitions
Tally
Etc.

Sources
Gamification. (n.d.). Retrieved July 21, 2015, from https://badgeville.com/wiki/
Gamification
Khan Academy. (n.d.). Retrieved July 21, 2015, from https://www.khanacademy.org/
about
What is Gamification | The Engagement Alliance. (n.d.). Retrieved July 21, 2015,
from http://engagementalliance.org/what-is-gamification/
What is Gamification. (2015, January 3). Retrieved July 21, 2015, from http://
www.yukaichou.com/gamification-examples/what-is-gamification/#.VbFvsVxD1SU
(n.d.). Retrieved July 21, 2015, from https://encrypted-tbn0.gstatic.com/images?
q=tbn:ANd9GcRmpwZBYN5uwtS7htc2B9LIt9gDDo9-KH5-oR6NzDaINuBPyyQrEQ
Top 10 Social Gamification Examples and Cases that Save the World. (2015,
January 25). Retrieved July 21, 2015, from http://www.yukaichou.com/gamificationexamples/top-10-gamification-examples-human-race/#.VbGLCVxD1SU
6 Examples of Gamification. (n.d.). Retrieved July 21, 2015, from https://
www.userlike.com/en/blog/2014/02/28/6-inspiring-examples-of-gamification