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Me La Magic

Me La Magic

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Published by: Suzzette on Mar 01, 2010
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MELAMAGIC
®
Heavy-Duty Cleaner
Naturally cleans the greasiest, grimiest stains and surfaces just like magic, without caustic chemicals.
THE NEED
Life is messy. Grimy floors, greasy barbecue grills, car engines, garage floors, and range tops
pose challenges to any homeowner.
COMPETITIVE SOLUTIONS
Some grocery store cleaners contain caustic ingredients like chlorine bleach, ammonia,
alkalies, or phosphates that are not only dangerous but can be very costly.
THE MELALEUCA SOLUTION
MelaMagic’s formula was designed specifically for tough, greasy messes. It uses
biodegradable solvents and powerful cleaners to make light work of big messes—in a
streak-free formula.
THE MELALEUCA VALUE
MelaMagic, with its 4-times concentrated formula, costs less per gallon than grocery store
brands like Pine-Sol® and Mr. Clean®.
At the top of many homeowners’ lists of pet peeves you’ll find stubborn, greasy messes. The
kind you get on the garage floor after a repair project, or on the barbecue grill after it sat
out all winter without being cleaned. But what price are you willing to pay to keep those
stains at bay? Some grocery store cleaners contain harsh or caustic chemicals like chlorine
bleach, ammonia, and phosphates. According to the EPA, “[Ammonia] vapors, even in
low concentrations, can cause severe eye, lung, and skin irritation. Chronic irritation
may occur if ammonia is used over long periods of time.”
1
In 2006 alone, Poison Control
Centers reported over 214,000 cases of exposure to common household cleaners such as
bleach, ammonia, and pine oil. More than half of the reported exposures were children
under the age of six.
2
* Fortunately, it is possible to clean up even the greasiest messes,
quickly and easily, without putting your home or the environment at risk. MelaMagic
harnesses the synergistic power of surfactants and detergents to effectively remove life’s
biggest messes.
! 3YNERGISTIC #LEANING 3YSTEM
While there are individual ingredients that do a decent job of cleaning, MelaMagic takes
a team approach. Melaleuca’s researchers teamed four types of surfactants with two
powerful degreasers to boost the overall cleaning ability far beyond the strength of the
individual ingredients.
Surfactants: On the front lines in the battle against grease and grime are a combination
of surfactants, powerful biodegradable molecules composed of a hydrophobic end and a
hydrophilic end. The hydrophobic end of the surfactants is attracted to dirt and stains, so
it attaches itself to the stains. As you clean your floors or counters, the hydrophilic end is
attracted to the water in your mop or sponge, so it pulls the surfactant off of your floors
Melaleuca remains committed to
delivering more powerful, more
concentrated, more effective cleaners
while still holding to stringent
environmental standards. Like other
EcoSense products, MelaMagic is phosphate-
free, nonalkaline, and powered with
naturally derived ingredients.
DIRECTIONS FOR USE
Each bottle of MelaMagic is enough to
make 32 gallons of cleaner. Dilute
+/i fl. oz. in one gallon of water. 1o
customize the cleaning power, dilute
MelaMagic to the desired strength or apply
directly, full-strength for spot-cleaning
tough stains.
` Keep all cleaning products, including MelaMagic, out of the reach of children.
Ingredients
Biodegradeable, proprietary formula contains:
Cleaning and degreasing agents, solvents,
solubilizers, fragrance, T36-C5
®
Melaleuca
Oil, preservative.
and into the water where it is held in solution. The surfactants in MelaMagic are specifically
attracted to oily stains. They can tackle even the toughest grime, without resorting to
abrasive ingredients.
Naturally Derived Detergent and Solvent: Since all soils are not equal, MelaMagic does
not rely solely on surfactants. Instead, MelaMagic also contains a combination of a naturally
derived detergent and solvent that work synergistically to break up all types of soils.
They boost the cleansing power of the surfactants so they can remove stains they couldn’t
tackle on their own. Once soils are removed from the surface, the detergents and solvents
suspend the stains in solution so they are not redeposited on your floors and counters.
4HE 2IGHT !MOUNT OF -AGIC FOR %VERY *OB
Super-concentrated MelaMagic is truly a versatile cleaner. You can adapt it to meet the need
of any stain or area. For most floors and surfaces, just dilute one ounce of MelaMagic in
one gallon of water. For impossible-to-clean stains, use it at full strength. With MelaMagic,
you’re in control of the cleaning power. And no matter how strong you use it, you never
have to worry about toxic chemicals or fumes.
3AFER FOR 9OUR (OME
Gone are the days of having to open every window in your house before attempting to
clean a dirty floor. With MelaMagic, you won’t have to worry about toxic or unpleasant
fumes—even when you mix it with other EcoSense cleaners.
-ELA-AGIC +EEPS 9OUR -ONEY FROM$ISAPPEARING
While MelaMagic is very effective at making dirt and stains disappear, it’s just as effective at
leaving money in your pocketbook. MelaMagic is superconcentrated, requiring just +/¡ of
the amount needed for many grocery store cleaners, meaning you save every time
you clean.
98
MAKE DIRT DISAPPEAR
LIKE MAGIC
MelaMagic combines industrial-strength
cleaning with a naturally derived formula
that’s safe enough to use anywhere in your
home. MelaMagic is especially effective in
these areas:
· Nowax floors
· Oven tops
· Ventilation hoods
· Lawn mowers
· 8icycle parts
· cement pads
· 8arbecue grills
· car engines
· carage floors
· Lecks
· Outdoor furniture
· Anywhere a greasy stain strikes
MIXES WELL WITH OTHERS
Unlike many grocery store cleaners,
you don’t have to worry about toxic
fumes or dangerous reactions when you
mix EcoSense cleaners.* In fact, in some
circumstances it’s encouraged. A mix of
MelaMagic and Tough &Tender will tackle
even the toughest barbecue grill, and for
taking out greasy clothing stains, nothing
beats a little MelaMagic added to your
MelaPower load.
TOUGHER THAN GROCERY
STORE BRANDS
Actual results of a standard
cleaning comparison on
no-wax flooring coated
with a standard “test” stain
made from baked-on carbon
black, dirt, and cooking oil.
MelaMagic
15 strokes
Pine-Sol
®
100 strokes
* Do not mix other products with Sol-U-Guard Botanical.
99
MELAMAGIC VS. THE COMPETITION
PINE-SOL
®
MR. CLEAN
®
ALL-PURPOSE MULTI-SURFACE
MELAMAGIC CLEANER CLEANER
Price* $5.69 $4.89 $3.99
Size (fl. oz.) 16 48 40
Gallons of 32 24 20
ready-to-use
cleaner
Cost per gallon 18¢ 20¢ 20¢
* Melaleuca Preferred Customer price. Competitor product prices from Albertsons.com, Seattle, WA, June 15, 2009. Prices may vary.
Product names are trademarks or registered trademarks of their respective companies.
“For the past several years, I have had an
adverse reaction to cleaning products. It
didn’t matter what product my wife used. I
would cough and was unable to stop. So I
had to leave the house and not return until
all traces of whatever she was cleaning
with had dissipated. When we joined
Melaleuca, my wife ordered MelaMagic.
We were both amazed. I had absolutely
no reaction to this product. It was enough
to sell both of us on the health benefits
of your products. Again, thank you for
MelaMagic.” Ernest McCluskey, Killaloe
Station, Ontario
“I have a laundry sink in my home that
needed to be replaced. I have tried for two
years to clean it with normal cleansers
and stain removers, and finally came to
the conclusion that nothing worked.
Then I began using EcoSense cleaners. One
day when I was cleaning the washer and
dryer with a bucket of MelaMagic, I lightly
swished the rag over the laundry sink.
Within a minute the swished area was
noticeably cleaner. I was shocked! A few
hardy scrubs and 15 minutes later my sink
looked brand new. You saved me a lot of
money—thanks to MelaMagic.”
Marilyn Rodgers, Kailua, Hawaii
RESOURCES:
1 “Household Waste Management,” Purdue Research
¡oundation, West Lafayette, Indiana, www.epa.gov/grtlakes/
seahome/housewaste/house/ammonia.htm
2 Bronstein, Alvin C., et.al. “2006 Annual Report of the
American Association of Poison Control Centers’ National
Poison Data System (NPDS),” Clinical Toxicology, 45:8,
8+·-o+/, ioo/.

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