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NOTE: BUSINESS 101 THE UNIVERSITY OF AUCKLAND SECOND SEMESTER, 2012 Campus: City BUSINESS Business and Enterprise 1 (Time Allowed: TWO hours) The exam is worth 50% of your final grade. You must answer ALL questions. There are two sections to the exam. Section A is worth 60 marks. It contains six short-answer questions that are each worth 10 marks. Each answer should be written in a well-considered paragraph of about 150 words in total. This means that each answer should take up about half a page in your examinations booklet. The quality of your answer will be marked both on what you say (the content of your answer), and on how well you say it (the clarity and conciseness with which you have written your answer), Warning: Please remember that the questions in Section A are short-answer questions. Do not write too much. To be fair to all students, the instructions to markers will be to simply stop reading once they reach an absolute maximum. of about 200 words for any answer and to base their mark only on what they have read up until that point, Section B is worth 40 marks. It contains one essay question. Although your space to write this essay is not limited, you must remember that this should be a well-considered answer in a proper essay format. A concise essay of several pages in the exam booklet, that includes clear and well- structured paragraphs, will be much better than a long and rambling answer that runs on for many pages in the exam booklet. CONTINUED 2 BUSINESS 101 SECTION A SHORT ANSWER QUESTIONS Answer ALL questions from this section. Are the concepts of creating value and capturing value related to the idea of a business model? Use material from the Teece (2010) course reading or examples from your team-based learning workshops to illustrate your answer. ‘What is the connection between entrepreneurship and intrapreneurship? Use appropriate examples to illustrate your thinking. Scenario: William Smith is a large-scale egg producer who currently uses standard ‘cages to house the chickens on his farm. Mr. Smith is aware that incoming legislation is, going to require him to move from the current conventional cages that contain 5 birds to much larger colony cages that will hold up to 60 birds. The new cages are designed to give each bird more space and to provide special features for perching, laying and scratching so that hens can engage in their natural behaviours. Rather than waiting until he is forced by the new legislation, Mr. Smith has decided that his strategy will be to ‘move to the larger cages as soon as possible. He has also decided to hold only a maximum of 45 birds in each of these cages. Explain Mr. Smith’s approaches to Corporate Social Responsibility and Sustainability. Make sure that you link your explanation to ONE of the four different perspectives on Corporate Social Responsibility that are outlined in your textbook by Bovee and Thill (2011) and to ONE of the five stages on the path to becoming sustainable that are outlined in your course reading by Nidumolu, Prahalad, and Rangaswami (2009). What is the connection between managing and leading? Illustrate your answer with reference to Steve Jobs at Apple, or to any other well-known business leader. Briefly explain why managers often carry out a SWOT analysis when they are focussing on the planning function, e.g. when they are establishing objectives and goals for an organisation and determining the best way to accomplish them. ‘The Blue Bank company has recently purchased the Red Bank company. Rather than using two different brand names, the Blue Bank company has decided it will bring the two brands together as Blue Bank, Over the next two years, the Red Bank brand will progressively be phased out so that only the Blue Bank brand will remain across all of its bank branches. Many Red Bank customers seem to be unhappy with this decision and there is a risk that large numbers could now decide to switch to other banks rather than staying with the merged Blue Bank brand. Select ONE managerial role, e.g. interpersonal, informational, or decisional. Explain this managerial role and illustrate your answer with a brief example of how this role could be used in this potential crisis situation, CONTINUED 3 BUSINESS 101 SECTION B ESSAY QUESTION ‘Your textbook by McCulloch and Reid (2011) says that employers are looking for people who can celebrate diversity and communicate effectively when working in teams. Reflecting on experiences this semester, discuss diversity and communication in relation to your team-based learning team and explain how this might relate to your future career.