DIANA LEPE RODRIGUEZ

O BJECTIVE

Educated, ambitious, and results-driven Marketing specialist with a proven success record in planning and conducting
comprehensive strategies to achieve market penetration and growth. Proficient in directing the creation of marketing tools
and steering the execution of marketing programs to meet business goals and objectives. Adept at communicating with
management, clientele and internal departments to coordinate overall marketing and sales efforts.

A REAS OF E XPERTISE

Market Research & Analysis

Market Penetration/Growth

Marketing Plan Development

Problem Solving

Strategic Market Planning

Communication Skills

Prospecting/ Client Cultivation

Rapport Building

E DUCATION
Master of Business Administration with a concentration in International Business
Argosy University, February 2013
Bachelor of Arts in Business Administration with a concentration in Marketing
California State University of San Bernardino, December 2007
Certificate in Social Developments of Europe and Germany
Fulda University of Applied Science (International Summer University), August 2007
Associate of Arts in Liberal Studies
Crafton Hills College, May 2005

P ROFESSIONAL E XPERIENCE









Marketing Communications Coordinator (Temporary), February 2015-July 2015
LifeStream- San Bernardino, CA
Produced materials to promote upcoming community blood drives for nine area representatives
Formatted, produced and tracked mass-email communications for upcoming community blood drives, marketing
campaigns and miscellaneous special requests for the entire organization
Initiated and maintained communications between marketing and recruitment teams for promotional and event
information to ensure both teams work together seamlessly
Researched and reported on donor and community demographics using customer relationship management tools
Associate Marketing Manager (Temporary), October 2013-February 2014
Beauty 21 Cosmetics, Inc.- Ontario, CA
Orchestrated 2014 Holiday program; researched trends, developed concepts for new items, constructed catalogs,
presented items to food, drug and mass merchandise retailers, obtained store commitments, and analyzed sell thru
Managed quarterly promotional items for quarterly cosmetic cycles to food, drug and mass merchandise retailers
Identified product improvements and new products by remaining current on beauty industry trends, marketing
activities, competitors, and market data
Presented competitive reports by analyzing and summarizing competitor information
Managed advertising campaigns by contracting trade publications and adjusting message and media
Executed the development of marketing material, press releases, new product development and launches

DIANA LEPE RODRIGUEZ

Page 2! of 2

Professional Experience Continued









Assistant Director of Admissions, October 2010-October 2013
Argosy University- Ontario, CA
Surpassed company benchmark rate of commitment by 50% in fiscal year 2014
Achieved 90% of new student enrollment in fiscal year 2013
Participated in outreach activities such as open houses, regional presentations and career fairs, which resulted in
50% of students enrolling at Argosy University
Strategized innovative ways to maintain and increase student enrollment and retention
Partook in planning and implementing marketing initiatives through market research for radio and television
Associate Educational Advisor, October 2009-August 2010
DeVry University- Pomona, CA
Participated as the liaison for managing the new student admissions process by conducting interviews with
candidates and their families
Tailored DeVry University’s undergraduate programs and curriculum to the educational needs of the student
Managed and ensured the progress of active students, which resulted in 99.9% student persistence
Developed daily/weekly reports to meet and exceed company goals and objectives
Generated new inquiries at local high schools resulting in 75% of students enrolling at DeVry University


Director of Marketing, Sales and Trade, September 2006-October 2009
California State University- San Bernardino, CA
Creation and sole entrepreneurship of ACM Marketing which increased listenership and viewer results for Coyote
Radio and Coyote TV
Developed and implemented strategic action plans for ACM Marketing which resulted in active promotion and
advertisement on local TV channels
Developed business relationships resulting in 60% increase in Coyote Radio sponsorships
Increased business sales and customer viewership by 40% within a twelve month period



Television Host/Journalist, March 2008-July 2009
Uniendo Latinos Media Group- Fontana, CA
Made local television appearances providing commentary and introduce programming
Appeared at newsworthy community events
Implemented the creation of news scripts, and translated material from English to Spanish



Marketing/Promotions Assistant, March 2007-March 2008
LATV Networks KJLA- Los Angeles, CA
Promoted various entities of the company and services to target audiences
Assisted programmers in the creation of visually appealing programming
Helped organize and produce promotional events and create integrated marketing campaigns


V OLUNTEER EXPERIENCE
Marketing Volunteer, December 2014-February 2015
County of San Bernardino, Department of Public Health-San Bernardino, CA

P ROFESSIONAL A FFILIATIONS
American Advertising Federation
Ella Leadership Institute

C OMPUTER SKILLS
Proficient in Microsoft Office and in SPSS
LANGUAGES

Bilingual: English/Spanish