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“In Plant Training”

At
Nirlep Appliances
Ltd. A’Bad

Submitted By
Guided By
Mr.Santosh D. Amilkanthwar
Prof . Sachin Patil
(M.B.A 3rd sem)

In partial fulfillment of the


requirement for the award of
degree of M.B.A from
Dr.Babasaheb Ambedkar
Marathwada University,
Aurangabad
(Academic Year 2009-2010)

Acknowledgement
I wish to express my gratitude to Mr.
Salil Pendse HR manager of Nirlep
Appliances. Ltd. Aurangabad for allowing
me to avail of this training.

I shall always remain thankful to my


summer training guide Officers of all Dept.
who gave me full knowledge of all Dept.
working with them was such a delightful &
enriching Experience. At no point of time,
did I felt that I was an outsider and was
helpful and co-operative.

I express thanks to Prof. Sachin Patil


(RSIM), who has guided me.

It was my immense pleasure to work


in Nirlep Appliances. Ltd.
Many regards,

Mr.S
antosh D. Amilkanthwar
(Rajars
hi Shahu Institute of
Manag
ement, Aurangabad )

Index
1 Introduction
- Scope & objective of the Training

- What Is In-Plant Training?

2 History of Nirleep
3 Performance Review Purpose
4 Mission
5 Vision
6 The Team
7 Organizational structure of A Company
8 The Product
9 The Customer
1 Core Values
0
1 Corporate Philosophy
1
1 Turnover Of company
2
1 Departments
3
-Human Resource Department

-Corporate Finance Department

-Marketing Department

-Sales Department

-Materials (Purchase) Department

-EXIM Department

-Production Department

1 SWOT Analysis
4
1 Problem and Suggestion
5
1 Conclusion
6
1 Bibliography
7

Introduction
Scope of the Training
➢ To enhance the knowledge being a management trainee.
➢ Training in company like Nirlep. gives the idea of huge

management work having interlinks in the different

countries.

➢ The training has given us idea of working of different

departments like production, stores, finance, personnel,

marketing etc.

Objective of the Training

➢ The basic objective of the training was to get through the

different management concept through production,

personnel, marketing as well as with the finance

department.

➢ Also we had an increase in knowledge of Engineering

through the managerial concepts.

➢ To apply the theoretical knowledge to learn the various

aspects of management.

What Is In-Plant Training?


The most widely used method of training by the organizations
can be classified as either on-the-job or
off-the-job.
On-The-Job Training:-
The most widely used method of training takes place on-the-
job. On-the-job training places the employee in his actual
work situation and makes his appear to be immediately
productive. It is learning by apprenticeship training, job
instruction training,coaching, understudy assignment.
Off-The-Job Training:-
Off-the-job training covers number of techniques such as
class-room lectures, flims, demonstration, case-studies and
programmed instruction.

In-Plant Training is On-The-Job Training method. In-


Plant Training is intended to make candidates aware of work
situation and prepare him to be productive.
History of Nirlep
Nirlep was established in 1968 by a visionary businessman
Mr. Nilkanth Bhogale who used to have interest in trading
laboratory and X-ray related equipments.
This was the period when stainless steel was not freely
available in India; it was only available on quota basis. As
such there was a great deal of undersupply of laboratory
related equipment in the Indian market.

Mr. Bhogale who realized then, the necessity for an


alternative to stainless steel equipments. & manufactured the
utensils coated with polytetrafluoroethylene (PTFE). He thus
pioneered the concept of nonstick cookware in India.

The first Nirlep product was launched in Mumbai. It was a fry


pan with code name F.P. 24. It was received with suspicion. It
was not surprising because Indian housewife had never seen
anything similar to it before.

In the initial stages Nirlep had just one distributor in


Mumbai. But today the Company is having a wide distribution
network of about 85 distributors across the country coupled
with a strong & dedicated field force to ensure sales and
services at around 9000 retail outlets.

Today, Company is a pioneer and leader with a market share


of 35 % in the non-stick cookware segment in the country.
The Company exports its products to countries like Saudi
Arabia, Dubai, Maldives & Sri Lanka. The Company is
accredited

with the Quality Certification '' ISO 9001:2000 of AS/NZS.


The Company is having dedicated employee strength of about
225.
The Company is having six manufacturing plants out of which
three are devoted to the cookware business; namely Nirlep
Appliances Ltd., Amulet Industries Pvt. Ltd., & Bhogale
Coatings Pvt. Ltd. The company has also undertaken several
turnkey projects for setting up manufacturing plants for the
non-stick cookware in Middle East & Africa. The other three
plants are located in Waluj Industrial Area, Aurangabad
namely Marathwada Auto Compo Pvt. Ltd., Umasons Auto
Compo Pvt. Ltd., and Umasons Steelfab Pvt. Ltd.

The industrial bake ware coating system (called the SBS


coating) denotes the most advanced non-stick coating systems
used by the most important food and bakery industries in the
world. The SBS coating systems can be applied only by the
most experienced licensed applicators and Nirlep is proud to
be one among them.

The company's fully integrated manufacturing setup for non-


stick cookware manufactures high quality kitchenware such a
non-stick fry pans, Tawas, Kadhais, Appam Chatty, Appa
Patra, Sandwich makers, Pots and more.
The Company strongly believes in three basic tenets ''
Integrity in business, Quality and Fair Price.
The company is having the current capacity of manufacturing
of 1.2 Millions kitchenware pans every year and now poised
to have ambitious growth plan of achieving the target of
1.8Millions Kitchenware pans. A Dedicated & focused efforts
of all the employees will make this successful.

Performance Review
Purpose
• To review the performance of employee over a given
period of time

• To judge between actual and desired work performance

• To identify training and developmental need to strength


the relationship of communication between management
and employees

• Reduce grievance of employees


Mission

“Nirlep aims to manufacture and market a wide range


of high quality products, services and systems of world
class technology to the total satisfaction of customer
in domestic and overseas markets…….”

Vision
• To move beyond boundaries

• To continually challenge and overcome limitations


encounter in self and company growth
• Providing customer satisfaction, offering reliable
products & services at competitive prices

• Providing an environment, conducive to the


development, growth & satisfaction of employees while
fulfilling their reasonable aspirations

The Team
Nirlep major strength is its people. Through group
HRD practices, Nirlep has been able to make every individual
realize that his contribution is significant in achieving
corporate objectives ensuring prosperity and healthy growth
and at the same time working as a team.
While performing, it is essential that every
employee should subscribe and adhere to the Nirlep values.
Each new employee undergoes an induction program to
understand the culture, systems, and management style and
job function at Nirlep.
In Nirlep, the management believes in setting up the
goals, provide resources and allow the team to deliver. The
team enjoys the freedom and outperforms the goals, every
time.

Board of Director’s
Chairman Mr.Ramchan
: dra.Bhogale

Managing Mr. Mukund N. Bhogal


Director
: Mr.Nityanand J. Bhogale

Director Mr.Vinayak M. Bhogale


:
Mr.Mukesh Sehgal
Director
: Mr.Sanjay P. Sathe

Director
:

Director
:

Organizational Structure of
Company
Product of Nirlep
The fort line product of Nirlep is the non stick cookware.
Besides this Nirlep also markets other products like Nirlep
enamelware. A whole new range of stock and serve enamel
coated utensils.
The products in these ranges are made from pure aluminum
and have spiral groves carved on their bottom. The spiral
groves help in quick and uniform transfer of heat and thus
help in saving fuel. Besides, these products require little oil
for cooking.

Cooking in Nirlep products thus has 3 main


advantages:-

1. Health: - In Nirlep products the food doesn’t stick of the


utensil and therefore oil is required only to enhance the
taste of the food. This helps in lowering the consumption
of oil and thus the consumption of fats and cholesterol
thus ensuring that the hear remains as healthy as food
one eats.

2. Taste: - Nirlep products help in preserving all the


essentials ingredients of food in their entirely. It also
consumes less oil. All this help in cooking healthy yet
tasty food.

3. Economy: - As cooking in Nirlep consumes less oil due


to its non-stick property and less fuel due to the spiral
grooving on the bottom economy is achieved by saving
on fuel and oil.
Handi Pot

This beautifully designed cook and serve Handi is made


from heavy guage steel.Elegently decorated vitreous
enamelled exterior which can be heated directly on gas
stove and to serve food.

Curry Pot

These beautifully designed cook and serve pots are made


from heavy gauge steel.Elegently decorated vitreous
enamelled exterior which can be heated directly on gas
stove and to serve food.

Kadhai

This elegantly designed shallow kadhai. Choose from a


variety of colors and designs available in the range.

Regency Pot

This beautifully designed cook and serve Handi is made


from heavy guage steel.Elegently decorated vitreous
enamelled exterior which can be heated directly on gas
stove and to serve food.
Gas Lighter

This SS body electronic gas lighter is fitted with


imported peizo for long lasting one stroke
performance. It comes fitted with special soft grip
to give perfect insulation and protection to the
user.

Gas Lighter with free SS Peeler

This electronic gas lighter is fitted with imported


peizo for long lasting one stroke performance. It
comes with one 5" long SS Peeler.

Gas Lighter with free SS Knife

This electronic gas lighter is fitted with imported


peizo for long lasting one stroke performance. It
comes with one 6" long SS knife with soft grip
handle
Nonstick Cookware
SELECT PLUS
SAKHI

VAJRA VAJRA JOY

MAVEN NON VEGGER


PressureCooker
SAKHI SAFE COOKER

SELECT+ SAFE COOKER


Delta P

These
uniform
ergono
ease of
Appa Patra

Made from high grade alumium alloy for durability &


uniform heating. Bears excellent release property, Saves
cooking oil, fuel & time. Hence, extremely convenient to
cook and clean. Metal spoon can be used freely.

Appam Chatty

It is made from high grade alumium for durability &


uniform heating. It bears excellent release property, Saves
cooking oil & fuel. Large size appams can be made since
there are no rivets inside the pan. Hence, extremely
convenient to cook and clean. Use

Concave Griddle

This popular non-stick griddle is essentially concave in


shape and crafted out of 3mm thick guage aluminium. Its
long & ergonomically designed handle gives a firm grip &
ease of lifting. Metal spoon can be freely used on these
griddles.

Flat Griddle

These flat griddles are made from 3mm thick high grade
aluminum and have base grooving for uniform and fast
heat distribution. Its long & ergonomically designed
handle gives a firm grip & ease of lifting. Metal spoon
can be used freely.
Appa Patra

Made from high grade alumium alloy for durability &


uniform heating. Bears excellent release property, Saves
cooking oil, fuel & time. Food does not stick to the bottom.
Hence, extremely convenient to cook and clean.

Appam Chatty

It is made from high grade alumium for durability & uniform


heating. It bears excellent release property, Saves cooking oil
& fuel. Large size appams can be made since there are no
rivets inside the pan. Hence, extremely convenient to cook
and clean. Use

Concave Tawa

This popular shape of non-stick griddle is essentially concave


in shape and crafted out of thick guage aluminium. Its long
& ergonomically designed handle gives a firm grip & ease of
lifting. Use wooden spatula for best results.

Dura Pan

These are flat bottom fry pans with base grooving for uniform
and fast heat distribution. Its long & ergonomically designed
handle gives a firm grip & ease of lifting. Use wooden spatula
for best results.
Fry Pan with Lid

These are flat bottom fry pans with base grooving for uniform
and fast heat distribution. Its long & ergonomically designed
coloured handle gives a premium look. The lid is provided for
steam cooking. Use metal spoon freely.

Kadhai with Lid

These are traditional Indian deep woks. They have flat


bottom to ensure stability on the gas bunners. They are
fitted with two side coloured handles for ease and safety
while handling. stylish thick salem steel dome lid provided
for steam cooking. Use metal spoon freely.

Multipan

These are essentially round fry pans and presented with


side handles and stainless steel lids with split knobs. The
high depth allows volume cooking for multiple servings.
The split knob serves a resting place for the spatulas in
between stirring operatio

Multipot

These are deep sauce pots presented with two side coloured
handles and premium glass lids .Extremely sturdy for
professional cooking. Ideal for cook and serve
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Concave Tawa

This griddle is round in shape, crafted from very thick


3S aluminum for giving extra strength and is fitted with
stainless steel rod handle and has elegant looks. The
handle is fitted using 4 rivets to make it everlasting.

Handi

Traditional Indian Belly shaped Pot with steel rod


rivetted side handles and Stainless Steel lid.

Kadhai

It is a traditional Indian Pot with a flat bottom to ensure


stability on the gas burners and is used for deep frying.
It is crafted out of thick gauge aluminum, The pan
comes with stainless steel rod handles for easy lifting.
The Stainless steel lid fac

Milk Pan

A Sauce Pan for daily use. Fitted with sturdy stainless


steel rod handles with spout for easy pouring.

Patila

Traditional Indian Casserole with rivetted stainless steel


handles. Heavy guage stainless steel lid for facilitating
faster cooking.
Safe Cooker Inner Lid

This is Nirleps’ largest-selling,most popular range of


pressure cookers because of its attractive combination
of features, benefits and price. The safety valve is
located under the lid
handle bar so that when it operates the
steam is safely deflected downwards. The
gasket has minimum exposure to steam
inside the cooker, does not rub every time
the product is opened and closed, so it lasts
longer. Stay-cool handles, Fixed sturdy pivot does
not put pressure on the bakelite handles as it
is a part of the metal handle itself. Thus
handles last longer. The cookers are quality-certified by
the Bureau of Indian Standards (popularly known as
ISI).Recommended for use on gas stoves, kerosene
stoves and electric plates.
Safe Cooker Outer Lid

This safe cooker comes with strong body, weight Valve


and best quality aluminium with thick base to give
your cooker a long life. Ergonomically designed
handles give better grip. Available in various sizes for
all sizes of family. Comes with a set of safety features
like Gasket Release System and safety valve. The
cookers are quality-certified by the Bureau of Indian
Standards (popularly known as ISI). Recommended
for use on gas stoves, kerosene stoves and electric
plates.

Nirlep Select+ Safe Cooker Inner Lid

This is Nirleps’ premium range of pressure cookers


because of its attractive combination of shape, features
& benefits. The unique belly shape makes for very
attractive cook-and-serve utility. The 'Spring Loaded
Safety valve' is an additional device for 100% extra
safety. It works for more than 1000 cycles, and so there
is very little need for changing the normal safety valve.
The normal safety valve is located under the lid handle
bar so that when it operates the steam is safely deflected
downwards. The gasket has minimum exposure to steam
inside the cooker, does not rub every time the product is
opened and closed, so it lasts longer. Fixed sturdy pivot
does not put pressure on the bakelite handles as it is a
part of the metal handle itself. Thus handles last longer.
The cookers are quality-certified by the Bureau of
Indian Standards (popularly known as
ISI).Recommended for use on gas stoves, kerosene
stoves and electric plates.
Nirlep Select+ Safe Cooker Outer Lid

This is Nirleps’ premium range of pressure cookers


because of its attractive combination of shape, features
& benefits. The unique belly shape makes for very
attractive cook-and-serve utility. The 'Spring Loaded
Safety valve' is an additional device for 100% extra
safety. It works for more than 1000 cycles, and so there
is very little need for changing the normal safety valve.
The coined bottom gives extra strength to the base, and
hence makes the cooker long lasting. The cookers are
quality-certified by the Bureau of Indian Standards
(popularly known as ISI).Recommended for use on gas
stoves, kerosene stoves and electric plates.

Nirlep Princess Gas Top 1 Burner

These single burner LPG stoves are handy for bachlors, for
outdoor use such as camping and also serve as additional unit
to your existing gas stoves in times of increased requirment
such as festive season, party etc. These comes in two varients
P1 EKO : Light weight easy to carry
P1 LB : Big body for heavy duty use

Nirlep Princess Gas Top 2 Burner

These conventional shaped 2 burner gas stoves are


made from stainless steel body, with adjustable gas
nozzle to help you connect the LPG pipe from any side.
P2 EKO : Sleek body for narrow kitchen platforms.
P2 LB : Wide body for big kitchen platforms and large
utensils.
P2 LB (AI): Wide body with auto ignition attachment.
Nirlep Princess Gas Top 3 Burner

This conventional shaped 3 burner gas stove is made


from stainless steel body and is most economically
priced in this category.

Nirlep Princess Gas Top 4 Burner with Lid

This conventional 4 burner gas stove has stainless steel


body and elegant black power coated lid for keeping
pests away. It also adds to elegance of your kitchen as
the lid does not let oil & grime stick to your kitchen tiles
behind the stove

Fish Pan

For the very first time in India NIRLEP introduced


non-vegger category to dish out non-vegeterian
food. Normally all varieties of fish we get are in
oval shape and traditionally round shape pans are
used to prepare various recipes. This is the perfectly
oval shaped pan for full fish frying. The attractive
design makes it just right for serving at table
Grill Pan

For the very first time in India NIRLEP introduced


non-vegger category to dish out non-vegeterian
food. This product is ideal for those who want to
bring ‘barbeque’ indoors. Healthy low fat cooking
and are ideal for those who want to enjoy non-
vegetarian food but still want to save on their
calories.

Nirlep Goldline Black Pearl - 4 Burner

Nirlep Goldline Black Pearl series of Oval Gas Tops are the
latest range of LPG stoves to match your modern kitchen.
They come with unmatched features like Black Pearl finish,
rotating nozzle and a sleek, single piece body, with golden
beading to add to the looks of your kitchen. Nirlep Goldline
Oval balck pearl LPG stove is available in the following
variants:
Nirlep Goldline Gas Top 2 Burner

Nirlep Goldline Oval Gas Top, is the stylish range of LPG


stoves to match your modern kitchen. They come with
unmatched features like rotating nozzle and a sleek, rust-
proof, single piece body, with body-formed beading to prevent
injuries. Nirlep Goldline 2 burner Oval LPG stove is available
in the following variants:

Nirlep Goldline Gas Top 3 Burner

Nirlep Goldline 3 burner Oval Gas Tops are the stylish range
of LPG stoves to match your modern kitchen. They come with
unmatched features like rotating nozzle and a sleek, rust-
proof, single piece body, with body-formed beading to prevent
injuries. Nirlep Goldline 3 burner Oval LPG stove is available
in the following variants:

Nirlep Goldline Gas Top 4 Burner

Nirlep Goldline 4 burner Oval Gas Tops are the stylish range
of LPG stoves to match your modern kitchen. They come with
unmatched features like rotating nozzle and a sleek, rust-
proof, single piece body, with body-formed beading to prevent
injuries. Nirlep Goldline 4 burner Oval LPG stove is available
in the following variants:

The Customer

Indian Housewife: -
In main customer of Nirlep product is “WOMEN” and
specifically Indian housewife.
Today the urban housewife is an active partner in the family.
She is a major factor in all purchase decision of her family. In
majority of cases she is sole decision maker and in rest of the
purchase she is a powerful influencer of the decision, in a
way, she had become the families purchasing agent.

Buying behavior of the Indian Housewife:-

Caution a Buyer- The middle class housewife is generally a


cautious buyer. Her education and social background make
her a discriminating buyer. At the same time she is not averse
to change. She is willing to try new things, but doesn’t adopt
the product instantly.
Quality as well as Cost Conscious- The middle class
housewife is not only a cost conscious buyer, but also quality
conscious buyer. She often cross check the price details with
other stores.
Awareness about New Development- The middle class
housewife possesses a good degree of awareness of the
changes taking place in her environment; her level of
education and the growth in media have contributed in this
development. She likes to collect new inputs of her
environment, from TV and magazines.

Core Values

Behind Nirlep’s production and marketing


success, indeed behind every activity of this lies a strong will
to follow the 3 basic beliefs that shape their approach these
are:-
1. Integrity in Business
2. Quality
3. Fair Price

At The Nirlep We Believe:-

1. Integrity -
In integrity in all business transactions

2. Quality -
In building quality in everything to get
involved

3. Fair Price -
In charging fair price to customer

Corporate Philosophy
Nirlep was the first brand of nonstick cookware to be
introduced in India in 1968. The entire technology for
manufacturing was developed in-house.
Nirlep continues to be a strong market leader in the Indian
nonstick cookware with a market share of around 40%.

Nirlep products are manufacture at 3 factories, 2 in


Aurangabad and 1 in Jalna. These factories are semi
automatic and are equipped with state of the art machinery
like automatic spray guns, automatic digressing plant, spiral
grooving machines, hydraulic press, base grooving machines
and stud welding machines etc.

Quality is taken very serious at Nirlep and each and every


piece goes through a quality control check at every stage of
manufacturing.

Nirlep has very strong distribution network in India. It has


authorized distributors in almost every state of India coupled
with a strong and dedicated field force to ensure sales and
service at round 9000 retail outlets Nirlep believes in 3 basic
tenets- Integrity in business, Quality and Fair Price.

Company’s Turnover

Year Sales
2005 303,224,638
2006 352,093,590
2007 418,029,431
2008 498,300,380

Departments
Human Resource
Department

“Human Resources management involves


all management decisions and actions that
affect the relationship between the
organization and employees, its human
resources”

- Beeretal

1.Introduction

2.Regarding the company policy and strategic


decision

3.Objective
-General objective
-Specific objective
4.Procedure

5. Function of HR Department

6.Facilities of a Company

Introduction:-

Human Resources Department is the core department of any


organization. It works likewise in Nirlep. Decade before
Nirlep began quest. It is the blood of every individual that he
doesn’t work unless and until he is forced to do so.
Nirlep incorporated the professional management practices
followed by the best and most respected organization in the
world. Nirlep believes that they value their people (employee
working with Nirlep called as Nirlep’s) and they are most
significant asset and Nirlep, trust, value and nature them
accordingly.
The main work of the department is to maintain coordination
in all departments and report is to top manager.

Regarding the company policy and strategic decision:-

The job is to maintain discipline in all departments. In Nirlep


the HR department plays very important role in the activities
like:-

• Man power planning.


• Recruitment & selection
• Application shortlist
• Preliminary Assessment
• Final Interview
• Medical Evaluation
• Induction.
• Training & development
• Performance review
• Compensation management
• Attendance records

• Leave records
• Absentee records
• Employee welfare programs
• Safety & health plans
• Employees motivation
• Industrial relations
• Exit of the employee.

Some of the activities are as follow-


Man power planning:-
Man power planning is done when there is requirement of employee for any
post. Man power planning is a process of analyzing the strength of employees
for right job. It analyses the strengths & weaknesses of an employee according
to required job. It gives the criteria for the requirement of employees.

Recruitment & selection:-


After completion of man power planning the next step is recruitment &
selection process. The recruitment process follows some basic steps as under.
Application shortlist:-
In this step, we shortlist the CVs received from various sources based on the
suitability for the requirement.
Preliminary Assessment:-
The short listed candidates go through a preliminary round of interviews. This
interview lays more emphasis on functional competencies. To have more data
on the functional skills, the candidates may be given a business case for
analysis and presentation (This is done for certain positions only).
Final Interview:-
Here the candidates who successfully clear the first round of interview go
through another round of interview with one or more of the functional heads.

Medical Evaluation:-
Candidates who are selected by NIRLEP are asked to undergo a medical test.
After all these processes, the recruited candidates are appointed as the
employees of Nirlep.
Induction Process:-
The Induction process is the process in which the newly recruited employees
come to know about the organization’s work & its environment.

Objectives:-
The main objectives of HR department are-
A) General Objectives
1. Effective utilization of human Resources
2. Desirable working relationship
3. Maximum individual department
A) Specific Objective
1. Selection of right type and number of persons on
the job
2. Manpower training and development
3. Provision of better working condition and other
facilities
4. Maintain good relation with the employees
5. Personnel research
6. Compliance of statutory written
Procedure:-
The main of the company is to establish its products in the
global market and this is possible only by implementing ISO
9000 and Total Quality Management. Nirlep is the pioneer
and market leader of “Non Stick Cookware”. In Maharashtra
during the last decade their sales-mostly to sophisticated
markets have made quantum leaps.
ISO 9000 common procedure include Internal quality audit,
Management review, Document format and control
procedure, training procedure, customer complaint
processing and analyses, corrective and preventive action,
safety and control of quality records.
Function of HR Department:-
HR functions are generally divided into 2 categories i.e.
managerial & operational. In fact these are 2 levels at which
each function is to be performed. Each function is part of
management plan and has to be given practical shape at the
operational level. This will be clear from the chart presented
here under, which shows various functions classified under
the board function of management, it also gives objective in
relation to each objectives are given operation performed for
achieving the objectives concerned………..
Following are the main function of the HR Department:-
1. Planning manpower requirement.
2. Organizing the manpower resources.
3. Staffing 4Motivating

Facilities of a Company:-
The facilities that the company gives & scheduled of company
as follows-
1. Leave Facility- In each confirm employee can avail leave
as follows
a) Privilege leave
b) Sick leave
c) Casual leave

2 Transport Facility - They provided transport allowance to


the concerned employee but only for the official reasons.

3. Medical Facility - The Company had provided the first aid


facilities within the campus. In case of severe injury/illness,
company makes an arrangement to take concerned employee
to the hospital instantly. A scheme like mediclaim is also
given to the employees.

4. Loan Facility- This facility is applicable to the permanent


employee if the company. The company provides loan to the
employee for vehicle, contingency loan and also medical
ground. The maximum limit for such loans is depending upon
the category & grade, as well as management’s discretion.

Finance Department
“Finance management is the application of
the planning and control functions to the
finance function”
- Howard & Upon

1. Introduction

2. Finance Activities

3. Compliance under Various Acts

4. Bank System

5. Bankers

6. Auditors

7. Sources of Funds

8. Book Maintained by the Company

Introduction:-

The finance department is un-doubtfully the lifeblood of the


business. The ambition plans of business would remain mere
dreams unless adequate money is available to cover them into
reality. The function includes day to day concern for use and
control of funds as well as long range planning which is
involved in determine the future requirements for funds and
optimum uses to which they may be put in the financial
function of firm includes its basic decision about methods of
financing growth, dividend, distribution policy, relations with
leading institutions, economic evaluation of alternatives
investments in plant and equipment and other activities,
which involves uses of funds.
Corporate finance is an area of finance dealing with the
financial decisions corporations make and the tools and
analysis used to make these decisions. The primary goal of
corporate finance is to maximize corporate value while
reducing the firm's financial risks. Although it is in principle
different from managerial finance which studies the financial
decisions of all firms, rather than corporations alone, the
main concepts in the study of corporate finance are
applicable to the financial problems of all kinds of firms.
The discipline can be divided into long-term and short-term
decisions and techniques. Capital investment decisions are
long-term choices about which projects receive investment,
whether to finance that investment with equity or debt, and
when or whether to pay dividends to shareholders. On the
other hand, the short term decisions can be grouped under the
heading "Working capital management".

Finance Activities:-

1. Dealing with bank for Nirlep’s credit limit.


2. Dealing with bank guarantees and letter of credit.
3. Maintenance of all banks account and their
reconciliation.
4. Deposit of cheques received from customer.
5. Preparation of cheque and their release to the parties.
6. Co-ordination for preparing payroll.

Compliance under Various Acts:-


a) Income-Tax
b) Sales-Tax
c) Service-Tax

Bank System:-
For regular inflow of cash and ready maintenance of working
capital the company is involved with the banks in fall funds
and non- funds based transaction these are-

Bankers:-

Bank of Maharashtra

Auditor:-

S.V.Gogte & Company

Sources of Funds:-

1. Issue of Shares
2. Issue of Debenture
3. Deposit from Public
4. Bank Borrowing

Book Maintained by the Company:-


As per the accounting rules, Nirlep maintains all the records
in proper accounts books.

Book Maintained are-


1. General Ledger
2. Cash and bank Account
3. Journal voucher
4. Purchase book
5. Sales book
6. Loan to staff ledger
7. Supplier’s ledger
8. Personal ledger

Registers:-
1. Purchase order register
2. Sales
3. Traveling expenses register
4. DD purchase register
5. T.D.S Summery Register
6. Octori register

Vouchers-
1. Material purchase voucher
2. Capital purchase voucher
3. Expenses purchase voucher
4. Bank payment voucher
5. Cash payment voucher
Marketing Department
“Marketing is not a function of business,
but a view of entire business seen as a
economic organ to provide goods and
services. Everything that the business does
in that respect is marketing”

– Peter Dunker

1. Introduction

2. Marketing Information System

3. Competitors

4. Distribution Channel
5. Sub Brands of the Nirlep

6. 4 P’s of Marketing Mix

Introduction:-

As Marketing Dept. is the heart of every company likewise in


Nirlep it does the same role. Market occupies an important
position in the organization of a business unit. It is one of the
important line-activities of business operations.
In Nirlep basically, marketing is compressive and it includes
all resources and set of activities necessary to direct and
facilities the flow of goods and services from producer to
consumer in the process of distribution.

Marketing Information System:-

The Marketing Information System [MIS], is a very vital


function required for controlling the marketing programs and
activities for the company. The degree of marketing
excellence achieved by any company has a direct relationship
with the Marketing Information System operated by that
company. Marketing excellence is the net outcome of correct
marketing decisions; and these decisions can be correct only
when they are difference between winning and loosing. No
marketing organization on each function effectively without
appropriate and timely information an each and every aspect
of marketing i.e. the consumers, the market, the competition
and the environment.

The various benefits that are obtained from a systematic and


efficient Marketing Information System are:

1. It helps marketing planning by making available reliable


information on the external environment and the internal
realities of the company.
2. It helps effective taping of marketing opportunities and
provides effective defense against emerging marketing
threats.
3. It helps early spotting of changing trends.
4. It provides marketing intelligence to the company.
5. It facilitates the development programs for achieving
goals.
6. It helps the company to adjust its products and service to
the need and the taste of the customer.
7. It helps the company to control its marketing activities.

Competitors:-

The different competitor’s are-


1. Nirali
2. Prestige
3. Hawkins
4. TVS

Distribution Channels:-

In Nirlep, distribution channels play a pivotal role in the


successful marketing of almost all consumer products. The
manufacture of such products normally uses a number of
marketing middle men, for taking their products to the users.
This is nothing but distributors.
The distribution channels minimize the number of contract the
manufacture has to make to sell his products. In other words,
the distribution channels provide the manufacture the vital
advantage of “Distributional Efficiency”.

Sub Brands of the Nirlep


Select Plus

Sakhi

Vajra

Vajra Joy

Hard Anodised

Ebony

Sakhi Safe Cooker

Select+ Safe Cooker

Princess Gas Top

Gold line Gas Top

Maven

4P’s of Marketing Mix:-


– Marketing mix means the choice of marketing methods.
– Marketing mix is the sole vehicle for creating and delivering
customer value.
– A successful marketing strategy must have a marketing mix as
well as a target market for which the marketing mix is
prepared.
– The elements or variables of marketing mix are as follow-
1. Decisions on product or service
2. Decisions on price
3. Decisions on promotion and
4. Decisions on distribution

Price: -
Unique element of marketing mix.
• Competitor
• Market Strategy

Place:-
• Mode of Transport
• Type of distribution Channel

Promotion: -
It is a form of communication.
• Push or Pull Strategy

Product: -
The Heart of Marketing mix
The fort line product of Nirlep is the non stick cookware.
Besides this Nirlep also markets other products like Nirlep
enamelware. A whole new range of stock and serve enamel
coated utensils.

Sales Department
“Sales promotion is essentially a direct and
immediate that adds an extra value to the
product, so that it promotes the dealer,
distributor or the consumer to buy the
product”

1.The Sales promotion strategy


2.Sales Promotion Activites

a.Exhibitions
b.Cookery contests
c. Display cum-sale
d.Live demonstrations
e. Window display scheme
f. Free gift offer

The sales Promotion Strategy

Sales promotion includes all such promotional activities,


which do not fall distinctly into advertising, personal, selling
or publicity. The sales promotion activities are short term
incentives to encourage the purchase os sale of product or
services.sales promotion is known as name of extra purchase
value (EPV) and below-the-line-selling.
In a competitve market, sales promotion can be effectively
used to solve several short term hurdels. Sales promotion is
short term because, the impact of sales promotion activities
are not durable and lasting like the results obtained through
advertising and personl selling.

Sales promotion is by and large understood and practiced as


acatalyst and as a supporting facility, to advertising and
personal selling. While advertisig helps sales by adding some
durable and short term value to the product, sales promotion
aids selling temporarily by changing the existing price value
relationship of product. Thus advertising and sales promotion
have their own distinct roles to perform in a marketing plan.
When these roles are properly understood and used, these two
tools can yeild better results.

Marketing of consumer goods is becoming more and more


competitive. In addition to increasing competition, other
reasons for the rapid growth of sales promotin as an effective
marketing technique are:

• Sales pramotion makes an immediate effect on sales.


• Measurement of the effectiveness of the saales promotion
is easier as against the other promotional methods.
• Channels of distribution are emerging as powerful
entities and demand greater use of incentives to get
desired result.
• Product are becoming standardized, and so need the
increased support of non-price factors, of which sales
promotion is the most effective.
A fee sales promotion activities undertaken by the
compnay are:

1. Exhibitions
2. Cookery contests
3. Display cum-sale
4. Live demonstrations
5. Window display scheme
6. Free gift offer

1. Exhibitions:-
Exibitions are normally all the organized trade fairs.
Wherein there are a number of perticipants who display their
product, to be viewed by the large number of people visting
that exibition. The main objective of any exibition is ‘Product
Awareness’. Display Zcum-Sale might not necessarily be the
prime objective of an exibition. Thus, the main objectives of
the company participating in exibitions are:-
a) Product exposure
b) Increasing the awareness of the consumers towards our
products

Exibitions are activites where the company not only displays


its products,, but also projects its image to the potential
customers and also to the society at large. Care should be
taken, to ensure that the company’s image and its product
image should not be damaged due to mismanagement and
poor organisation on part of the sales executives.

1. Cookery contests:-
A cookery contest is a special type of sales promotion activity.
This activity is a typical example of delayed impact sales
promation activity. The prime objective of this activity is to
increase the brand awareness among the potential customers.
The objective of cookery contests therefore are:-

a) To increase brand awareness


b) To increase the direct involvement of the consumer
in the acvtivity
c) To develop new potential markets
d) To have direct access to the consumers
e) To out-perform competition

1. Display cum-sale:-
Display cum-sale activity is concerned with “Product
Display” of the entire product range. The objective of this
activityn are very simple, they are:-

a) To display the product to a large number of potential


customers so as to make them aware of the products and
attract them to purchase products
b) To enhance brand image
c) To sale products across-the-customer, to the customers
willing to buy at that given time

1. Live demonstrations:-
This activity was first undertaken by the founder of the
company. This axctivity is been carried out ever since and has
fetched excellent dividends to the company in terms of
product awareness and market penetration.
The objective of this activity are:-

a) To demoanstrate to the potential customers the utility


and the benefitds of the products
b) To increase the product awarwness
c) To achieve the immediate sales of the products
1. Window display scheme:-
This sales promotion activity is generally in the form of
schemes. This activity also covers a very large area that may
span across the territory of the sales executive. The prime
objective of this activity is ‘Product Display’. This is a
delayed impact type of trade scheme wherein the dealers are
required to comply with the design of the scheme over a
period of time.

Production Derpartment
“Production is reffered to as the process
concerned with the conversion of input (raw
material, mahniery, information,
manpower, and other factors of production)
into output (semi finished goods, finished
goods, and services) with the help of
certain process(planning, controlling, and
schduling etc)”
1.Introduction

2.Working hours

3.Manufacture Process

4.Attendence system

Introduction:-
Nirlep’s non-stick cookware is manufactured at Nirlep
Appliances Ltd. Situated at Aurangabad. This plant makes
use of ultra-sophisticated machines and technology. Highly
skilled professional and stringent quality control system to
manufacture India’s finest non-stick cookware.
In Nirlep Production dept production is done on huge
basis as per the requirement of clients. There are some
other dept linked with the production dept. Before taking
the material for the production all the various departments
needs to check the order from Marketing Dept, purchase
dept gives requirement of raw material, finance dept
decides for chunk going to be invested in making the
finished goods & raw material.

Working hours:-
Factory works in three shifts, i.e.
1st shift : 7a.m to 3p.m.
2nd shift : 3a.m to 11p.m.
3rd shift : 11p.m to 7a.m.

Manufacture Process:-

The manufacture process of Nirlep Non-Stick cookware is as


follow:-

Quality
Quality Control
Control Test
Test Stamping
Stamping Pressing
Pressing Trimming
Trimming

Pre-Polishing
Pre-Polishing Stud
Stud Welding
Welding Degreasing
Degreasing Quality
Quality Control
Control Test
Test
Quality Control Test Painting
Painting &
& Screening
Coating
Coating Banking Quality Control Test
Banking Screening

Base Quality Control Test


Quality Control Test
Base Grooving
Grooving &
& Banding
Banding Edge
Edge Finishing
Finishing Packaging
Packaging

STEP1 Quality Control Test:-


The manufacturing process begins by conducting a quality
control test on the aluminum circles, so as to ensure that their
pysical dimensions like diameter, thickness etc, are as per the
standard requirment.

STEP2 Stamping:-
In this operation, the aluminium circles are stamped with
1. The brand name i.e. Nirlep
2. The ISI mark
3. The name of the range i.e. selects Savovy or Sakhi
4. The name of the item i.e. Fry Pan Tavas
5. Its thickness

STEP3 Pressing:-
In this operation aliminum circles are given the required
shape.

STEP4 Trimming:-
In this operation the pan is trimmed so as to make the pan
exactly of the same height from all sides.

STEP5 Pre-polising:-
The outer surface of the pan is polished during this process
during this process so as to make it suitable for painting.

STEP6 Stud-Welding:-
In this operation, the stud are welded on to the pan. Pans with
faulty stud welding are summarily rejeted.

STEP7 Degreasing:-
Grease or coolant oil or any other impurites from the pan
surface are removed in this operation.

STEP8 Quality Control Test:-


At this stage a quality cintrol test is conducted to ensure that
the physical specification of the pan confirms to the
standards.

STEP9 Coating:-
The inner surface of the pan is pray painted with a special
type of primer and then dried in air. After this, the pan is
given the top coat, i.e. Teflon non-stick coat.

STEP10 Banking:-
After coating the pan is dried and then baked in an oven at
about 400c for one and a half hour.
STEP11 Quality Control Test:-
The pan is tested for the quality and adhesion of the non-stick
coating.

STEP12 Painting & Screening:-


In this operation the outer surface of the pan is once
again”prepared” for painting. It is then surface spray painted
with the desired colour. Screen printing is also done in this
operation on the Savovy range.

STEP13 Base Grooving & Banding:-


In this operation,the pan is roated at high speed and the base
is grooved by a computer governed machine.
The banding operation is done in a similar manner
simultaneously.

STEP14 Edge Finishing:-


In this operation the edges of the pan are checked for paint or
coating depletion and “final touches” are given accordingly.

STEP15 Quality Control Test:-


After edge finishing the pan is thoroughy cleaned and final
quality control tests are then conducted.

STEP16 Packaging:-
In this operation handels are fitted on the pan or packed loose
as the case may be. The packaging is done conveyor belts by
using specially designed trays which ensures that all the
fittings and accessories are packed along with the pans.
This completes the entire manufacturing process of Nirlep’s
non-stick cookware.

Attendence system:-

The attendence system here at Nirlep is operated through


electronic Punching Card System to keep time records of the
empolyees. This machine is connected to the personnel
department to computer so as to assists all the details at a
glance like wages, leave records, late coming details.

Export Import Department

1.Introduction

2.Import countries

3.Export countries

4.Export Turnover

5.What it Import?
6.Requirement for EXIM

7.Different seals while exporting

Import countries:-
• China
• Belgium

Export countries:-
• European Countries
• Italy
• Spain
• Honkong
• Turkey
• Sri-lanka

Export Turnover:-
Year Export Turnover
(in Lacs)

2006 262.82 lacs

2007 249.75 lacs

2008 394.42 lacs

What it Import?
• Aliminum Circle
• Aliminum Sheets

Requirement for EXIM:-

IEC(Impor Export Code Certificate)


(Essential Certificate)

DGFT(Direct General Foregin Trade)

Ministry of Commerce
For IEC Certificate Pen Card & Bank A/c is necessary. IEC
cretificate is mandatory for importing & exporting. Coating
which Nirlep Import is only for Export purpose only.

Different seals while exporting:-


• Excise seal
• Custom seal
• Bottel seal
• Shiping bill

Purchase Department
“Purchasing is related to going to an open
market, finding the desired material at
lowest possible price, and selecting the
supplier who offers it at that price having
quality of the material in mind”

-Walter

1.Introduction

2.Procedure
3.Objective

4.Purchasing Cycle

5.Function

6.Terms and Conditions Governing orders


placed by purchase department for suppliers

Introduction:-

The purchase department plays a very important role in


NIRLEP because purchasing has its effect on every vital
factor concerning the manufacture, quality, cost, efficiency
and prompt delivery of good to customers. Its function is to
procure materials, supplies, services, machines and tools at
the most favorable terms consistent with maintaining the
desired standard of quality.

Procedure :-

The purchase department starts functioning with the request


i.e. purchase requisition (PR) from various departments to
order goods or services. With purchase requisition, the
purchase department is authorized for procuring the goods as
per the specification given in (PR) slip by the date mentioned
on it. The requisitions are made in triplicate original copy is
retained by the purchase department, second copy sent to
stores department and third one to accounts departments.

Having selected vendor or supplier, a purchase order (PO) is


prepared from by purchase department, generally, 5 copies of
PO are prepared. Original copy is given to the supplier
second one is retained by purchase which placed the PR &
Accounts department. When goods arrive, they are taken
delivery of and are sent to quality control department for
checking purpose.

Objective:-

1. To procure required material of the required quality


2. To procure in the right quality
3. To procure from the reliable place
4. To procure at right time
5. To procure at reasonable cost

Purchasing Cycle:-

Purchase Order Item

Material Indents Stock Level


Consumption Below Minimum

Requirement Order Generate

Function of purchase department:-


1. Purchase requisition (User Dept.)
2. Quotation
3. Finalization of Quotation
4. Purchase Order
5. Material procurement against purchase order
6. Handover to user

Terms and Conditions Governing orders placed by


purchase department for suppliers:-
1. The prices mentioned in the purchase order are firm and
binding on suppliers till the entire order is executed and no
increase will be allowed under any circumstances.
2. Purchase department reserve the right any article which,
either in quality or in construction or workmanship is not in
accordance with company’s requirement & suppliers shall
accordingly make such arrangement at his own risk and make
free replacement for that article.

3. Goods should be securely packed to avoid the breakage


during the transportation. Supplier shall be liable to all
breakage resulting from defective packing.
4. Company shall have right to cancel the order either in whole
or ask for suspension of the same in consequence of a strike,
layout, fire, breakdown, or accident to machinery.
SWOT Analysis

STRENGTH-
1. Working strength
2. Fully automatic plant latest technologies
3. Goodwill
4. Effective Innovative Skills
5. Customer Satisfaction is prime goal
6. Brand Loyalty in the market
7. As manufacturing part in India where the cost of
production is very low the company generates very high
profits

WEAKNESS-
1. Major weakness is transit time from manufactured to
customer is very high.
2. In Nirlep, there will not any provision for senior
management succession.
3. If, think about Research and Development, the facilities
is really inadequate.
4. Appropriate of facility.
5. 6. Comparatively slow to develop technological
innovation than its close competitors

OPPORUNITIES-
For expand its business:-
1. Nirlep has an opportunity to take over, another company
or Merger of sick unit, for expansion purpose.
2. To grow in the market at lower cost investment &
production
3. Has a capability to make its own name in the market.
4. Diversify into related products

THREATS
1. Due to competition company has to maintain quality &
specifications provided by the customers.
2. Cost Effectiveness
3. Changing technology
4. Changing buyer needs
5. Market trend and inflation

Problem and Suggestion


• Nirlep is very small company and its head offise is alsa
in Aurangabad only. According its good-will and brand
name in today,s market, it is necessary to expand its
business throughtout India.
• The finance department ralated issue (the basic problem
is that working load is much high as compare to
employees strenth so it is necessary to appoint some
young dynamic professionally qualified persons to
handle this department properly)

• Nirlep producing total 10 ranges of product(to think


about narmal person,s income it isnt possible for them to
purchase this product, because some of the product of
Nirlep are so costly).
For Example:- Nirlep Gas Top

To charge reasonable price according this product. So,


everyone should purchase this product very easily.
Conclusion
• Nirlep Appliance Ltd is fast growing company and also
leading towards capturing Indian market as well as
expanding in global market with its technologies,
innovation, ideas and values.

• The company created healthy environment for the


customers and maintaining the quality of products and it
fulfills nation’s economic developments and social
responsibilities.

• Though Nirlep is facing tough competition in the market.


It has been ranked no. one in today’s market. One proves
that the company has been successful at what it aimed
i.e. offer millions a new improved life.
Bibliography

Website:-
www.nirleponline.com

www.google.com
Books:-
The Corporate Philosophy of Nirlep