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Sustainable Ecotourism - NR 285 Z4 - Course Syllabus or Other Course-Related Document

Sustainable Ecotourism - NR 285 Z4 - Course Syllabus or Other Course-Related Document

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Global Sustainable Ecotourism Development: Achieving Economic Growth, Alleviation of Poverty, and Environmental Conservation will look at the big picture of tourism development impacts and approaches to deliver low impact development. It will teach a holistic approach to planning and tourism development that reviews governments' and international donors' role in rural land development, stressing bioregional planning as a key tool for governments and their donors to move rural areas into a more thorough process for sustainable regional development.
Global Sustainable Ecotourism Development: Achieving Economic Growth, Alleviation of Poverty, and Environmental Conservation will look at the big picture of tourism development impacts and approaches to deliver low impact development. It will teach a holistic approach to planning and tourism development that reviews governments' and international donors' role in rural land development, stressing bioregional planning as a key tool for governments and their donors to move rural areas into a more thorough process for sustainable regional development.

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Global Sustainable Ecotourism Development: Achieving Economic Growth, Alleviation of Poverty, and Environmental Conservation Megan Epler Wood

July 12 to July 16, 2010 Description: Global Sustainable Ecotourism Development is a practicum to help professional and postgraduate level students to develop the skills required to develop ecotourism in international destinations worldwide. It will focus primarily on the broad set of challenges to develop economically viable ecotourism projects in rural areas adjacent to protected and biodiverse areas in Asia, Africa, and Latin America. This course will provide appropriate grounding in the latest thought on international and economic development and a broad set of tools for environmental and protected area planning, social enterprise and community-based development. It will discuss rigorous methodologies to test the market viability of proposed projects, and how to undertake financial and business planning for ecotourism, build a long term market development strategy in key markets, and develop students’ capacity to fully implement supply chain development approaches. Goals: Students attending Global Sustainable Ecotourism Development will learn new, more sensitive field based approaches that rely on a broader set of academic expertise and disciplines than associated with the topic in the past. This course will look at the big picture of tourism development impacts and approaches to deliver low impact development, while providing real life, business oriented approaches to providing solutions to the difficult economic and social conditions found throughout the developing world. It will tackle the larger issues of how tourism fits into the global economy and what role it can play in the next 20 years with alleviating poverty and conserving the environment in regions that suffer from widespread degradation and on-going threats. It will help students to understand how tourism can play a broader role in international development, and help transition economies away from destructive development practices. It will teach a holistic approach to planning and tourism development that gives governments’, NGOs, and international donors’ a more proactive role in helping rural peoples transition away from extractive economies and into a process for sustainable regional development. Background: In the past 20 years, ecotourism has emerged as one of the most dynamic and discussed tools for sustainable development. In the last 10 years, the field has been much enriched by a broad array of disciplines, particularly economic development and social/pro-poor development techniques.

Ecotourism is now broadly and appropriately applied as a rural economic and sustainable development tool. Its successful application is based on a set of methodologies that all students and development practitioners require to be successful. Ecotourism is a business, which requires business approaches to deliver sustainable development benefits. It therefore needs to be studied as a business model first and foremost. A full evaluation of private sector business financial and market requirements in the local context are necessary due diligence for any practitioner to develop ecotourism in the field. Economic impact analysis including review of ecosystem services is required. Participatory development practices must be applied based on international guidelines and best practice. Biodiversity benefits are a key bottom line, leveraged via legal and concessionary arrangements in protected areas. Market opportunities for rural communities must be based on specific tourism supply chain methodologies. And triple-bottom line monitoring requires the presentation of valid data on economic, environmental and social benefits. Students attending Global Sustainable Ecotourism Development will learn new, more sensitive field based approaches that rely on a broader set of academic expertise and disciplines. This course will provide appropriate grounding in the latest thought on international and economic development to give students a more holistic understanding of the importance of positioning ecotourism within the broader strategic fields of economic and international development. It will include a broad set of tools for social enterprise and community-based development that are based on the realities of rural peoples worldwide and the results of outstanding studies in the field. It will discuss rigorous methodologies to test the market viability of proposed projects, and how to undertake financial and business planning for ecotourism, investment promotion in key social and environmentally interested markets, and develop students’ capacity to fully implement supply chain development approaches. This course will look at the big picture of tourism development impacts and approaches to deliver low impact development. It will teach a holistic approach to planning and tourism development that reviews governments’ and international donors’ role in rural land development, stressing bioregional planning as a key tool for governments and their donors to move rural areas into a more thorough process for sustainable regional development. Tools for students to use as a result of taking this course:       Market research approaches in small scale rural tourism and SME tourism development Business planning and financial analysis for micro, small and medium enterprises in tourism Supply chain analysis for eco and sustainable tourism Investment market analysis and promotion techniques, micro-credit and loans Private sector, SME markets, ecotourism business development approaches Interpretive design for small enterprise, social and community enterprise development

        

Legal and concessionary instruments for tourism development in protected areas Integrated regional destination planning for national tourism offices and protected areas including cultural and environmental heritage evaluation and thematic design Bioregional planning for national governments and local authorities Simple sustainable architectural design for rural markets, based on local materials Economic impact analysis in rural markets for tourism development Community-based tourism and social enterprise development techniques Geotourism and place-based approaches to destination development Pro-poor tourism and initiatives to ensure the poorest segments of society benefit Integrated monitoring for triple bottom line outcomes

The course will take advantage of existing project outcomes and knowledge from around the world from Ecuador, Brazil, Costa Rica, El Salvador, Mexico, Sierra Leone, Kenya, Tanzania, Rwanda, South Africa, Botswana, Namibia, India, Bangladesh, and Cambodia. Presentation of the latest analysis of supply chains for tourism will clearly demonstrate how tourism planning must be differentiated from other forms of rural development, by virtue of its distinct and unique local, regional and international supply chain. It will review how students need to approach basic evaluative processes in start-up phases of ecotourism development projects. It will present the most recent research on improving field based results in an international setting, review methodologies that deliver a triple bottom line result, in a balanced fashion, and lay out the necessary evaluation tools that are required for professionals to proceed with ecotourism development in the field, as presently carried out for the purposes of sustainable development and conservation. Advance Course Readings: Responsible Tourism, Critical Issues for Conservation and Development, Edited by Anna Spenceley, Earthscan Press, London, UK, 2008 Instructor Bio: Megan Epler Wood founded The International Ecotourism Society (TIES) in 1990, the oldest and largest non-profit organization in the world dedicated to making ecotourism a tool for sustainable tourism development worldwide. She was its President & CEO from 1991-2002. Under her leadership TIES built a membership program in over 100 countries; published best selling text books, led workshops and stakeholder meetings that reached tens of thousands; and an international communications and public awareness program that reached millions. Since 2003, Megan’s firm EplerWood International (http://www.eplerwood.com) has devoted itself to aiding some of the poorest countries in the world with sustainable tourism development, including the nations of Sri Lanka, Cambodia, Bangladesh, Sierra Leone, Mexico, El Salvador, Brazil, and Honduras. Using a research based approach that requires rapid and astute analysis of local social,

conservation, and economic development issues; EplerWood International successfully advises international development agencies and governments on the best methodologies for using ecotourism as a sustainable, economic development tool that benefits local people particularly in rural areas, honors and preserves indigenous and cultural heritage, and generates revenue streams for the conservation of biodiversity. Her published works includes; Ecotourism: Principles, Practices and Policies for Sustainability for UNEP in 2002. She has lectured at Columbia Business School, Harvard University, Wellesley, Duke University, University of Vermont, and The George Washington University. Tentative Schedule: Global Sustainable Ecotourism Development
(c) Megan Epler Wood Monday, July 12 Presenter 9:00 - 12:00 Megan Epler Wood 12:00 - 1:30 Lunch 1:30 - 3:00 3:30 - 5:30 Megan Epler Wood Discussion/Round Table Forum of Business LeadersBruce Poon Tip Key Note Speaker

Session Ecotourism & its Role in International Development Evolution of Ecotourism & Principles of Ecotourism Development Student exchange of experiences in field of tourism Dinner and Guest Panel: Models of Sustainable Business & International Tourism Development

6:00 - 8:00 Tuesday, July 13

Bruce Poon Tip - CEO GAP Adventures Lunch Richard G. Edwards Director, Planeterra 1:30 - 3:30 Foundation Megan Epler Wood, Bruce 4:00-5:30 Poon Tip, Richard Edwards Wednesday, July 14 9:00 - 12:00 12:00 - 1:30 9:00 - 12:00 12:00 - 1:30 1:30 - 3:30 3:30-5:00 Thursday, July 15 Megan Epler Wood Lunch Megan Epler Wood Seleni Matus - CELB, Conservation International

International Ecotourism Business Development Models Student presentation & feedback Ground up development with communities linked to supply chain Building a socially just, inclusive, community based supply chain in ecotourism worldwide Market research, financial and supply chain analysis tools for micro and SMEs Student presentation and feedback Investment markets, promotion, micro-credit and loans in ecotourism Protected area planning and ecotourism

9:00 - 10:30 11:00-12:00 12:00 - 1:30 3:30 - 5:30 Friday, July 16

Ann Nygard, National Geographic Center for Sustainable Destinations Discussion Lunch Megan Epler Wood with guest speaker TBA

Geotourism Planning & Sustainable Destination Development Sustainable Tourism Planning - Tools Student presentation & feedback Spatial and Land Use Planning for Tourism Sustainability

8:30 - 10:30

Panel via video feed with Africa, led by Anna Spenceley*

Pro-poor tourism - benefitting the poorest sectors of society Creating models for tourism that bring new economic benefits to rural peoples - India, Bangladesh, Sierra Leone, El Salvador Student panel and forum

11:00-12:00 12:00 - 1:30

Megan Epler Wood Lunch

1:30 - 3:00 3:30 - 4:30 4:30-5:30

Supply Chain development working with local agriculture
Megan Epler Wood Megan Epler Wood

Vermont Fresh Network; Farm & Chef Partntership with applications to international settings provided
Integrated triple bottom line monitoring & tourism sustainability criteria Final conclusions & discussion of Student Papers/Proposals

*Guest speakers not confirmed

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