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Social Network Analysis (SNA) is a powerful tool for analyzing social

phenomena that is based on studying how actors are connected or interact with each other.
All Social Networks (SNs) are inherently embedded in particular cultures. However, the
effect of cultural influence is often missing from SNA techniques. Moreover, to
incorporate culture, modeling approaches have to deal with inaccurate, unrealistic, and
incomplete cultural data. In order to address this problem, we propose a generic approach
to systematically represent culture in the form of relevant factors and relationships, while
leveraging relevant social theories, and to infuse them into SNs in order to obtain more
realistic and complete analyses. Using two sets of experiments, we validate the
effectiveness of our approach and demonstrate the significant advantages obtained
through culturally infused SNA.

Social Network Analysis (SNA) is a set of techniques developed to study

the structural information contained in social entities interactions (e.g., communication
and relationships). In the original definition of Social Networks (SNs), each node
represents a social entity (a person, a group of persons, or an organization), and an edge
between two nodes represents an interaction between the corresponding entities. In
general, SNs can be used to study many types of interactions between different types of

Node does not request videos from neighbors with marked connections A full
understanding of the phenomena cannot be obtained by simply summing the results
obtained from each interaction together.

BKBs do not require a full conditional probability table for each random variable and the
set of variables it depends on.

Multi games include explicit representation of multi scalar aspects of social

systems and incorporation of social aspects such as roles.

We demonstrate how to infuse SNs with cultural influence and validate.