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  • Getting Fresh Foods To The Shopping Cart - Peter Chapman

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    Fresh foods puzzle Build a pile with all corner pieces Put the rest back in the box. Merchandising and Marketing customer promise merhandising and marketing sales and profit expecta2ons merhandis2ng and marketing Event planning merhandisers and marketing Signature items.

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    getting fresh foods to the shopping cart - peter chapman

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    Fresh foods puzzle Build a pile with all corner pieces Put the rest back in the box. Merchandising and Marketing customer promise merhandising and marketing sales and profit expecta2ons merhandis2ng and marketing Event planning merhandisers and marketing Signature items.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    43 views84 pages

    Getting Fresh Foods To The Shopping Cart - Peter Chapman

    Uploaded by

    api-292642159
    Fresh foods puzzle Build a pile with all corner pieces Put the rest back in the box. Merchandising and Marketing customer promise merhandising and marketing sales and profit expecta2ons merhandis2ng and marketing Event planning merhandisers and marketing Signature items.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 84

    Getting Fresh Foods in the Shopping Cart

    August 12, 2015

    Fresh foods puzzle


    Select a captain
    Name your team
    Wait un2l everyone is ready

    Fresh foods puzzle

    What did you do well?

    Fresh foods puzzle

    What might you do dierently?

    Fresh foods puzzle

    Who won?

    Fresh foods puzzle

    Building your value proposi2on

    Fresh foods puzzle

    Who was the customer?

    Fresh foods puzzle


    Build a pile with all corner pieces
    Build a pile with all edge pieces
    Put the rest back in the box

    Lead on Fresh

    Lead on Fresh

    Customers

    Lead on Fresh

    Customers
    Merchandising & Marke2ng

    Lead on Fresh
    Customers
    Merchandising & Marke2ng
    Supply Chain

    Lead on Fresh
    Customers
    Merchandising & Marke2ng
    Supply Chain
    Stores

    25

    Customers

    Customers

    Prole
    Most Important Customer

    Customers

    Customers

    Relevance

    Customers
    Feedback

    Photos: www.tescoplc.com

    Customers

    Customers

    Customers

    Customers


    panel

    Customers

    Customers

    Customers

    Other factors?

    40

    Merchandising & Marketing

    Merchandising & Marketing

    Customer promise

    Merchandising & Marketing


    Sales & prot expecta2ons

    Merchandising & Marketing


    Event planning

    Merchandising & Marketing


    Seasonal planning

    Merchandising & Marketing


    Signature items

    Merchandising & Marketing


    Signature items

    Merchandising & Marketing


    Plan with exibility

    Merchandising & Marketing


    Innova2on

    Merchandising & Marketing


    Innova2on

    Merchandising & Marketing


    Innova2on

    Merchandising & Marketing


    Innova2on

    Merchandising & Marketing


    Innova2on

    Merchandising & Marketing


    Store execu2on

    Hours with no sales

    Merchandising & Marketing


    Agility

    Merchandising & Marketing



    Other factors?

    50

    Supply Chain

    Supply Chain

    Customer promise

    Supply Chain
    Sales & prot expecta2ons

    Supply Chain
    Alignment

    Supply Chain
    Alignment

    Supply Chain
    True POD

    Photo: www.wholefoodsmarket.com

    Supply Chain
    True POD

    Photo: www.wholefoodsmarket.com

    Supply Chain
    Exis2ng suppliers

    Photo: www.loblaw.ca & www.acebakery.com

    Supply Chain
    New suppliers

    Supply Chain

    Supply Chain

    Supply Chain

    Supply Chain

    Top 40

    Supply Chain

    Permission

    Supply Chain
    Product specs & standards

    Supply Chain
    Product specs & standards

    Supply Chain
    Measurements

    Supply Chain

    Other factors?

    60

    Stores

    Stores

    Customer promise

    Stores
    Sales & prot expecta2ons

    Stores
    Engaged Employees

    Photo: www.cbsnews.com

    Stores
    Controllable expenses

    Stores
    Employee abili2es

    Stores
    Sugges2ve Selling

    Stores
    Sugges2ve Selling

    Stores
    Club card

    Stores
    Strategy vs. Execu2on

    Stores
    5% Strategy - 95% Execu2on

    Stores

    Other factors?

    75

    Dessert

    Dessert
    Select a chef

    Dessert
    Select a chef
    Follow the recipe

    Dessert
    Select a chef
    Follow the recipe
    Enjoy!

    Dessert

    Overall approach to Fresh

    Be true to the customer


    Give yourself permission
    Alignment throughout
    Flawless execu=on of a exible plan

    Thank You

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