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Marketing Through Your Social Media - Webinar

Marketing Through Your Social Media - Webinar

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Published by Lindsey C. Holmes
Marketing
Social Media
Thursday, March 4, 2010

Through Your

What is Social Media?
Thursday, March 4, 2010

disseminated through social interaction, created using highly accessible and scalable publishing techniques (ie. Facebook, Twitter). Social media supports the human need for social interaction, using Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). - Source,Wikipedia

Social Media is media designed to b
Marketing
Social Media
Thursday, March 4, 2010

Through Your

What is Social Media?
Thursday, March 4, 2010

disseminated through social interaction, created using highly accessible and scalable publishing techniques (ie. Facebook, Twitter). Social media supports the human need for social interaction, using Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). - Source,Wikipedia

Social Media is media designed to b

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Published by: Lindsey C. Holmes on Mar 04, 2010
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Marketing

Social Media
Thursday, March 4, 2010

Through Your

What is Social Media?
Thursday, March 4, 2010

disseminated through social interaction, created using highly accessible and scalable publishing techniques (ie. Facebook, Twitter). Social media supports the human need for social interaction, using Internet and Web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). - Source,Wikipedia

Social Media is media designed to be

Thursday, March 4, 2010

In Plain English...
Social Media is a conversation.

Thursday, March 4, 2010

Social Media Marketing
Thursday, March 4, 2010

What is Social Media Marketing?
• A way to transform people from content CONSUMERS to content
PRODUCERS.

• A way to reach old customers, gain new ones, and build or maintain
credibility amongst them.

• The most viable standard for effective business marketing and sales. • A more cost effective marketing approach for small business over ‘industrial
media’ (newspapers, television and film.)

• Use of effective Social Media Branding.

Thursday, March 4, 2010

Social Media Branding
Thursday, March 4, 2010

What is Social Media Branding?
• Creating a complete Virtual Footprint across pertinent Social Media
channels. This includes custom backgrounds, profile pictures, and content. expert.

• Utilizing unique content and a unique voice to become a subject matter • Identifying key social networks/ tools that speak to your Niche, your
Abilities and that Integrate.

• Creating rich profiles and posts/ updates with Tags, Hashtags and Keywords. • Becoming discoverable in Google and other search engines through Social
Media Optimization (SMO) Best Practices.

Thursday, March 4, 2010

Custom Twitter Background

Content is is important! Create a truly complete Virtual Footprint.

Series Special - Custom Background $40 - Call us for more info

Thursday, March 4, 2010

Social Media Optimization
Thursday, March 4, 2010

Social Media Optimization
Social Media Optimization is about allowing content to be easily found, distributed and shared by the community. By creating Tags, Hashtags and Keywords in your Social Media and adding a ‘Share This’ button to the content on your website/ blog, you increase traffic to your content/ you.

• Tags - Words in your content, interest or mission that you associate with.
‘Free Travel,’ ‘Home Based Business,’ ‘Success’

-

• Hashtags - Searchable words on Twitter - ‘Tweeps, I’m tired of working... • Keywords - Popular words from your content.
Thursday, March 4, 2010

Going to a meeting on how to spend less time in my office.’ #YTB #Freedom #Home Based Business.

Choose Your Channel
Thursday, March 4, 2010

Types of Social Media
•Categorized into General, Professional, Niche, Multimedia •Can have multiple categories in one network •‘6 Degrees of Separation’ •Most conversational

Social Networks - Facebook, LinkedIn (YouTube) MicroBlogs
- Twitter, Pownce

•Concise Messages - Stream of Consciousness ‘When are my consumers thinking about buying? •For Broadcasting (okay for quick-sell)

Blogs (Web Logs) - Wordpress,Typepad
•Place to drive traffic •Heavy/ Longer Content •Opinionated •Frequent, as subscribers come here specifically for you •Place to share ‘interests’ - links. •Great example of Tag usage

Bookmarking - Delicious, StumbleUpon
Other Social Media Types include: APPs, Podcasts, Live Streaming, RSS Feeds, Website Widgets, Content Rating Sites (Digg) and Internet Forums.
Thursday, March 4, 2010

Grow Your Presence, Grow Your Business
Thursday, March 4, 2010

Build Your Following
Facebook

• Use email addresses most associated with you/ your brand. Most networks • Say yes to ‘Friend Suggestions,’ but set categories to differentiate between
followers/ content. ie. Business, Friends, Ardyss.

will give you the option of sweeping your address book for potential followers.

• Friend in Groups and Pages of Interest and Geographical Region. • Tag friends in Posts, Pictures and your Wall on all of your interesting content/
announcements.

• Include link to Facebook Page on all Social Media sites.

Thursday, March 4, 2010

Build Your Following
Twitter

• Invoke the inner narcissist. Follow people first and they’ll follow back to see
why you are interested in following them.

• Participate in #FollowFriday. Tweet the @names (@lindseycholmes) of people
you like to follow and most often they will ‘retweet’ to their followers with your @name included.
‘#FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter - Successful NJ Entrepreneurs - and RT@lindseycholmes #FF @NewCenturyIncomeTax @JUNCBrands @LamarMCarter Successful NJ Entrepreneurs

• Trend - Participate in Trending Topics to find interesting people to follow and
be a part of the Global Timeline.

•Add yourself to a Twitter Directory - www.Twellow.com • Say interesting things...
Thursday, March 4, 2010

Manage Your Following
Make your Social Media Marketing a part of your daily schedule and you won’t have to use any other form of marketing.

Some T ips
• Spend some time lurking on friends’ pages commenting on their content or
simply to say Hi. Do this at least 3 times a week to solidify relationships and get ‘Friend Suggestions.’

Thursday, March 4, 2010

Manage Your Following
• Make strategic partnerships and trade wall posts of video, comments
or links with other active friends/ fans.

• Invest in a Social Media Professional that is knowledgeable about

Social Media and is willing to not only update for you, but willing to help build your overall brand.

Thursday, March 4, 2010

Updating
• Invest in a book or an online site of quotations that speak to your brand and
vision. These will shape your updates and create variety.

• Keep your updates simple and personal. Social Media is about speaking for
your brand, and should therefore be your voice. Post quotes, advice, thoughts, interests and listen to others, and the sale will seem more like an invitation, as you are now friends.

• Be creative and indirect when selling. If an interest is music, post about

songs and artists that inspire you. Sell your business by adding a picture to your wall with you on the beach, sipping a Margarita, and earphones with a caption that says ‘Listening to Aretha sounds so much better at the beach. Everyone should work as hard as I do.’

• Schedule your updates in advance. Try www.SocialOomph.com.

Thursday, March 4, 2010

Engagement
Conversation is the key to Social Media. Talk to people, discover their interests and win.

I tweeted his website to my 20,000 followers simply because he started a conversation! He received 600 hits to his blog as a result of this tweet.
Thursday, March 4, 2010

Make Money with Your Social Media
Thursday, March 4, 2010

Being diligent in your Social Media conversation WILL produce profitable results. Until then, making money immediately in you Social Media Marketing is possible. Currently resources are only available through Twitter.

• Twittad - www.bit.ly/LCHClass1 - Background ad serves and Tweet
Promos.

• Ad.LY - www.bit.ly/LCHClass2 - Tweet Promos. • Magpie - www.bit.ly/LCHClass3 - Tweet Promos customized by you. • Sponsored Tweets - www.bit.ly/LCHClass4 - Advertiser/ Tweeter
Sponsored tweets.

Thursday, March 4, 2010

Questions?

973-968-4792 :: Lindsey@LCHBusiness.com :: @Lindseycholmes
Thursday, March 4, 2010

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