Introduction …

vThis is all about T - 20 cricket used as a business opportunity . v8 teams , 44 days , 59 matches , so many sponsors & uncountable audience . vIt is the biggest Entertainment medium . vCricket was just a game before T - 20 , but now it is

1

What do we think about IPL … ?
üComplete within 3 hours üFranchise concept of teams üTeams and players auctioned üBiggest way of advertisement and marketing üCheer Leaders üSuperb medium of Entertainment üForeign players playing for Indian domestic teams
2

Core concepts behind IPL …
• Mass Communication • Fan base marketing generate TV revenue • Huge opportunity for Merchandising • Popularity around the world • Huge revenue to BCCI • Future expansion • Youth Target market

3

So where is the money coming from … ?
vMedia Rights – Sony MAX vCentral Revenue – Matches, Tickets vMoney raised by franchise – Merchandising vFranchise bid money – Bidding •

4

… and where is it going ?
• BCCI
§ 40% of total revenue

• Franchise
§ 54% of total revenue

• Player
§ 6% of total revenue

[ Where Revenue was around Rs . 4448
5

Research was conducted in Mumbai
Ø 83 % of population like to follow this game Ø 63 % of population like IPL cause of Crisp timing Ø 38 % feel that TRP of reality shows affected the most , 30 % feel news channel would have suffered that most Ø 78 % said Yes IPL is  better than ICL

6

Conclusion …
• IPL is a winning formula , marketing and crisp timing are its USP . • It also has the potential to beat the prime time TV shows as is evident from the views of people . • Biggest opportunity  for Merchandising •
7

Is IPL responsible for “ The end of ODI and Test Match ” ?

Thank you … !!
Rohit Vishwakarma

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