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Gems & Jewellery Sector of India

Gems & Jewellery Sector of India

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Published by Prashant Rampuria
This project report is about Indian Gems & Jewellery sector - its competitiveness & performance in US market
This project report is about Indian Gems & Jewellery sector - its competitiveness & performance in US market

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Published by: Prashant Rampuria on Mar 05, 2010
Copyright:Attribution Non-commercial

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05/21/2013

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The primary objective of doing this project is to get an insight of Indian Gems and Jewellery

Sector and devise a strategy for exports to US Market. Since we are not comparing two

different countries on the basis of their export value, rather we are analyzing the sector on the

basis of its past performance in order to devise a strategy which will give Indian Gems and

Jewellery Sector a competitive advantage over other countries exporting to US. Hence

Exploratory Research Design is the need of the hour.

Further there are few reasons which made me to use Exploratory Qualitative research:

It is not always desirable or possible to use fully structured or formal methods to
obtain information from respondents.

People may be unable & unwilling to answer certain questions or unable to give
truthful answers.

People may be unable to provide accurate answer to question that tap their sub
consciousness.

Thus, project research methodology is as follows:

In Primary data, Qualitative research through In-Depth Interviews has been
adopted. For interviews non–structured open-ended questions were used. (See

Annexure 1)

Few Exporters were consulted in order to get an insight of the industry based in Surat,

Mumbai & Udaipur. They are:

o Vishal Dotia
G.K. International, 204, Ashok Chamber, Daliya Sheri, Mahindra Pura, Surat, Gujarat

Ph – 09374538226

o Manish Dharmawat
Silver Art Craft, 34, Bapu Bazar, Udaipur, Rajasthan

Ph – 09214658911

o Asid Dotia
Asid Gems, 4-A1 Ratan House, Opposite central plaza Cinema, Raja Rammohan Roy

Road, Mumbai, Maharashtra. Ph – 09322644531

Page | 11

In Secondary data external research was done. For external research Internet
website, journals, magazines & published books
were consulted.

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