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The company was founded by
Kiichiro Toyoda in 1937.
Its first vehicles were the A1 passenger car and
the G1 in 1935.
Toyota Motor Co. was established as an
independent company in 1937.
TOYOTA CUSTOMERS ORIENTATION
Toyota’s Customer First Policy
This concept was established in 1935.
The concept "The customer always comes first.“
Customers' evaluations and opinions . Toyota supporting efforts
Toyota ensures four consumers rights
To Be Safe
Ø Ø Ø Ø
Providing safety to customers
Developing safety technology
Comprehensive measures. Development of safety equipment. Survey and analysis. Customer requirements.
Protection of Pedestrians
To Be Informed
Providing Information to Customers
Ø Ø Ø Ø Ø Customer Assistance Centre Toyota's website Labels attached Direct explanations to customers
System for gathering market information.
Toyota provides you great information on special
offers, pricing, and features on every Toyota model.
Toyota has divided our ITS endeavours into five
basic fields Ø Ø Ø Ø Ø Ø Ø Ø Ø Ø Car Intelligence Car Multimedia Facilities Logistics Transport
To Be Choose
Customer choice for quality and good price Gain market share; quality and good price Toyota provides their customers the right to
Toyota never acts monopolistically to its
Offers his customer a wide range of choices
To Be Heard
Providing acknowledge to its customer about
product and services Customer Relations Division Initiatives Supporting efforts Direct proposals to sales, research and development, and production divisions