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Definition of recruitment

Recruiting is the process of finding & attracting capable applicants for employment. The
process begins when new recruits are sought & ends when their applications are
submitted. The result is a pool of applicants from which new employees are selected.

According to Robins, “The ideal recruitment effort will attract a large no of qualified
applicants who will take the job if it is offered. A good recruiting program should attract
the qualified & not attract the unqualified. This dual objective will minimize the cost of
processing unqualified candidates”.

So recruiting is a process of discovering potential candidates for the actual or anticipated

organizational vacancies. Or from another perspective, it is a linking activity-bringing
together those with jobs to fill and those seeking jobs.

Factors Influencing Recruiting Effort

Although every organization engages in recruiting activity some do so to a much larger

extent than others.

a. Size:
Large organization with huge manpower will recruit much more than smaller

b. Employment condition:
In the community where the organization is located will influence how much recruiting
takes place.

c. The effectiveness of past recruiting effort:

It shows itself in the organization’s historical ability to locate and keep people who
perform well. If it is effective number of recruitment process will be few.

d. Working condition, salary & benefit package:

These influence need for turnover, therefore the future recruiting of the organizations.

e. Growth of the organization:

Organizations that are not growing, or those that are actually decline, may find little need
to recruit. On the other hand, organizations that are growing rapidly will have more need
of recruiting.
First, Unilever is such a big organization that requires huge man power every year for its
always boosting operations in various level and arena. However for common business
operations they need three type of manpower

1. Fresh graduates as knowledge worker,

2. Specialist experienced people for special purpose
3. People for Skilled and labor based events

The recruitment process at Unilever can be classified into following stages –

1. Personnel planning and vacancy announcement

2. Nature of Application form
3. Recruiters qualification
4. Channels of recruitment
5. Recruitment- Constraints and challenges

1. Personnel planning and vacancy announcement - Human Resource department

headed by The HRM, receives data about need of personnel, the vacancy information is
then analyzed by HRM in collaboration with the finance department with financial
feasibility of the recruitment. After judging the feasibility the approved number of
vacancies is informed to the job market through strong mass media. As means of media
they use

• The internet,
• Online based job portals
• English and Hindi news paper
• On campus recruitment

2. Channels of recruitment - Normally we know about two types of recruitment channel

those are
a. External recruitment channel

• 1.Walks- ins and write- ins

• 2. Employee referrals
• 3. Advertising
• 4. Private placement agencies & Professional search firms
• 5. Educational institutions & Professional associates

b. Internal recruitment channel

Current employees are a major source of recruits for all but entry- level positions of
unilever ltd. Whether for promotions or for lateral job transfers, internal candidates
already – know the already informal organization and have detail information about its
formal policies. In fact for unilever this short of recruitment is occurred only with
especial purpose experienced employee recruitment. It is frequently occurred in the
Brand Management department. For senior posts in Brand Management, employee’s
recruitment takes channel through the internal human resource inventory.
3. Nature of Application form

After getting information, huge applicants apply for Unilever’s entry level posts. The
posts are designed with different title for different branch of operation like earlier stated 6
departments for operation -
Brands & Development, Supply Chain management, Human Resources, Finance,
Information Technology, Customer Management.

The application forms are produced over internet on online as well printed copies to
campus of different institute. For all the levels the form are alike. Interested candidate for
different branch will mention the interested field. In the online there are 2 different forms
one for entry levels another for experienced people.


Selection is the process of select the best candidates for the job by using various tools and
In our country, recruitment and selection process work simultaneously. Those are joined term
as employment function of the organization and this employment function is stated here for
Unilever’s practices.

1. Reception of application

After accomplishing the recruitment process, Unilever go to the selection process where they
start the process with the reception of application form filled up through internet online form.
After scrutinizing the data, they select applications for written test.

2. Evaluating reference and biographical data

At the second stage of evaluating the data, they verifies the validity authenticity of the
information presented on the form as well as reference of the employee through references.

3. Employment test

This written test measures the candidates

1. Analytical ability
2. Computation ability
3. Verbal skill
4. Written skill
5. General knowledge

More above 65% marks ensures applicants pass.

4. Assessing candidate through interview

Mainly three steps are followed in the selection procedure. In the first stage the candidates
are invited for a viva with sales and training manager. A human resource manager also exists
there. In this viva the candidate’s situation handle ability is measured.

Second phase:
It is the viva with the general sales and operation manager (GOSM), and trade marketing
manager .in this stage individual skill is measured. The question tries to measure out the
fitness of the candidate for the post.

Third phase:
In this stage the applicant face the HRD customer development team (CDT) this phase
measure the applicability of the applicants’ potential for the jobs. In these stage why the
applicant prefers the Unilever and why it would like to join the expected team. The questions
try to measure the passion and the thrill in the employees or Unilever.

5. Cognitive ability test

There is no recognized cognitive ability test for Unilever selection process. However, the
written test through its analytical questions the dose the cognitive test on applicant’s

6. Physical ability test

The physical test is administered by Apollo Hospital to measure the HIV, Hepatitis
B, C or such many diseases in its applicant’s health and fitness for job effort.

7. Work samples

For some technical jobs Unilever follows the work sample test on particular employee like
the one of Finance and IT.

8. Hiring decision

Finally the every step success ensures an applicant join in the Unilever family.
Training and Development Process

Learning is an integral part of life at Unilever & there are many

ways in which you can develop your skills, both
professional & personal.

On the job

You'll learn much of what you need to know by working with knowledgeable colleagues
and receiving regular coaching and feedback. Wherever you join, in whatever capacity,
you'll have a wide variety of experiences developing skills relevant to your job and
giving you an overview of how our company works.

Professional skills

Specific programmes ensure you build expertise in your chosen career. The courses often
use e-learning that enables you learn at your own pace and take control of your
development. In some areas you can study for professional qualifications and, as you
progress, you'll develop your leadership capabilities.

Continual update

Each function has its own Academy – a team that continually updates its professional
learning curriculum. E-learning modules are then made available on a dedicated intranet
portal. Here you'll also find the very latest news, articles and thinking. Essentially,
everything you need to keep in touch with the business.

Personal development

Passion, energy and creative thinking are traits that you'll already have when you join.
But equally important is the ability to understand who you are as an individual and what
you want to achieve from your career. We offer a whole range of personal development
opportunities which can be tailored to your specific goals.