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Presented To: Miss Ainee Afzal Presentation Topic: Management of Warid Telecom Presented By: M Usman Pirzada

Presented To:

Miss Ainee Afzal

Presentation Topic:

Management of Warid Telecom

Presented By:

M Usman Pirzada M Usman Nasir Ahsan Khan Khawaja Waqas Arif

Project of Management

Project of Management Warid Telecom 2

Warid Telecom

Introduction

Warid Telecom is the fastest growing GSM (Global System for Mobile Communication) mobile company in Pakistan with over 13 million subscribers and coverage in more than 187 cities all over Pakistan

Introduction

Warid Pakistan launched its services in May 2005. Within 80 days of launch Warid Pakistan claims to have attracted more than 1

million users

Introduction

Warid

is

working

in

different countries like:

• Pakistan • Bangladesh • Uganda

Introduction Warid is working in different countries like: • Pakistan • Bangladesh • Uganda 5
Introduction Warid is working in different countries like: • Pakistan • Bangladesh • Uganda 5

5

Organizational Setup

• Human Resource Department • Product Management Offices (PMO) • Product and Services Department • Research and Development Department • Logistic Distribution Department

Organizational Setup

• Sales and Marketing Department • Finance Department • Customer Care Department • Information System Department • Engineering Department

HR DEPARTMENT

• Arranging highly qualified engineers and staff

Training

sections

departments

held

under

the

HR

Hiring strategy of HR department

The hiring process under HR department is as follows:

• First HR department collect the CVs • Then they call the people • Deferential Interview • Short list the skilled people • Then final Interviews under HR department

Customer Care Department

• Backbone of the company

• Warid staff is providing personalized services in all call centers

• The biggest call center in Pakistan

Customer Care Department • Backbone of the company • Warid staff is providing personalized services in

SALES & MARKETING DEPARTMENT

• looking from different angles and strategies for the promotion of the company

• Working hard to select different brand names and brand logos

Product and Services Department

Major function is to launch new packages in the market and also settings their rates

Product Management Offices (PMO)

• Manager deals the product and services

• Working with the collaboration of product and services department

Research and Development Department

• Doing the research on market trends and opportunities

• For research and development with a projected capital expenditure are US $700 million

Hierarchy of Warid Telecom

Hierarchy of Warid Telecom BEC (Board Executive Committee members ) Chief Technical Officer Chief Commercial Officer

BEC (Board Executive Committee members)

Chief Technical Officer

Chief Commercial Officer

Chief Information Officer

Chief Strategy & Operations Officer

Senior GM’s

Senior GM of Finance Senior GM of Marketing Senior G.M. Customer Services Senior G.M. International Business Senior GM of Sales and Distribution

Senior GM of HR and Admin Department Senior G.M. Government and Regulatory Affairs Senior G.M. Audit‚ Risk & Corporate Governance Senior G.M. Legal Affairs & Contracts and Company Secretary

GMs

GM of R&D GM of Finance GM of Marketing GM of production GM of administration G.M. Customer Services G.M. International Business GM of Sales and Distribution

GMs GM of R&D GM of Finance GM of Marketing GM of production GM of administration

GM of HR and Admin Department

G.M. Audit‚ Risk & Corporate Governance G.M. Legal Affairs & Contracts and Company Secretor

AFTER GM’s

Senior Managers

Managers

Assistant Managers

Senior Executives

Executives

MANAGERIAL ROLES

Figure head

Interpersonal

Mr. Adeel Bajwa & Mr. Omer Haider who are the Senior G.Ms of Legal Affairs & Contracts and Company Secretary& Government and Regulatory Affairs respectively.

Leader

Mr. Zafar Iqbal and who is the senior G.M. of Human Resources and Administration department

Liaison

Ms Asma Khan who is G.M. of International Business.

MANAGERIAL ROLES

Informational Monitor & Disseminator

Mr. Javed Mushtaq who is Chief Information Officer in WARID telecom

Spokes person

Mr. Adeel Bajwa who is the Senior G.M of Legal Affairs & Contracts and Company Secretary

MANAGERIAL ROLES

Decisional

Entrepreneur

Its totally secret.

Disturbance Handler

The team of board of directors are perform this type of responsibility

Resource Allocator

Mr. Zawaydeh played an important role in corporate studies and decision making related to strategic planning‚ business policies‚ organizational development and international investment

MANAGEMENT FUNCTIONS

Planning:

• WARID aims to climb on the top of the telecommunication sector by the next three to five years • Initial plan is to acquire over 14 million customers in four phases • Have a plan to set coverage to 121 cities of the Pakistan

MANAGEMENT FUNCTIONS

Organizing:

Human Resources:

High skilled people and professional people Electrical Engineers Telecom Masters and Engineers

MANAGEMENT FUNCTIONS

Non Human Resources:

• Warid Telecom Selects Motorola to Deploy Extensive GSM Network in Bangladesh and in Uganda Warid Telecom

• Warid

is

also

arranging the gateway from

Wateen telecom for international calls.

MANAGEMENT FUNCTIONS

Leading:

• Excellent packages or salaries

• Performance awards for excellent performance

MANAGEMENT FUNCTIONS Leading: • Excellent packages or salaries • Performance awards for excellent performance • Healthy

• Healthy refreshment to the employees

Leading

• Cool and pleasant atmosphere of working • Providing different types games facilities • Different types of bonuses • Gifts on different occasions • Pick and drop services

MANAGEMENT FUNCTIONS

Organizational Environmental Factors

Task Environment

Competitors Customer Labor supply and clients Task Environment Suppliers Government Agencies
Competitors
Customer
Labor supply
and clients
Task
Environment
Suppliers
Government
Agencies

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Task Environment

Customer and clients:

• Warid has 9.7 millions customers

Government Agencies:

• Government agencies are not much effecting the company

• Warid Telecom International LLC, purchased a license for operating a nationwide mobile telephony network pay $291 million US dollars

Task Environment

Suppliers:

producing the inputs with their own

Competitors:

Ufone

Mobilink

Telenore

ZONG

Mega Environment

Technological Element Economical Legal-Political Environment Element Mega Environment International Element Socio Cultural Element
Technological
Element
Economical
Legal-Political
Environment
Element
Mega
Environment
International
Element
Socio Cultural
Element

Legal and Political Element

• Monitoring or recording of the calls, emails, text messages take place in accordance with the laws of Pakistan particular for national security purposes

• Due to assassination of Banazir Bhutto Warid was took the non programmed actions.

Legal and Political Element

• Free 70% employees

• Arranged sleeping and eating arrangement for three days

• Provide 100% securities to all the employees to reach them to their residence

International Element

When Denmark criticize the Islam so telenor was affected by this act in Pakistan and number of customers were shifted from telenor to warid.

Socio Cultural Element

• Warid is advertising according to the norms and beliefs and culture of the people of Pakistan.

• They also care about norms and beliefs of their employees and customers.

Decision Making Process

Normative decision- making process:

The managers can make the decision according to the • Rules • regulation set by the top management Descriptive decision- making process:

• The goals are set by the board of directors • All the hierarchy flow the goals and plans

Approval of Decision

• The major decisions are made by the board of directors then they analyze on the basis of

• market, • competitors, • customers, opportunities • internal structure of organization

and then CEO approved finally then that major decision implement.

The Planning Process

Goal:

• WARID

aims

to

climb

to

the

top

of

the

telecommunication sector by the next three to five years.

Plan:

New

initial

plan

is

to

acquire

over

14

million

customers in four phases

 

Have a Pakistan

plan

to

set

coverage to 121

cities

of the

Mission statement

“WARID is committed to serve the need of the community by providing services of superior quality at a fair price to our customer; to do this so as to earn adequate profit, which is required for the enterprise to grow all over PAKISTAN; and by doing so becoming the market leaders in the country.”

Vision of Warid

To be the leading national communication provider with a strong international presence”

SWOT ANALYSIS

STRENGTH:

• Quality service • Good and efficient network

• More consumer oriented marketing due to Alfalah Bank

• Bringing new trends in cellular technology • Internationally approachable • More choice and cheaper rates • Easy to use • Proper connectivity

STRENGTH

• Defensive strategy • Billing system friendly and supportive (online billing system) • Highest no. of franchises (e.g. 41 in Lahore)

WEAKNESSES

• New Entrant • Lesser advertisement on broadcast media. • Tough competition with other cellular company • Lesser coverage as compare to competitor

OPPORTUNITIES

• Growing industry • More use due to increase of business in Pakistan • Quality consciousness in people • Latest technology • Internationally accepted network • More motivational opportunities to employees • More reliable network • They have more positive investment opportunities

THREATS

In some of the ten cities in which warid are going to launching the services MOBILINK already exist

• Existing competitors • Unstable political system • Package rate of competitors • More experienced staff in other cellular companies

• Network spread is small as compare to competitors spread.

Warid Position in Growth Share Matrix

Warid Position in Growth Share Matrix 45

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SUGGESTIONS

Warid should make offensive strategies rather than defensive strategies. For cop with the competitors company should launch New packages cheap rates maximum coverage of network. Warid should increase the advertisement to enhance its business.