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Questionnaire Apparel Final

Questionnaire Apparel Final

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Published by sumedhasachdeva
This is a research questionniare on apparels market survey
This is a research questionniare on apparels market survey

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Published by: sumedhasachdeva on Mar 09, 2010
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04/11/2015

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Questionnaire

Name: ___________________________ Q1. How often do you shop in an apparel and lifestyle showroom? Once or more in a month Only on special occassions Q2. Where do you prefer shopping most? Lifestyle showrooms Boutiques/ Standalone stores Q3. If lifestyle showrooms, then in a: Multi brand family store (For e.g. Shopper’s Stop) Private Labels store (For e.g. Pantaloons, Wills Lifestyle) Not Applicable (in case the preference is standalone stores) Q4. When you go to shop for apparels, your purchase remains: Exactly what you need More than what you had planned Much more than planned Q5. How often do you buy branded products in case of apparels? Mostly Never Q6. What attracts you towards a lifestyle showroom? Product range and variety across all age groups (menswear, womenswear and kidswear) Multiple brands under one roof Loyalty programs Ambience/ in store setup Convenience in shopping Rebates and discounts on purchase Visual display Q7. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the window display? Very Frequently Rarely Frequently Never Sometimes Once in two months Only when necessary Age: _______

Q8. How often do you enter an apparel retail store/ lifestyle showroom on the basis of the sales promotion initiative publicized outside the showroom? Very Frequently Rarely Frequently Never

For Q9- Q17, rate the importance of following for you in a retail store on a scale of 1 to 5, where 1 2 3 4 5

Least important Q9. Q10. Q11. Q12. Q13. Q14. Q15. Q16. Multiple brands Variety Quality Store ambience Staff behavior In-store promotions Deals and offers Convenience in shopping and product placement Affordability 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3

Most important 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5

Q17.

1

2

3

4

5

Q18. Do you think location of store in the proximity area affects your purchase behavior? Strongly Agree Neither Agree nor Disagree Strongly Disagree Q19. Exclusive benefits and privileges given to loyal customers who frequently visit the stores attract you towards the store? (For e.g. Green card in case of Pantaloons, and first citizen cards in case of Shoppers Stop) Strongly Agree Neither Agree nor Disagree Strongly Disagree Agree Disagree Agree Disagree

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