Some data about the client

1.

The university attracts mass recruiters such as Infosys, Wipro, and HCL

2.

These players recruited 125 students in total last year

3.

These players recruit up to 90 students each from other comparable universities (but in NCR)

4.

Only 30% of our clients students clear the screening test (it is a general aptitude test)

5.

Of those who clear this test, 70-75% get the job offer

6.

The agencies offering the PDP training are the ones whose main business is to offer CAT trainings

7.

PDP training business is a highly competitive one, and trainers do not get paid well

8.

The Placements teams get praised more if they bring big companies to campus

9.

Medium to small companies only recruit 3-4 students per company, while big companies can range
from 15-90!

10. Big mass recruiters only allow 60%-throughout students to take screening tests

Can you connect the above dots and come up with a solution?

Glimpse of the solution

The diagnosis
1.

The key separator here is the line of 60% marks (throughout)

2.

The key issue above this line is training (i.e. PDP)

3.

The key issue below this line is placements (i.e. T&P)

The solution (apart from the match-making idea)

1.

Focus on improving general aptitude for students above 60%

2.

Train students below 60% on technical aptitude and

communication skills

3.

Do NOT focus on bringing more mass recruiters to campus!

4.

Focus on bringing medium to small companies for students

below 60%

Can you see why this solution is better than the previous one?