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DESTINATIONS

BUSINESS PROCESS AND OPERATION


SWOT ANALYSIS

DESTINATIONS

AirAsia currently operates more than 142 routes to 78 destinations,


with over 400daily flights.

SUBSIDIARIES

AirAsia India
Indonesia AirAsia
Thai AirAsia
Philippines AirAsia
AirAsia X
AirAsia Japan
AirAsia Zest

BUSINESS PROCESS AND OPERATION


To book a flight with AirAsia, customers can choose the following
channels
1. Call centre
2. Sales office and airport sales counter
3. Authorized travel agents
4. Mobile booking via mobile.airasia.com or
5. Online (http://www.airasia.com)

Welcome to Air Asia Internet Homepage!

AirAsia Electronic Ticket


Ordering Process

SWOT ANALYSIS
Strengths

Low operational and maintenance


cost
Low operating cost
Strong management team consists
of industry experts and ex-top
government officials
Multi-skilled and well-trained
staffs
Low cost airlines

Weaknesses

Service resource is limited


Huge investment
Rising fuel price
The flight times are more or less
limited to 2.5 hours. So they
cannot operate flights of longer
duration without any Frill

Opportunities

Low fares offered by AirAsia are


encouraging people to fly
Airbus A320 would encourage
greater passenger capacity
With the commitment in ensuring
the security of staff and customers,
customer will have more confident
to fly via AirAsia

Threats

Entrance of other low cost


couriers
Full service airlines has stared to
cut the costs to compete
Aviation regulation and
government policy
Accident and disaster affect
customer confidence