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3rd Sem Syllabus

3rd Sem Syllabus

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Strategic Management B-201

L T 4 P 0 0

Unit-I: Strategic Management Process The Strategic Management Process, Flexible system view of Strategic Management, Strategic Situation Analysis, PEST analysis, The use of scenario, Structural analysis of the competitive environment, Competitive Advantage Profile, Industry foresight. Strategic Capability Analysis- Resource audit, value chain analysis, comparative analysis, financial analysis, SWOT analysis, core competencies, culture and stakeholder expectations. Unit-II: Strategy Formulation Strategic Intent, Vision, Mission and objectives. Strategic architecture, crafting a strategy. Alternate directions for strategy development. Alternate methods for strategy development: Portfolio analysis, life cycle analysis, value chain analysis, culture fit, screening strategic option, Analysing return risk and feasibility, selection of strategies. Unit-III: Strategy Implementation Implementing strategy: Core competencies, Budgets, Policies, Best practices, Support Systems, Rewards. Culture and Leadership, Functional strategies. Reference Books: 1. Kazmi, Azhar, Business Policy and Strategic Management, Tata McGraw Hill Publishing Company Ltd., New Delhi 2. David, Fred R. Strategic Management – Concept and Cases, Pearson Education, Delhi 3. Hitt, M.A., Ireland R.D. and Hos Kisson R.D., Strategic Management Competitiveness and Globalisation; Thomson Asia Pvt. Ltd. 4. Pearce II J A and Robinson Jr., R.B., Strategic Management – Strategy Formulation and Implementation, AITBS Publishers and Distributors, Delhi

Course Coordinators:1- Sh Raj Kumar 2-Dr. Vikash Turk

Research Methodology B-203
4 L 0 T P 0

Unit I- Nature of Business research: Meaning of Research, Scope of Research in business, role of research, scientific methods of research, selecting a problem area, guiding principle in the choice of topic. Unit II- Planning and Organizing the research project and sources of Data: Types of research designs, formulation of hypothesis concept and their role, general problems of measurement, sources of data, nature and sources of data required, primary and secondary sources. Unit III (a)Sampling Techniques of collecting data: Major consideration in sampling, types of sampling. (b) Observational questionnaire, and interview technique of data collection, scalling techniques. (c) Attitude Measurement: Techniques and Motivational Research Techniques Unit IV Analysis and Interpretation of Data: Data Analysis –I: Editing, establishing of categories, coding, tabulation, graphic and diagrammatic presentation of data, rules of drawing diagram, basic types of diagram, types of Bar charts, interpretation of data Unit V Data Analysis –II Data analysis and interpretation (a) Statistical Interference: Test of Hypothesis, Test of significance, non-parametric and parametric statistics, Analysis of variance (one way classification) (b) Data analysis in case of Randomised Blocks Design and Latin Square Design, Measurement of Association (Using Rank Correlation Co-efficient only), cluster analysis, and Multidimensional scaling. (c) Style and Major division of a report format used in presenting evidence, criteria for judging research report. References Books: 1. Rigby, Paul H: Conceptual Foundations of Business Reaserch Andrews, FM., and S.B.Withey Social Indicators of Well Being. Plenum Press, NY, 1976. 2. Rummel and Ballaine: Research Methodology in Business. 3. Sellitz, Johoda, Deutsch and Cook: Research Methodology in Social Relations. 4. Wilkinson and Bhandarkar : Methodology and Techniques of Social Research. 5. Clover, V.T: Business Research; Basic Principles and Techniques. 6. Moser, C.A: Survey methods in social investigation.

7. Goode and Hatt : Methods in Social Research. 8. Young, P.V : Scientific Social Survey and Research. 9. Richard I.Levin and David S. Rubin: Statistics for Management, PHI. 10. T.N.Srivastava and Shailaja Rego : Statistics for Management, TMH, New Delhi.

Course Coordinators:2-Dr. Vikash Turk 3-Sh. Vikram Singh

Internet & Web Technology Management BIT-V
4 L 0 T P 0

Unit 1 Introduction Internet Protocol model, Internet Addresses, IP routing concepts, Table Driven and next hop routing, other routing related protocols, Internet Access through PPP, SLIP, WWW, Web servers, Browser, Hubs, Bridges, Routers. Unit 2 Web Server Technology Web’s Robot global access to information, HTML, HTTP, Accessing a web server, publishing on web server, secure HTTP, Secure Sockets Layer, WWW Proxies, IIS, Case study of apache web server. Unit 3 Browsing Systems Searching and web casting Technique, Popular web servers, basic features, Booksmarks, cookies, progress indicators, customization of browsers, browsing tricks, next generation web browsing, search engines, architecture of search engines, search tools, web crawlers. Unit 4 Web site Development HTML, XHTML, DHTML, XML, Structuring data, namespaces, XML schema Documents, Document Object Model, DOM methods, Simple API for XML, XSL, SOAP, ASP.Net. Javascript Security and management issues for creating a web site TextBooks: Computer Networks and Internets with Internet Applications (Third Edition) Author: Douglas E.Comer Publisher: Prentice Hall, 2001 ISBN: 0-13-091449-5

Reference Books: HTML for the World Wide Web with XHTML and CSS: Visual Quick Start Guide, Fifth Edition

Author: Elizabeth Castro Publisher: Peachpit Press ISBN: 0321130073

Programming the World Wide Web, 2/e Author: Robert W. Sebesta Publisher: Addison-Wesley ISBN: 0-321-14945-9

Course Coordinators:Naresh Chauhan Komal Kr. Bhatia

Data Warehousing and Data Mining BIT-VIII
4 L 0 T P 0

Unit 1: Data warehousing: definition, usage and trends. DBMS Vs Data warehouse, Data marts, Metadata repository, Multidimensional Data Model, Data cubes, Schemas for Multidimensional database: stars, snowflakes and constellations, OLAP operations, Data Warehouse Architecture, Types of OLAP servers: ROLAP Vs MOLAP Vs HOLAP. Unit 2: Data Warehousing process and implementation, Development of Data Cube Technology, distributed and virtual data warehouses, Data warehouse manager and query manager, data warehouse back end tools and utilities, complex aggregation at multiple granularities, tuning and testing of data warehouse, Data Warehousing to Data Mining. Unit 3: Data mining: Motivation and importance, definitions & task, KDD Vs Data mining, applications, Data Mining Functionalities, Interestingness of a pattern, Classification of Data Mining Systems, Major issues in Data Mining. Unit 4: Data Preprocessing in data mining; Concept Hierarchy Generation; Data mining query

languages: data specifications, specifying knowledge, hierarchy specification, pattern presentation & visualization specification; Designing Graphical Use Interfaces Based on a Data Mining Query language and standardization of data mining. Unit 5: Data mining techniques: Association rules: Frequent item set generation, Mining association rules in large Databases, Mining Single-Dimensional Boolean Association Rules from Transactional Databases; Cluster Analysis: Types of Data in Cluster Analysis, A Categorization of Major Clustering Methods; Classification and prediction: classification by Decision Tree Induction, Bayesian Classification, Classification by Back-propagation, Decision tree knowledge discovery through neural networks & genetic algorithm, Rough Sets, Support victor machines and fuzzy techniques. Unit 6: Mining complex data objects, Spatial databases, Multimedia databases, Time series and sequence data: mining text databases and mining World Wide Web. Overview of data warehousing and data mining tools available in oracle/or DB2. Text Books: 1. Data warehousing in the real world; Sam anahory & dennis Murray; 1997 Pearson. 2. Data mining- Concepts & techniques; Jiawei Han & micheline Kamber-2001, Morgan KaufMann. 3. Data mining Techniques, Arun pujar; 2001,university press; Hyderbad. Reference Books: 1. Data mining; Pieter Adriaans & Dolf Zantinge; 1997, Pearson, 2. Data warehousing, Data Mining and OLTP; Alex Berson, 1997, Mc Graw Hill. 3. Data warehousing System, Mallach; 2000, Mc Graw Hill. 4. Building the Data warehouse; W.H. Inman, 1996, John Wiley & sons. 5. Devloping the Data warehouse; W.H. Inman, C.Klelly , John Wiley & sons. 6. Managing the data warehouses; W.H. Inman, C.L. Gassey, John Wiley & Sons.

Course Coordinators:Neelam Duhan Jyoti Pandey

Unit-I: Accessibility Criteria

Definitions, Basic concept, person, Assessment year; previous year, assesses, Residential status; Incidence of tax, income exempt from tax. Unit-II: Computation of Income under Various Heads a. Income under head salary: Meaning of salary, Basis of charge of salary income, different forms of salary, different forms of allowances, perquisites, permissible deductions from salary income, tax treatment of provident fund & approved superannuation fund, special tax treatment of salary income of no- resident technicians, deduction under section-80C. b. Income from house property: Basis of charge, property income not charge to tax, basis of computing income from let out house property, computing income from self occupied property. c. Profits and gains of business or profession: chargeable incomes; expenses expressly allowed as deduction; general deductions; expenses specifically disallowed; compulsory maintenance of accounts, compulsory audit, assessment in special cases, (retail, transport, exploration of mineral oil) Computation of taxable income as profit and gain from business or profession. d. Capital gains: Meaning of capital asset, valuation of capital asset; transfer, considered to be transfer, chargeability; computation of capital gain: short term and long term; computation of tax on capital gains. Exemption from capital gains. e. Income from other sources: basis of charge; chargeable incomes; specific deductions; amount not deductible; computation of taxable income from other sources. Unit 3: Computation of net taxable income: computation of total income, carry forward and set-off of losses and deductions under sec 80 and net taxable income and tax thereof. Unit-III: Income –tax Payment and Assessment Tax deduction at source; advance tax; self-assessment tax; assessment procedure regular and best judgment assess revision, rectification and appeal, provision relating to interest and refund of tax. Books Recommended:1. Direct Taxes – Law and Practice – Vinod Singhnia

1. 2. 3. 4. 5.

Direct Taxes – Law and Practice – Vinod Singhnia Direct Taxes – Ravi Kishore Direct Taxes – J. P. Jakhotiya Direct Taxes- Ahuja Bare Acts and rules of the Income tax (Individual)

Unit-I: Introduction to investment environment, Portfolio Analysis: Analyzing risk and return of individual security and portfolio, portfolio selection: Markowitz and Sharpe model, the concept of efficient frontier, Case analysis Unit- II: Bond Analysis, Bond portfolio management, Equilibrium Models of asset pricing: Capital asset pricing model, and Arbitrage pricing model, Case analysis Unit- III: Fundamental analysis: Economic analysis, Industry analysis and company analysis, Technical analysis: The Dow Theory, Predicting the individual stock movement, Predicting the general market movement, Case analysis Unit- IV: Efficient market hypothesis: Weak form and random walk, semi-strong form, strong form and tests of various forms of efficiency, Portfolio revision, performance measurement of managed portfolios, Case analysis Text Books: 1. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI 2. Fisher & Jordan, Security Analysis and Portfolio Management, Pearson. Reference Books: 1. Jones- Investments: Analysis and Management-John Wiley 2. Ranganathan- Investments: Analysis and Portfolio Management-Pearson 3. P.Chandra, Security Analysis and Portfolio Management, TMH 4. S. Kevin, Portfolio Management, PHI 5. Bodie, Kane, Marcus and Mohanty, Investments, TMH 6. D. K. Khatri- Investment Management and Security Analysis(Text and cases)-

Macmillan 7. V.K. Bhalla, Investment Management, S. Chand.


6. Alexander, Sharpe & Bailey, Fundamentals of Investment, PHI 7. Ranganathan- Investments: Analysis and Portfolio Management-Pearson 8. P.Chandra, Security Analysis and Portfolio Management, TMH 9. 4. S. Kevin, Portfolio Management, PHI 10. D. K. Khatri- Investment Management and Security Analysis(Text and cases)11. V.K. Bhalla, Investment Management, S. Chand & sons, New Delhi.

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