The Market Facilitation Initiative

Communication Strategy
Summary of Survey’s Results

Created: November 2009

(Detailed Results Annexed)
platforms members use the most

• Skype: 77%

• Facebook: 51%

• LinkedIn: 32%
users’ experience in current platform

• Most respondents (45%) have had an

average experience (3 in scale of 1 to 5)

• 15% have never used it

• Several comments are negative in terms of

usability, structure and graphic design
summary of ideas to improve (I)
• user-friendly emails (readability & design)
• easy navigation
• regional, real-time online discussions
• discussions for short periods of time
• in-person discussions
• reminders of ongoing discussions
• short- and long-term calendar of
discussions
summary of ideas to improve (II)
• classify members according to interests
and expertise
• periodic summaries and updates
• easy to locate, central dashboard of
MaFI’s structure, products and ideas
• multiple communication platforms
• user-friendly log-in process
• reduce spam or irrelevant emails
• increase practical cases
 Annex

Survey’s Detailed Results

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