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Macro Questions for

‘Children and the Media’

• How are children represented in fictional TV? Film? Pop music? Are these
representations accurate? Are they consistent?
• How are children represented in factual media (e.g. news reports,
documentaries, reality TV, magazines)? How accurate are these portrayals?
• Do representations of children change when the text is aimed at an adult
audience? How? Why?
• How are boys represented? How are girls?
• How are children targeted using gender? Does the media encourage children
to be ‘channelled’ into a gender role?
• To what extent can the media educate children?
• Is there a difference between the educative quality of BBC and commercial
• To what extent do children copy the actions of characters in the media?
• Can children tell the difference between fiction and reality in the media?
• Which role models appeal most to children? How do they react to these
‘opinion’ leaders?
• Are children more susceptible to messages in the media than adults?
• Are children today more aware of how to use new media technology? How
do they use this technology to access the media? How do they use it to
create their own media?
• What are the on-line dangers for children? What are the
advantages/opportunities for children on-line?
• What are the views of parents/teachers? What are the views of children?
What are the similarities and differences between these views?

Try to devise 2 hypotheses that each link to a minimum of three of the above ‘macro-

e.g. Children aged 2-5 enjoy TV that is educational/challenging more than non-educational
Texts: ‘Lilo and Stitch’ (US kids show – fictional - some moral messages)
‘Dragonball’ (US kids show – fictional - no educational value)
‘Charlie and Lola’ (UK CBeebies – fictional – moral messages)
‘Blue Peter’ (UK BBC – factual – explicitly educational)

How many macro-issues could this possibly link to?