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Repositioning

Successes And
Failures Of
Indian Brands

Introduction
The main motive of repositioning and
positioning strategies is management of
consumers perceptions about the
brand.
Cadbury dairy milk, 5star, Gems, Maggi,
Milkmaid (Nestle), Kelloggs, Horlicks,Complan
(GSK), Tata Nano, Fair & Lovely (HUL),
Illustrated Weekly, 7UP (PepsiCo), etc.

Whitener for Tea, Coffee