Submitted by




Submitted in partial fulfillment of the requirements for the TERM PAPER

Under the guidance of
Dr.J . CLEMENT SUDHAKAR , MBA, M.Phil., Ph.D., Associate Professor, School of Management

(Declared as a deemed to be university under sec. 3 of the UGC Act 1956)

Karunya Nagar, Coimbatore-641 114.


This is to certify that the Project entitled µMarketing Plan On Mahindra Scorpio¶ submitted by Mr. Rees.J (Reg. No. 09BA128) for the term Paper in Master of Business Administration to the Karunya University, Karunya Nagar, Coimbatore ± 641 114 is a record of Bonafide work carried out by him during the period 2009.

Dr. SAMUEL JOSEPH (Administrative Coordinator)

Dr. CLEMENT SUDHAHAR (Faculty Guide)

Place: Date:
Certified that the candidate was examined by us in the Project work and Viva-Voce _______________________ at Karunya University, Karunya Nagar,

Examination held on Coimbatore- 641 114.

We give all the glory to our LORD GOD Almighty for guiding and being with us and helping us complete this project successfully.

We thank our Chancellor Dr. Paul Dhinakaran for his constant prayer and support. We also thank the Vice-Chancellor Dr. Paul P. Appasamy and the Registrar Dr. Anne Mary Fernandez for her support.

We thank the Director of the School of Management, Dr. S. Samuel Joseph. We are also thankful to our mentor for the guidance he gave for our project.

We are indebted to our Project Guide and Class advisor, Dr.J . Clement Sudhakar, MBA, M.Phil., Ph.D., for his valuable guidance and interest throughout this project.

Finally we thank our beloved Parents heartily for their constant support, prayer and encouragement. We also thank our Friends for their support and encouragement.

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