PRESENTATION ON STRATEGY MANAGEMENT

FROMDHRUV MAHESH WA R I PGDM

Meaning of strategy managementy Strategic management is defined as the

³dynamic process of formulation, implementation, evaluation and control of strategies to realize the organization's strategic intent.

What is STRATEGY?
y A strategy is a comprehensive

master plan of a company which tells how the company will achieve its mission and objectives.

Concept & Scope of Strategy:y The concept of strategy is central to understanding

the process of strategic management. The term µstrategy¶ is derived from a Greek word µstrategos¶ , which means generalship. y Therefore, the word µstrategy¶ means the art of the general.

Importance of Strategy:-

y Strategy works as a roadmap to

success. y It maximizes competitive advantage and minimizes competitive disadvantage.

Benefits of Strategic management:1. Financial benefits 2. Offsetting uncertainty 3. Clarity in direction 4. Increased organizational effectiveness 5. Personnel satisfactions.

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