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TO MIDDLE SEGMENT CARS
As per the history of Automobile Companies in India, in the late 1890's Tata Motors launched its first truck in India. It was done in collaboration with Mercedes-Benz. Though automobiles were introduced to India in the late 19th century, it was only after the Indian independence in 1947 that India started manufacturing automobiles. Some of the early Automobile Companies in India are: Hindustan Motors Premier Automobiles Tata Motors Maruti Suzuki Sanjay Gandhi was the first Indian politician who championed the need for a "people's car". Thus the state-owned firm, Maruti Udyog, was launched and gained over 50% market share. After the liberalization in 1991, India's Automobile Industry grew in leaps and bounds. With the growth in the Indian economy, big international car manufacturers like General Motors, Ford, Toyota, Honda, Hyundai, Rolls Royce, Bentley and Maybach entered the
highways or expressways were constructed. two-wheelers and heavy vehicles. The renowned international automakers like Ford. Automobile Industry in India is dominated by domestic companies like Maruti Suzuki. India’s Automobile Industry is the largest three-wheeler market in the world. India is the second largest tractor manufacturer in the world. With time the middle class also started possessing their own automobiles. The Indian passenger vehicle market is dominated by cars by 79%. Mahindra & Mahindra. With the introduction of several automobiles in India. Suzuki. Earlier in the 1920's Rolls Royce collections was the maharaja’s status symbol. The Automobile Industry in India is the fifth largest commercial vehicl . International players are adding to their investments in Indian auto industry. GM and Honda have their manufacturing bases in India. Tata Motors. motorcycles contribute 80% of the segment size. Today Indian automotive industry is fully capable in producing various kinds of vehicles and can be divided into 03 broad categories: Cars. As far as the two-wheelers are concerned. But. Milestones achieved: The milestones achieved by the Automobile Companies in India are: the first automobile in India rolled in 1897 in Mumbai. Ashok Leyland and Bajaj Auto.Indian market.
Facts have revealed that the Automobile Industry in India employs 13 million individuals in India. India which is expected to begin operations in 2010. Due to levying of additional excise duty by the government. Latest News in the Industry: The latest in the world of Indian AutomobileCompanies are: Hyderabad is coming up with the first automobile mall of the country by 2008. It costs approx US$ 2. India is the fourth largest car market in Asia. costs over US$ 2 million. The latest car in the Indian Automobile Industry is the Tata Nano.500. It will also comprise a multipurpose convention centre and product launches. This industry contributes about 3.Manufacturer in the world. 2008. the sedan Civic by Japans Honda Motor Co on Wednesday. June 18. another new car. India launched its first hybrid car. . there is a hike in the cost of imported luxury cars.1% of India's GDP(nominal). Renault Nissan Automotive India Private Limited (RNAIPL) is launching its new passenger vehicle plant in Chennai. While Bugatti Veyron.
Wagon R. Esteem. Optra. Innova Tata Safari . Ambassador Fiat Palio Hyundai Santo. Elantra Rs 5-10 Lakhs Mahindra Scorpio Maruti Baleno Toyota Corolla. Omni. Tavera Hyundai Accent. Ford Icon &Fiesta Tata Indica.CARS BY PRICE RANGE Under Rs 3 Lakhs Nano Maruti 800. Chevrolet Swing. Getz Rs 3-5 Lakhs Versa. Alto. Indigo Mahindra Bolero Chevrolet Opel Corsa Maruti Zen.
“Leading the Future” Company Background .Mitsubishi Lancer. Lancer Cedia Honda City TATA MOTORS LTD.
with an envisaged investment of Rs. sales. Africa.one lakh passenger car plant at Singur in West Bengal. These automobile segments together accounted for nearly 93 per cent of the company's revenues in 2006--07. The company was established in 1945 as Tata Engineering and Locomotive Co Ltd (TELCO). services and spare parts network comprising points. the company would house its new LCV plant at Uttarakhand and its Rs. The company's first automobile. 125.2 percent market share of the total medium and heavy commercial vehicles (M&HCVs) market. Kenya and Russia. Pune in west and Lucknow in the north. a commercial vehicle. mid--size car and multi--utility vehicles.32. the Middle East and South East Asia. was launched in 1954 in collaboration with Daimler Benz AG of West Germany. And.2 lakh vehicles per annum by 2008--09. TML's largest industrial joint venture is with the Italian auto major -. Ukraine. With ongoing expansion plans. Tata cars. Primarily a heavy truck manufacturer.5 per cent. Today. TML has ramped up its capacity at a robust pace in each subsequent year to 6. Since 2003--04.11. 940 crore (till January 2008) capacity will nearly double to 13.8 million vehicles. The company is the leader in the Indian commercial vehicles space and the third largest in the Indian passenger vehicles space with presence in compact.Tata Motors Ltd (TML). Bangladesh. the company commands a significant 60.over 2. widely known as TELCO.000 touchThe company's manufacturing base is spread across Jamshedpur in east. Its share in the light commercial vehicle (LCV) segment was 64. The company claims to be the world's fifth largest medium and heavy truck manufacturer and the second largest heavy bus manufacturer. The company has a huge nation--wide dealership. Its global presence includes assemblies in Malaysia.8 lakh vehicles in 2006--07.Fiat Auto to manufacture passenger cars.3 crore (2006--07) and a manufacturing capacity of 6. Tata Motors is India's largest Indian automobile company with annual revenues of Rs. buses and trucks are also being separately marketed in several Countries in Europe. engines and transmissions for the Indian and overseas . Other segments which account for the balance include diesel engines for marine applications. is one of the oldest Indian automobile companies. spare parts and castings. primarily to manufacture locomotives and other engineering products.
Tata Motors became the first company from Indian engineering sector to be listed on the New York Stock Exchange. the company unveiled the world's cheapest car -.Tata Nano for Rs.one lakh (ex-.markets in India entered in 2006. In September 2004. In 1998 the company developed India's first sports utility vehicle—Tata Safari and the first indigenously manufactured passenger car-. Sumo . Indica V2 Turbo. The group companies together hold a controlling stake of 33.4 per cent in the company. Its largest international footprint includes Jaguar Land Rover acquisition in June 2008 and acquisition of Korea's second largest truck maker—Daewoo Commercial Vehicle Company in 2004 which is now re--christened as Tata Daewoo Commercial Vehicle Company.1.the Tata Group whose revenues in 2006--07 crossed Rs. The company has also acquired a 21% stake in Hispano Carrocera. Indigo. a Spanish bus and coach manufacturer (2005). Indigo Marina Indigo SX. Products and Brands Passenger Cars: Indica V2. It has also formed a JV with Marcopolo. In January 2008. a Brazil based buses and coaches body-builder in 2006 and and with Thonburi AutomotiveAssembly Plant Company of Thailand to manufacture and market pickups in Thailand in 2006. 000 billion. The company developed India's first indigenous light commercial vehicle-.dealer) Tata Motors is an arm of one of the largest Indian business conglomerates -.Tata Indica. Indica Xeta Utility Vehicles: Safari Dicor.Tata 407 in 1986.
MARUTI SUZUKI INDIA LTD. “Count on Us” Company Background .
compact cars -. when there were only two car companies in India. in terms of revenues generated from car sales. MPVs -. premium compact car -. thecompany also provides allied services like sale and purchase of pre-owned cars. Mini and compact cars make up for around 83 per cent of total cars sold by the company. The government held a controlling stake of 74 per cent with SMC holding the rest.Maruti 800 made its debut in December 1983. insurance and finance services. dyes. luxury sedan -.Swift. the company's market share stood at 38. Maruti accounts for over 50 per cent of the total Indian passenger car market with respect to volumes. It has a negligible one percent share of the MUV segment. the company has produced and sold over six million cars. Maruti's first product -.Maruti 800. mid-size sedan -.172 cities. SMC has increased its stake in the company to 54.Power & Associates for the eighth successive year in 2007. Through a network of 500 dealer outlets and 2.445 service workshops. Zen Estilo and WagonR. including the people's car -.Alto. However. The company has a portfolio of 11 car brands with over 50 variants. Maruti derives nearly 93 per cent of its income from automobile sales while spares.Gypsy.2 per cent as on 31 March 2008.5 per cent in 2005--06. off-roader jeep -. The company has led the Indian car market for over two decades and became the first Indian car company to mass produce and sell more than a million cars by 1994. moulds and services account for the rest. the government gradually divested its stake in the company and exited it completely in May 2007. formerly known as Maruti Udyog is one of India's leading automobile manufacturers and the market leader in the passenger car segment. Through its subsidiaries.Maruti Suzuki.Omni and Versa and luxury SUV -. Maruti has predominantly been a small car maker. Till March 2007. as a Government company in technological collaboration with Suzuki Motor Corporation (SMC) of Japan. Suzuki's car technology helped the company gain a strong foothold in the Indian car market. The company was established in February 1981 through an act of Parliament.Swift DZire. Maruti's national reach is spread over 1. Over the years.D.SX4. the largest . Post liberalisation of the automobile industry in 1992.Grand Vitara. lease and fleet management service for corporate clients. The company topped the customer satisfaction survey conducted by J. etc.
The Gurgaon and the Manesar facilities have a combined capability of producing over seven lakh vehicles per annum. Maruti has optimally utilised its capacity over the years. the company took over Maruti Suzuki Automobiles India Ltd having a facility at Manesar housing a car manufacturing plant with a capacity of one lakh cars per annum and a diesel engine manufacturing plant with a capacity of one lakh units per annum. 000 crore to expand its installed capacity to one million cars by 2010 Products & Brands Four Wheelers: Maruti Alto.9. The Gurgaon plant has an installed capacity of 3. Maruti Wagon-R Maruti Zen.5 lakh cars per annum. south of Delhi. Maruti Vitara. Maruti Baleno.network by any automobile company. In 2006--07. The company's registered office is in Delhi and its plants are located in Gurgaon and Manesar. Maruti SX4 . Maruti Swift. The company has chalked out an investment plan of Rs. Maruti Versa. Maruti Omni. Maruti Gypsy. Maruti Esteem. Its capacity utilisation level has crossed 100 per cent in each of the last five years.
HYUNDAI MOTOR INDIA LIMITED “Drive your way” Company Background .
HMIL has its dealer network and its service network spread across the country. final assembly. The registered office of Hyundai Motor India Limited is in Kancheepuram (Tamil Nadu) and its passenger cars are manufactured in Irungattukkotai (TN). USA for the development of gas turbine hybrid engines for cars and CVs. Products & Brands Santro Xing Elantra Getz i10 Accent . It is a wholly owned subsidiary of Hyundai Motor Company (HMC) of South Korea. Elantra. Tucson and Terracan. engine and transmission unit. Hyundai has a joint venture with Daimler Chrysler and Mitsubishi. The production management processes at Hyundai Motor India implement a wide range of management techniques like Just-intime inventory management. engines and transmission systems.Hyundai Motor India Limited (HMIL). engine and transmission lines. H. Besides it has a strategic partnership with United Technologies Corporation. Hyundai's fully integrated manufacturing plant consists of presses for the body panels. USA for the development of fuel cell vehicles and with Capstone Turbine Corp. aluminium foundry. Sonata. Lheem is the Managing Director of Hyundai Motor India The product range manufactured by HMIL are passenger cars. Accent. Internationally. Currently Mr. right here in India. The model it has rolled out in India ranges from small cars to Sports Utility Vehicles with brand names like Santro. vehicles spare parts. Kaizen. TPM and TQM that help it in making the world class cars. S. HMIL presently markets over 32 variants of passenger cars in six consumer segments. test track and in-house R&D centre. paint shop. a Hyundai Motor Group. plastic intrusion unit. Getz. was incorporated in the year 1996.
The company has sales offices with a supporting network of dealers throughout the country. MNM's core businesses are manufacturing. MNM manufactures utility vehicles and tractors. manufacturing and marketing of tractors. for manufacture of trucks and buses in India. simulators for weapons & weapon systems. Uttar Pradesh. jeeps. cars. The majority stakeholders of the company are institutional investors holding above 56 percent and the Indian promoters holds more than 22 percent while the Indian public hold above 10 percent of stake in the company. Mr. basic and advanced agri implements.MAHINDRA & MAHINDRA Company Background Mahindra and Mahindra (MNM) were incorporated in 1945 and is one of the flagship companies of the Mahindra Group. In the automobile sector the company manufactures LCVs. MNM also has a presence in the International market. multi utility vehicle's and three wheelers. the Logan. Rajasthan and Andhra Pradesh. Keshub Mahindra is the chairman of the company. In the defense sector the company manufactures light armoured multi role vehicle. farm implements. The Company has entered into a JV with Renault of France for the manufacture of a midsized sedan. MNM has its registered office in Mumbai and its plants are in Maharashtra. mobile surveillance platforms. USA. It has ventured into 3-wheeler segment with an electricbatteryoperated vehicle through its subsidiary Mahindra Eco Mobiles. earth moving and construction equipment and manufacturing of industrial engines. Its activities in the farm equipment sector comprise of designing. sea mines and small arms. Products & Brands Bolero Bolero Camper . and with International Truck & Engine Corporation. distribution and sale of farm equipment and utility vehicles. development.
MaXX Scorpio Marshall DI Marshall Deluxe HINDUSTAN MOTORS Company Background .
Mr. car engines. Pushpak & Bedford trucks. Australia. B. Birla is the chairman of the company. The RTV is manufactured at the Pithampur plan Hindustan Motors has a technical collaboration with Mitsubishi Motors.. & the third in Pithampur (MP).K. Gujarat. The Automobile division at Uttarpara. production optimization.A.K. utility vehicles. The Indian promoters have equity holding of about 30 percent. Birla group. Birla founded Hindustan Motors in the year 1942 by setting a plant at Port Okha. Porter. Terex and with Fermac U. . power products. Hindustan Motors manufactures passenger cars. Japan and OKA Motor Company. West Bengal. The registered office of Hindustan Motors is in Kolkata. The company's engineering division support solutions such as. The Earth Moving Equipment Division has collaborations with Caterpillar U. management solutions and implementation for the engineering industry. etc. which is available in diesel. while Thirivallar plant exclusively manufactures Mitsubishi Lancer. Currently Mr. Later in 1948 it moved to Uttarpara. CNG/LPG variants. loaders. Today Hindustan Motors is the Flagship Company of the C. trouble-shooting solution. HML manufactures the RTV. Trekker. the second in Thiruvallur (Tamil Nadu). heavy commercial vehicles. West Bengal manufactures Passenger Cars and Multi Utility Vehicles. M. Indian public holds above 41 percent of company's equity while institutional investors own nearly 10 percent. besides its owns 3 plants one in Uttarpara (WB). Mitsubishi Lancer & Mitsubishi Pajero. engineering information. Some of the names of the products of the company are Ambassador & Contessa. Australia. petrol.S. C. K. earth moving equipment like dumpers. In collaboration with OKA Motor Company.
2. 4. . Upto what extent price changes their preferences & decisions. The main aim of research is to find out the hidden truth which has not been discovered yet. 1.OBJECTIVES The purpose of research is to discover answers to questions through the application of scientific procedures. To identify the factors the customers feel are important while selecting a particular car. To identify which companies in the middle car segment are the leaders and who are the followers. 3. To check the satisfaction level in people about the different cars in the middle car segment that they use and to develop substantial degree of awareness in them accordingly.
It may be understood as a science of studying how research is done scientifically.We divided the research methodology into two stages which involve two sources for collecting the data in order to achieve the objective of project. Various secondary sources are used in order to determine the Consumer attitude. If it were broken down into very small parts or activities. In planning and designing a specific research project it is necessary to anticipate all the steps that must be under taken if the project is to be successful in collecting valid and reliable information. Various secondary sources for collecting information are websites.RESEARCH METHODOLOGY Research Methodology is a way to systematically solve the research problem. the marketing research process would consist of a great number of steps. The second source for collecting information was through consumer survey throughout Mathura & agra region. (Kothari 1998). The first source involves collecting data from secondary sources. .
. Exploratory research or formulate research is to gain familiarity with a phenomenon or to achieve insight into it. The objective of exploratory research is to gather preliminary information that will help to define problems.RESEARCH DESIGN A research design is the arrangement of the conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose with economy in procedure (Kothari 1998). Thus Exploratory Research was done to identify the satisfaction level of the customers with respect to the middle segment car they are using currently or if they want to shift to a new brand and factors important in selecting a particular brand of a car.
. (Kothari 1998) Collection of primary data: . on the other hand.We have obtained primary data through direct communication through personal interview.DATA COLLECTION METHOD Data can be broadly classified into two categories i. having structured questionnaire with closed and open ended options in advance to elicit necessary information from the respondents. Primary data and Secondary data. are those which have already collected by someone else and which have already been passed through statistical process. Primary data are those which are collected afresh and for first time. Secondary data.e.
state and local government.Collection of secondary data: . The various sources of secondary data were • Various publications of central.In planning and designing a specific research project it is necessary to anticipate all the steps that must be under taken if the project is to be successful in collecting valid and reliable information. the marketing research process would consist of a great number of steps. If it were broken down into very small parts or activities. . • White Papers of Research Experts .
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