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We have Worked With daemon 2iC for 4 years and have found them to be innovative and metiCulous in delivering an exCeptional end produCt. through the design, planning and exeCution proCess, We have Come to rely on the daemon 2iC team’s effiCienCy and experienCe.

Joe Hersch

MD & COO, HWI Electrical

We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative

daemon 2iC give h W i the exposure to gro W

t he Challenge

To generate ongoing media presence for HWI Electrical’s flagship brands, Breville and Phillips, across multiple product category ranges – over and above strategic media campaigns.

s trategy

Daemon 2iC identify ongoing feature and product placement opportunities, develop seasonal and product focused angles and liaise with the media to

secure reviews of new and existing products.

As Breville and Phillips boast extensive product ranges, Daemon 2iC maintain regular dialogue and continue to build relationships across a broad spectrum of media for maximum exposure within broadcast, print and online media.

Management of the review program involves developing and maintaining an extensive list of media contacts including editors, stylists and photographers, logging and tracking all products and securing positive editorial coverage following each review.

r esults

Daemon 2iC has successfully managed HWI’s journalist review program for over 4 years.

Secured over 200 pieces of coverage over the past 2 months as a result of the product review program.

Continually secure reviews within SMH Good Living – Breville’s no. target media.

Developed and maintained strong media relationships within lifestyle, home, men’s and vertical media.

We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative

Daemon 2iC – Case Study

We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative
We have Worked With daemon 2iC for 4 years and have found them to be innovative