Professional Documents
Culture Documents
FOR SHAADI.COM
Brand positioning
Brand positioning is all about
identifying the optimal location in
our customers mind for our brand
and our competitors.
Proper positioning makes it easier
to facilitate understanding of our
brand.
Value:
Value here includes the satisfaction
and the quality of services for which
consumers are willing to pay a
particular price.
CURRENT FEATURES:
It keeps in mind the security and privacy
of there customers.
They have strict profile screening
system.
Shaadi.com has already been in
collaboration with Vodafone and Dish TV
to add value proposition to its product by
this strategy it was trying to attract those
customers, which don’t have the time.
This strategy wasn’t much fruitful.
BRAND VALUE PROPOSITION
FOR SHAADI.COM