BRAND VALUE PROPOSITION

FOR SHAADI.COM
Brand positioning
 Brand positioning is all about
identifying the optimal location in
our customers mind for our brand
and our competitors.
 Proper positioning makes it easier
to facilitate understanding of our
brand.
Value:
 Value here includes the satisfaction
and the quality of services for which
consumers are willing to pay a
particular price.
CURRENT FEATURES:
 It keeps in mind the security and privacy
of there customers.
 They have strict profile screening
system.
 Shaadi.com has already been in
collaboration with Vodafone and Dish TV
to add value proposition to its product by
this strategy it was trying to attract those
customers, which don’t have the time.
This strategy wasn’t much fruitful.
BRAND VALUE PROPOSITION
FOR SHAADI.COM

 Advertising the successful marriage

stories of customers who have got there
partners from this particular site on all
the television channels so that they can
encourage people to enroll in it.
 By asking celebrities who are unmarried
to register themselves on shaadi.com to
search for there life partners and
advertise it effectively for future success.
 They can put the pictures of successful
couple on various hoardings, banners
with their logo alongside roads to attract
more people.
 They can always go with the punch line
like ‘6 years and still going strong’ with a
picture of couple who are together
because of Shaadi.com.
 Shaadi.com can also introduce there
website in many other languages.
 To attract new customers they can offer a
free registration for certain period of time
and these members will have a chance to
chat with their groom/bride free of cost
only on their Vodafone connections.
 Also, reducing the price of there services
will help them to get more customers.
Thus there demand will increase.
 They can schedule a meeting b/w the
clients keeping in mind the suitable time
and place for them.
 Also making special provisions for gay
and lesbian marriages.
THANK YOU!

Made By: Yashika

Sharma(101)
Section B