Professional Documents
Culture Documents
Parent Company
Category
Entertainment TV Channel
Sector
Tagline/ Slogan
USP
STP
Segment
Target Group
Positioning
SWOT Analysis
Strength
1. Legacy
2. Reaches to maximum population especially in remote areas
3. Stand out from all other channels
4. Caters to multiple demands - News, Soaps, Movies, Information, ODIs
5. Carries burden of social responsibility
6. Addresses National Issues
7. National Integration
8. Special programmes to educate farmers
9. Does not need special cable tv connection to watch
Weakness
Opportunity
Threats
Competition
Competitors
1. Private GECs
2. Times Now
3. Set Max
4.Star Plus
5.Aajtak
6.Star News
7.Zee TV