EagleEye Productions, LLC

MIE 310
Sarah Bauer, Harrison Rhodes, Austin Cook, Austin Long, Brett Morton

Definition of The Photography Industry

The photography industry composes of companies and individuals that provide a variety of
photography services.
Commercial, Private, and Portrait photography companies are included in this industry as well.
The Photography Industry is composed of several major activities.
Individual and group photography
School portrait photography
Commercial or industrial photography
Sports photography
Wedding photography

More About EagleEye Productions

Why EagleEye Productions?

What services does EagleEye offer?

INDUSTRY / MARKET
ANALYSIS

Industry Facts & Trends

By 2017, online video will make up nearly 70% of consumer Internet traffic.

According to a semi-annual report from Adap.tv and Digiday, 86% of brands will increase their
video ad spend in the next year alone.

New Opportunities in Photography

Problem: People are limited with angles they can get - LIMITED ACCESS.
Every cinematographer has their unique area of subject matter expertise.
With high quality video available with the average smartphone, its now
more important than ever to create unique and creative ways to shoot and
edit footage.

We offer a solution:
Drone Photography, accompanied with any other desired shots as well.
THAT is what sets EagleEye Productions apart from our competition.

Who will buy our product?

Action sports are all about innovation and progressing the sport, and capturing
those moments has become a huge market.
In the past decade, drone photography & videography has exploded onto the scene,
and interest continues to rise.
That is why we aim to do business with extreme sports - to continue to deliver
innovative ways for events and athletes to showcase themselves to the world,
therefore making themselves more marketable.

Video Samples
NC State Football Complex

King BMX Stunt Show

How will we sell it?

Social Media

Event Sponsorship

Facebook
Youtube
Instagram
Regular sponsorship
Information tents

PPC Advertising

Google AdWords

Target Market:

Red Bull Rampage

X Games
Dew Tour
Nitro Circus
King BMX Stunt Show
Athletes within these industries

Price

We will quote each project

Dependent on hours of labor, etc.

Estimating an average of ~$2,000 per project

Competitive price compared to competitors

Operations Plan

We want to create everything in house, separating the filming and editing

would not be cost effective
Our customers will hire us to attend the event they wish to have filmed
The designated team will attend the event and film
We then edit the film accordingly (2-4 days), this process includes

Combining all separate clips into a continuous film

Making aesthetical changes: brightness, quality, color, backgrounds, borders, etc

Next, we send the partially edited film to our customer and get their
feedback. They then send it back with their requests and we make the
changes and send them the final copy. (Additional 2-4 days)

Location, Location, Location

More opportunity for growth in California.

More events, networking opportunities.
With new FAA regulations, there is proven success
in California drone filming organizations (many of
whom do not specialize in action sports).

Team Structure
3 teams of 4 people = 12 people

For each project, we need 2-3 trained staff for on-site filming and
operations.

1 person flies drone

1 person controls camera(s)
1 person oversees the process and does duties where needed

4 editors - one per team (can collaborate with each other in office space)

Team Structure

Directors

Hiring and
Training

Team 1

Team 2

Team 3

Team 4

Sarah Bauer

Austin Long

Austin Cook

Harrison
Rhodes

Brett Morton

Depending on the size of the tasks and events multiple teams may attend one event
Sarah Bauer is responsible for hiring and training a drone pilot and a camera operator for
each team, all board members must approve of the new hires
Each director is responsible for the editing process and can collaborate with other
teammates to edit.
As our business expands and customer needs grow the quantity or size of teams may also
increase

Hiring and Training Process

Will only accept applicants with multiple years of filming/ editing

experience
Purpose- Even though employees will have experience we send them
through a training program so all employees edit and film the same way,
using our philosophy not theirs.

Training
The training process will be comprised of 3 sessions
1)
2)
3)

Basic Drone Operation

Filming and Camera Skills
Our Editing Philosophy

We are looking to provide the highest quality films, in order for us to

consistently do this all employees must be trained adequately and have prior
experience in the industry

Ownership Structure

Currently all five members of our team have a twenty percent share of our
company ( see financials for exact valuation)
Additionally, the five members of our team will be a part of the Board of
Directors. As owners and founders we have the first say in all decisions
As we expand we may seek other investments and partnerships, if our
needs require it.

How Will We Raise Funding?

Initial Investment:
-Capital will come from savings, earned income, and net income from the business.
-Will be used for initial investments and working capital expenses.
-$20k from each owner so $100k
Working Cash Flow after year 1:
-Purchase Order Funding from a Commercial Credit Company (Sterling Commercial Credit)
- provides capital to pay suppliers in advance, so you dont have to deplete cash reserves.
-Asset based Lending
Reasons to choose Commercial Credit
-Down payment to vendor to produce the product
-Under-capitalized and in need of cash injection
-Take advantage of opportunities
-Need for flexible and customized financing options
-Unable to get traditional financing due to high growth,
limited sales history or restructuring situations

Cash Flow Projections & PV Calculations

EagleEyes NPV is approximately $268,000 according to net profit, not including assets. This is more than
the initial start-up costs of $100,000.

Risk and Exit Strategy

Risk:
-Higher amount of risk as the 5 owners of the company have equal stake in the company.
-Company filed under an LLC for Limited Liability
-Decisions made upon a majority vote ()
Growth:
-20% sales for the first 4 years (2016-2019)
-35% sales for the next 4 years (2020-2023)
Exit Strategy:
-Current goal: to grow company as per the 8 year
plan and then re-evaluate options at that point.