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William Harris

Brandi Bradley
ENC 2135-026
Project #3 Final Report
The three genres used within this project were twitter, an infographic, and a Buzzfeed
article. A website was initially going to be utilized in place of the Buzzfeed article, but as work
on the website progressed the development of a website was turning too far away from the intent
that I wished my campaign to have, one in which the facts are readily presented but are also used
in conjunction with humor. Because of the way that my project two essay topic operated, it was
very difficult to take a head on approach to the problem of resident assistants attempting to
involve residents socially. The goal of the campaign was to rather increase the likability of
resident assistants with twitter and the Buzzfeed article along with the infographic providing a
supplementary bit of information to persuade the audience more. I mainly promoted these three
genres through use of my class account as well as through the use of a hashtag, #RAlyfe, what
had already been used prevalently in the RA community that resided on twitter, I actually
managed to find some RAs that way.
The twitter account I created was named, “RA Informant” and the biography within it
was one of honesty and openness, describing a small amount about me personally as well as
bringing up the humor first and foremost, setting a tone for what kind of twitter account this
might be. It took a bit to find the identity that I wished to have with the twitter account as I got a
feel for it outside of a class only account, but I managed to mold it in such a way that it fit my
purposes much better as a result, incorporating a much more expressive picture for the user

profile. My target audience with this was college undergraduate students, either present or past
residents within the dorms, and I had hoped to , through the ethos of relating to them as a college
freshman myself as well as through the humor I made use of, convince them of the merits that
resident assistants possess as well as the benefits they may hold. This target demographic is
unlikely to respond entirely well to a very dry and very informative twitter account and I avoided
this aversion by attempting to inject humor whenever available in my tweets.
The infographic was slated towards a broader audience with it’s specific purpose to detail
just how much of a minority that resident assistants actually are within the college population,
not in an effort to downplay their importance, but rather draw attention to it instead. Such a
small group of people being in charge of so many students magnifies the amount of work that it
seems they have to complete, hopefully at some level convincing them that RAs have a pretty
rough time of it. It ended up being informative to an extent in that it displayed numbers and
facts, but the real intent of the infographic was to get across the subtler message that would set
the resident advisors in a better light and those college level students would ideally have a more
positive insight on their own resident assistants in their dorms.
The Buzzfeed article was definitely geared almost exclusively towards undergraduate
students living in dorms with a resident assistant, detailing just what makes up a good resident
assistant. Again, the approach here with the information was subtle, but the subtle was needed in
order to avoid the almost preachy vibe that would be received in almost any other format. It was
primarily geared towards human but every number on the list works to add more pathos in the
case of Resident assistants by making situations in which the resident assistant would be seen a
good guy/ girl. It’s meant to help in getting a more positive view of resident advisors as being

human as well and providing a basis for persuasion rather than making people avoid the genre
altogether by stuffing it full of facts that mean nothing to the reader.
I really had to choose just what sort of research to include in the final product with this
remediation and in the end, I figured that due to the fashion and way in which I had remediated
my project, the high fact content of the post would not be popular amongst the ideal group of
readers, which was the point of the remediation, to changed the audience from that which would
alter the 9-page research paper format into a more readable and approachable format.

Looking back on this now completed project, I have realized and learned several more
things about rhetorical situation and genre, those lessons being in how best to actually target
certain demographics through use of different genres and different rhetorical appeals used within
them. The appeals used most prevalently throughout my project three genre was that of humor
to develop a more emotional connection between the reader and the content matter at hand.
Logos was used to an extent within the twitter account as well as the infographic, the logos
within the twitter account was held more in the articles that I would link back to for people to
read if they seemed interesting enough, it showed a different side to the resident assistant
struggle that typically is not seen by the residents in the halls. Whether these rhetorical appeals
were effective is harder to say. Due to the time of completion for several of these genres there
has not yet been much time to track their effectiveness, mainly due to my own fault, had
appropriate time been given to these projects to enable them to be experienced over time, I
would still say that they would not have been quite as effective as I would have liked. The
difficulty in reaching out to people and affecting them with such a topic is that it depends mostly
upon the reader’s susceptibility to being convinced and their capacity for open mindedness, it’s

not that mind blowing to find out that resident assistants are humans too, but the subtle changes
in demeanor and behavior around resident assistants would be the determining factor in this case.
I did manage to circle my content around to a fairly decent degree but a fair lack of followers on
my twitter account reduced the possibility of my efforts going noticed on a wider scale. Many of
the accounts I followed did serve some purpose in that I was either hoping for a follow back or it
would draw them to at the very least look at my twitter page and become exposed to at least
some of what I was posting.
By transferring the original problem from project two into multiple genres, I found
myself changing my overall objective with how I crafted the genres, focusing less on the benefits
that students receive from resident assistant involvement and interaction but rather attempting to
create a better connection between the audience and the resident assistants themselves so that
more meaningful interactions could spring forth as a result as the residents reading my material
would get more emotionally involved and invested in the plights of the resident assistant.
At the beginning of this project I had a still very rough view of the job that resident
assistants had to face but after going through research and reading several articles to screen for
good pieces to share on twitter I found a respect for the resident assistant job that I didn’t really
have beforehand as well as an increased desire to become an RA next year.
A research project is much more structured than the crafting of these genres as there is an
expected goal and a clear path to take with the research, with the multiple different genres, I was
given a great deal of freedom in how I approached my compositions and I found several
difficulties along the way in what I had attempted to do. This composition was definitely much
more difficult than that which was expected of us for the research paper because we had such a
great deal of freedom in how we approached each separate one.