PROPOSAL OF USP AND PLANNING FOR MEDIA STRATEGY

BAKSHI KA TALAB AREA IN LUCKNOW.

As we know that that we are going to launch the product in Bakshi ka Talab area we have planned to make and market the product in a way which people could accept easily that s why we have planned to launch small packs of kajal as they are easily purchased by rural people.

The idea is to get the image of a benefit based product. USP- Our product is free from lead and is made of organic charcol and has sandalwood paste and also has oil which soothes the eyes.

To create a brand on the basis of Benefit. 

BRAND NAME-Khoobsurti Kajal

Khoobsurat logon ki pasand 

SIZE- 5 gm Dibia (Diamond Shape) 

Cost plus pricing strategy 

MRP- Rs 5

Advertising through posters , banners , hoardings, etc

MISSION

Penetration
Awareness
Diffusion

RS. 3,00,000

FOR DIFFUSION 200 Banners (2*3,500)=7,000 3,000 Posters (30*750)=22,500 Distribution of 1000 kites to kids=2,000 Distribution of 100 Bags to shopkeepers and distributors = 5,000 FOR Awareness Display of the product on canopy and free use of the product for 6 days on alternate days=3,000 3,000 Posters=22,500 Display on trolley for 6 days on alternate days= 3,000

For Diffusion we will have the posters with a big picture of a girl s face and name of our product in big font size and logo . The banners will be having our USP and company name also. The bags will be having our logo, product name and USP. Kites will also be having logo , product name and USP. The posters for awareness will be having more detailed description about the product and its benefits.

If we will be having decent sales after three months in Bakshi ka Talab area it means we have achieved our goal.