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TABLE OF CONTENTS

Montage
Logos
TABLE

O F C ON
TENTS

FLIER
EVEN
T AD
PHOT
OGRA
EVEN
PHY
T AD
2
PHOT
O MO
LOGO
N TA G
E
S
BUSI
NESS
CARD
BROC
HURE

flier

Description: Black & White

promotional flier to promote a
graduate leadership conference.
Process: I took the information
and created 4 sketch concepts for
the flier. I choose my favorite and
then I used Adobe InDesign to create
this project promoting an upcoming
event at a local college. I used lines to
lead your eye through the message and
highlight the main information.
Message: To inform college senior seniors about an
upcoming graduate leadership conference.
Audience: College seniors who are about to enter
the business world.
Top Thing Learned: I learned several new methods to
add text and images using the InDesign program.
Title Font Name & Category:Avenir Sans Serif
Links to images used in this project: http://130.
commbyui.org/wp-content/uploads/2013/01/
VouantLogo.jpg

Do you want to have the competitive edge in business?

COME LEARN HOW AT VOUANT COMMUNICATIONS ANNUAL

G R A D U AT E

LEADERSHIP

CONFERENCE

Vouant Communications is devoted to helping tomorrows leaders gain

essential leadership skills in the workplace.

During this dynamic three-day seminar, attendees will meet with top
executives of Vouant Communications to discuss breakthrough
leadership techniques, while cultivating attributes of leadership
that will market to any employer.
Conference is available to graduating seniors. Space is limited.

OCTOBER 21

9AM-6PM
LINCOLN

CONVENTION

CENTER

Registration and more information available at

www.vouantcomm.com/ leaders

E ve n t A d

Description: Event Ad
Process: I used Microsoft Word to
create this ad. I used the principles of
repetition, containment and pace.
Message: The message was to attend a
fundraiser to support
cancer patients.
Audience: Women ages 18-60.
Color scheme and color names: I used a
pink and navy color
scheme for the project.
Top Thing Learned: I didnt know that you
could use Microsoft Word as a publisher
program.
Title Font Name & Category: Adget Sans bold
Copy Font Name & Category: Adget Sans regular
Scanned images used, sources, original sizes, location of
scanner used: I scanned the image on the top left from an
Origami Owl catalog. I got the other images from the Origami
Owl website. The original size is 6.12 X 3.69. I scanned it on
my home computer.

B U IL D A LO C K E T
to support a loved one who
is fighting cancer.
All proceeds will be
donated to local charities
providing support to
patients in need.

LOCKETS

FOR

LIFE

FUNDRAISER
9.10.15
INCA

ELEMENTARY
SCHOOL

F R O M

10-5

Photography
My project for class this week was
to take a series of photographs that
demonstrate design principles such
as light, focus and composition.
My daughter just got a new kitty
so the two of them became my
subjects this afternoon. It was
fun to break out the camera and
take photos again. It has been a
few years since I closed down my
portrait photography business and
I forgot how much I love being
able to photograph people and
relationships. It made me
wish that I hadnt gotten sick
and could still run my business.
Photography is such a major passion
of mine and it was great to be able
to stretch out my long unused tools
and take them for a spin. I may try
to do more photography with a few
close friends so I can practice more.

INDOOR LIGHT

COMPOSITION LEADING

RULE OF THIRDS

OUTDOOR LIGHT

FOCUS BACKGROUND

FOCUS FOREGROUND

E ve n t A d 2
Description: This project is about
learning to photograph and design
a page that incorporates colors and
design principles into photography as
well as your page design.
Process: I first chose a color scheme for the
project that I wanted to do. I used my DSLR to take this
image and used the lilac wall as a backdrop on purpose.
It helps to bring in the color violet from the tetrad color
scheme.
Message:I used a fun and simple fun to appeal to the teens
for this flier.
Audience: Young girls age 12-17
Top Thing Learned: That you need to design your
photoshoot like you would design the graphics on your
page. They all work together.
Color scheme and color names: Violet, Teal and Indigo in
a tetradic. I used the lighter forms of these colors to give
the page an airy and fresh feel.

Photography
Montage
Description: Photo Montage
Process: I used Photoshop to design
this montage. I used the lasso tool and
feathered the images at 100 px. I then
added a gaussian blur filter to the angel to
give it an ethereal feel.
Message: We needed to do a photo montage
with a spiritual theme.
Audience: This will be anyone who needs
support and hope while going through difficult
times.
Top Thing Learned: I have never created a
photo montage this way before. The whole
project has been a new learning experiance.
Filter / Colorization used and where it was
applied: I used the gaussian blur filter on the
angel.
Color scheme and color names: Brick, orange
and gold is the color scheme. It is a analogous
color scheme.
Title Font Name & Category: Intro Rust
Decorative
Copy Font Name & Category: Showcase Sans
Sans

Logos
Description: 3 different logo variations
for a cupcake bakery.
Process: I used Adobe Illustrator
to make these designs. I used the
transform each to create the
sprinkles and the pathfinder tool to
create the cupcake.
Message: It needed to be a fun and
colorful design that attracts an upscale
clientele.
Audience: Upscale clientele who are
looking for a treat on their lunch breaks.
Top Thing Learned: The pathfinder tool isnt
something I use very often so it was good to
play around with it some more.
Color Scheme and Color Names: Quadratic Color Scheme
with red, orange, yellow and blue
Title / Body Font Names & Categories:
Logo 1 : Festivo 1 and Festivo 9
Logo 2: Glode
Logo 3: Blend Outline and Blend Inline

Business Card
Description: This week in class we
were supposed to create a new logo,
stationary letterhead and a business
card. I decided to make one for Type
C Design.
Process: I used Adobe Illustrator
to create these logo, stationary and
business card designs.
Message: I want the feel to be fun and
upbeat with a clean look and a creative
vibe.
Audience: I want to appeal to creative
professionals who need a business brand and style.
Top Thing Learned: I learned that it is important to not just copy your
logo between collateral pieces but to create unique ways to use the
brand to coordinate without copying.
Color scheme and color names: Tetrad Color scheme with red, blue and
green.
Title Font Name & Category: The title font is Intro Head L Base and is a
sans font and also the Intro Script R which is a script font.
Copy Font Name & Category: Intro Script R is what I used for the copy
on the business card. It is a script font. Normally, you shouldnt use script
font for copy, but I felt that the appeal would be strong for creatives.

B r o c h u re

Description: A two sided duplex

brochure

Process: I created the brochure

in Indesign with the intention of
creating an offset fold. I used the
shape tool in Illustrator to create the
hexagon shapes on the front as well as
the elephant logo. I placed these designs
into the Indesign file when I was done.
Message: This brochure is to
promote the wholesale division of
Rise Above Life and to inform
wholesale buyers about pricing
and terms and conditions.
Audience: Wholesale buyers of retail gifts and merchandise
Top Thing Learned: I learned how to use the paragraph style tool in
Indesign as well as how to set up a document from scratch. It was
great to be able to see what Indesign offered and to try it out.
Color scheme and color names: The color scheme is analogous with
blues and greens and then a slight pop of hot pink.
Title Font Name & Category: Showcase Slab which is a slab font.
Copy Font Name & Category: Avenir Next Light which is a sans
font.
Word Count of copy: 267

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