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PROJECT 1

BUSINESS PLAN
PRESENTATION
Introduction To Business [BUS 30104]
Foundation in Natural & Built Environment 01/2015

GROUP MEMBERS

Seow Koji Takehira


Sirajeddin Ali Suliman
Mohamed Haroon Faleel
Fong Kah Yan (Louise)
Omar Layas

DESIGN SOLUTION SDN.BHD

Business
BACKGROUND

Our Business
Nature of our Business :Product
Type of Product: Tiles
We are a business company whom
supplies tiles to:
-Contractors
-Designers

LOCATION
Our Company is Located in:
74 , SS 15/4b, SS15, 47500
Subang Jaya, Selangor,
Malaysia
Our company is located at a
strategic position where
many architecture firms are
around us.

REASON
Tiles are one of the common object we
see in our daily life.

-Tiles can be serve as aesthetic purposes


which comes with many different types
and materials

CERAMIC

PORCELAIN

Tiles and its arrangement can also reflect


to different cultures.

We are highly motivated to introduce tiles


as our product, to give designers the
freedom to choose and make use the
most out of it.

Marketing
Analysis

INTRODUCTION
I am going to start a floor tiles business called
Design Solution company.Hence, there are
many factors of concern to be considered prior
venturing into this field of competition.
As we know that the market nowadays are very
competitive, what are the possible avenues
available to achieve our business goal
In order to do so, Im going to do a marketing
analysis on tiles market.

TARGET AUDIENCE
We can sell the tiles to:
1.Contractor (70%)
2.Walked in customers/end users(30%)

CONTRACTOR(MAIN SOURCE
OF CUSTOMER)
Bigger purchasing volume
High possibility or being our regular
customer

Strength

Shop location is good


Lower price
Good quality
Efficient service
Prompt delivery

Weakness
Our outlet is not as big as those
established company, and therefore may
not have an impressive product display
They may have larger ex-stock availability

Opportunities
Higher volume of walked in customers
Good personal services
Direct personal relationship with
customers

Threat
The bigger company may have more
special offer and discount which may
attract our customers

Marketing
STRategy

Marketing Strategy is the fundamental


goal of increasing sales and achieving
a sustainable competitive advantage

Product Benefits
Our Tile is Imported.
Made in Japan / USA
Better Quality
Better Value for Price

Has many different Varieties


Colors
Shapes
Brands

Sales Strategy

Joins trade exhibitions to get customers

Visit contractor company to introduce our company and products.

Customers can make their order through:


Phone
Walk-in
E-mail

Delivers the product within 3 working days:


1st Day : Receive Order, purchase from wholesaler
2nd Day: Receive product from wholesaler
3rd Day : Product Delivered to customer

PRICING
Cost of Tiles:
Ceramic tiles = RM 12/pc
Porcelain tiles = RM 20/pc

Retail Price
Ceramic tiles = RM 20/pc
Porcelain tiles = RM 28/pc
Profit as a percentage of what we sold: 40%
*Delivery fee is not Included: RM 5 /km

Promotional Activity
Trade Exhibition
Archidex
OneBuild
Building & Construction

Promotional Activity
Stock Clearance
15% Discount for Tile from Previous Years

Discounts
5% Discounts =1,500 Tiles
10% Discounts =5,000 Tiles
20% Discounts =8,000 Tiles and Above

ADVERTISING
Phamplet
Company Info
Catalogues

Online Advertising
Social Media
Facebook Page
Twitter
Instagram

Website

management
strategy

Our business structure


Company Structure: Partnership
Reasons:
1. More capitals available.
2. Have greater borrowing capacity.
3. High-calibre employees can be
made partners
4. Easy to change legal structure later if
circumstances change.

Job titles and roles


Administrative Manager
Supports operation of the
business
Ensure that there is
effective information flow
Ensure that the resources
are employed efficiently

Job titles and roles


Marketing Director
Plan marketing and
branding objectives
Expand product solutions
and offerings.
Prepares marketing
strategies
Design print ads and
publications

Job titles and roles


Group Sales Director
Get new clients by
networking, prospecting
Ensure Customer
satisfaction
Come up with strategies,
tactics,profit target,sales
plan.
Set weekly, quarterly and
annual goals for sales staff

Job titles and roles


Budget Analyst
Develops, critiques,
analyzes and implements
budget.
Estimates future budgetary
needs.
Ensure that the company is
efficient and raising the
profit of the company

Job titles and roles


Customer Service Representative
Listen and respond to
customers need and
concerns.
Provide Information about
product and services.
Review or make changes
to customers account.
Handle returns or
complaints

NUMber of employees
LOWER LEVEL EMPLOYEE
2= Marketing Assistant
2= Sales Assistant
2= Accounting Assistant
2= Cleaner
MID-LEVEL EMPLOYEE
1= Marketing Manager
1= Sales Manager
1= Accountant

FINANCIAL PLAN

FUNding requirements
Capital Required : RM 500,000
Percentage:
75% by Owner's = RM 375,000
12.5% from Maybank = RM62,500
12.5% from CIMB = RM62,500
50% of total capital spent on starting a
business= RM250,000
(Utility, Equipment, Material, Rent, Renovation,
Legal Documents)

PROFIT FIGURE
Cost of tiles:
Ceramic Tiles : RM12/pc
Porcelain Tiles: RM20/pc
Final Retailing Price
Ceramic Tiles : RM 20/pc
Porcelain Tiles : RM28/pc
(Profit of role we sold 40%)

Targetted Sales per Month :


10000 tiles (1:1=Ceramic: Porcelain)
=RM 240,000
Forecasted Annual Sales : RM 2,880,000
Forecasted Sales for next 3 years : RM 8,640,000

PROFIT FIGURE
Sales per month : RM 240,000
Liability (Loss) = (RM 175,500)
Utility and Resource fee: (RM 5,000)
Maintanance Fee : (RM 2,000)
Insurance : (RM 1,000)
Rent : (RM 5,000)
Tax : (RM 500)
Miscellaneous : (RM 2,000)
Cost of Tiles: (RM 160,000)

Total Profit per month = RM 64,500

Dividing Prof it
LOW LEVEL EMPLOYEE :
RM1,600 x 8 people = RM12,800
MID LEVEL EMPLOYEE :
RM 2,500 x 3 people = RM 7,500
PARTNERSHIP [RM 30,000]
(By Capital Contribution)
Partner A 20% = RM 6,000
Partner B 10% = RM 3,000
Partner C 30% = RM 9,000
Partner D 25% = RM 7,500
Partner E 15% = RM 4,500
LOSSES ARE DEDUCTED FROM COMPANY'S BANK ACCOUNT

REMAINING RM 14,200 FOR COMPANY BANK


ACCOUNT

FORECAST PROfIT
Total Amount of Profit in First year
RM 64,500 x 12 month = RM 774,000
Total Amount of Profit for next 3 years. (Targetted)
RM 774,000 x 3 years = RM 2,322,000

Conclusion

Our Action Plan :


Increase Sales and Profit
Maintain Good Relation with contractor and customer
Efficiency in Workflow
Improve communication
Have meetings and discussion
Effective use of Resources
Reduce Loss of Budget
Make use of available resource
Have a good social connection
Gains Trust
Company Reputation Increase

Reference

Doyle, A. (n.d.). A - Z List of Job Titles by Occupation. Retrieved


September 10, 2015.
http://jobsearch.about.com/od/job-titles/fl/job-titles-a-z.htm

What Does an Administrative Manager Do? (n.d.). Retrieved


September 10, 2015.
http://www.instam.org/about/what-does-an-administrative-manager-do

15 Ways to Increase Productivity at Work. (n.d.). Retrieved


September 10, 2015
http://www.inc.com/john-rampton/15-ways-to-increase-productivity-atwork.html

Bridges. Financial advice makes a difference. (n.d.). Retrieved


September 10, 2015.
http://www.bridges.com.au/Tools_and_resources/financial_planning_guides

Create your marketing strategy. (n.d.). Retrieved September 10,


2015.
http://www.infoentrepreneurs.org/en/guides/create-your-marketingstrategy/

How to Write a Market Analysis - Bplans Blog. (2014, June 23).


Retrieved September 10, 2015.
http://articles.bplans.com/how-to-write-a-market-analysis/

Strategic Management - Meaning and Important Concepts. (n.d.).


Retrieved September 10, 2015
http://www.managementstudyguide.com/strategic-management.htm

SWOT Analysis - Definition, Advantages and Limitations. (n.d.).


Retrieved September 10, 2015.
http://www.managementstudyguide.com/swot-analysis.htm