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VARVARA ZACHARAKI
Date: 2015.12.15 10:24:10
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Location: Athens, Ethniko
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. 17 2011 T 299/08, Elf Aquitaine SA
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125/07 P, C 133/07 P, C 135/07 P, Erste Group Bank .. , . I 8681, . 82,
14 2006, T 259/02 T 264/02 T 271/02, Raiffeisen Zentralbank sterreich ..
, . II 5169, . 331.
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29914

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111,

Burnley, Group Liability for Antitrust Infringements: Responsibility and Accountability, World Competition 33 (2010),
. 595(614).
108
. EU Commission Staff Document SWD (2014) 231/2 Enhancing competition enforcement by the
Member States' competition authorities: institutional and procedural issues accompanying the 2014 EU Communication
on 10 years of antitrust enforcement under Regulation 1.2003, . 76.
109
,

. . Bot 26 2010, . . C-201/2009 P C216/2009 P/ArcelorMittal Luxembourg SA , . 2011, I-02239.
110
, C-97/08 P, Akzo Nobel NV .. , 10.09.2009
(. -8237, . 77 .).
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 ( )

29915

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29919

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116

29920

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29921

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[].
ICAP 2007, 2009
2011.
122
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1864 . . ,
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124
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29922

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(Premium Lager) 1998126.
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FIX. [...]
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. [], [...]
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FIX Hellas. FIX Dark
, 2012.
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110 .. ( )
, 1989. 1996

125

2009 [...].
site : http://www.verginabeer.com.
127
. [].
128
.. FIX Hellas
, Genesis B29 [].
129
http://www.olympicbrewery.gr [...] .
126

 ( )

29923

Lowenbrau Hellas A.E. ..

[].
Berlin Pils Hellas, , Krombacher, Blue Island, Acrobau,
Augustijn, Gulden Draak Acrobau Hell Alkoholfrei. 2011
130.

111 , , , ,
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VAP draft beer. . . ..
Magnus Magister ([...] 131).
.... Brinks ( ). ,

.. ,
2005, .. Septem ( 2005
2009)132.

112 ,
: ... (
Ambre des Flandres, Amsterdam Navigator, Asahi, Belzebuth, Blue Moon, Carlin, Cobra, Coors light,
Estrella Damm, Fruli, Gambrinus, Grolsch, Hertog Jan, Hobgoblin, Judas, Kozel Dark, Lapin Kulta, La
Chouffe, London Pride, Maredsous, Mary Rose, Miller Genuine Draft, Mort Subite, Peroni Nastro
Azzurro, Pilsner Urquell, Quilmes, Samuel Adams, Schlenkerla, Sierra Nevada, Veltins, Zwickl)133,
DEALS A.E. (Achel, Bosteels, Chimay134, Corsendonk, Het Anker, Huyghe, John Martin, Orval,
Rochefort, Sint Bernardus, Urthel, Bavaria, Groesch, La Trappe, Grolsch, Radeberger Pils, 1795
Budweiser, Bernard, Fisher Tradition, Fisher Ambree, Sapporo, Guinness Special Export, Anchor,
Flying Dog, John Martin, Menabrea Bionda, Menabrea Ambrata, Jever, Dab, Schosser, Clausthalen,
Weihenstephan, Samichlauss, Gayant, Pelforth, Urthel, Van Honsebrouck, Verhaeghe, Westmalle,
Timmermans)135, A .. (Bud, Becks, Boddingtons, Brahma, Franziskaner, Hoegaarden,
Stella Artois, Leffe, Lowenbrau)136, .... (Paulaner, Warsteiner), ..
.. (Veltins), CONCEPTS ... (Tucher, Budweiser)137.
V.1.3

130

: http://www.eza.gr.
. [...] .
132
Ibid.
133
http://www.okathens.gr.
134
Chimay .
135
http://www.deals.com.gr.
136
http://www.amvyx.gr.
137
http://www.concepts.gr.
131

29924

( )

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. . . . 9440/29.11.12 .
. . . . 8573/08.12.08 .
140
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70-80% .
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75.000 ) (super market, mini market, ,
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: [] 80.000
30.000, .
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( 04.03.2015, . 137)
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139

 ( )

29925

29926

( )

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142 .
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2005 2010 III.18 I.
V.2 143
V.2.1
120 .
144.

142

,
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143
ICAP
2007, 2009 2011.
144
[...] .

 ( )

29927

.
. V.3

2000 2009145.
V.3

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ICAP .., [...] .

. . . . 4131/11.07.2005 .
147
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ready to drink 33cl caf, bar disco super market.

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29928

( )

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125

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V.3.2

126 ,

148
B. . (97/C 372/03), . 7
520/VI/2011 (Tasty).
149
. , .. . 13-14, -177/04
easyJet , . 2006, . -1931, . 99.
150
. .
(97/ C 372/03).

 ( )

29929

.

.
151.
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/ 30%.
.
: (premium), Heineken, Kaiser
.. , [25-35]%
Heineken [25-35]%, Kaiser [0-5]% -
[0-5]-[0-5]% (mass),
, HENNINGER, AMSTEL, LOWENBRAU, [65-75]%.
"private label"
super market.
127 : 1)

. .

.

. 3
2006 [...]
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[75-85]%). 2) ,
. , ,
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(, , , ..) (mini-market,
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[75-85]% , '
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152.

151
COM/.3289, Interbrew/ Spaten-Franziskaner/ Lowenbrau/ Dinkelacker, COMP/M.3032 -Interbrew/ Brauergilde,
COMP/M.2569 Interbrew/ Beck's, COMP/M.2877 -Karlsberg/ Brauholding International/JV, COMP/M.2387 - Heineken/
Bayerische Brauholding/ JV, COMP/M.2152 Scottish & Newcastle/ Centralcer, . C-234/89 - Delimitis v. Henninger
Brau, Rec. 1991, p. I-935.
152


( .. -

29930

( )

128
Ready to Drink (RTDs), ,
(, ..)
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153. ,

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129
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154
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- AMSTEL .

).
153
8.5.2001 . ntonio Tizanno C-53/00, Ferring SA
Across , 36.
154
. IV/M. 582-Orkla/Volvo . 19, COMP/M.1925-Scottish &
Newcastle/Groupe Danone . 10, COMP/M.2044-Interbrew/Bass . 13 32, COMP/M. 2152-Scottish &
Newcastle/JV/Centralcer . 9, COMP/M.2387-Heineken/Bayerische Brauholding/JV . 10, COMP/M. 2569Interbrew/Becks . 19 et passim, COMP/M.2740- Scottish & Newcastle/Hartwall, . 9, COMP/M.2877Karlsberg/Brau Holding International/Karlsberg International, . 12, COMP/M.3195-Heineken/BBAG, . 7,
COMP/M.3372-Carlsberg/Holsten, . 8, COMP/M.3289-Interbrew/Spaten-Franziskaner, . 7, COMP/M.4952Carlsberg/Scottish & Newcastle Assets, . 11, COMP/M.5035-Radeberger/Getrnke Essmann/Phoenix, . 8,
COMP/M.4999-Heineken/ Scottish & Newcastle Assets, . 12 ., COMP/M.6587-Molson Coors/Starbev, . 7,
COMP/37.614/F3 - Interbrew et Alken Maes, Interbrew N.V.

 ( )

29931

16.06.2011 ( )
T-240/07, Heineken Nederland BV, Heineken NV 155,
.
130
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158 159. ,
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131 , , ,
Ready to Drink160, , .

155

16.06.2011 ( ) T-240/07, Heineken Nederland

BV, Heineken NV . 19.12.2012, Heineken Nederland BV
Heineken NV , C-452/11 P ( ). . .
29.09.2004 COMP/C.37.750/B2 ( - Brasseries Kronenbourg, Brasseries Heineken),
. 57: Consequently, in line with the case law of the Court of Justice and with previous Commission decisions in this
sector, the Commission considers that the relevant sector in this case is that for the supply of beer to licensed premises or
the on-trade. . . 2003/569/ 5 2001,
81 , L 200, 7.8.2003, . 1 2002/759/: ,
5.12.2001, 81 ( COMP/37800/F3
), L 253 21/09/2002 . 21.
156
[.. .] .
157
RTDs (Ready-to-Drink-Cocktails) ( )
.
158
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(),
100 , (, , ..).
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( ) 0,59 .
, ,
, (. . ,
: , 2011). [...] .
159
. COMP/C.37750/B2 Brasseries Kronenbourg, Brasseries
Heineken, . 54 COMP/M. 2044-Interbrew/Bass . 13.
160
(. . . . 4131/11.07.05
): [] , ,
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: ) ,
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( 70% )

29932

( )

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, , ,
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.
133 , ( , RTDs,
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, ) Ready to Drink, ( ICAP
2003 199)
( , ) . , . .
6210/05.08.13 : []

.
161
[...] .
162
[...] .
163
. 04.03.2014, . 13.

 ( )

29933

, . ,
,

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,
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.
136 , , ,
166 ( -

164

. (97/C 372/03), . 25.

. C-333/94 P, Tetra Pak , . [1996], . I-5951, . 10, -342/99
Airtours , . [2002], . -2585, . 20,
1005/1/1/01, Aberdeen Journals OFT [2002], . 96-97.
166
, ( )
. 4 - 6 ( 90%
3 7 . . COMP/M. 2569-Interbrew/Becks . 10-).
, , .
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29934

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2005 2012
168.

, , RTDs
,
.
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25 ) ( ). ,

. ,
, , .
, . ,
, ( 20%).
(). 40 50
.
167
. C-333/94 P, Tetra Pak , . [1996], . I-5951, . 10,
(97/C 372/03), . 7
.
168
. . 91/28.3.2014 .

 ( )

29935

[...]
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, , ..),

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,
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140 ,

,

.

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,

169

. (97/C 372/03), . 23,

C-322/81, Michelin . 1983, . 3461, . 41.
170
. :
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171
. [...].

29936

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, 173.
141 , , ,
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175 (
, -
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, , ,

(, ,
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172

. C-333/94 P, Tetra Pak , . [1996], . I-5951, . 10, -342/99

Airtours , . [2002], . -2585, . 20.
173
. C-62/86, KZO , . 1991, . -3359, . 53,
1005/1/1/01, Aberdeen Journals OFT [2002], . 103-104, 155,
OFT 403 , . 2004, . 3.7.
174

.
175
on-trade
( ) off-trade
( ). on-licensed off-licensed. onlicensed
, off-licensed (.. ),
. . 24.02.1999 IV/35.079/F3Whitbread, . 2 . 3 16.06.1999 IV/36.081/F3-Bass,
. 2 . 3. ,

( , , , ..)
(.. super market, ..).

.

 ( )

29937

)176.
..
177.
142 178 Roberts ,
179

: [ ] , ,
, .

. , ,
,
, ,
.

, ,

180.

176

(. . . . 6169/30.07.12 ):

( On trade) ( Off Trade)
.

( [...] , , )

super markets.
177
. 24.02.1999 IV/35.079/F3-Whitbread, . 95 97,
16.06.1999 IV/36.081/F3-Bass, . 112 114,
29.06.2000 IV/36.456/F3-Inntrepreneur IV/36.492/F3-Spring . 40 42,
16.6.1999 IV/35.992/F3-Scottish and Newcastle, . 82 84,
18.4.2007 COMP/B/37.766- , . 29,
COMP/M. 2569-Interbrew/Becks . 9 19, COMP/M.1925Scottish & Newcastle/Groupe Danone . 12, COMP/M. 2044-Interbrew/Bass . 22, 24 32. . COMP/M.2387Heineken/Bayerische Brauholding/JV . 11, COMP/M.2740- Scottish & Newcastle/Hartwall . 9, COMP/M.2877Karlsberg/Brau Holding International/Karlsberg International, . 13, COMP/M.4952-Carlsberg/Scottish & Newcastle
Assets, . 11, COMP/M.4999-Heineken/Scottish & Newcastle Assets, . 12, COMP/M.6587-Molson Coors/Starbev,
. 7. . .. 207//2002 (Coca-Cola) . 2 2116/2004 . 9-11.
. .. 434/V/2009 (NESTLE) . 21-23 520/VI/2011 (TASTY) . 81 .
2265/2010 . 26-27 869/2013 . 36.
178
K 28.02.1991 C-234/89 Henninger Bru AG . -935, .
16.
179
05.07.2001, T-25/99, Colin Arthur Roberts Valerie Ann Roberts , .
16.
180
, (K 28.02.1991 C-234/89
. 17), , ,
. . 18.04.2007 COMP/B/37.766-
, . 29.

29938

( )

. , ,
, , ,
,
.

, ,
.
143
, ,
,
, .
, ,
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,
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144 ,
:
. ,
,
,

,
, , 181.
145 ,

.
146 , ,
,
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/Chipita 520/VI/2011 TASTY FOODS ),
,
, .
, , ,
,
.
.

181

, Roberts , .., . 32.

 ( )

29939

147 ,
,
,
,
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148 , , (..
lager, ale stout).
,
182,183. H
Canadean lager
2005 , [95-100]%
184,185. III.1 I
. , , standard
premium186, ,
,
premium,
187.
,
standard premium.
149
, ,

. ,
,
.

182

.. lager ale ,
Pilsner. . COMP/M. 3032-Interbrew/Brauergilde, . 12.
183
, ale lager
(. COMP/M. 2044-Interbrew/Bass . 14 33
COMP/M. 2569-Interbrew/Becks . 11, 14-15) , , standard
premium (. COMP/M. 3032-Interbrew/Brauergilde, . 13, COMP/M. 2569-Interbrew/Becks . 12,
14-15).
184
. . CANADEAN The Beer Service Annual Report 2006 Cycle,
The Beer Service Annual Report 2008 Cycle, Beer Service Market Insights 2010 Cycle Beer Service Market
Insights 2012 Cycle. .
185
ICAP,
2007, 2009 2011, lager [85-95]%
.
186
. COMP/M. 3032-Interbrew/Brauergilde, . 13, COMP/M. 2569-Interbrew/Becks . 12, 14-15.
187
, ( .. 20% ),
(.. ), (image)
, standard premium.
. COMP/M. 3032- Interbrew/Brauergilde, . 11, COMP/M. 2044-Interbrew/Bass . 17, COMP/M.3289Interbrew/Spaten-Franziskaner, . 15.

29940

( )

150 ,
/ ,
, :
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, , , ) )
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151 ,
, /
188 , , ,
,
189. ,
, .
V.3.2.1.
152 ,

. , ,
,
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. / ,
. , ,

190.

188

COMP/M. 2152-Scottish & Newcastle/JV/Centralcer, .10.

(COMP/M.1925-Scottish & Newcastle/Groupe Danone . 12,
COMP/M. 2152-Scottish & Newcastle/JV/Centralcer . 11, COMP/M. 3032 Interbrew/Brauergilde, . 9,
COMP/M.3195-Heineken/BBAG, . 7, COMP/M.3372-Carlsberg/Holsten, . 8, COMP/M.3289-Interbrew/SpatenFranziskaner, . 7). ( 28.2.1991 C234/89 Henninger Bru AG . [1991] -935, . 16)
5.12.2003 ( IV/37.614/F3-PO/Interbrew Alken-Maes, . 1 298)
, .
190

(.., . 39),
,

( ,
,
/ ).
189

 ( )

29941

153 [...]
[...] 191. ,
(.. , -, RTD
..) .
154 ,
,
, , ,

.
,
,
,
, Ready to Drink (RTD)

.
155 . 192
, , cider,
(spirits) RTD .
2001 2006
:
.. (2001 2006)

: Collis, Grayson, Johal (2010), Econometric Analysis of Alcohol Consumption in the UK, HM Revenue and
Customs working paper 10.

156 [] []
. ,

191

1.2.
Collis, Grayson, Johal (2010), Econometric Analysis of Alcohol Consumption in the UK, HM Revenue and
Customs working paper 10.
192

29942

( )

. ,
( ) (
). ,

.
157

( ), .

. ,
, ,
,
. spirits, RTDs
.

cider 193. , ,


.
158 ,
(Expenditure and Food Survey) . ,
2001-2009194. ,


.

193

cider .
Meng, Brennan, Purshouse, Hill-McManus, Angus, Holmes and Meier (2011), Estimation of own and cross price
elasticities of alcohol demand in the UK a pseudopanel approach using the Living Costing and Food Survey 2001 to
2009, Health Economics and Decision Science (HEDS) Discussion Paper 13/11.
194

 ( )

29943

.. (2001 2009)

:
Meng, Brennan, Purshouse, Hill-McManus, Angus, Holmes and Meier (2011), Estimation of own and cross price
elasticities of alcohol demand in the UK a pseudopanel approach using the Living Costing and Food Survey 2001 to
2009, Health Economics and Decision Science (HEDS) Discussion Paper 13/11.

159 Collis,
Grayson, Johal (2010),
( ). ,

, .

. ,
,
195.
160 , Orwang Cho
(2009)196 , , 1980
2003 .
. ,

, ,
( )

.
161 , ,

195

. . 19.12.2002, COMP/M. 3032-Interbrew/Brauergilde, 22.08.2000

COMP/M.2044-Interbrew/Bass, 2000/484/ . , 29.06.2000, IV
36.456/F3 - Inntrepreneur IV/36.492/F3 Spring, L 195 01/08/2000 . 49, 1999/473/ .
16.06.1999, IV/36.081/F3 Bass L 186 19/07/1999 . 1, 1999/474/ .
16.06.1999, IV/35.992/F3 - Scottish and Newcastle, L 186 19/07/1999 . 28,
1999/230/ . 24.02.1999, IV/35.079/F3 Whitbread L 088 31/03/1999 . 26.
196
Ogwang and Cho (2009) Economic determinants of the consumption of alcoholic beverages in Canada: a panel data
analysis, Empirical Economics, 37: 599-613.

29944

( )

,


. , , ,

:
, ,
RTD .

, , , RTD
2005-2012197 , , ( -).
, ,

.
162
,
, RTD198.
163 :

[]
164
. ,

,
.
( 2), , ,
.
RTD ( 3),
RTD. ( 4),

(, , , ..),
RTD. ,


. , ( 2009
, , 2010) (

197

[. ..] .
(control variables)
,
. .
198

 ( )

29945

, , RTD ), []
.
, (
). (5-7)

, .
RTD,
.
165 , ,


.

166 199
,
,
SSNIP test (critical loss analysis),

.
167
.
168 ,

. ,

, ,
, ,
. ,
,

(
,
).
169 ,

199

[...] .

29946

( )

200,

(own-price elasticity)
201.
170 , ,
.
,
.
(own-price elasticity),
.

. ,

.
171 , ,
(critical loss analysis),

.
.
172 , SSNIP
(hypothetical monopolist)202
. , ,

SSNIP .
SSNIP.
. ,
,
,

200

. 12 15 . 24 .
(.. )
(.. ) . (own-price elasticity)
.
202
SSNIP / ,
.
(hypothetical monopolist) / (candidate)
(small but significant non-transitory increase in price ( SSNIP). SSNIP
,
. SSNIP ,

. SSNIP
5% 10%. . .. 2.11, The role of market definition in monopoly and dominance inquiries,
Office of Fair Trading, 2001.
201

 ( )

29947

.
173 , (critical loss)
SSNIP .
(critical loss)

. (actual loss)
.
, ,
.
, .
174 H (critical loss analysis)
[ 1 2 ]
2005 2012
(royalties) ,
5%
10%.

1: 5%
[...]

2: 10%
[.. .]

175 ,

,
,
203,
.
176 , ,

203

, 17, [...]



. ,
.
, [ .. . ]
.

29948

( )

(cellophane fallacy)204, ,

, , , SSNIP
,
(
). , SSNIP
. ,
OFT205,

. , ,

206.
177 , (
),
,
.
[...] 207 [...].

178
,
. ,
,
, ,
,
(, , RTD, ) ,

.
179 ,


,
/ .

204

. .. 1.2, The role of market definition in monopoly and dominance inquiries, Office of Fair Trading,
2001.
205
2.9-2.31, The role of market definition in monopoly and dominance inquiries, Office of Fair Trading,
2001.
206
,

.
207
[...].

29949

( )

180

1.3

,
208. ,

,

.
181


.

,
.
,
12 .

2005:

[...]

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[...]

[...]

[...]

[...]

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208

Breusch-Godfrey Serial Correlation LM Test.

29950

( )

182
[...]
[[...]]
(bias)
(
). , 2005, 2006 2007
[...] 209
.
183


:
V.5

[...]
V.5

[...]
,

.


.
184 ,

.
V.3.3.
185

,
210.
186
, , ,
.

209

[...] .

, .., . 8.

210

 ( )

29951

.
187

211
212 .


, ,
-,
,
-213. , ,
,
,
.

188 ,
.

V.4.
V.4.1.
189 214 ICAP215
CANADEAN216 :
V.6

211

28.2.1991 C-234/89 Henninger Bru AG . [1991] 935, . 18.

212
. COMP/M. 2044-Interbrew/Bass . 38, IV/37.614/F3 PO/Interbrew Alken-Maes, .
301, COMP/M. 2152-Scottish & Newcastle/JV/Centralcer . 13, COMP/M.2387-Heineken/Bayerische Brauholding/JV
. 12, COMP/M.1925-Scottish & Newcastle/Groupe Danone . 13, COMP/M.2740- Scottish & Newcastle/Hartwall,
. 11, COMP/M.3195-Heineken/BBAG, . 9, COMP/M.4952-Carlsberg/Scottish & Newcastle Assets, . 15,
COMP/M.4999-Heineken/ Scottish & Newcastle Assets, . 15, COMP/M.6587-Molson Coors/Starbev, . 10,
IV/35.079/F3-Whitbread, . 98, IV/36.081/F3-Bass, . 115, IV/35.992/F3-Scottish and Newcastle, . 85,
IV/36.456/F3-Inntrepreneur IV/36.492/F3-Spring . 43.
213
. 29.9.2004 COMP/C.37.750/B2-Brasseries Kronenbourg,
Brasseries Heineken, . 58.
214

. ICAP

.
. III.2 I
.
215
. ICAP 2007, 2009 2011.
216
. CANADEAN The Beer Service Annual Report 2006 Cycle, The Beer
Service Annual Report 2008 Cycle, Beer Service Market Insights 2010 Cycle Beer Service Market Insights
2012 Cycle. .

29952

( )

[...]
190
, 2009 .

2001 2012 .
V.7

[...]
V.7

[...]
191
, 2004 2011 2012.
192 , , ,
III.3 2001 2012, CANADEAN217:

217

. CANADEAN The Beer Service Annual Report 2003 Cycle, The Beer
Service Annual Report 2005 Cycle, The Beer Service Annual Report 2006 Cycle, The Beer Service Annual
Report 2008 Cycle, Beer Service Market Insights 2010 Cycle Beer Service Market Insights 2012 Cycle.
. Canadean 2012
2013 .. . Canadean
. 2013, [...].
Canadean 2012 .. [] . . []
[55-65]%
[5-15]%, [] [5-15]%, [][0-5]% [5-15]%.

29953

( )

III.3

( %) CANADEAN

1998

[75-85]%

[5-15]%

[0-5]%

1999

[75-85]%

[5-15]%

2000

[75-85]%

2001

[0-5]%

[85-95]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2002

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2003

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2004

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2005

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2006

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2007

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2008

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2009

[65-75]%

[5-15]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2010

[65-75]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2011

[55-65]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

[85-95]%

[5-15]%

2012

[55-65]%

[5-15]%

[0-5]%

[0-5]%

[5-15]%

[85-95]%

[5-15]%

2013
()

[45-55]%

[5-15]%

[0-5]%

[0-5]%

[5-15]%

[85-95]%

[5-15]%

193 1998
, , ,
218. , ,
[65-75]%,
2010 2011 [65-75]% [55-65]%, .
, [515]%, 2011 [5-15]% 2013 [515]%219,220.

218
, , ,
[0-5]%.
219
III.3
I. 2011, 2012
.
220
III.3 I

29954

( )

194 , , ,
,
.
5 ,
[85-95]% 2001 2009,
.
195
2001 2013
( III.4 ,
III.5 I),

Canadean221.
III.4


`

2001

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2002

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2003

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2004

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2005

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2006

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2007

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2008

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2009

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2010

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

, Canadean. . . CANADEAN
The Beer Service Annual Report 2003 Cycle, The Beer Service Annual Report 2005
Cycle, The Beer Service Annual Report 2006 Cycle, The Beer Service Annual Report 2008 Cycle, Beer
Service Market Insights 2010 Cycle Beer Service Market Insights 2012 Cycle.
. Canadean 2012 2013
.. . Canadean
.
221
III.4
I. ( [85-95]% ).

29955

( )

2011

[65-75]%

[15-25]%

[0-5]%

[5-15]%

[5-15]%

2012

[55-65]%

[15-25]%

[0-5]%

[5-15]%

[5-15]%

'
2013

[55-65]%

[15-25]%

[0-5]%

[5-15]%

[5-15]%

196
222
.
223.
[...] . ,

,
,
224,225. ,
2006, 2008 2010 ICAP226.
197 , 227

222

III.5 III.5
I.
.
223
. . 6169/30.07.12
: []
2008 ,
:
Scottish & Newcastle 2004 2008
Carlsberg 2008 2010
[] []

( []% 2010 2011) []
([]% 2010/2011) [] ( [] [])
[]%. 1.1.2011 portfolio
Corona .

,
. (
)
[].
224
III.6 I. []
[] 2012 [] [], .. :

.. 90
[75-85]% [65-75]%[65-75]%.
225
III.7
.
226
III.8 I. ICAP
2007, 2009 2011.
227
COMP/M.4999-/SCOTTISH & NEWCASTLE ASSETS, . 16.

29956

( )

2006 [75-85]%. 2003,

Heineken ,
[75-85]%-[85-95]%228.
V.4.2.
198 ,
,
, , - . 229

Canadean230.

.
199

Canadean, [65-75]%
1998 2002, [5565]% 2006 2007, [55-65]% 2011.
[55-65]% 2012 ,
[]. []
[55-65]%, [] [55-65]%
. 2013,
, [] [55-65]%, [45-55]% 231.

200 , ..
. III.10
I
.
,
Canadean .

228
COMP/M.3195-Heineken/BBAG, . 18. : [i]n Greece,
Heineken has a significant market position, currently amounting to approximately [80-90]% of the market. However,
BBAGs sales in Greece are minimal and account for less than [1]%.
229
. . III.9 I, III.8 I.
230
. . CANADEAN The Beer Service Annual Report 2006 Cycle,
The Beer Service Annual Report 2008 Cycle, Beer Service Market Insights 2010 Cycle Beer Service Market
Insights 2012 Cycle, .
231
2012 , [], [] ( 2006-2011)

[]. [] [] []
, .

1%. [],
[] ,
.
2010 [...]%,
[...]% , 2011
[...]%.

29957

( )

201 III.10 III.10

.
III.10

2001

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2002

[75-85]%

[15-25]%

[0-5]%

[0-5]%

[0-5]%

2003

[75-85]%

[15-25]%

[0-5]%

[0-5]%

[0-5]%

2004

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2005

[75-85]%

[15-25]%

[0-5]%

[0-5]%

2006

[75-85]%

[15-25]%

[0-5]%

[0-5]%

2007

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2008

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2009

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2010

[75-85]%

[15-25]%

[0-5]%

[0-5]%

[0-5]%

2011

[65-75]%

[15-25]%

[0-5]%

[0-5]%

[5-15]%

2012

[55-65]%

[15-25]%

[0-5]%

[0-5]%

[5-15]%

' 2013

[55-65]%

[15-25]%

[0-5]%

[5-15]%

[5-15]%

202 ,
,
, . ,
2001232 2009
[75-85]%, ,
, 2013 [55-65]%. ,
,

232

,
1998 2000 , ,
, , ,
CANADEAN III.9 I. ,
[75-85]%
(. III.3, III.10 III.12).
, (. III.15).

29958

( )

[0-5]% 2009.
2010 2013 (
FIX ).
203

. 2010
[75-85]%,
,
2013 [55-65]%.233. ,
,
, [...].
V.4.3.
204 III.9 I,
,
. ,

. ,
[25-35]% 1998 [35-45]% 2011. Canadean
2012 [35-45]% 2013
[35-45]%.
205
Canadean
. III.12
234.
III.12

233

2001

[85-95]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2002

[85-95]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

III.11 III.11 I.
III.12 I
.

234

29959

( )

2003

[85-95]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2004

[85-95]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2005

[85-95]%

[5-15]%

[0-5]%

[5-15]%

2006

[75-85]%

[5-15]%

[0-5]%

[5-15]%

2007

[75-85]%

[5-15]%

[0-5]%

[5-15]%

2008

[75-85]%

[5-15]%

[0-5]%

[5-15]%

2009

[75-85]%

[5-15]%

[0-5]%

[5-15]%

[0-5]%

2010

[65-75]%

[5-15]%

[0-5]%

[5-15]%

[0-5]%

2011

[65-75]%

[5-15]%

[0-5]%

[5-15]%

[5-15]%

2012

[55-65]%

[5-15]%

[0-5]%

[5-15]%

[5-15]%

' 2013

[55-65]%

[5-15]%

[0-5]%

[5-15]%

[15-25]%

206
.
[75-85]%
2001 2008,
. 2013
[55-65]%,
[5-15]% [5-15]%, .
207

. 2009
[75-85]%, [55-65]%,
, 2013,
[15-25]% [5-15]%, .
III.13 III.13 I.
,
,
[...].
208

[...], 235
( super market ),
. ,
, 2004 [65-75]% ,
[65-75]% 2007.
, [65-75]%, 236.

235

.. .
III.14 III.14 I
(hypermarkets, super
236

29960

( )

V.4.4.
209

/


. ,


,
. ,
,
.

210

,

. III.2
III.2

, , ,
[85-95]% 2001 2009,
237. [...].

211
,
, ,
2001 2012,
2013.
212 III.15
238.
III.15

2001

[85-95]%

[5-15]%

[0-5]%

[0-5]%

markets, super markets, superettes /traditional).

237
. . III.3 .
238

III.15 I.

29961

( )

2002

[85-95]%

[5-15]%

[0-5]%

[0-5]%

2003

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[5-15]%

[0-5]%

[0-5]%

2004

[85-95]%

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[0-5]%

[0-5]%

2005

[85-95]%

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[0-5]%

[0-5]%

2006

[85-95]%

[5-15]%

[0-5]%

[0-5]%

2007

[85-95]%

[5-15]%

[0-5]%

[0-5]%

2008

[85-95]%

[5-15]%

[0-5]%

[0-5]%

2009

[75-85]%

[5-15]%

[0-5]%

[0-5]%

2010

[75-85]%

[5-15]%

[0-5]%

[0-5]%

[0-5]%

2011

[65-75]%

[15-25]%

[0-5]%

[0-5]%

[5-15]%

2012

[65-75]%

[15-25]%

[0-5]%

[0-5]%

[5-15]%

' 2013

[55-65]%

[15-25]%

[0-5]%

[0-5]%

[5-15]%

213
( [...])239,240.

[75-85]% 2010,
2013 [55-65]%. ,

.
214
, [...].
,
.
V.4.5.
215 Canadean,
.

, ,
. , ,

239

[...].

,
( [85-95]%), .
2001 - 2009 ,
[0-5]% (. . III.3).
, FIX 2010,
, .
240

29962

( )

[65-75]% .

Heineken .
216 ,
, ,
.
,
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.
217 [...]241,
242. , [...] 243 [...]244.
218 245
.
( . ),
/ 246. , ,
, .
V.5.
219 ,
,

, .

.
V.5.1.

241

[...].
. [...].
243
. [].
244
. [...].
245
. 314/V/2006 /Chipita,
, ,
. , , ,
,
.
. 520/VI/2011 . 67, 81, 83 . 86 .
246
,
, . .
(97/C 372/03), . 25.
242

 ( )

29963

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. 1 3 . 2963/1922
,
Y , .
. 1 3247
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10 . . 2963/1922,

248
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, , .
221 , , . 4072/2012249

, . ,
(. . 2 229).
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,
. : []
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250. :

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251.

247

3 . 4 19 2753/1999 ( 249/. /17.11.1999).

. 183/. /30.9.1922.
249
4072/1012 - - - , ( 86/. /11.4.2012).
250
: [] ,
(.. ..) ,
.
251
, [] []

. ,

,
.
248

29964

( )

V.5.2.
V.5.2.1.
223 ICAP252,


.
( ),
, (
)
,
.
224 ,
. ,

253.
[]254, [ . ] , ,
( ), .
,
.
225 , []255
: [] [...]

. , ,
marketing .
226 []

. : [] super
market MME
.
,
: []

252

. 2009 2011.
: []
( 2006) [...]
[...] ( [...]).
254
[].
255
[].
253

 ( )

29965

,
. marketing :
[] - marketing,
-
- 256.
227 []
.
,
.
(brand image)
(.. )257.
228 III.17
2002 2010 ICAP:
s III.17

[...]

229
,
, ([...] 2005).
230 III.18 I
(, , )
2005 2010,
( ICAP). III.18

256

: []
. marketing
, .
, marketing
.
,
.
. / /
, ,
super market all inclusive [].
257
: [] 2010
([...] [...]) [...]% [...]%, ,
( )
(.. [...]% [...]%, , 2002
ICAP).

29966

( )

[] []. ,
, [] ( [] []) []

[...] 2005 2007, [...] . 2010,
[...].
V.5.2.2.
231
( )
.
, ICAP,
258. ICAP: []

.
,
. , ,

.
232 H :
259,

260. , : []

(, , , )
(mini-market, super market, , )
[75-85]% ,
.
, .
: []

(
..

[] AMSTEL HEINEKEN.

258

ICAP - 2011.
. . . . 8461/29.12.06 .
260
. . . . 8573/8.12.08 .
259

 ( )

29967

).
[]261.
233 , [] 262: []
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),
. , / ,


.

[] /

/ 263
[] . []


264.

261

. 22.2.2012 . [] []. ..
. . 6169/30.7.12 .
262
. . [].
263
[]: [] Super Market
(Coops), Cash & Carry.
264
[] . . [], FIX

. , : []
,
, .

. (
[] FIX). FIX
(3) . , FIX
2009 [...])
[...]% .
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29968

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265
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266
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07.11.2010 o .

, []

.
267
. . . . 4650/1.8.05 6210/31.7.12 .
268
, super market : [] super market
- -
[]
super market , ,
.
, . []. , []
: []
, .

, . ,
, .
super market,
, ..
. ,
, .
,
,
. [] []
,
, .
,

 ( )

29969

VI. (. 703/1977 N. 3959/2011)

236 . 3959/2011 ( 93)
20.4.2011 . 703/1977
( 278)269.
,
,
,
270.
, 20.4.2011 ( .
703/1977 . 3959/2011)
1 2 . 703/1977 ,
. ,
ratione materiae ratione temporis
2 . 703/1977
. , ,
, .
3959/2011, . ,

, 2 . 703/1977
2 . 3959/2011, (
) 102
(),
.


237 2 . 703/1977 ( 2 . 3959/2011271):

.
, .
269
. . 51 . 3959/2011.
270
. , . C-201/09 C-216/09, ArcelorMittal Luxembourg SA . , . 2011 I-2239,
. 67-71.
271
: 1.

.
2. : )
,
) , ,
) , ,
,
,
) , , ,

29970

( )

.
:
)
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,
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, ,
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, ,
, .
238 2 . 703/1977 : )
( ) )
.
102 272.
239 2 . 703/77 102
, .
,
,
.
, 273. ,

,

.
272
. , 102 ( 82
, ,
1.12.2009, 102 () 82
86 ( 86 ),
), 115 09/05/2008 . 89. , 101 102
, , 81 82 / 85 86 /
. 102 : ,
,
.
:
) ,
) , ,
) ,
,
) , ,
.
273
. 2116/2004, . 8 520/VI/2011
(Tasty).

 ( )

29971

274. 2 . 703/1977, 2 . 3959/2011 102

,
, ,
,

275.
, ,
,
.
,
,
,

,

276.
240 ,
277.
241 , 102 (,
, 2 . 703/1977, 2 . 3959/2011),
.

, ,
278, 279. ,

274

. 04.06.2009, C-8/08, T-Mobile Netherlands BV, KPN Mobile NV, Orange

Nederland NV, Vodafone Libertel V Raad van bestuur van de Nederlandse Mededingingsautoriteit, . 38 (.
. 39). , 06.10.2009, GlaxoSmithKline Services Unlimited (C-501/06 P)
GlaxoSmithKline Services Unlimited (C-513/06 P) .., . . C-501/06 P, C-513/06 P, C515/06 P C-519/06 P, . 63 .
275
15.03.2007, C-95/04 P, British Airways plc , .., . 106 .,
06.03.1974, 6 7/73, Istituto Chemioterapico Italiano Commercial Solvents , . 116, . 32,
520/VI/2011 (Tasty).
276
. 2265/2010, . 34 2116/2004, . 8, C-85/76
Hoffmann-La Roche . 1979 . 461, . 91, C-322/81 Michelin . 1983
. 3461, . 70, C-62/86 AKZO . 1991 . -3359, . 69, -65/89 BPB Industries
Plc & British Gypsum Ltd . 1993 . -389, . 67, -219/99 British Airways plc
. 2003 . -5917, . 241.
277
. -219/99 British Airways plc . 2003 . -5917, . 243, -65/89
BPB Industries Plc & British Gypsum Ltd . 1993 . -389, . 69-70.
278
. 17.12.2003, T-219/99, British Airways plc , .., . 292,
Irish Sugar , .., . 170 30.09.2003, Manufacture franaise des
pneumatiques Michelin , T-203/01, . II-04071, . 238 .
279
. 2116/2004, . 8, 520/VI/2011 (Tasty), . 132.

29972

( )

,
.
, ,
, ,
280. ,
,
281.
242 , ,
, ,
,
282. 2 .
703/1977, 2 . 3959/2011 102

, ,

283. ,
,

,
284. ,
285.
243 , ,

, ,

280
-24/93, Compagnie Maritime Belge transports , .147-149, C395/96 P C-396/96 P, Compagnie Maritime Belge . . , ..
97/624/, Irish Sugar, . 124-126, T-228/97, Irish Sugar
, . 229-234.
281
-24/93, .., . 148.
282
C-322/81, Michelin , . 1983 . 3461, . 70,
30.09.2003, Manufacture franaise des pneumatiques Michelin , . T-203/01, . II-04071, . 55,
Michelin , Irish Sugar, .., . 112.
09.09.2009, Clearstream Banking AG Clearstream International SA . T-301/04, .
132, . T-65/89, BPB Industries Plc British Gypsum Ltd , .., . 67, T83/91, Tetra Pak International SA , . 1994 II-755, . 122.
283
, . 27/76, United Brands , . 189, 01.04.1993, -65/89, BPB Industries
British Gypsum , . -389, . 69, Tetra Pak , .., 147
08.10.1996, -24/93 -26/93 -28/93, Compagnie maritime belge transports .. , . 1201, . 107, Irish Sugar (..) . 112.
284
322/81, Michelin , . 1983, . 3461, . 57, T111/96, ITT Promedia NV , . II-02937, . 139.
285
ITT Promedia NV , .139, C-322/81, Michelin , . 57,
-51/89, Tetra Pak , . 1990, . -309, . 23. . 520/VI/2011
(Tasty) . 158 .

 ( )

29973

,
286.
,
.
244

,
( )
287.
102 ,
,
,
288.

289.
, , ,
,
, , , ,
290.
. 102
,
,
291. ,

286

. 2265/2010, . 34 2116/2004, . 8, C-85/76

Hoffmann-La Roche , .., . 91, C-322/81 Michelin . 1983 . 3461, . 70,
C-62/86 AKZO , . 1991 . -3359, . 69, -65/89 BPB Industries Plc & British Gypsum
Ltd , . 1993 . -389, . 67, -219/99 British Airways plc . 2003 . 5917, . 241, -155/06 Tomra , . 2010 . 4361 . 38,
C-549/10 P Tomra , . 17. . 520/VI/2011 (Tasty), 207//2002, ..
59/1993.
287
. -219/99 British Airways plc . 2003 . -5917, . 243, -65/89 BPB
Industries Plc & British Gypsum Ltd . 1993 . -389, . 69-70 Hfner Elser, . C
41/90, . 1991 I-1979. . 520/VI/2011 (Tasty).
288
6/72 Continental Can . 1973, . 215 . 27 29, -128/98
Aeroports de Paris , . 2000 . 3929 . 170, -65/89, .., . 70. , .
COMP/38784 Wanadoo Telefonica, . 280.
289
. 16.03.2000 C-395/96 P C-396/96 P, Compagnie Maritime Belge
, . 117-119 ( . 119 -

). . Ruiz-Jarabo Colomer 1 2008 .
C-468/06 C-478/06, . EE .. GlaxoSmithKline
, . 47 .
290
. 15.03.2007 95/04 P, British Airways plc . . -2331, .
68-69.
291
62/86, , . 1991 -03359 . 70, 202/07, France Telecom
. 2009, I-02369, . 103 106, T-228/97, Irish Sugar .

29974

( )

.
VII.
102
245 3 . 1 () 1/2003,
,
101 . 1
( 81 . 1 ),
, 101 ,
, 292. ,

102 ( 82 ),
293. , 3 1
() 1/2003 101 102

. ,
3
.
246
, ad hoc,
294.
, ,
, , ,
,
,
295.

, 296.
,

. ,

1999, II-02969 . 111, COMP/37990 Intel . 915.

292
() . 1/2003 , 16 2002,
81 82 , L 1 04/01/2003 . 1 25, .

81 82 C 2004 101/81 . 9.
293
, .., . 9.
294
, .., . 13.
295
. , . C-209/78 Van Landewyck , . 1980, . 3125,
. 170, . C-219/95P Ferriere Nord , . 1997, . -4411, . 20.
296
, .., . 34 77.

 ( )

29975

,
, ,
, ,

101 102 297.
247 102 ,
,
. ,
.
, , ,
,

298.
248
.
, 299.
249

.

,

, , ,


300. ,

301.

250
,

297

. , . 8/72 Vereeniging van Cementhandelaren , .

1972-1973, . 221, . 29, . 126/80 Maria Salonia Giorgio Poidomani Franca Baglieri, . 1981, .
1563, . 42/84 Remia , . 1985 . 2545, . 22, . C-35/96 ,
. 1998, . -3851, . 48, . C-309/99 Wouters . 2002 . I-1577, . 95, .
277/IV/2005 (),
. 1001/2006 . . . 86-88
...
298
, .., . 17, , . C85/76 Hoffmann-La Roche , . 1979, . 461, . 126.
299
, .., . 22.
300
Ibid., . 30.
301
Ibid., . 31.

29976

( )

, , 302. ,
,

.


. ,
.

303.
251 ,

.
.

, ,
304.
252 ,
,
,
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,

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302

Ibid., . 93.
Ibid., . 96.
304
Ibid., . 96.
303

 ( )

29977

, , , ,
,

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.
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29978

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255 ,
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257 ,

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. ,
/ /-

308

. 2007/2013, . 17 1939/2013, 563/2013 . 92 .,

C-48/69 ICI , . 68, C-204/00P . Aalborg Portland .. , ..,
. 57, -305/94 PVC , . 768-778, (C-238 P/99), T-67/00 . JFE
Engineering, . 180, -109/02 . Bollore , . 155, T-303/02, Westfalen Gassen Nederland
BV , . 107, T-54/03 Lafarge , . 56 271.
309
. C-204/00P . Aalborg Portland .. , . 57, C-105/04P FEG
, . 135, C-403/04, 405/04P Sumitomo Metal Industries and Nippon Steel , . 51,
T-54/03 Lafarge , . 452.
310
. 2007/2013, . 17 2780/2012, . 4-7 563/2013 ( . 93). ,

6 . 2 .
, , : .
2780/2012, . 8.

 ( )

29979

, 311.
, ,
, 312. , ( )
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314.
258 H ,
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315. ,
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316. ,

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,
318. ,
319.

311
. . Vesterdorf, . -1/89 . Rhone-Poulenc
SA .. , ..4. . 563/2013 ().
312
. . Vesterdorf, . -1/89 . Rhone-Poulenc
SA .. , . -956-7.
313
. -67/00 JFE Engineering Corp , . 207.
314
. -67/00 JFE Engineering Corp , . 299.
315
. -56/99 Marlines , . 57, T-305/94 .Limburgse Vinyl Maatschaapij
.. ( PVC II), . 667, -303/02 Westfalen Gassen Nederland , -11/89
Shell . 86.
316
. -67/00 JFE Engineering Corp , . 211.
317
. T-305/94 .Limburgse Vinyl Maatschaapij .. ( PVC II), . 109
512 ( , C-238/99 P), -67/00 JFE Engineering Corp
, . 192.
318
. -59/99 Ventouris Group Enterprises SA , . 91 (
). ,
,


.
319
. -56/99 Marlines , . 57 ( ).
, ,
, ,
: . T-305/94 .
Limburgse Vinyl Maatschappij .. , . 667. . 563/2013.

29980

( )

259 , ,

, (


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, ,
320.
260 , , , ,
, ,

321. ,
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322, 323.
261 ,
( []324)325 ,

326
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320 . 309/V/2006 . 20 , ,
, , Coca-Cola(3E)
, []

520/VI/2011 (TASTY) . 80.
321
. C-204/00P . Aalborg Portland .. , . 55 56, T303/02, Westfalen Gassen Nederland BV , . 106.
322
. C-204/00, ., . 55-56 563/VII/2013 ( . 97).
323
, .. , , ..


. . T-303/02, .., . 99-114.
324
. 1 ( ) 04.03.2014 [], 6, :
[...]).
325
,
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326
. []. []
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( []
. 1528/22.02.2012, .. ).

 ( )

29981

327.

IX.

262 328
[...].
263 , 04.03.2014
, ,
.

82



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329.
264
, , ,
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.
265 ,
, [...].

, .
266


, [...]330,[...].

327
04.03.2014 key
accounts,
,
.
328

. . . 4131/11.7.2005.
,
82
, (2009), 864 , 11.
330
[...].
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29982

( )

, , ,
331.
267 , ,

, ,
, , 2005 (
, :
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Christos Genakos, 6/2012. . Hausman, Leonard Zona (1994)
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350
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1979 . 461, . 38-39, . 78/70 Deutsche Grammophon , . 1971, . 487, . 6/72
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. United Brands, .., . 113 126 . 30.01.2007, France Tlcom, . T-340/03,
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 ( )

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354
. 13.02.1979, . 85/76 Hoffmann-La Roche , .., . 38 .
355
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. 1999 . -2969, . 102-103.
356
. 2265/2010 . 29-30 2116/2004, . 7, 85/76
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357
. 13.02.1979, Hoffmann-La Roche, .., . 41 (. . 56 .), 03.07.1991,
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Container Line AB .. , . . T-191/98, T-212/98 T-214/98, . 907, 30/89 Hilti , . 1991 . -14139 . 89, 8.10.1996, Compagnie maritime belge
transports SA Compagnie maritime belge SA, Dafra-Lines A/S, Deutsche Afrika-Linien GmbH & Co. Nedlloyd
Lijnen BV , . . T-24/93, T-25/93, T-26/93 T-28/93, . II-01201, . 76.
. 2265/2010 (Nestle) . 30, 50%
. 520/VI/2011 (Tasty) . 144
.
358
. Hoffmann-La Roche .. . 41, T-83/91, Tetra
Pak , . 109, 07.10.1999, Irish Sugar plc , . T228/97, . II-02969, . 71, 17.12. 2009 T57/01, Solvay SA
, . 277 . . 23.10.2003 T-65/98, Van den Bergh Foods
Ltd , . II-04653, . 154 . 22.11.2001, Amministrazione Autonoma dei Monopoli
di Stato (AAMS) , . T-139/98, . II-03413, . 51.
359
. 30.01.2007, France Tlcom SA , . T-340/03, . II-107, . 100
103 30.09.2003, Atlantic Container Line AB .. , . . T-191/98, T212/98 T-214/98, . 907, 12.12.1991, -30/89, Hilti , . -

29992

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360
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, . 146.
361
. .
362
18.07.2003 COMP/M.3195/Heineken/BBAG . 18.
363
03.04.2008 COMP/M.4999/Heineken/Scottish & Newcastle Assets .
364
31.12.2010
Heineken . http://www.annualreport.heineken.com/Otherinformation/countries-and-Brands/index.html: Heineken is the largest brewing group in Central Europe, leading in
Greece, Austria, Slovakia, Bulgaria and FYR Macedonia.
( 520/VI/2011 (TASTY) .
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366
. http://www.annualreport.heineken.com/archive/2011/report-of-the-executive-board/our-regions/index.html.

 ( )

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http://www.annualreport.heineken.com/archive/2009/other_information/countries_and_brands.html.
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,
http://www.annualreport.heineken.com/archive/2007/downloads/Heineken_AnnualReport_EN_07.pdf
http://www.annualreport.heineken.com/archive/2006/downloads/heineken_ar_06_complete.pdf,

http://www.zonebourse.com/HEINEKEN-6283/pdf/30509/HEINEKEN_Rapport-annuel.pdf
http://bib.kuleuven.be/files/ebib/jaarverslagen/HEINEKEN_2004.pdf.
369
. [...].
370
. 520/VI/2011 (TASTY) . 148, 869/2013, 2265/2010 . 29-30,
85/76 Hoffmann-La Roche . 1979 . 461, . 38-40, 48 & 63, 322/81
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. 1978, . 207, . 111, -219/99 British Airways plc . 2003 . -5917,
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371
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29994

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-1747, . 239.
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. .
378
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 ( )

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29996

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 ( )

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AB .. , . . T-191/98, T-212/98 T-214/98, . 907, -30/89 Hilti
, . 1991 . -14139 . 89, 8.10.1996, Compagnie maritime belge transports SA
Compagnie maritime belge SA, Dafra-Lines A/S, Deutsche Afrika-Linien GmbH & Co. Nedlloyd Lijnen BV
, . . T-24/93, T-25/93, T-26/93 T-28/93, . II-01201, . 76. .
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.

29998

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Leergutsysteme GmbH, Tomra Systems AB Tomra Butikksystemer AS (Tomra), . 35 39,
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399
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. 2003 . -4653, . 160.
403
. -155/06 Tomra , . 208-209, -65/89 BPB Industries Plc & British
Gypsum Ltd . 1993 . -389, . 65 ., C-62/86 AKZO Chemie BV .
1991 . -3359, . 149 85/76 Hoffmann-La Roche . 1979, . 461, . 80 89 .,
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30006

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3959/2011 ,
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. Lger, . 1995, . -865, . 44-47 520/VI/2011 (Tasty) . 194.

407
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. 1979 . 461, . 120
408
520/VI/2011 (Tasty) . 197.
409
. 16 1975, 40/73 48/73, 50/73, 54/73 56/73, 111/73, 113/73 114/73,
Suiker Unie .. , . 507, . 518, Hoffmann-La Roche , . 1979, . 461, . 89
90, Michelin , . 1983 . 3461, . 71, BPB Industries British Gypsum ,
.., . 120, 17.12.2003, T-219/99, British Airways plc , . 244 .
410
Ibid. Michelin , .., . 86.
411
. C-322/81 Michelin . 1983 . 3461, . 73 85/76 HoffmannLaRoche & Co. AG , . 1979, . 461, . 90, -203/01
Manufacture franaise des pneumatiques Michelin (Michelin II), . [2003] II-4082, . 57, 59 60,
-219/99 British Airways plc . [2003] -5917, . 270 T-228/97 Irish Sugar ,
. 1999, . II-2969, . 114 & 197, .. 520/VI/2011 (Tasty), . 311.

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346 , ,
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414. ,

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417. ,

412

. 2265/2010, . 31 34, 2116/2004, . 13, -203/01

Manufacture franaise des pneumatiques Michelin (Michelin II), . [2003] II-4082, . 74
.. 520/VI/2011 (Tasty), . 312.
413
. 2116/2004, . 13, C-322/81 Michelin . 1983 . 3461, . 81
85 .. 207//2002 ( Coca-Cola) . 2.4 434/V/2009 (Nestle), . 42.
414
B. -219/99 British Airways plc . 2003 . -5917, .282-283.
415
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30066

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30129

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30130

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30176

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 ( )

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30188

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30190

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30192

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Tomra Systems .. , . II 4361, 208 12.06.2014
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30196

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30198

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286/09, Intel Corp. , . 72 .
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30206

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stock brand, according to the Commission, is a brand over which the supplier enjoys some market power, so that
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Commission, make implicit or explicit threats of refusing to supply them in order to impose weaker brands or avoid
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volume targets to be achieved over a certain period, so as to encourage retailers to purchase the largest possible volume.
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