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ISBE Pitchbook

ISBE Pitchbook

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Categories:Types, Brochures
Published by: NUISBE on Apr 04, 2010
Copyright:Attribution Non-commercial


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Institute for Student Business Education


The Institute for Student Business Education (ISBE) is Northwestern University’s foremost undergraduate student business organization with over 200 active students. ISBE exists to provide experiential learning for Northwestern undergraduates who are eager to strive for success in business. We provide learning opportunities in the realms of marketing, finance, business writing, entrepreneurship, sales, and much more through concrete and tangible experiences. Our initiatives are all targeted towards one goal: to provide Northwestern students the best opportunities for business education as possible.

Who We Are


Our mission

To provide Northwestern students a diverse array of business educational and experiential opportunities, with avenues and resources to explore career interests.”
“ISBE is the finest way for a Northwestern student to learn about the business world. It brings together students with diverse business interests and experiences and teams them up to put on events with some of the most innovative entrepreneurial firms as wells as many of the most respected finance, consulting, and other firms in the world.” -Mark Witte, Department of Economics Chair
1996 ISBE founded as the Nugget Group 1998 Featured on CNN for highperformance portfolio

How ISBE can help you?
-Finding the right talent

ISBE can help identify, and connect you with, the best-fit students for your organization. Sponsoring ISBE programs increases your firm’s awareness, presence, and brand on campus. As we work to build community at the nexus of college and commerce, we would be delighted to count your firm as a partner. We look forward to discussing these opportunities with you. What we offer
• Targeted recruiting events, packages, lunches, panel discussions, office visits • Customized branding and marketing events • UBC and career fair, which attract driven, businessminded students • The best and the brightest • Industry and firm-specific exposure and promotion on campus

Why Support ISBE?

What you’re supporting
 Educational seminars giving

students an introduction to important topics in business  Campus-wide programming promoting business awareness among students • Recruiting and marketing events for students • Undergraduate Business Conference • Northwestern Business Review

1999 Again featured on CNN for portfolio’s performance

2003 Built strong relationships with top-tier investment banks and consulting firms


Product Groups
Analytics • Analytics seeks to gather and interpret data on the more technical aspects of marketing and publishes reports on its findings. • Analytics’s clients include student groups, corporate sponsors, Kellogg School of Management as well as North Shore businesses. Financial Services Group • Financial Services Group (FSG) provides classes on Portfolio Management Theory, Equity Research, Investment Research, Portfolio Management, and Principle Investments. • Students involved with Principle Investments have the opportunity to manage over $10,000 of real capital. Minorities In Business • Minorities in Business (MIB) seeks to promote awareness of business among minorities.

• MIB provides opportunities for minorities to learn about and begin a career in business through speaker events, urban education programs, partnerships with industry, scholarships, and internship programs. Northwestern Business Review • Northwestern Business Review (NBR) is a student run and produced quarterly magazine that highlights fun, relevant and engaging topics to which business-minded students can relate. • Builds a community of college students that aims to make a difference through various avenues of business. • Circulation of 8,000 copies distributed to undergraduates on campus and the neighboring areas. Northwestern Student Holdings • Northwestern Student Holdings (NSH) operates as a parent company to multiple student-run businesses that generate substantial revenue and employ over 150 students and professionals. • NSH is responsible for NUTutors, a tutoring business for high school students in the area immediately surrounding Northwestern, and
2005 Minorities in Business founded


Launched first Northwestern undergraduate finance class

Wildcat Express Delivery, a food delivery service for students at the university. Northwestern Undergraduate Sports Business Research • Takes a unique mathematical and business approach to the arena of sports.

• From a technical perspective, applies principles of statistics to analyze decisions made in various sports to determine best courses of action in different situations. • Publishes its findings in research reports. • Hosts speaker events featuring prominent figures in sports management.

students vying for each position.

Functional Groups
Corporate Relations • Corporate Relations serves as the bridge between ISBE and companies looking to gain influence on campus. • Corporate Relations is a resource for companies to get in touch with the appropriate groups within ISBE to improve brand recognition. • We help increase the competition for job opportunities at a company by increasing the number of

Operations Marketing  Responsible for publicizing ISBE events on campus with published and web-based outreach.  Manages event logistics; ensuring smooth execution.  ISBE annually hosts the Undergraduate Business Conference, which serves as a day of business education where students can learn from business executives and recruiters. Human Capital  Human Capital’s responsibilities include managing the ISBE personnel and collecting and producing information on the demographics of the organization.  Responsible for recruiting prospective members.

Launched Northwestern Business Review at 50 campuses


Current Sponsors

Join our growing list of sponsors and invest in your future as well as ours!


2008 New business, NU Tutors, launched by NSH


Northwestern Student Holdings and Marketing Group created

Sponsorship Levels
Silver – $3000  Basic Marketing Package  One Full Page Ad in Two Issues of NBR  Human Capital Analysis

Levels of Support

Gold – $5000  Customized Marketing Package  One Full Page Ad in Three Issues of NBR  Human Capital Analysis  Opportunity to Sponsor Specific Product Group
Marketing Packages: With the basic package, ISBE will assist your firm in advertising
and planning of your events on campus. You can take one step further with the customized package where we work closely with your firm to develop a year long plan designed to strengthen your brand on campus with additional benefits such as targeted-audience advertising and access to more listservs. Our objective is to create a solution that will meet all your recruiting needs both short and long term. Please contact us for specific details.

Advertising in the NBR: NBR is published bi-annually and distributed to undergraduates
on campus, as well as the neighboring Evanston area. The magazine has wide readership that can help strengthen your brand on campus.

Human Capital Analysis: Our Human Capital team annually develops materials that
allow our sponsors to gauge a better understanding of ISBE. These materials include an annual breakdown of ISBE members’ class, majors, interests and more. ISBE also develops a resume book annually that is divided by classes and interests.
*We work closely with the University Career Services (UCS) to ensure that the value of your time spent with ISBE and with Northwestern is maximized. In the course of planning events for your firm, ISBE collaborates with UCS to reserve rooms, order food and drinks, market your event to gain the widest exposure and all with the least amount of effort on your part.

2009 NUSBR and Analytics absorbed by ISBE

2009 Wildcat Express Delivery launched by NSH


For more information, please contact: Director of Corporate Relations

Boping Liu
bopingliu2007@u.northwestern.edu 630.849.1708 Please visit us at: www.theisbe.org
President - Maggie Jim m-jim@u.northwestern.edu Vice President - Harrison Shih harrison.shih@gmail.com Secretary - Shirin Savliwala shirinsavliwala2008@u.northwestern.edu Treasurer - Deepa Talwar talwar.deepa@gmail.com

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