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Project We Like

Created by Anurag

1. We Tube

1.Dimensions of
Advertising
Mrs. Veena Bedekar has explained how Advertising plays an
important role to get more business. Advertising is equally as important
as Sales and Marketing. Advertising makes brand awareness by making
business popular by marketing it online (social media, digital marketing,
email marketing etc.) and offline media (outdoor ads, billboards, radio,
ads on buses and rickshaws etc).
She has highlighted following points of advertising:
Misconception & Hesitation: Some marketers think that spending on
print, radio, outdoor, tv ads are costly and are short term which don't
provide good ROI because they don't know the impact advertising on
business.
Importance of Advertising: How advertising is important to make
brand popular and increase revenue by effective media planning by
targeting users by age group, geographical area, gender, language etc.
Meaning of Advertising: It starts with market research to find target
customers, competitors, demand of customer, demand & supply in the
market, scope of business etc.
Medium of Advertising: Advertising Stationary (visiting cards, letter,
billboards etc.), Print Media (Newspaper, Magazine, Bulletin etc.),
Outdoor Media (Hoarding, Bus, Train etc.), Digital Media (Search
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Engines, Email, Website, App etc.), Electronic Media (TV, Radio etc.),

1.Dimensions of
Advertising
Media Planning: Media planner chooses effective media which give
best ROI and attracts target customer within the advertising budget.
Media planning depends upon product or services, age-gender, target
area, budget, suitable and available medium, and rates of various
advertising mediums.
Advertising Pyramid: The advertising pyramid shows how various
advertising mediums can play an important role at various stages of
advertising pyramid.
Logo, Business Name Plate, Stationary plays 100% role in the
advertising pyramid which lies at the end of the pyramid.
Brochure, Flyers, PPT Presentation plays 80% role in the advertising
pyramid which lies at second last stage of the pyramid.
Website, Social Media, App, Bill Board Hoarding plays 60% role in the
advertising pyramid which lies at the third stage of the pyramid.
Events, Exhibitions, Print Media plays on 40% role in the advertising
pyramid.
Thus advertising pyramid has show how various mediums plays an
important role in the advertising. These mediums are pillars of
advertising which cant be completely ignore while advertising.
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1.Dimensions of
Advertising
Role of Advertising Agency: Advertising agency plays an important
role in advertising as they are expert in those fields and they know
where to spend effectively to get maximum ROI. Advertising agency
closely monitors each and every penny spent. Agency has already run
various campaigns for their clients earlier and they know which
mediums are effective.
Advertising agency already have professional relations with various ad
providers e.g. outdoor, tv, print, digital, social media, radio, billboard
etc. They always get the advertising proposal at the best cost.
Advertising agency provides following services to advertisers:
Market Research
Designing of Advertising Campaign
Media Planning and Buying
Execution of Advertising Campaign
Press Release Services
Event Promotion
Brand Awareness
Brand Development
Conclusion: Advertising is as important as marketing and sales and
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which can not be completely ignored as it is necessary to make brand

2.Savings Vs Investment
Prof Raj Kumar has effectively explain how Savings and Investment are
different from each other. He is also explained how Investment can
provide long term benefit in future by smart savings.
Savings: Saving is the amount remaining after debiting expenses from
income.
Old way of saving
Income Expense = Saving
New way of saving
Income-Saving = Expenses
He has explain how we are good savers but bad investors. He has also
explain how can we overcome the inflation by properly investing money
for future gains.
Inflation: Inflation grows in India at the rate of 9-10% so we have to
control our expenses to sustain the future purchasing power. Inflation
eats away our money and reduces out purchasing power.
Example: Mr. Sharma saved Rs 100 today to buy grocery next year and
kept money at home. Next year cost of grocery increases to Rs. 110 due
to inflation so Mr. Sharma has to add Rs 10 more because money has
not grown as inflation so he is bearing a lot of 10%.
Good Example:
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Value of Rs 100,000 saved in 1990 is Rs 14,693 in 2013 at 8% inflation

2.Savings Vs Investment
Why do we fail in Investment:
Lack of Financial Literacy
Ignorance
So we have to invest our money in various assets like equity market,
real estate, gold, insurance policies etc. to cope up with inflation rate.
Suppose inflation rate is 10% then we have to increase our investment
at least 10% to sustain the future purchasing power.
Suppose Mr. X is making an FD of Rs 100,000 in SBI at rate of interest
9% and if inflation rate is 10% then Mr. X is actually beating a loss of 1%
on his investment. So Mr. X has to gain a return of at least 11% to get
some gains from investment.
He is given better solution to overcome from this problem by following
formula:
Return = Inflation. No Gain
Return > Inflation . Gain
Return < Inflation . Lost
The above example has proved that if we dont gain at least at the rate
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of inflation then we have to bear a loss which can be a threat to our

2.Savings Vs Investment
Investment Solution:
We need to put our savings into productive use by investing it in
diversified fields like gold, real estate, insurance policies, retirementplans, equity markets, money back guaranteed plant etc.
Invest money in the early stage of life. If we start investing money at

the age of 20+ then we would be able to get higher returns in future.
Young people should take higher risk at they have good risk

tolerance/appetite
Old people should take lower risk by investing in short term

investments.
Our investment should be as per goal/objective not as per market or

environment.
Never invest borrowed funds
Dont splurge all what you earn save for rainy day
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3.Social Media & Pricing


Advantage
Prof. Suruchi Yadav has explain about Social Media helps business to
grow online. She has compared Social Media with traditional advertising
in terms of reach, cost effectiveness, speed etc.
Traditional marketing is costly and we cant target users based on
their interest, age, geo location, mobile devices, qualifications,
designation which quite possible through social media advertising. The
cost per enquiry generated through traditional marketing campaigns are
very high if compared with social media marketing.
We can have a mass reach across the globe with social media
marketing. We customize and can have real time monitoring on social
media marketing campaigns but it is not possible with traditional
advertising like outdoor, tv, print, billboard etc.
Social Media Marketing can be done through:
Social Networking Sites (Facebook, Twitter, LinkedIn, Google+,
Instagram etc.)
Blog
Forum
Press Release
Question and Answers Sites
Review Sites

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3.Social Media & Pricing


Advantage
Why every business needs Social Media?
Whenever business shares their news through print media, tv, radio,
billboards, outdoor ads then they create only one-to-one conversation
i.e. users dont get authority to directly comment on their product or
services.
Social media quite different than traditional advertising as it creates two
way communication i.e. users directly communicating with company
regarding feedbacks and suggestions so that companies get change to
improve their product or services which ultimately satisfies more
consumers.
Every business needs to create their social profiles across social
networking sites to interact directly with consumers. Businesses can ask
their consumers about their product or services by conducting surveys
or polls on social media platforms. In this way businesses get a chance
to improve their product or services.
Some companies are getting suggestions from their users by offering
them reward which helps them to make innovative products. Some
companies have successfully implemented such programs on social
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media platforms.

3.Social Media & Pricing


Advantage
How companies market themselves on Social Media?
Companies should have social media profiles and then they can conduct
a keyword search on social media profiles to monitor real time
conversation happening in their niche. If companies find that some
users are looking for their services then they can direclty market their
products to users. They can get some ROI by investing a small amount
on social media marketing.
Companies can offer discounts on social media platform by asking users
to promote their content on their personal profiles by using post like or
hashtags. It helps companies to reach mass audience.
Lets see how it happens. Suppose Mr. X has 500 friends and we ask him
to share our content on his wall then the content will be visible to 500
friends and if some Mr. X friends like that content and again shared it
then content may reach to again thousands of people. In this way a
brand can be reached to mass audience by running a smart social
media campaign. We should reward such users by offering discounts,
coupons, accessories, gadgets etc.
AMEX had run one campaign got mass reach on social media. In this
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way social media is become one of the leading advertising platform

4.Use of Social Media in


Marketing
Miss Surashri Shivadavkar is expert in social media marketing has
given a wonderful lecture on how to use social media in Marketing. She
has given various tips to make brand popular on social media by using
social networking sites like Facebook, Twitter, LinkedIn, Google+,
Pinterest etc.
She has explained following key points of use of Social Media in
Marketing:
The search for Social Media Marketing
Choosing the Right Mix
Resources that brand needs to start on Social Media
How to get organic fans
Inaugural Campaign for start ups
Know your KPIs
Social Media Marketing is done to enhance brand image, drive traffic to
the website, reach buyers, generate sale through engaging content.
She has also explained why social media is important marketing
technique which cant be ignored. Social media has widespread reach
and we can reach mass audience by using social media platforms
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effectively.

4.Use of Social Media in


Marketing

Why social media is important: As per latest survey explained by


Miss Surashri Shivadavkar shown following figures:
There are 65+ millions users on Social Media
60% traffic comes from the 2 and 3 tier cities
The reach of social media is PAN India
Social media gives the kind of extensive exposure to your brand
Social networking sites are important part of social media marketing
and brand awareness only can happen at affordable cost if compared
with traditional advertising.
Some of the popular social networking sites:
Facebook:
There are 100+ millions users from India
50% of all Facebook users check their page at least once a day
Facebook is no. one social networking sites and is second popular sites
in the world after Google
Twitter:
Twitter has 271+ millions active users worldwide
Users post 500+ millions tweet every day one Twitter
78% of Twitters active users are on mobile
LinkedIn:
LinkedIn has 161+ millions professional users worldwide
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It is right place for B2B, Franchise & Tie ups with A Line Executives to

4.Use of Social Media in


Marketing

Google+:
Google+ has more than 500+ millions user out of which 359 millions are
active users
She has suggested following Social Media Content Strategy:
Promote textual content: Textual content is necessary for promoting
company updates, replying to users queries. We can get content directly
from website and should be qualitative and eye-catching
Visual Content: Visual content is much better that textual content as it
attracts many users at the same time and visual content always gets
viral on social media. 80% of users remember the visual content.
Freebies: Freebies love to get some discount voucher, reward points,
accessories. So running contest on social media can get traction of
freebies and they will make our content viral on social media.
Organic Fans: Organic fans can be generated by inviting users through
facebook friends, G+ contacts, Gmail contacts, LinkedIn connections or
by personalized emails.
Social Media Posting Suggestions:
Use Hashtags while creating a social media posts
Engage yourself in trending topics on Facebook & Twitter to organic
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fans, followers

5.Introduction to Retirement
Planning

Miss Ekta Thaker is beautifully explain the Retirement Planning that


would help many people like me for planning their future investment.
She has explained how anyone can overcome various situation that will
happen in future by early investing EPF and EDLI.
She has explained about many situations that can arise in future like
medical expenses (operations, diseases, treatments etc). She has also
explained how employees and employer can benefit each other by
contributing some amount in Employee Provident Fund (EPF).
She has explain following four steps of Financial Planning:
1.Identify likely sources of Income in retirement
2.Decide on current investment which will create sources of future
retirement income
3.Project the income needed to maintain a comfortable standard of
retirement planning
4.Adjust the retirement income needed for inflation
She has also explained about factors that affect Retirement
Planning:
Employer provided retirement plan
Social security measures (which not available in India)

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5.Introduction to Retirement
Planning

There are two types of retirement plan i.e. Defined benefit plan and
Defined contribution plan.
Defined Benefit Plan:
Employees get benefit upon retirement only
Employer is the contributors to the plan
Benefits are based on tenure, noly after working for specified period
Contribution could very time to time because of Inflation
Regular review is required
DB plans can require that employees contribute to the plant
Defined Benefit Products:
Gratuity
Leave Encashment
Retrenchment Compensation
Voluntary Retirement Schemes
HRA
She has also explain about how Gratuity Tax Treatment follows in India
by showing key formulas.
Government employees have tax exemption on Gratuity amount while
Non-Govt employees have to bear tax if amount is more than Rs
1,000,000.
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5.Introduction to Retirement
Planning

VRS taxation:
HRA Calculation:
Following things are exempted
Rent paid over 10% of salary
from VRS Taxation:
50% of salary
Amount actually received
Actual amount received
Rs 500,000
Salary=Basic Salary
Higher of Two:
a.Completed years of
service*3*salary
b.Balance months of service
left*salary
But employees has to work for at
least 10 years in the same
Defined Contribution
Plan: to
organization
and is not willing
Employees
get else.
benefit upon leaving the current job
work
anywhere
Employees provide most or all the funding by deferring some
percentage of the salary
Calculation of EPF:
For Employee
@12% of EPF of salary of every month
For Employer
@12% of EPF of salary of every month but employers contribution is
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bifurcated

2. We Lounge

1.Dr. Avinash Phadke


Dr Avinash Phadke has come from a middle class Maharastrian
family from Pune. His father and grand father was also a doctor and
that is why he also wanted to become a doctor. His father used to run a
small pathology in Pune in 1965. He completed his MBBS from KEM
hospital Mumbai. After spending two years in KEM hospital, he want to
do research in Cancer treatment so he joined Tata Cancer Hospital. He
did his MD in pathology from Tata Cancer Hospital. He wanted to
make his career in pathology sector and he then joined his father
business in 1985. He started his own pathology and spread it across 1920 cities in India. SRL Pathology conducts 20,000 test daily of 6,000
patients across India.
SRL pathology is also tied up with various government agencies and is
also ISO certified labs. Dr. Avinash Phadke wanted to expand his
business across PAN India but couldnt manage his own fund so he
decided to make a partnership with Mr. Ajay Piramal, Chairman of
Piramal Group. Mr. Ajay Piramal funded the SRL pathology and took a
partnership of 60%.
His is running various pathology labs across India by own and
partnering with Piramal group.

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1.Dr. Avinash Phadke


Dr Avinash Phadke feels himself lucky because he was guided by
various senior doctors in Tata Cancer Hospital and KEM Hospital. He
was also surrounded by expert MD doctors from KEM and Tata Cancer
Hospital. Most of them have already joined SRL Pathology and working
in the R&D department. Dr. Avinash Phadke thinks that their employees
are asset of their companies as job switching rate is only 1-2%. They
have employed around 7,000 people across India.
He is working as a mentor and guest lecturer for various medical
association and hospitals in India. His wife Dr. Vandana is a doctor and
his son Dr. Ajay has also joined his business.
Dr. Vandana visits his Shivaji Parks lab every day and she personally
conducts the pathology tests for the patients.
Dr. Avinash Phadke started his first lab in Shivaji Park, Dadar. Now he
has successfully created more than 20 labs across India.
Dr. Avinash Padke had a vision and wanted to set-up many labs of SRL
pathology across India but it couldnt be possible without his family, his
subordinate doctors, and investor.
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1.Dr. Avinash Phadke


What made Dr. Avinash Phadke Successful in Pathology Business:
A Long Term Vision
Supportive Subordinate
Family
Entrepreneurial Skills
Mentors
Consumers Trust

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2.Manish Chitnis - Capital


First Ltd.

Mr. Manish Chitnis has shared the information about his journey in the
field of NBFC (Non Banking Finance Company). He started his career
with Orix Auto Finance Limited and he entered into NBFC Section but
at that time Treasury was not a separate department as it was bundled
with Account and Finance department. He had to go into the market and
arranged the credit lines for the company.
In 1996, NBFC were going through the tough time as it was not
regulated by RBI but fortunately RBI regulated all NBFCs in 1998. All
NBFC companies got recognized in the market they got a chance to
introduce IPO in the market.
Mr. Manish chitnis moved to L&T finance in 1998 just later the
NBFCs regulated by RBI. He was working in the resource department of
L&T finance. He just worked there for 18 months and got a chance to
work under L&T Limited company. He got a chance to work for power
plant of IPCl. He wanted to raise fund for this unique power plant and
they got fund from some corporates. He got a chance to learn debt,
borrowing and treasury. Then they formed the treasury as a separate
section but there was a risk associated with this department. They
created a set-up for risk management in the treasury department to
We
keep the regular flow of the money.
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2.Manish Chitnis - Capital


First Ltd.
Mr. Manish Chitnis then moved to Fullerton India Limited in two years
and he again moved to The Massic in 2008 and got an opportunity to
head treasury department at international level. He got opportunity to
set-up treasury department with risk management. He leant so many
things from the international market. This company stared with very
poor rating and funds and he moved from large conglomerate to a small
company. It was learning period for him. He made a first deal of Rs 90
crores and rating got improved to 8+ later. He insisted company rating
department why is necessary to run the company and rating
department finally gave them the rating and company started getting
trust from users and investors.
The company turnover become Rs. 5000 later and also got good rating.
In this way he helped a small company to grow bigger.
He then joined Capital First Limited (Formally know as Future
Capital Holdings) in Feb 2008 and become VP of Treasury department.
The company introduced IPO in the market and which became the
successful IPO introduction in the equity market in India after Reliance
Power. They could able to generate Rs 549 crores from IPO.
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2.Manish Chitnis - Capital


First Ltd.
Capital First Limited wanted to serve only customers first by offering
various types of loan to acquire the new customers. They did a research
and found that some loans were not contributing profit to the company
so the moved away from many customer oriented financial services.
They also started to finance corporate to set-up their businesses.
They now offer various types of loan:
Loan Against Property
Two Wheeler Loan
SME Loan
Durable Loan
Used Car Loan etc.
In this way Capital First Limited got diversified itself into related
businesses and made itself profitable in the NBFC. They have reached to
Rs 10,000+ crores of turnover.

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3.Mr. Mohit Khattar


Mr. Mohit Khattar, Managing Director of Godrej Nature Basket
which is one of the Indian first, foremost and fastest growing retail
chain of food and gourmet stores. He was President at Subhiksha
before joining Godrej Natures Basket. He also worked for TI cycles
which is a part of Murugappa Group, Titan Industries Ltd, Reckitt
Benckiser India. Mr. Mohit Khattar has more than 20 years of
experience in Sales, Operations, Brand Strategy Marketing and General
Management across Retail, Durables, FMCG and Lifestyle industries.
He has explain about how the marketing strategies have been changed
from past few years. Brands has to do TV commercials to reach users
but now we can reach mass audience by social media. We can do a
customize targeting to users by social media and other online media.
Now distribution channels have been changed. Earlier companies used
to depend on distributing channels to sell their product, now companies
can sell their products through Malls.
He is directing its strategy, business operations as well as managing its
expansion. He has also held positions of importance in Product and
rand Management as well as in Sales Management in companies like
Titan Industries Ltd and Reckitt Benckiser India Ltd.
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3.Mr. Mohit Khattar


He started his career with Reckitt Benckiser India which is an FMGC
company and learnt many things like brand strategy, marketing, sales.
He then moved to TI Cycles and worked there as a manager and had to
take care of marketing of various types of cycles which is a commodity
product. He created a brands like Hercules, Ladybird etc.
He joined Godrej Natures basket after leaving TI cycles and turnover
of Godrej Nature Basket was 20 crores. He has completed over 6 years
in this company and has improved the turnover to 220 crores. He is
very satisfied with Godrej Nature Basket as he is working in the retail
industry. He learns new thing everyday at Godrej Nature Basket.
He worked with good bosses and learnt many things from them. They
taught him how to create rapport with other subordinations and how to
think from company point to view. He always thinks about from broad
perspective i.e. from consumers and own company employees.
His has extensive experience in Sales, Marketing and retailing of
consumers goods and services across FMCG, Lifestyle and retails
organizations. Mohit is a Mechanical Engineer and has completed his
post-graduation with an MBA in Marketing from FMS, Delhi.
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3.Mr. Mohit Khattar


Things has made him successful in the retail industry:
Enthusiasm
Marketing Skills
Sales Skills
Operations Skills
Supportive Bosses
Adaptive Nature
Quick Learning

3. News Wire

1.HOW TO PLAN ADVERTISING CAMPAIGNS ACROSS MASS MEDIA TO DRIVE BUSINESS


GROWTH

Every start up has to gain traction and growth by marketing effectively.


Businesses can bear a huge loss if advertising campaigns are not run
effectively. Many start ups are now investing in digital media for
branding. Startups always like to do mass-media advertising across
newspapers, TV and radio for growing reach.
Mass media has limitation while targeting users. We can do customize
targeting in digital media. Newspapers have done innovation by
offering full-page jacket ads to reach mass audience. Many FMCG
companies are making use of traditional newspaper advertising to
reach mass audience.
Key insights for Mass-Media Advertising:
Targeting the right customer: It is necessary to target right
customers for media advertising campaigns as one mistake can lead to
a severe loss. We need to check following parameters for targeting
right customers:
Age Group: 18-24 years
Gender: Males and Females
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Wire
Relationship: Couples, Singles

1.HOW TO PLAN ADVERTISING CAMPAIGNS ACROSS MASS MEDIA TO DRIVE BUSINESS


GROWTH

Discerning Media Preference: We need to select right media while


targeting users because there are 120 newspapers, 200 news channels,
and 15 radio stations. There are some types of tools we need to refer
while devising a campaign.
TAM (Television Audience Measurement)
RAM (Radio Audience Measurement)
TAM was introduced in the market a decade age and it works on the
principle of installed-devices at users' home across the country, on the
basis of which they extrapolate TV viewing behavior of the entire
nations.
Leveraging Advertising Innovation: Newspaper jacket advertising
was an innovation which got championed early-on by the e-commerce
giants and is now considered a standard advertising format.
You need to understand the relation between online and offline
advertising media while devising the mass-media advertising. To be a
successful advertiser you need to understand the buyers personal,
target age, target area, interest, gender etc.
News
Wire

2.AMAZON INDIA TIES UP WITH VAKRANGEE TO SELL


IN RURAL INDIA

Vakrangee is a leading financial and other services provide in rural


India. Amazon is one the leading e-commerce portal in India and has
become a successful e-commerce brand in India in just 5 years.
Vakrangee has finally said that they are affiliating with Amazon to
provide marketing, promotional and other services across rural India
through it's 'Kendras'
Vekrangee has build an ecosystem of small outlets to fill the last-mile
gap for retails firms in rural areas.
Vekrangee has over 35,000 business correspondent bank branches
through which it also offers insurance, e-commerce and e-Government
services.

News
Wire

2.AMAZON INDIA TIES UP WITH VAKRANGEE TO SELL


IN RURAL INDIA

Vekrangee hasn't revealed the commercial things that happened


between Amazon and Vekrangee.
Vekrangee will sell or market Amazon' product through website but will
promote products through offline marketing.
The kendras will help in purchasing and provide a locations for pick-up
of the parcels.
Amazon has become popular in the urban area of India and this tie-up
will make them reach in rural India where online shopping is still a
dream. Amazon will have broad reach in urban and rural area which will
make Amazon a trustworthy brand in India.

News
Wire

3.INDIA MOBILE AD SPENDS TO REACH RS 720 CRORE


IN 2015

Mobile marketing is become more popular marketing technique in


India. In India marketers used to do desktop advertising for promotion
their products or services. Now smartphones have reached across the
India including some rural area. Mobile advertising is now considered as
a separate digital marketing activity.
The mobile advertising is expected to increase beyond Rs 700 crores in
2015, which is increased by 60% if compared with past year. Mobile
advertising professionals say that mobile ad spends would double over
existing amounts and may increase in next couple of years (it may
cross Rs 1,400 crore by 2016).
Charulata Ravi Kumar, CEO of Razonfish India has said that the
biggest shift will happen in 2017 because the economy will stabilize
and brands will increase their marketing spends in mobile advertising.

News
Wire

3.INDIA MOBILE AD SPENDS TO REACH RS 720 CRORE


IN 2015

Dippak Khurana, co-founder and CEO of Vserv also agreed that 2016
would be a "tipping point" for mobile advertising.
One of the reason for fostering the rapid growth are the growing
penetration of smartphones in India and it has already come up with 4G
technology (Fasted Internet Services).
Native advertising on mobile will completely changed and will go
through a lot of customization and marketer will closely emulate and
leverage the characteristics of mobile environment.
Facebook, Google, Yahoo, Bing and other ad network have already
started to run campaigns specifically for mobile devices.
We can target mobile devices based on OS, Screen size, cost, brands
etc. This type of customize targeting has made revolutionary changes
in the mobile marketing.

News
Wire

4.MARKETERS AND IT NEED TO WORK TOGETHER

Marketers and IT need to work together to achieve the goal.


Organizations have their own goal but marketers can't alone achieve
this goal. Marketers used to visit concerned person personally from
companies personally to market their product or services. IT has done a
revolutionary changes and taken the whole world close. A person from
India can give live demo to buyer from South Africa by using Skype,
Team Viewer, Video Conferencing. This is how IT has changed the
traditional marketing.
Marketers need to befriend technology to avail services. They don't
need to be a technically expert to use IT services.
There is a relationship between IT and Marketers. Marketing is like a
striker in a baseball game and IT is like a goalkeeper who guards
things.
Digital transformation has spread across the globe as mobile users are
now using mobile or smartphones by skipping PCs to access internet.
They are also more active on social media.
News
Wire

4.MARKETERS AND IT NEED TO WORK TOGETHER

Desktop will never be dead even if more people switch to mobile


devices as desktops are introduced with LCD and LED screens.
100% people in Singapore are on mobile devices but still branding
doesn't happen while in India where more than 30% people use mobile
devices; branding does work.
The pay per click ads cost in India is cheaper than Singapore and US. If
someone is clicking on a keywords like Car Insurance in India then the
cost would be lesser if compared with Singapore and US. That is why
digital marketing has become more successful in India.
In this way marketers and IT need to work together to achieve the
marketing or sales goals.

News
Wire

5.SAMSUNG MOBILES IS INDIAS MOST ATTRACTIVE BRAND, LG


RANKS 2ND, SONY IS 3RD

TRA (Traits of Attractiveness Matrix) has finally revealed the most


awaited Most Attractive Brands 2015. Samsung mobiles bags the
first position in the year 2015.
This year's study involved 15,000 hours of fieldwork covering 2312
consumers-influencers across 16 cities in India and generated 5 million
data-point and 17,000 unique brands.
N. Chandramouli, CEO of TRA said that Samsung mobiles are
attractive to its stakeholders because of its pricing, branding and
position in the Indian market.

News
Wire

5.SAMSUNG MOBILES IS INDIAS MOST ATTRACTIVE BRAND, LG


RANKS 2ND, SONY IS 3RD

1000 brands from 230 categories were listed for 'Most Attractive
Brands of 2015' and most of them were from Food & Beverages (160
brands), FMCG (145), Automobile (58 brands), and Apparel (56 brands).
Some of the leading attractive brands in India are LIC, Fasttrack, Bharat
Petroleum, Dove, Pepsi, Dabur, Google, Prestige, Birla Cement, Bata,
KFC, Airtel, Indigo Airlines.
This research is based on how brands are treating their customer in
terms of their product/services and after sales service. Consumers also
see how brands are innovating their products. This research also
consider how brands treat their employees, stakeholders, users etc.

News
Wire

6.FACEBOOK STRUGGLES TO SELL ADVERTISING IN


INDIA

Facebook is number second popular advertising network in India after


Google. Facebook is trying to improve their advertising customer
support in India by offering free email support. They want to boost their
revenue in India but poor customer support declining their revenue in
India.
Facebook has 132 million users in India and 193 million users in US.
Facebook earns 15 cents per user in India while it earns $7 to $8 per
user in US which is 50 times more than India. Google earns $350
million through their Advertising platform while Facebook earns only
$20 millions in India.
Google started their advertising platform in 2004 which is six years
longer than Facebook by offering search and display ads.
Sumant Kasliwal, CEO of 20dresses.com says they run ads on social
media to reach potential customers between 18-35 but don't get good
return from it. He said that he would prefer TV ads instead of social
media ads.
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Wire

6.FACEBOOK STRUGGLES TO SELL ADVERTISING IN


INDIA

TV ads are still popular in India due to its mass reach. Facebook hasn't
revealed how many staff member in India who serve advertisers in
India.
Shah, a Counterpoint analyst said that advertisers in India are not
warmed enough to social media as a concept of marketing.
Facebook has said that 1.5 million business pages have been created in
India and increased by 57% if compared with last year.
Live Example: I personally has a bad experience with Facebook Ads.
I wanted to set-up remarketing campaign for my client. I called up
Facebook help center and asked for help then I came to know that
Facebook is lacking technically expert who can help advertisers. I did a
research and set-up the campaign and I never called up Facebook guys
for technical help.

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Wire

7.HOW FACEBOOK MAKES MONEY FROM DESKTOP, MOBILE ADS


AND PAYMENTS

Facebook is second popular ad network in the world after Google.


Google still rules online advertising industry in the world for desktop
and mobiles ads as Google has a network of millions of third party
sites. Facebook has only three platforms from where they are running
ads i.e. Desktop Site, Mobile Site, and Mobile App. Facebook doesn't
offer ads on third party sites.
Facebook is still improving his ad revenue across the world as more
marketers are taking Facebook as a serious advertising media for
branding. Marketers reach mass audience by running Facebook ads
because Facebook offers customized targeting.
Facebook offers various types of ads i.e. Boost Post, Page Like, Website
Clicks, Video Views, Event Promotion, Website Conversions, App Installs
etc.
Lets see how Facebook is performing worldwide in the next slide.

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Wire

7.HOW FACEBOOK MAKES MONEY FROM DESKTOP, MOBILE ADS


AND PAYMENTS

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Wire

8.FACEBOOK'S MOBILE ADVERTISING ONSLAUGHT


CONTINUES

Facebook has revealed their mobile advertising revenue worldwide


and facebook advertising revenue has been increasing consistently
from past three quarters figures.
Facebook mobile ads revenue is up by 62% from past one year.
If Facebook mobile ads revenue is compared with this quarter with last
quarter then there is 73% increased in the revenue of present quarter.
Facebook is competing with Google on mobile ads network but still it
has grown steadily by struggling with other mobile ad networks.

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Wire

8.FACEBOOK'S MOBILE ADVERTISING ONSLAUGHT


CONTINUES

Google has already started to show search ads on Google Play


Store where users buy apps and content for their Android phones.
According to April 2015 research from Goldman Sachs, Google made
about $12 billion in mobile search ad revenue last year.
Google made 20% of its revenue of mobile ads by showing ads on
iPhone devices.

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Wire

9.WHY ARE BRANDS GOING DIGITAL-FIRST AND


DIGITAL-ONLY?

Marketers used to do TV ads to launch their product but now they have
understood the importance of digital media and they are spending on
digital media to promote their products or services. Some brands are
promoting their products or services on TV as well as Digital media for
mass reach.
Pratik Gupta, Co-founder of FoxyMoron said $275 million users out
of 1.3 billions users are online. If any brand wants to reach these
people then digital is the only medium to reach them at affordable if
compared with TV ads.
Tata Sky launched their new product 'Tata Sky+ Transfer' which
enables set top box recordings and makes it available on tablet and
smartphones.
Last year they launched their TVC for 'Prison Break' and bagged a
place in the Limca Book of Records.
Grant a blended scotch whiskey launched their digital campaign in
India. William Grant & Sons unveiled a unique digital campaign 'The
Awesome Job'. The main objective was to generate brand awareness
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Wire
and make brand more interesting.

9.WHY ARE BRANDS GOING DIGITAL-FIRST AND


DIGITAL-ONLY?

KV Sridhar, Chief Creative Officer, Sapient Nitro, feels that the


perception of brands has not changed; it is the consumers who are
changing. It is because of sheer necessity that brands have been
launching digital-only campaigns.
Sridhar further highlighted, People want to be active and not passive
today. They want to react, and the digital platform allows them to
interact in the form of Like, Share and Comment. Earlier, TV showed a
lot of emotional content and digital was used for commerce and
transactional purposes.
Speaking on this, Anshul Sushil, CEO and Co-founder at Boring
Brands explained, We usually work with start-ups and they are run by
a bunch of intelligent people. These guys believe in doing
unconventional stuff and understand the value of being different. The
entrepreneurs of today want to capture the audience who is online and
they give the agency the freedom to do whatever it takes to engage
these users.
Yogesh Gadekar, Senior Account Manager, Gozoop said, If your
marketing efforts are not yielding any substantial results, chances are
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you're not reaching out to your audience in a way that they would like
Wire

10.FACEBOOK LAUNCHES NEW AD SERVICE FOR


ADVERTISERS

Facebook said that it is now partnering with Moat, an ad analytics


company which would verify video ad metrics on Facebook to give
advertisers the detailed performance of their video campaigns.
Facebook said the advertiser will only charge if users scrolls from top to
bottom on its news feed.
Facebook announced on their official blog that new services will be
Impressions based campaign that will include text, photo, links, and
video ads.
This moat a video ad analytics would provide the insights of Ads that
run on news feed, photo-sharing app and Instagram.

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Wire

10.FACEBOOK LAUNCHES NEW AD SERVICE FOR


ADVERTISERS

Instagram just opened its advertising platform across the globe to


make more money to compete Snapchat.
Facebook revealed their second quarter revenue and profit fell 9% as
the company increased spending to boost mobile revenue and future
growth.
Facebook brought Instagram in 2012 for $1 Billion and Facebook
mobile ads earns $3.8 billion revenue by running ads only on mobile
devices per year.

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Wire

11.A BEGINNER'S GUIDE TO USING SOCIAL MEDIA TO CREATE


MORE LEADS

Social media marketing is become one of the popular advertising


technique. Social media advertising is somewhere a threat to
traditional advertising. Social media can give mass reach to target
audience by running effectively. It is not necessary to do social media
marketing on each and every social media platform but you can target
only few media from where you will get genuine followers and likes
because these people will get converted into genuine buyers.
Best social media platforms for marketing:
Twitter: Twitter is the best resource for creating and maintaining
relationships with potential customers which can help to generate
interest in your product and services.
Tip: User Hashtags while posting updates on Twitter because it
increases your visibility.
Facebook: Facebook is number one social networking site and has
over 1 billion users worldwide. Facebook has highly sophisticated
targeted advertising that gives you an opportunity to reach relevant
audience.
Facebook campaign bidding is done in following three ways:
1. Cost Per Thousand Impressions (CPM): You pay a certain amount
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when thousand impressions are served.
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11.A BEGINNER'S GUIDE TO USING SOCIAL MEDIA TO CREATE


MORE LEADS

Tip: Facebook advertising is cheaper than Twitter Advertising


Google Hangouts:
Google Hangouts can be highly effective at helping you to achieve this
goal. Simple to use and with the ability to invite industry members to
take part, the challenging aspect can be encouraging people to join in.
Pinterest:
Pinterest has around 6 million monthly users and is a popular image
and content sharing site. You can promote your product images and
content on Pinterest by creating a Pin Board.
Tip: Share ideas and interact with your audience by allowing users to
contribute to your board.
YouTube: YouTube is world' number one video search engine.
Answering people' search engine queries is a good way to drive traffic
to your pages and gain exposure to your brand. Creating short 1-2
minute instructional or 'how-to' videos can give you the opportunity to
address such questions and issues.
Tip: Please make sure that your videos are entertaining and

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Thank
You