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emilyjaynereece@hotmail.co.

uk

EMILY
JAYNE
REECE

10 Pepperwood Drive, Northfield, Birmingham
07805417970

PROFILE:
I am currently a Fashion
Business
and
Promotion
student at Birmingham City
University.
With
a
keen
visual
eye,
and
creative
hand, I hold a strong interest
in understanding how the
world perceives fashion and
strive for a future within
this ever changing market.
My university course allows
me
to
develop
my
skills
w i t h i n t h e s u b j e c t s I’ m m o s t
passionate
about,
whilst
my part time job at Urban
Outfitters
encourages
a
deeper
understanding
o f t h e c o n s u m e r a n d i t’ s
relationship
with
fashion.
Both my course and job work
together in developing my
love for marketing, visual
creativity and fashion itself.

INTERESTS:
Branding
Marketing
Clothes
Trend Forecasting
Vintage Fashion
Music
Film
Photography
Travel

EDUCATION:
BA HONS Fashion Business & Promotion
(2014-Current) Birmingham City University
1. FASHION BUSINESS CONTEXT
Researching into Urban Outfitters and analysing
all sectors of the company, including their market
position, competitors and future developments.
2. TREND FORECASTING
Analysing
movements
within
humanity
such
as cultural, technological and emotional then
predicting how new attitudes will change the
future of fashion.
3. BUYING & MERCHANDISING
Producing a range plan for River Island S/S 2016
swimwear
collection,
this
included
designing
products in illustrator, creating critical paths and
pitching the collection in a presentation.
4. DIGITAL MARKETING, BRANDING & PR
Researching in depth the brand Cheap Monday
and creating a new marketing strategy to ensure
brand growth.
5. VISUAL MERCHANDISING
Working as a team in collaboration with Selfridges
with the aim to create a innovative concept that
will increase footfall to bricks and mortar stores.
6. INDUSTRY PLACEMENT
Taking on the role as a marketing, social media
and pr intern for an independant online company.

Fashion & Clothing BTEC Diploma (Level 3)
(2012-2014) Birmingham Metropoliton College
Grades Obtained: D,M,M

"ALL
THINGS
CREATIVE"

Colmers Farm School, Birmingham (2007-2012)
English Literature (A), English Language (A),
Maths (C) Science (C), Additional Science (C),
Religious Studies (B) Dance (A*), Drama (B),
Media (C), PE Theory (A*) Geography (C) French (C)

EMPLOYMENT:

EMILY
JAYNE
REECE

Urban Outfitters: Sales Assistant
(2014-Current)
Role
includes
customer
service,
handling
delivery and often organising online delivery for
distribution. As an experienced member of the
team I can also be relied on to train new staff.
My visual merchandising skills are improved on
a daily basis as I work along side our visual
team to create an aesthetically pleasing store

TECHNICAL
SKILLS:

Claires, Bullring: Sales Assistant (2013-2014)
Obtained
ear
piercing
license,
visited
and
worked along side Claires Head Office on visual
merchandising projects

InDesign
Photoshop

Woodlands School of Dance (2007-2014)
Student teacher in ballet and tap for grades
Beginner & Pre Primary

Illustrator
Office Programmes

EXPERIENCE:

Mac/Pc Systems

Liquor N Poker: Marketing, social media & PR
(Current)
Currently an intern for an independant online
company, mananging all social media platforms,
marketing ideas and pr activity. The role also
includes managing blogger collaborations, running
competitions for the brand as well as assissting
and organising models for regular photoshoots.

Sketch Up

PERSONAL
SKILLS:
Team Work

Fashion Lab Fashion Show & Exhibition (2014)
Held at Millennium Point, Birmingham.
Own garments featured in the fashion show and
c r e a t e d a v a r i e t y o f w o r k b a s e d o n t h e 9 0’ s
f e m i n i s t m o v e m e n t ‘ R i o t G r r r l” , e x h i b i t i n g a z i n e
and photography work.

Communication
Independant Work
Time Management

Style Birmingham Fashion Show (2013)
Dresser for models.
This
role
included
being
able
to
handle
an
extremely fast paced environment, pressure and
tested my ability to think on my feet whilst styling
the models in preparation for a large audience.

Creative Skills
Enthusiasm

REFERENCES:
Alison Rapsey
Birmingham City University
Cardigan St, Birmingham,
B4 7BD
0121 331 7875

Christian Andrews
Urban Outfitters
5-7 Corporation St, Birmingham
B2 4LP
0121 633 2920