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MBA Semester 2
MB0044: Production and Operation Management
Q1. Write short notes on:
Outsourcing strategies for capital productivity
Implementation of operations
Basic competitive priorities
Market survey method of forecasting
Cost
Quality
Time
Flexibility
1. Cost
Cost is one of the primary considerations while marketing a product or a service. Being a low
cost producer, the product accepted by the customer offers sustainability and can
outperform competitors.
2. Quality
Quality is defined by the customer. The operations manager looks into two important aspects
namely high performance design and consisitent quality.
3. Time
Faster delivery time, on-time delivery, and speedy development cycle are the time factors
that operations strategy looks into. Faster delivery time is the time lapsed between the
customer order and the delivery.
4. Flexibility
Flexibility is the ability to provide a wide variety of products, and it measures how fast the
manufacturer can convert its process line used for one product to produce another product
after making the required changes.
Market survey method of forecasting:
Conducting surveys among the prospective buyers or users is a very old method of
forecasting. Here, a questionnaire is prepared and circulated among the people and their
responses are obtained. The responses are collated and analysed to reveal possible clues
towards acceptance or otherwise about a new product or service. Based on the overall
decision, the forecasting is done. This method is typically done for new products or at new
places where a product is to be launched. In this method, the number of respondents and
how responses are gathered like through oral interviews, personal talks, internet based,
postal ballots, etc, have to be established before survey. The common limitations are the
sample size and the way of drawing the sample like random, convenient, or judgmental.
Sample bias is not completely ruled out.
Q2. Gujarats emergence as an auto hub is a positive for the economy Saturday, 17
September 2011 - 8:00am IST | Place: Mumbai | Agency: DNA
This question is answered in the full assignments since this is a case study.
Sort/segregate Keep what is needed and remove everything else from the work
area; when in doubt, throw it out. Identify non-value items and remove them.
Simplify/straighten Arrange and use analysis tools to improve the work flow and
reduce wasted motion. Consider long-run and short-run ergonomic issues.
Shine/sweep Clean daily; eliminate all forms of dirt, contamination, and clutter
from the work area.
Scheduling in services:
There are distinctive difference between the scheduling followed for manufacturing and
services. All these differences have a direct impact on scheduling. These differences are:
Demand for service are initiated mostly as unplanned event and hence, there
may be certain distortions in scheduling
Providing the required manpower and skills for the sudden demand in scheduling
a service activity is challenging and sometimes becomes crucial
Q4. Describe the post implementation review of a project. Explain the tools that may
be considered for post implementation review.
Q5. Explain the steps to set data in logical order so that the business process may be
defined.
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