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9%20%

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TECH & WEB

84%
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69%
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10%

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12
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10
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6
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5
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10
9
7
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7

58%
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40%
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36%31%
4% 5%

44%47%

14%13%

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10%

05:00-07:00

07:00-09:59

18%
8%

9%

05:00-07:00

10%

05:00-07:00

7%

05:00-07:00

6%

4%

05:00-07:00

7%

6%

05:00-07:00

24%

07:00-10:00

19%
7%

21%

07:00-10:00

21%
9%

27%

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26%

10%

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07:00-10:00

15%

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07:00-10:00

17%

17%

07:00-10:00

10:00-17:00

16%

20%

10:00-17:00

19%

23%

10:00-17:00

17%

20%

10:00-17:00

14%

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10:00-17:00

16%

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10:00-17:00

15%

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17:00-20:00

12%

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17:00-20:00

14%

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17:00-20:00

12%

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17:00-20:00

11%

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17:00-20:00

11%

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17:00-20:00

4%

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20:00-05:00

3%
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20:00-05:00

4%

4%

20:00-05:00

3%
2%
20:00-05:00

3%
3%
20:00-05:00

FAMILIES WITH KIDS| ENTERTAINMENT

57%
46%
43%
44%
30%
24%
28%
32%
24%
22%
21%
18%
20%
20%
17%
17%
16%
17%
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13%
13%
15%
8%
10%
8%
9%

70%
71%
11%
11%
10%
10%
8%
8%
7%
8%
3%
3%
2%
3%

Devices with Internet connection


Devices w/o Internet connection

20%
20%

9%
9%

10%
10%

15%
15%

4%
6%

7%
8%

5%
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3%
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34% 36%
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1%
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11%
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0%
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32%
17%12%

30%
9%

26%
5% 3%

2%

11%
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23%
9% 3%

22%
8% 4%

21%
4% 3%

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1%
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35%
18%12%

24%
9% 4%

24%
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19%
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6% 2%

31%
9% 2%

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7%
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8%
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12%
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12

3%
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4%
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10

11

12

5
5

3
6

4
5

3
2

1
2

2
2

3
2

2
3

2
3

2
1

0
1

1
1

54%
45%
79%
80%

44%
50%
44%

19%

67%

33%

42%

30%

16%

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30%
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41%

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27%

53%

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45%

43%
3%

24%
24%

80%

14%
11%

3%3%

2%2%

1%0%

0%0%

81%
13%

37%38%

1%1%

2%

20%20%

15%

17%18%

8%

4% 4%

4%

1% 0%

45%

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23% 24%

24% 24%

25%

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11%
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34%
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6%
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3%
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4%
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2%
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3%

2%
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3%
3%

62%

47%

36%

35%
19%

10%

13%

11%

15%

34%

19%

12%

14%

11%

33%

17%

14%

22%
14%

21%
15%

17%

11% 13%

14% 17%

12% 12%

10%

17%

11% 13%

72%
60%

9%12%

54%
51%

44%
42%

7% 6%

5% 4%

14%
4%

3% 4%

38%
37%
28%
28%

12%
12%

10%
8%

7%7%

5%4%

5%5%

4%4%

10%

19%

8%

19%

3% 8%

13%

2% 6%

15%

16%

33%

16%

33%

32%

20%

2% 7%

3% 6%

24%

19%

2% 9%

2% 7%

22%

38%

33%

35%

21%

56%

23%

12%

53%

15%

14%

64%

15%

62%

6% 4% 8%

13%

70%

4% 4%

12%

71%

1%
2%5%
2%3% 6%

9%

13%
15%

79%
74%

73% 65%

69% 65%

69% 64%

69% 61%

53% 46%

26%
19%
13%

9%

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11%

18%

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15%
12%

16%

17%

13% 16%

14%

19%

15% 15%

12%

16%

15%

18%

57%53%

43%40%
24%24%
6% 5%

4% 4%

74%
72%
54%
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37%
36%

66%
62%

6%
6%

2% 2%

31%
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2% 3%

24%
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41%
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12%
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3% 4%

27%
25%

38%
35%

4%
4%

30%
27%

3%
3%

29%
26%

47%

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23%

29%
20%

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22%

44%

28%

37%

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33%

27%

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42%

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26%

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69%

51% 62%

57%

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25%

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31%

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37%
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4%5%
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13%

20%

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27%27%

26%27%

21%20%

15%14%

12%13%

4%6%

10%
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17%

9% 8%

7% 6%

6% 6%

6% 6%

5% 6%

53%

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45%

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37%

67%
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53%
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14%

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6%
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2%

11%
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10%

9%

2%
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2%
2%

37%

1%
1%

95%
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63%
69%
47%

58%

49%
42%
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29%
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21%
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16%
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8%
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27%
22%
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74%
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65%
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11%
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3%
4%
2%
3%
0.2%
0.1%

52%
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41%
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37%
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40%
37%
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35%

27%
25%
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26%
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18%
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23%
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23%
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16%
19%
12%
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9%
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91%

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63%
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59%
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41%

30%
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27%

28%
26%

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13%

32%

27%

21%

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27%

15%
12%

29%
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29%
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28%
25%

32%

25%
27%

25%

27%

20%

25%
24%

21%

26%
15%

17%

42%
17%

18%

36%

31%

14%

18%

8%

36%

26%

27%
29%

38%

36%

37%

24%

60%
64%

49%

36%
33%

90%
87%

86%

28%
22%

28%

14%

20%

11%

18%

25%

18%
12%

91%
80%

85%

81%

80%
74%

82%

71%

15%
15%

19%
16%

16%

11%

15%
5%

12%

5%

12%

85%
81%

11%
9%

7%
3%
8%
4%
9%

81%
72%
17%
16%

14%

11%

13%
4%

12%

5%

10%

12%

3%

7%

7%

12%
11%
18%

5%

10%
11%
19%

7%

8%
3%
6%

5%

1%
2%

10%

13%

3%

22%

2%

11%

8%

6%
3%

7%
2%
9%
6%
2%
2%

37
18
56%
33%
37%

10

4
2
1

22

27%
27%

11

23%
22%

9
19%
24%
9%

7%
5%

20%

72%

16
18

12
16

13
17

8
11

3
8

6
10

8
8

7
8

7
8

6
11

6
12

6
12

11
13

8
11

6
9
6
9

6
7

6
8

6
6

7
6

6
6

6
7

6
7

6
7

6
9

5
8

6
8

5
5

6
6

5
6

5
8

8
10

6
9

4
6

7
8

5
7

4
7

7
9

5
8

4
8

7
9

5
9

3
5

9
7

5
6

2
6

9
8

4
7

56%
56%

38%
47%

32%
32%
52%
52%

8%
7%

47%
43%
31%
34%

24%
24%

9%
5%
38%
25%
23%
26%
13%
20%
9%
13%
5%
6%

22%
26%
18%
26%
18%
18%
15%
17%
11%
15%

47%
36%

40%
37%

44%
38%
14%
9%

93%
94%

86%
77%

48%
51%

34%
39%

18%
17%

8%
12%
6%
5%

5%
5%

4% 4%

16%
14%
6%
7%
4%
3%
3%
2%

67%
60%
43%
37%
28%

38%

23%
24%
21%
22%
20%
21%
19%
21%

38%
37%

19%
21%
18%
18%

37%
36%

18%
25%
15%
23%
15%
13%
14%
19%
14%
16%
11%
11%
9%
9%
5%
8%

30%
31%

75%
66%
65%
61%
45%
47%

22%

37%

35%
36%
33%
22%
23%
23%
14%
22%
6%
9%

9%

21%

15%
12%

13%
7%
28%
14%

19%
9%
18%
12%

11%
9%

8%
7%

12%
9%

11%
7%

13%
7%

12%
7%

11%
5%

10%
6%

12%
5%

8%
6%

11%
8%

9%
7%

7%
6%

17%
11%

7%
4%
7%
6%
6%
4%

5%
3%
17%
10%
0%
2%

6%
5%

9%
7%

3%
3%

7%
4%

9%
8%
7%
4%
8%
8%
5%
3%
7%
6%
4%
3%

69%
41%
44%

62%

14%

22%

11%

6%

7%

8%

25%

32%

16%

24%

13%

13%

10%

13%

6%

24%

26%

13%

37%

28%

20%

29%

30%

47%

37%

35%

42%

18%

49%

33%

47%

9%

10%

5%

4%

59%

50%

48%

42%

21%

36%

31%

61%

66%

36%

52%

26%

58%

37%

61%

29%

25%

9%

4%

6%
7%

53%

47%

43%

33%

34%

34%
26%

32%
38%

38%

32%
26%

30%

29%
29%

25%
26%

29%

24%
24%

29%

21%

23%

21%

19%

22%
28%

15%

14%

19%
19%

10%

11%
15%

17%
13%

11%

20%

5%
7%

5%
3%

4%
5%
3%
3%
3%
6%

47%

47%

8%

4%

24%

12%

6%

6%
7%

5%

22%
27%

18%

21%

30%

11%

47%
47%

41%

52%

10%

13%

10%
12%
6%
6%

6%

6%
25%

15%

15%
8%

23%
10%

7%

05:00-07:00

07:00-09:59

18%

8%

4%

05:00-07:00

5%

05:00-07:00

15%

07:00-10:00

21%
9%

16%

13%

07:00-10:00

19%
7%

19%

2%

05:00-07:00

17%

10:00-17:00

15%

10:00-17:00

6%

05:00-07:00

17%

10:00-17:00

14%

15%

6%

7%

16%

17%

07:00-10:00

20%

10:00-17:00

9%

2%

05:00-07:00

21%

11%

07:00-10:00

10:00-17:00

17%

16%

7%

07:00-10:00

13%

10:00-17:00

15%

14%

17:00-20:00

12%

12%

17:00-20:00

14%

13%

17:00-20:00

12%

11%

17:00-20:00

11%

3%

17:00-20:00

11%

10%

17:00-20:00

4%

6%

20:00-05:00

5%
3%
20:00-05:00

4%

5%

20:00-05:00

4%

4%

20:00-05:00

3%

5%

20:00-05:00

3%
4%
20:00-05:00

46%
37%

17%
15%

33%

28%
32%
27%
17%
26%
44%
24%
24%
23%
18%
23%
22%
20%
13%
18%
20%
17%
10%
5%
9%

62%

63%
71%
18%
11%
11%
10%
10%
8%
9%
8%
4%
3%

4%
3%

21%

37%
20%

9%

19%
10%

6%

31%
15%

17%

18%
8%

6%
4%

4%
2%

6%
3%

6%
4%

3%
3%

5%
4%

5%
4%

2%
1%

4%
3%

60%
58%

73%
74%
28%
19%
16%
17%
10%
7%
5%
4%

69%
66%

28%
14%

11%
11%
8%
4%
1%
2%

28%
17%
14%
14%
9%
6%
4%
3%

49%
50%

30%

46%
27%

24%

46%

42%
21%
42%
19%
37%
18%
11%
8%

79%

24%
15%

21%
19%

26%
16%

19%
14%

17%
17%

20%
15%

12%
5%

9%
8%

12%
4%

11%
4%

8%
6%

11%
5%

11%
3%

7%
6%

10%
4%

10%
5%
10%
6%
9%
8%
8%

7%
7%

9%
4%
8%
7%
8%

6%
3%

8%

8%

5%

8%

8%

5%
4%

7%
8%

7%

5%

7%

7%
4%
6%
3%

6%
5%

6%
5%

5%
4%

6%
5%

3%
3%

3%
3%

34% 32%
6%

4%

4%
3%
3%
8%
3%
3%
3%
2%
2%
1%
2%
4%
2%
2%
2%
1%
2%
4%
2%
4%
1%
2%
1%
0.4%
1%
1%
1%
1%
1%
1%

20% 19%

27% 31%

12% 13%

17%
11%

12%
9%

11%
10%

10%
12%

6%
6%

10%
10%

10%
9%

6%
6%

8%
8%

5%
9%

9%
10%
6%
4%
5%
3%
4%
4%
3%

9%
10%
8%
5%
6%
3%
4%
4%
4%
3%
4%
3%
3%
2%
3%
2%
1%
2%
1%
1%

2%
1%
5%
3%
6%
3%
1%
2%
2%
1%
0%
1%
1%
2%
3%
2%
2%
1%

3%
3%
3%
2%
1%
3%
2%
1%
2%
1%
1%

12%

8%

35% 28%

16% 19%

23% 28%

13% 16%

Urban
5%
4%
4%
4%
3%
3%
3%
4%
3%
3%
2%
3%
2%
2%
2%
3%
2%
3%
1%
1%
1%
1%
1%
2%
1%
1%
1%
1%
1%
2%

28%
24%

12%
16%

30%
28%

21%
17%

14%
16%

22%
18%
20%
21%
12%
12%
10%
9%
10%
15%
8%

4%

18%
18%
10%
10%
8%
8%
9%
13%
8%

11%
6%

6%
3%

9%
5%

7%
4%

4%

6%
3%

3%
2%

1%
0.4%
2%
3%
3%
1%

3%
1%

2%
2%
2%
2%

11%
12%
4%
7%
7%
5%
8%
9%

2%
2%
2%
2%

41%
22%18%

26%

25%
8% 3%

24%
8% 6%

19%
11%
9%

18%

8% 6%

23%
12%

35%

23%
6% 3%

4%

12%
5%
9%
4%

14%
7%

5%
3%

11%
6%

4%
2%

9%
4%

4%
2%

9%
4%

4%
2%

9%
5%

3%
2%

9%
5%

3%
1%

8%
6%

3%
1%

8%
5%

2%
1%

18%
12%

24%

31%

24%
9%

4%

19%

19%
9% 4%

9%

2%

6% 2%

9%

2%

32%
26%
17%
10%
11%
11%

30%
25%
15%
11%
10%
10%

31%
23%
14%
14%
7%
8%

11%
10%

4%
5%

9%
8%

10%
8%

9%
6%

10%
7%

9%
7%

6%
5%

9%
7%

11

12

12

4
5

5
5

4
5

1
2

1
3

1
3

1
2

0.4
1

1
2

1
2

4
2

2
2

49%
45%
43%

19%

81%
80%
65%

33%

41%
50%
40%
38%
21% 37%

52%

25%
30%

50%
49%
58%

16% 36%

45%

33% 54%

23%

9% 24%
23%
64%

37%55%

63%
65%
60%

8%

36%
34%
35%
20%

55%
55%
55%
56%
51%
41%

37%

26%
37%

57%
56%

44%
44%
41%

35%
34%
13%

35%

39%
2%

22%24%

59%

45%

53%

3%

10%14%

3%3%

2%2%

1%1%

1%1%

1%0.3%

85% 80%
3%

42%37%

12% 13%

8%

21%17%

17%20%

2% 4%

1% 1%

47%

45%

25%

24%

44%

43%
23%

43%
22%

24%

46%
32%
23%

27%

24% 26%

25%

30%

29%
23%

28%

26%
22%

24%

28%
22%

27%
22%

27%
23%

23%

26%

42%
44%

41%
44%

12%
11%

39%
32%

11%
10%
10%
10%
8%
8%

25%
26%
11%
11%
6%
5%

5%
3%

4%
3%

3%
3%

4%
4%

2%
3%

4%
7%

2%
2%

3%
4%

1%
1%

3%
1%

60%

47%

35%

18%

10%

11%

34%

19%

12%

33%

19%

32%

17%

22%

18%
12%

17%

11%

12%

14%

16%
15%

11%

18%

14% 16%

12% 16%

10% 14%

11% 15%

85%
60%

12%
6%

3% 4%

16%
3%

2% 4%

14%
2%

57% 54%
41% 37%

32%

42%
30% 28%

16% 10%

13% 12%

6% 7%

6% 4%

5% 4%

5% 3%

3% 8%

19%

3% 7%

18%

10%

19%

4%

32%
31%

22%

17%

2%7%

13%

2%7%

13%

20%

41%

16%

33%

15%

44%

21%

56%

25%

2%7% 12%
2%10%

38%

15%

15%

53%

64%

16%

57%

6%4% 8%

13%

70%

5%3% 9%

13%

69%

5%5% 8% 11%

70%

2%5% 6% 10%

76%

66% 65%

64% 65%

62% 64%

60% 61%

23%

20%
13%

50% 46%

9%

13%

11%

13%

12%

10%

16%

17%

17%

13% 14%

14%

20%

15% 14%

12% 13%

15% 13%

44%40%

53%
43%

33%
24%
7% 4%

6% 5%

67%
62%

79%
72%
43%
41%

59%
51%

41%
37%

45%
36%

20%
12%
16%
10%
10%
6%

5% 3%

33%
25%

4% 4%

4% 2%

25%
25%
21%
22%
11%
12%

41%
35%

5%
3%

30%
26%

5%
4%

29%
27%

46%

45%

26%

27%

28%

28%

44%

44%

23%

26%

41%

37%

32%

31%
20%

44%

30%

26%

24%

37%

37%

31%

27%
23%

39%

36%
25%

25%

38%

36%
26%

26%

66% 57%

39%
25%

54% 62%

37%

31%

47%

26%

42%
21%

41%

36%
25%

44%

29%

33%
23%

24%

32%
22%

34%
25%

24%

31%

26%

31%

38%
28%

37%
25%

13%

5% 4%

13%

9%

23%

27%

8%
16%

26%

19%

21%

20%

33%

5% 4%

25%27%

20%20%

17%14%

12%13%

8% 6%

8% 8%

7% 6%

5% 6%

4% 6%

52%

46%

46%

53%

44%

43%

31%

37%

63%

52%

67%

54%

15%

32%

14%

30%

12%

6%
6%

11%

5%

9%

5%

12%

3%

1%

1%

1%

2%
2%

1%

2%

98%
97%
78%
69%
47%
48%
42%
38%
21%
32%
29%
29%
28%
23%
16%
20%
11%
12%
7%
10%
8%
10%
8%
9%
6%
7%
5%

67%

58%

25%

56%

32%

51%

25%
21%

48%
44%

21%
37%
23%
32%
12%
26%
18%
24%
11%
22%
16%
17%
11%
6%
4%

60%

71%

41%

75%
10%

64%

45%
33%

9%

57%
58%

4%
7%
3%

50%
43%
43%

0.1%

37%
29%
37%
21%
9%
35%
25%

43%

29%
17%
29%
37%

8%

29%

14%
19%
7%
7%

21%

79%
9%

14%
21%
14%
10%
14%
12%
7%
8%
4%

28%
28%
24%
26%
24%

43%
48%
36%
26%
36%
22%
29%

21%

37%

10%
7%
7%
7%
7%
7%

29%
45%
21%
13%
14%
19%

4%
7%
11%

90%
66%

54%
53%

14%

38%

26%

16%

51%
45%

15%

42%
26%

26%
17%

36%

35%

21%

34%
13%
31%

18%

41%
26%

39%

38%

19%

16%

38%

25%
23%

44%
15%

36%

44%

30%

26%

39%
15%

41%

31%
15%

17%

27%

55%
64%

48%
61%

66%
33%

89%
87%

95%

86%

88%

14%

23%

21%
17%

25%
20%

14%
15%

18%

13%

25%
15%

39%

24%
25%

29%
17%

26%

21%

25%

14%

25%
17%

92%
88%

5%

24%
5%

16%
7%

12%

3%

12%

16%

11%

5%

8%

72%

31%

27%

7%

4%

18%
9%

14%
7%

10%
4%

14%
15%

6%

17%
5%

14%
11%

18%
7%

11%

3%

13%
16%

7%

3%

4%

2%

2%

6%

3%

79%

75%

22%
11%

81%

74%

71%

30%

86%

97%

80%

81%

3%

Ratings
18
18

14
16
12
8

10
8
12
15

9
11

16
17
11
8
10
13

7
6

8
6

6
6

8
11

11
8

7
9

5
7

6
8

6
11

8
12

7
12

10
10

6
4

5
3

5
3

6
7

6
6

6
6

6
9

7
8

6
8

6
5

7
6

6
6

6
8

8
9

7
8

3
6

8
6

6
6

3
5

7
6

5
5

1
5

7
7

5
6

75%
66%

26%

6%
58%
61%
47%
47%
22%

31%
36%
26%
23%

7%
9%

21%
12%

38%

31%
22%

18%
22%

25%

5%

9%
6%

19%
11%
10%
6%
21%
14%

17%
8%
5%

19%

21%
12%

20%

10%
7%

18%
9%

19%

24%
10%

15%
8%

17%

4%
2%

12%
2%

16%
9%

6%
7%

13%
9%

13%
7%

13%
6%

7%
8%

13%
7%

2%

5%

15%

15%
6%
2%

15%

3%
4%

10%
3%

67%

41%

29%

38%

6%

34%

26%

49%

23%
25%

35%

20%

11%

12%

6%

10%

6%

3%

26%

7%

7%

4%

37%

22%

23%

21%

18%

42%

26%
20%

42%

14%

50%

43%

61%

4%

1%

3%

13%

66%

36%

31%

45%

29%

36%

47%

56%

44%

20%

64%

21%

16%

13%
13%

6%

4%

4%

7%

3%

25%

42%

47%

34%

33%

21%

38%

28%
26%

21%
30%

24%
26%

19%

38%

20%
21%

18%
21%

20%

16%
26%
14%

29%

18%

14%

13% 28%

15%

11%

10%

13%
16%

11%
15%

13%
19%

7%

20%

6%
8%

5%
7%

4%

3%

4%
4%
4%
3%
4%
5%

18%

15%

6%

9%

7%

3%

22%

26%

29%

24%
11%

43%

37%

50%
24%

47%

41%

52%

10%

11%

10%

13%

6%

6%

7%

6%
25%

18%

15%

10%

23%
10%

21%

5%

8%

8%

05:00-07:00

07:00-09:59

10:00-17:00

18%

16%

4%

8%

05:00-07:00

07:00-10:00

8%

21%

10%

10:00-17:00

19%

4%

8%

9%

05:00-07:00

07:00-10:00

10:00-17:00

9%

19%
05:00-07:00

17%

5%

6%

07:00-10:00

10:00-17:00

7%

14%

15%

6%

6%
05:00-07:00

7%
05:00-07:00

11%

07:00-10:00

10:00-17:00

17%

16%

6%

07:00-10:00

9%

10:00-17:00

15%

13%

17:00-20:00

12%

8%

17:00-20:00

14%

11%

17:00-20:00

12%

4%

17:00-20:00

11%

3%

17:00-20:00

11%

4%

17:00-20:00

4%

6%

20:00-05:00

3%
3%
20:00-05:00

4%

5%

20:00-05:00

4%

2%

20:00-05:00

3%

5%

20:00-05:00

3%
3%
20:00-05:00

46%

30%

23%
18%
19%
24%
17%
16%
10%
14%
22%
14%
13%
13%
20%

71%
20%
11%

30%
15%
26%
32%

6%
9%

56%

42%

17%
17%

60%

15%
10%

13%
8%

44%

9%
8%
6%
3%
5%
3%

26%

33%
20%

9%

15%
27%

32%
6%

8%

13%
4%

4%
2%

9%
3%

11%
4%

10%
3%

11%
4%

5%
1%

6%
3%

10%

8%
4%

53%
58%

62%
74%
19%
17%

16%

49%

34%

19%
7%

4%

29%

41%
14%
25%
11%
5%
4%
10%
2%

29%

58%
66%
17%
25%
14%
12%
6%
13%
3%

45%

49%
57%

30%

54%
24%
27%

19%

53%

52%

48%
21%
43%
18%
16%
8%

88%

14%

15%

16%
17%

53%
45%

19%

15%
38%

16%

21%
3%

17%

20%

3%
5%

4%

15%
14%
6%14%

5%
13%
4%
12%
4%
12%
2%
10%
3%
9%
2%
9%
2%
9%
5%
8%
3%

16%

14%
12%
8%
4%
5%
4%
4%
5%
4%
3%

9%
7%
14%
5%
16%
4%
9%
4%
10%

2%9%

2%9%

3%
2%
2%
6%
2%

3%11%
2%

7%
4%
2%

5%
2%
21%

6%
5%
6%
3%

44%
39%

6%

6%

34% 32%

9%
1%
3%
3%
3%
8%
3%
1%
3%
3%
2%
4%
2%
2%
2%
2%
2%
1%
2%
4%
2%
4%
1%
1%
1%
3%
1%
1%
1%
1%

20% 16%

28% 29%

12% 17%

11%
9%

14%
11%

12%
10%

8%
10%

14%
9%

8%
10%

8%
9%

6%13%

5%

1%
1%

12%
3%

4%
2%

3%
3%
2%
2%
2%
2%
3%
1%
1%
1%
2%
1%
3%
1%
2%
1%
2%
1%
4%

6%
8%

9%
10%

2%

3%
3%
2%
2%
2%
2%
2%
3%
1%

1%
4%

1%
1%

1%
0%
2%
4%
2%
1%
1%
2%
3%

2%
1%
3%

0%
2%
3%
2%
4%
2%

1%
2%
1%
1%
3%
4%

12%

9%

35%

24%

16%

13%

23%

3%
4%

27%

13%

26%

21%
16%

18%
28%

16%
24%

3%
4%

11%
15%

7%
9%

6%
13%

3%
4%

8%
11%

9%
6%

3%
3%

8%
18%

5%

2%
3%

7%

2%
3%

3%
6%

2%
3%

12%
6%
21%
4%
7%
1%
9%
1%

8%
9%
8%
17%
4%
3%
6%
10%
8%

1%
3%
1%
2%
1%
1%
1%
1%
1%
1%

1%
1%
1%
2%

16%

1%
1%
13%
7%
2%
12%
1%
4%
5%

3%

6%
2%
8%
1%

1%
4%
3%

18%

1%
1%
1%
2%

36%
15%16%

35%

27%

24%
9% 7%

10%6%

24%
9% 4%

24%
6% 2%

23%
6% 4%

20%
11%

11%
5%

16%

11%
4%

4%

16%

8%
2%

15%
9%

7%
3%

15%

7%
2%

14%

6%
2%

13%

6%
1%

13%
6%

5%
1%

11%
4%

5%
2%

7%

4%
4%
3%

11%
5%

5%
1%

18%
12%

24%
9%

4%

24%
9% 4%

31%
19%
9%

2%

19%
6% 2%

9%

2%

25%
23%
11%
14%
8%
10%

42%
26%
12%
10%
11%
8%
8%
8%

5%
6%

6%
7%

7%
7%
6%
10%

4%
5%

9%
7%

5%
5%

5%
8%

12

12

11

6
7

4
5

3
5

3
5

2
2

2
2

2
2

1
3

1
3

0
1

1
1

38%
25%
12%
11%
10%
9%

53% 53%

45% 45%
3% 3%

24%
20%

15%
14%

80%

3%5%

2%2%

0%1%

1%1%

85%
13%

37%37%

1%2%

20%22%

9%

17%17%

8%

1% 1%

6%

4% 1%

44%

4%

3%

81%

44%

9%

3%

4%

2%

4%

2%

1%

2%

1%

1%

1%

10%
11%

10%

8%

1%

1%

4%

1%

5%

1%

1%

1%

1%

1%

3%

26%

11%

1%

2%

32%

4%

1%

0%

81%

85%

60%

14%

4% 3%

54%
47%

42%

33%

37%

28%

25%
10%

3%

28%
22%

12%

3%

12%
10%

4% 2%

5%8%

4%6%

2% 1%

4%4%

4%4%

3% 8%

19%

2% 9%

20%

10%
5%

13%

13%

12%

14%

7% 6%

1%
2% 8%

13%
13%

33%
52%

56%

18%

53%

15%

13%
8%

16%

21%

13%

6% 4% 8%

42%

11%

17%

2% 7%

1%
2%5%

22%
18%

2% 9%

38%

26%

19%

2% 7%

2%

32%

64%
11%

58%

70%

11%

67%

79%
76%

73%

69%

72%

19%

62%

52%

46%

51%

41%

45%

44%

36%

37%

25%

18%

22%

9%

12%

21%

33%

12%

4%

10%

9%

6%

40% 41%

35%

4%

16%

66% 70%

37%

25%

28%

4%
3%

27%

2%

25%

1%

53%

26%

39%
24% 23%

4% 11%

98%
97%
71%
69%
49%
47%
45%
42%
32%
29%
27%
28%
21%
21%
16%
16%
11%
11%
9%
8%
8%
8%
6%
7%
6%
6%
5%
5%

26%
32%
20%
23%
19%
25%

20%
20%
12%
11%
35%
42%
14%
12%
10%
10%

19%
25%
17%
21%
17%
21%
16%
18%
15%
16%
14%
18%
9%
11%
8%
12%
8%
11%
3%
4%

74%
75%
10%
10%
7%
9%
5%
4%
4%
3%
0.0%
0.1%

23%
35%
18%
25%
13%
17%
12%
14%
12%
19%
6%
8%
5%
7%

48%
58%
42%
43%
31%
37%
28%
41%
27%
45%
24%
37%
12%
12%
10%
21%
8%
8%
7%
9%
6%
9%
6%
10%
4%
4%

52%
45%

28%
28%

52%
48%

25%
21%

46%
37%

17%
26%
10%
7%
7%
7%
7%
7%
6%
4%

30%
26%
30%
19%
28%
22%
15%
11%
14%
13%

87%
88%

71%

64%

33%51%

55%

62%

33%49%

53%

55%

22%
21%

35%
33%
29%

26%

29%

27%

28%
28%
29%

24%
27%

24%
26%

13%
10%

64%

34%

23%

36%

38%

36%

27%

18%

18%

20%

27%

16%
23%

25%

28%

18%

26%

26%

18%

11%

10%

65%

36%

36%
21%

64%

61%

57%

40%

70%

73%

66%

24%

87%
87%

95%

86%

24%

24%
10%

26%

25%

27%

22%

23%

22%

21%

20%

20%

12%

25%

22%
24%

11%
10%

74%
80%

76%
81%

50% 74%

58%
71%
16%

6%15%

15%

5%
5%

19%

12%

18%

11%

10%
7%

5%

5%

4%

7%

4%

4%
3%
5%

2%
5%
2%
2%
1%
3%

63%
72%
18%

16%

13%

10%

14%
22%

12%

11%

9%

13%
10%

76%
81%

9%

1%
4%
1%
4%
6%

19%

11%

8%
6%

4%
5%

3%

7%
0%

7%
3%

3%

3%
3%
4%

1%
3%

2%
8%

5%
2%

4%
4%

3%
6%
2%
2%
1%
3%

32
18

56%
35%
37%
29%
27%

10
5
4
2
1

22%
22%

23

10

21%
24%

7
12%
20%
6%
5%

66%

20
18

20
16

15
14

16
10

20
17
16
12

12
11

10
8

11
10

12
9

12
8

12
8

11
11

14
12

12
12

11
8

12
8

11
8

10
7

11
7

10
7

10
8

13
9

11
8

10
8

7
8

9
8

12
8

11
8

14
10

11
9

10
7
9
8

9
7
9
8
9
7
9
6
8
6

10
7
11
9

11
9
10
8
10
6

10
7
10
9
10
8
9
7
9
6

53%
56%

46%
47%

34%
32%
55%
52%

7%
7%

45%
43%
32%
34%
25%
24%

6%
6%
35%
28%
27%
27%

24%
26%
21%
26%

12%
15%

18%
18%

14%
15%

16%
17%

2%
5%

Info source: Google consumer barometer

12%
15%

38%
37%

44%
36%

44%
39%

93%
94%

11%14%

82%
77%
35%
39%
10%
12%
5%
5%
5%
5%

3% 4%

3%
2%
3%
3%
5%
7%
15%
17%
14%
14%
55%
51%

66%
60%
41%
37%
33%
28%
25%
24%
22%
21%
22%
22%

30%
31%

21%
21%
21%
25%

35%
36%

19%
21%
18%
18%
18%
23%
15%
19%
15%
16%
13%
13%

40%
37%

66%
66%
62%
61%
49%
47%
38%
36%
24%
23%
22%
22%
22%
22%
19%
22%
9%
9%

11%
12%

3%
14%

11%
12%

8%
9%

9%
7%

9%
9%

8%
6%

3%
11%

6%
8%

6%
7%

0%
7%

6%
7%

6%
4%

0%
3%

5%
4%

6%
6%

3%
8%

6%
7%

6%
3%

2%
4%

5%
3%

5%
5%

4%
7%

5%
6%

5%
6%

2%
10%

4%
8%

5%
9%

7%
7%

6%
9%

4%
4%

3%
2%

4%
3%

3%
3%

6%
2%

2%
3%

2%
2%

4%
2%

3%
2%

1%
2%

3%
1%

3%
2%

33%

27%

36%

25%

24%

36%

25%

29%

26%

29%

9%

36%

20%

4%

6%

38%

28%

46%

24%

36%

29%

42%

18%

40%

30%

46%

21%

37%

31%

44%

24%

43%

37%

46%
41%

30%

49%

35%

61%

26%

55%

39%

64%

12%

25%

20%

13%

16%

11%

19%

11%

10%

8%

9%

6%

13%

7%

6%

7%

7%

35%

50%

33%

47%

33%
29%

43%

38%

27%
26%

43%
38%
32%

27%
26%

30%

32%
28%

22%
20%

29%
24%

22%

29%

21%

26%

18%

24%
20%

15%

16%
15%

24%
21%

10%

21%
18%

10%

9%

8%

8%
6%
24%

6%
5%

3%
3%

26%

11%

11%
6%

6%
7%

5%

47%

48%

54%

6%

5%
4%

41%

52%

7%

52%

18%

22%

18%
10%

8%
6%

23%
10%

10%
6%

7%

6%
25%

19%

15%

10%

10%
10%
05:00-07:00

8%
8%
05:00-07:00

9%
9%
05:00-07:00

8%

25%

25%

23%

21%
10:00-17:00

07:00-09:59

20%

05:00-07:00

7%
05:00-07:00

7%
7%
05:00-07:00

15%

16%
10:00-17:00

12%
17:00-20:00

23%

23%

17%

21%
07:00-10:00

19%
10:00-17:00

14%
17:00-20:00

23%

21%
17%

12%
12%

10:00-17:00

17:00-20:00

20%

18%

12%

14%

11%

07:00-10:00

10:00-17:00

17:00-20:00

22%

20%

12%

17%
07:00-10:00

16%
10:00-17:00

5%
4%
20:00-05:00

3%
3%
20:00-05:00

4%
4%

07:00-10:00

15%

6%

15%
17:00-20:00

18%
07:00-10:00

19%

7%

19%

18%

11%
17:00-20:00

20:00-05:00

4%
4%
20:00-05:00

2%
3%
20:00-05:00

3%
3%
20:00-05:00

52%
44%
44%
46%
32%
32%
26%
24%
26%
22%
23%
20%
16%
18%
16%
17%
13%
17%
13%
13%

12%
15%
10%
10%
9%
9%

72%
71%
11%
10%
11%
11%
9%
8%
8%
8%
3%
3%
2%
3%

8%
9%

22%
20%

17%
15%

3%
6%

8%
10%

6%
8%

4%
4%

2%
1%

3%
3%

3%
4%

1%
3%

2%
4%

2%
4%

1%
2%

2%
3%

68%
58%

78%
74%

75%
66%

17%
19%

11%
14%

15%
17%

14%
17%

10%
11%

13%
14%

8%
7%
3%
4%

4%
4%
1%
2%

7%
6%
3%
3%

43%
49%
26%
30%
23%
27%
19%
24%
17%
21%
14%
18%
14%
19%
8%
8%

19%
15%

11%
19%

18%
16%

17%
14%

11%
17%

15%
15%

9%
5%

4%
5%

9%
5%

8%
2%

5%
2%

6%
2%

8%
3%

9%
5%

7%
4%

8%
5%

4%
4%

6%
5%
6%

7%
7%
4%

7%
4%

5%

7%
6%
4%
6%
5%
6%
4%
5%

5%
4%

8%
6%
1%
3%
3%
4%
10%
8%

5%
5%
6%
4%
5%
4%
4%
7%
4%

6%
5%
4%

4%

4%

8%
4%
2%

6%
4%

7%
3%
2%

2%
2%

2%
3%

3%
3%
3%
3%

1%
3%

2%
3%
1%
3%
1%
2%

3%

1%
2%

34% 37%
6%

7%

11%
8%
6%
4%
6%
4%
5%
4%
5%
3%
4%
3%
4%
3%
3%
2%
3%
2%
3%
2%
3%
3%
3%
2%
2%
1%
2%
1%
2%
1%

20% 20%

27% 25%

12% 11%

18%
10%

10%
9%

15%
10%

18%
9%

12%
11%

16%
10%

1%
6%

12%
9%
12%
12%
11%
3%
8%
3%
7%

1%

10%
8%
11%
10%
9%
3%
7%
3%
6%

4%
6%

3%
2%

4%
5%

1%
4%
5%

1%
2%
1%
6%
3%
3%
1%
3%
2%

1%
3%
4%

3%
3%
3%
1%
2%
3%

11%
6%
2%
2%
5%
2%

3%
3%
2%
1%
2%
3%

12%

13%

35%

4%
4%
4%
3%
4%
3%
4%
4%
4%
4%
3%
3%
3%
3%
3%
3%
2%
2%
2%
2%
2%
2%
2%
2%
2%
1%
2%
1%

37%

16%

16%

22%

23%

13%

18%
18%
18%
11%
17%
15%
16%
12%
11%

31%
24%

17%
16%

36%
28%
24%
21%

12%

21%
18%

12%
12%

20%
16%
8%
6%
9%
9%
16%
7%
5%

17%
17%
15%
9%
14%
13%
14%
10%
9%

7%
9%

4%
7%

6%
8%

9%
6%
4%

5%
1%
3%
2%
1%
5%
2%
3%
1%

8%
6%
3%

4%
2%
3%
3%
2%
2%

3%
2%
3%
2%
1%
1%

36

33
18

11

26
10

24
6 1

23
9 4

10

35

21
3

5 2

19%
11%

5%
5%

18%

3%
4%

9%

14%
7%

2%
3%

11%
6%

2%
1%

9%
4%

2%
2%

9%
4%

1%
2%

9%
5%

1%
1%

9%
5%

1%
1%

8%
4%

1%
2%

8%
4%

1%
1%

18

24
12

31

24
9

9 4

19

19
2

6 2

25%
26%
17%
10%
17%
11%
16%
10%
11%
8%
8%
7%

13%
8%

5%
5%

7%
7%

0.3%
5%

14

11

12

5
5

10%
9%

7%
10%

11

26%
25%
15%
11%
14%
10%

14%
23%
11%
14%
8%
8%

12
12
7

5
5

5
5

3
2

5
2

4
2

2
2

3
3

3
3

1
1

0.2
1

1
1

49%
45%
45%
50%
43%
38%
42%

16%

19%

76%
80%

30%

39%

53%

49%
44%

32%
21%
32%

64%

33%

49%
58%
48%

54%

44%
48%
34%
47%

64%

8%

57%
62%

46%
25%

60%

22% 41%

61%
56%

39%
41%
27%

56%
55%

56%
56%
48%
41%

42%

23%

39%
38%

38%
36%

55%

53% 57%

45% 41%
3%

24%23%

80%

14%12%

3% 3%

2% 1%

1% 1%

1% 1%

79%
13%

37%38%

3%

20%21%

16%

17%17%

8%

4% 4%

6%

1% 1%

50%
25%

23%

43%

24%

42%

23%

42%

22%

41%

23%

41%

51%
32%

31%
23%

24%

29%

33%

33%

31%

25%

24%
23%

22%

24%

30%
22%

29%
22%

29%
23%

30%

23%

40%
44%

38%
44%

12%
11%

34%
32%

11%
10%
10%
10%
8%
8%

30%
26%
13%
11%
8%
7%

4%
3%

6%
5%

3%
3%

5%
4%

3%
3%

5%
4%

2%
2%

4%
3%

2%
2%

4%
3%

47%

65%
19%

16%

10%

11%

39%
17%

37%

17%

37%

17%

37%

24%

24%

16%
12%

12%

11%

14%

14%

15%

11% 15%

14% 19%

12%

19%

10%

17%

11%

16%

60%56%
16%19%

54%54%

42%45%

12%14%

37%38%

14%13%

5% 6%

4% 5%

28%28%
12%12%

10% 9%

7% 8%

5% 5%

4% 4%

4% 4%

10%

19%

11%

22%

21%

3% 8%

23%

19%

3% 7%

16%

18%

33%

17%

29%

32%

38%

35%

37%

2% 7%

13%

21%

56%

2% 7%

13%

21%

57%

2% 7%

12%

15%

64%

2%6%

13%

16%

63%

5% 5% 8%
5% 7%

9%

11%
14%

70%
65%

6% 4% 8%

13%

70%

6% 3% 8%

14%

68%

70% 65%

69% 64%

69% 61%

54% 46%

24%

19%
13%

72% 65%

9%

10%

11%

12%

16%
12%

16%

19%
17%

13% 15%

14% 16%

15% 12%

12% 13%

15% 16%

73%
72%

62%
62%

52%
51%

43%
41%

35%
36%

26%
22%

38%
37%

11%
12%
9%
10%

6%
6%

66% 66%

28%
25%

53% 56%

14%
12%

35%
35%

25%
25%
4%
4%

28%
27%

3%
3%

27%
26%

40% 40%
24% 25%
5%

5%

42%

26%
20%

44%

44%

26%

23%

27%

28%

26%

25%

43%

37%

31%

47%

46%
25%

35%
26%

32%

31%
24%

23%

36%
27%

25%

25%

38%

37%

32%
26%

26%

43%

45%
24%

40%
25%

31%

62%

65% 57%

29%

47%

40%

38%
31%

51%

50%

25%

26%

23%

42%

37%

34%
22%

25%

46%

41%
24%

26%

43%

38%
28%

25%

13%

5% 4%

13%

9%

23%

27%26%

8%

24%

19%
20%

27%29%

4% 4%

18%
22%

20%19%

14%14%

13%13%

8% 9%

6% 7%

6% 7%

6% 6%

6% 5%

51% 53%

49% 46%

41% 43%

35% 37%

66%

54%

67%

54%

14%

31%

14%

30%

6%

11%

5%

9%

6%

5%

11%

10%

2%

1%

1%

1%

2%

2%

1%

2%

Info source: 2015 SMG Performance Smartphone Purchase Experience Map